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VANITY SIZING find out why labels

size their clothing differently


a closer look at some of the world’s most decomposed interiors



the season for SEXY skirts, swimsuits, sandals and satchels

Skirt: MANGO Top: H&M Necklace: H&M Bracelet: Claire’s



Photographed by NHI-LONG NGO Assistant: Jonas Juenger Model: Emanuelle with East West Models MUA/Hair: Maria Johnson Styled by: Peter Lehnert Location: Etoile Penthouse Retouched by Antonia Adeb

Dress: ZARA BH: Rajon-Fashion Heels: ZARA Arm Candy: ZARA, Konplott, H&M

BH: H&M Hotpants: Emanuelle Baque Heels: Buffalo Bracelets: ASOS, Claire’s

Photographed by NHI-LONG NGO Assistant: Jonas Juenger Model: Emanuelle with East West Models MUA/Hair: Maria Johnson Styled by: Peter Lehnert Location: Etoile Penthouse Retouched by Antonia Adeb MODEL IS WEARING: Men’s Underwear: H&M Lace Top: ZARA Heels: ZARA Necklace: H&M Belt: ZARA

Thela Grip

in Emerald Karung

Take a sophisticated venture with the Thela Grip in Karung Emerald. This slim and refined Ipad case combines a contemporary design with a practical purpose which will protect your device with a cool and casual edge. The fine Italian leather has a subtle texture which defines the quality of the material used. Open the signature thela silver fastening to place and remove your device.

Tallulah Bag Snake Coral

The forever timeless Tallulah Bag is designed with a structured edge to create a smaller, stronger silhouette, suitable for any event. The Tallulah encompasses meli melo’s signature finish. This bag is adaptable to what suits you. The cross linked chain can be worn long across your body or you can double up to wear it shor t, under just one shoulder. The Coral Snake colour is crafted from the finest Italian leather, it is secured with a magnetic fastening and has an internal zipped pocket to keep your valuables safe.

Thela Grip in Snake Coral

Take a sophisticated venture with the Thela Grip in Snake Coral. This slim and refined Ipad case combines a contemporary design with a practical purpose which will protect your device with a cool and casual edge. The fine Italian leather has a subtle texture which defines the quality of the material used. Open the signature silver fastening to place and remove your device. Use it to carry your i-pad case with you during the day or as a clutch at night!

An extraordinary fantasy shopping destination found in the hear t of Wailea in Maui, Hawaii. The Enchantress Boutique is unique to Maui as well as the Hawaiian Islands. It is an exclusive out of this world shopping experience like no other. Some the Enchantress Boutique’s biggest fans include; connoisseurs such as International Rock Stars, Local divas, Celebrities, Cosmopolites, Fashionista’s and Princess’s from far away lands. The ultimate shopping destination for locals and visitors alike. A fabulous selection of the most unique clothing and hip fashion found under one roof.

People are talking...

“Fifi & Bootzie, thanks for being such good friends, always love coming to your magical stores!” -Paris Hilton

“God I love your store, I’m in a shopping black out every time...Help”! -Steven Tyler

qa &

withBootzie andFifi

Owners of Enchantress Boutique in Maui, Britta Alexandra (Bootzie-left) and Judith Carroll (Fifi-right) have created a safehaven for women. They have earned the likes of Paris Hilton, Steven Tyler and many more celebs. We asked them a few questions about their journey of boutique ownership and what sets their boutique apart from all the rest.

When Enchantress Boutique opened back in 1999, what was your vision for the boutique and has it changed since then? If yes, how?

Back in 1999 in Maui our vision was to create a boutique with an extraordinary collection of hip clothing and accessories that we loved because nobody was really doing that in Maui at that time. We were one of the first hippy chic stores on the island. And now, 14 years later vision is the same.... We still rock fashion, but now we are even more exclusive and specialized. Our boutique is more of an experience and a shopping destination, definitely not your average boutique. This is reflected in our award winning and show stopping window displays. Some fashionistas have called it a shopping wonderland for women!

What is your absolute favorite thing about owning a fashion boutique?

Our favorite thing is the joy of creating. We have created a fashion sanctuary for women. We still get very excited creating a windows, dressing a mannequins. We love playing dress up and helping women to feel beautiful and confident when they walk out our door.... Fashion is our passion. This is reflected in our award winning and show stopping window displays.

We noticed that several celebs have visited your shop! How did you manage to attract them and do you have a favorite?

Celebrities just found us... They are always looking for the outrageous. At the end of the day they are just people who like us, are very passionate about fashion. They always express how much they love our artistic vision and the over the top collection that is always changing.

What do you think sets Enchantress Boutique apart from ALL the rest?

What sets us apart is our ability to innovate and run amok in a world where there really are no rules. We are truly fearless in our approach... Not trying to copy anyone we are truly unique. We have no formal training, we let our imaginations guide us in every aspect. The experience inside our store isn’t like any store we know of. We offer a vast range of items including denim and tee’s, lingerie, resort cover-ups, swim, bridal gowns, prom, accessories, gifts and decor.

What are your current hottest sellers?

whats hot right now in fashion is bold pieces with meaning. Printed statements that cause you to reexamine your belief systems, what is going on in the world, and how you can make a difference. The hottest seller for quite a long time has been a leather wrap bracelet with positive affirmations. We were the first ones on Maui to have it. These bracelets touch a chord across all demographics.. and age groups.

Tell us why shoppers just HAVE to visit Enchantress Boutique?

Shoppers just have to visit Enchantress Boutique because they are bored with shopping in predictable stores. Our customers get off the plane and come to our store before they go to the beach. They almost always say, “I just had to come here first because I love seeing what you girls will do next.”

Our passion and love for fashion inspires our customers. We empower women to take risks and follow their dreams in fashion and in life. Wherever you are, we invite you to visit our boutique, online store and our FB page where each week we post our week’s “hottest item”! We look forward to seeing and shopping with you! xoxo,Bootzie &Fifi

Located in The Shops at Wailea on Maui Facebook: Instagram: mauienchantressboutique website:

Dresses available at Enchantress Boutique

Mini Clutch Bag-Yellow by MeDusa

Rainbow Tassel Hoops by Jenny Jenny

Pigeon Grasp Claw Ring with Gold Nails by Tessa Metcalfe

Tropicana Scarf by Marc Anderson

MeDusa Clutch Green by MeDusa

Petit Plat Porcelain Silver Ring by Le Chou Chou Bijoux

Envelope Clutch in Gold and Metallic Pink by Poupee Couture

B o t i c c a . c o m is the largest jewellery and accessories market-

place in the world, with more than 340 independent designers and emerging brands from over 40 countries and close to 10,000 pieces available to buy, creating a unique experience of international discovery and connecting fashion-forward customers directly with design talent from all over the world. The website was launched in London in October 2010 by Avid Larizadeh, a Harvard Business School and Stanford graduate, Mayfield Fellow and former product manager at eBay in Silicon Valley and Skype in London and Kiyan Foroughi, an investment specialist with a several generation strong family background in the luxury and jewellery market.

Crystalized Tangled Necklace Red by Elyona

Casted Lace earrings by Elyona

Watch MATTALI TIMELESS Taupe All rose gold stainless steel with Austrian Crystals and genuine Italian leather strap. Diameter 25 mm, 3 ATM. 305,00 â‚Ź 397 USD

The Mattali Collection A subtly-finessed quilted motif... Mattali is a jewellery line in engraved metal and diamond-stitched leather.


$220.00 Viktorija Pashuta Photo Model Brianna @ No ties Makeup by Desiree Foote Hair by Traci Garrett


Cynababy designer custom one-piece bikini. Deluxe Bohemian Monokini. Beige Monokini with red crochet flowers. Beautifully embellished with swarovski crystals. Flattering ruched bottoms. Monokini has Cynababy’s signature partial scrunch butt. Double lined. Moderate coverage. Great fit! Little to no pinch on hips. Not padded. These designer monokinis are individually made to order for you, not from a mass produced inventory. They usually arrive to you within 7-12 business days after placing order (International may take longer).

Strappy Strapless Bandeau

Black snake bikini bandeau swimsuit. Strapless Strappy bikini has three stretchy bikini straps in the front center of the top and three on each bikini bottom side. Cynababy Designer bikinis have the signature flattering scrunch butt pinch. Comes with detachable straps. Fabric has a matte finish. Two piece bikini. Moderate coverage. Double lined. Not padded. Cynababy women’s designer swimwear are made to order. Arrives to you usually within 7-12 business days after placing order (International may take longer). Bandeau style tops are best recommended for smaller cup sizes or enhanced breasts as the bandeau may not offer as much support as our other styles. NOW COMES WITH DETACHABLE STRAPS FOR ADDED SUPPORT!

Viktorija Pashuta Photo Model Brianna @ No ties Makeup by Desiree Foote Hair by Traci Garrett


ALLAROUNDEVE is a fashion and lifestyle blog. ALLAROUNDEVE is an independent fashion label of sophisticated, multifunctional and timeless clothing, accessories and gifts. ALLAROUNDEVE is an online shop and retailer of the ALLAROUNDEVE collection. ALLAROUNDEVE is a fashion platform and shopping guide made to connect creativity of self-established designers from all of the world in order of promotion and increase in business opportunities.

Fashion is our business, passion and way of expression.

Editorial Credits Photographed by Ana Gregoric Photography Assistant: Luka Bratasevec Style: Katja Horvat Style Assistant: Matevz Faganel MUA/Hair by: Sandra Pranjic for Sfumato make up Model: Barbara Sorcic

Dress: Property of the Stylist

Dress: Property of the Stylist Headpiece: Ana Lazovski

Skirt: Mateja Benedetti

Dress: Nena Florjancic

The world’s first place for TOMBOYS.





SKIN FITNESS INNOVATORS Sean Patrick Harrington launched his Previse (pre-vize) SkinCare line in 2010 to a small group of influential skin care professionals. The next year, he focused on expanding the product range and further customized his hand-crafted recipes. Last year, he launched Previse to the general market. Sean serves as the company’s founder and CEO. Q. Welcome, Sean. Please tell us about Previse SkinCare. A. Previse SkinCare apothecary products are designed by nature and customized by skin type. They are retailed exclusively through our company website, dermatologists and licensed estheticians. Because one size does not fit all, our exclusive intake diagnostic tool tailors each regimen to improve each client’s skin health. Healthy skin is hydrated, thicker and more elastic, better able to combat the environment, has fewer lines and wrinkles, and more even tone. Healthy skin is fit skin.

Previse SkinCare restricts the use of petroleum byproducts, including artificial fragrances. The petroleum extraction process is extremely hostile to our environment. Instead, we use chondrus chrispus, a super hydrating marine algae that helps trap moisture to hydrate the skin. Additionally our ZeroSilconeTM recipes are free of harsh preservatives, skin clogging silicones, petroleum, synthetic oils, dyes and fragrances. Instead, our recipes blend protein derived from non-GMO soya bean, with potent antioxidants like green tea extract, honey and resveratrol. Protein helps improve the skin’s thickness and elasticity over time.

Q. How did you get to where you are today? A. I started with a public school education, followed

by college, graduate school, a lifetime of creating art and years of persistent attention to detail. After 15 years of working at large, multinationals, I rallied a team of passionate individuals to launch Previse. We are botanists, scientists and physicians, who are moms, dads and cosmetologists. We celebrate many things in common, including our conviction to preserve ourselves and our biosphere.

Q. What is Skin Fitness for Professionals? A. Previse asks professionals, “Are your patients unknow-

ingly making their skin sick.” In their quest for the latest anti-aging, skin perfecting products, many people are unknowingly damaging their skin. The use of aggressive agents damage the dermis. Previse utilizes radish root and wasabi extracts to maintain quality, daisy flower extract to improve tone and hyaluronic acid to improve hydration. The Previse system teaches the skin care professional how to evaluate 11 key characteristics, including baseline melanin, geographic location and skin care history when determining the optimal regimen to recommend. The result isolates the ideal three-step regimen— Purify (SRP $34.00), Nutrify (SRP $48.00) and Defend (SRP $48.00)—to help clients achieve skin fitness.

As our medical advisor and frequent dermatological guest expert on the “Dr. Oz show,” Ellen Marmur, MD, stresses, “Our body is equipped with the most amazing, sophisticated mechanisms of rejuvenation and repair. The goal is to support those wonderful systems to allow them to optimize our skin’s health. Protection and prevention might be considered the least glamorous approach, but actively managed, this is the most valuable investment you can make in your skin’s health.” Previse is free of skin irritants, environmental pollutants, parabens, phthalates, petroleum, silicone and PEGs. We take the fitness and health of the skin seriously, without compromising the environment.

Q. What is your operating philosophy and how do you approach each day? A. We begin each day reminding ourselves that our mission

is to exceed client skin care needs. We end the day asking if we accomplished our goal, and whether we are meeting our vision to have Previse within the arm reach of every person.

Q. What are some of your key ingredients and technologies? A. Previse SkinCare was inspired by the passion for cruelty-

free products. Our conviction is “better for you, better for your environment.” In addition to our ZeroSilcone recipes, which I already described, our recipes borrow the best of nature to improve skin fitness, including daisy extract to improve tone and diminish hyper pigmentation, and hyaluronic acid to help improve hydration. Our conviction extends to every aspect of our company, including zero tolerance for ingredients that are hostile to our person, our home, community and our bio-sphere. The inspiration remains very big and often challenging. For instance, it is much easier and less expensive to use petroleum in lotions and creams. Petroleum can help provide an aesthetically appealing feel to a product and good foundation for other ingredients. However the petroleum extraction process is extremely hostile to our environment. Essentially, Previse recipes help inhibit cell death, while concurrently helping to strengthen cells, which leads to fitter and healthier looking skin.

Q. In a crowded marketplace, what is Previse’s point-of-difference? A. Distributors will find the Previse brand an ideal comple-

ment for their salon partners diversified in hair and skin care, who lead in the areas of enduring health and holistic wellness. Approximately 82% of people in the United States live in an urban or semi-urban area. Climate change, product transparency and environmental stewardship messages tend to penetrate deeply in these markets. Distributors want to add Previse to their portfolio of products if they compete in these markets, and want to contribute to their accounts growth. To learn more, reach Sean Patrick Harrington at 800-286-4629 or and visit


onia Hensler exists in total awe and appreciation of the carnival of life and love; the wealth of riches and beauty present in every day and so seemingly obvious to the open observer. She worships at the opulent altar of fashion, theatre, food and film; fun and frivolity are her sensory stimulation. Aspiring to these pleasures, she believes, is not an egoistical whim but an acceptance of human desires.

Sonia supposes it is this openness and acceptance that informs her work – striving for a direct transition from personality to page. Highly stylized and occasionally uncompromising, she wishes her work to be playful, yet provocative and hopefully it will lift your mood, or at least the corners of your mouth! Her aims for a stupendous future include further exploration of the union between more traditional graphical techniques and the potential offered by modern computer programmes. This colourful collaboration promises some wonderful avenues of adventure. Sonia Hensler is educated at Academy of Fine Arts (MA in Fine Art, 2007). She has won 1st price 2007 of the 1st edition of “Anti-Traffic” contest of Mobile Design Gallery. Some of her clients includes The Wall Street Journal, LOEWE, Coco de Mer, TopShop and WMS Spear’s. Here at Arte Limited you can buy limited edition fine art prints by Sonia Hensler. The giclee prints comes with a signed and numbered certificate of authenticity.

New Day. New Look. Like most of us, you spend a lot on clothes, but still have nothing to wear. Your things just don’t work right together. MIKA offers a full head-to-toe curated look by top designers.We work exclusively with the best brands and stylists to create the most updated fashionforward looks. With MIKA you can indulge in a dazzling new ensemble every day. The Long story: Presented by TechCrunch Link: Here Elena Fesenko grew up in the fashion industry. Her mother worked as a buyer for Bloomingdale’s, and she herself spent time both as a fashion design student and model. Now Fesenko has translated her experience and passion for fashion into MIKA, a new startup which showcases complete outfits featuringa mix of high-end and contemporary apparel and accessories. Shoppers can buy these looks in whole or in part, sometimes even getting exclusive access to items which aren’t yet available in stores, but are rather pulled from designers’ showrooms directly. “Putting together outfits for work or for differentoccasions is hard. Usually, no woman dresses head-to-toe in one designer,” explains Ukraine-born Fesenko, who runs MIKA alongside co-founder (and husband) Sani Sanilevich. “So I

had this idea to put together all the designers in one look, and to create a website,” she says. On MIKA, which officially launched on May 14th with looks that will be swapped out every 24 hours plus support for international shipping, shoppers will be presented with what Fesenko describes as a “visually stunning shopping experience.” What that means is that instead of static images, a short, looping almost “GIFlike” video plays which shows a model in action, wearing the look in question. Behind-the-scenes videos from the shoot, and interviews with the stylist – often a guest stylist from the industry, like a well-known fashion blogger for example – will also accompany the various looks. To date, the company has involvement from super model Bar Rafaeli (who has equity in the company), and has worked with photographers Adrian Nina and Fadil Barisha, and bloggers from Fashion Indie and Above the Law. Thirty more bloggers are lined up to work on the new site going live later this month, as well as some celebs and models which MIKA is not yet permitted to name.Though it’s still in a beta testing period of sorts, thanks to Fesenko’s connections, MIKA has already established relationships with 120 designers, including Cynthia Rowley, Anna Sui,

Vince, Norma Kamali, Elie Tahari, Yigal Azrouel, DL1961, Kara Ross, Sigerson Morrison, and Tracy Reese, who have agreed to offer their items for use on the site. Fesenko explains the designers were happy to work with MIKA, because so much online fashion is offered at discounts, as with excess inventory. “We offer the items at full price,” she says, “and we shoot them in amazing editorial with the best models, and the top photographers in the industry.” Because of this setup, some of the designers have even offered some of their items to MIKA which will have them for sale before they arrive in stores.In the last month, the company sold over 40 complete looks and over 150 single items, despite not having marketed the site – word got out through those in the industry who heard about what MIKA was up to. Some items even sold out. “We have a few thousand users, but we didn’t expect to have sales since we were focusing on different things, like acquiring designers and building our website,” says Fesenko. (The screenshots show the upcoming website, which is an update from the one that’s live today). MIKA sees a 60 percent margin on the items it sells, and offers free shipping or hand-delivery to NYCbased users. The company closed on $500,000 in seed funding in June 2012, which included in-

vestment from the founders, friends and family, Plug & Play (Saeed Amidi), Ronnie Stern and Allen Peters. In February, MIKA closed a Series A of $1.2 million from Hillsven Capital (Bobby Lent), and Plug & Play.The updated version of MIKA will launched on Tuesday, May 14th, but you can visit the current site to register and shop.

“So I had this idea to put together all the designers in one look, and to create a website.”

1) Charlie Jade – Mauve Pleated Dress $200 (made to order) 2) Lauren Merkin – Mini Caroline $225 3) Gurhan – Jordan Earring $695 4) Kenneth Jay Lane – Gold, Rhinestone, & Coral Branch Cuff $550 5) United Nude – Lisa Hi Heel $200 6) Kenneth Jay Lane – Gold, Rhinestone, & Amethyst Cabochons Ring $150 7) House of Harlow 1960 – Ear th Metal Sunburst Station Necklace $48 8) House of Harlow 1960 – Sancai Bangle, Multi-Metal $85


1) Kenneth Jay Lane – Leopard Wristlet -$400 2) Selima -Cat-Eyed Shades -$385 3) Kotur – Morley Embossed Metal Croc $395 4) Kenneth Jay Lane – Bib Necklace 5) W18 by WalterBaker – Wayne Jacket $198 6) W18 by Walter Baker – Finn Pants $158 7) L.A.M.B. – Jazmyn Spor t Sandals 8) Kenneth Jay Lane – White Button Ring- $90

1) Lauren Merkin – Mini Marlow Metallic Lizard $ 325 2) Cynthia Rowley – Pencil Skir t $495 3) TORN by Ronny Kobo – Sonia Top $258 4) Kenneth Jay Lane – White/Black Enamel Scallop Edge Cuff $338 5) Kenneth Jay Lane – Gold Triple Twist Bracelet $100 6) Cynthia Rowley – Two-Buckle Heel $395 7) House of Harlow 1960 – Ear th Metal Sunburst Station Necklace $48 8)Rose Pierre – Sunset Tides Earrings $35 9) Kenneth Jay Lane – Basket Weave Cuff $125



Photographed by Gerolamo Marchetti Photographer Asst: Sara Zaneletti Stylist: Marco Ferrara MUA/Hair by: Letizia Maestri - Model: Maria Beljanina - 2morrow Milan

Dress MARCO FERRARA, Hat MARCO FERRARA, Leather details on the shoulders GIULIA BOCCAFOGLI, Metallic collar MARCO FERRARA, Shoes “Archive of the stylist”, Ring GIULIA BOCCAFOGLI, Leather band necklace GIULIA BOCCAFOGLI

Pink Dress MARCO FERRARA, Metallic Belt MARCO FERRARA, Shoes “Archive of the stylist”, Metallic rigid collar MARCO FERRARA, Necklace “Archive of the stylist” and Steel bracelet BREIL.

Black Dress MARCO FERRARA, Metallic Belt MARCO FERRARA, Shoes “Archive of the stylist”, Earrings GIULIA BOCCAFOGLI, Leather necklace with pearls GIULIA BOCCAFOGLI, Pearl bracelet with pendants DIOR JEWELERY, Leather band necklace GIULIA BOCCAFOGLI, Ring GIULIA BOCCAFOGLI

Clemence Woven Necklace in Pink & Orange by Jennifer Loiselle

Alexander Mcqueen Necklace by Défilés from Paris

Spirit of Love Ring by Momocreatura

Byzantine Necklace by Leju

Yves Saint Laurent Necklace by DĂŠfilĂŠs from Paris

URBAN Explorer N i k i Fe i j e n I am not a professional photographer, or a writer. I have never studied photography nor have I taken any photography classes. I am a network engineer with a crazy hobby. The book you are holding in your hands right now, assuming that you are in fact holding this book in your hands, is the sole result of that unusual interest. For the past five years I’ve been visiting abandoned and decaying places all over Europe. Why would you do that?! I hear you say, well, why not? Haven’t you ever wondered what lies on the other side of the fence or beyond that ‘Do Not Enter sign’? There’s a whole world hidden from view, lost asylums, decaying hospitals, abandoned castles and long forgotten hotels. It all started when I was a kid, there was this old deserted house nearby, a creepy old place which roused all my curiosity. I passed it a thousand times and one day my curiosity gained the upper hand and I just had to see what was inside. I jumped off my bike and walked towards the derelict structure. It took a good deal of courage to push the backdoor, it squeaked as it slowly opened inward. A blue chair sat in the corner partly overgrown with weeds and foliage. On the floor next to the chair were the remains of a toy doll, it sat there staring at me with a large green eye, and an empty black hole where the other belonged. The doll had scared me, but at the same time I felt a rush of adrenaline flowing through my veins. I think that was my first urbex experience but then again it may be just a story made up in my twisted brain, who knows?

Definition of an Urban Explorer: “The examination of the normally unseen or off-limits parts of urban areas or industrial facilities, such as visiting and photographing abandoned buildings, tunnels, industry and castles.”

THE ART OF URBEX the beauty of decay

ID elc la y e Sd oir lg aen ni n cs i dieoa b a n d o n e d c h u r c h

Disco Inferno

I Think the Hh o t ee l ar oto em r i s B r o k e n

“The most beautiful urbex house I have encountered. Loads of decay and eveything left behind, no vandals, no robbers, no thieves.�

Maison TN

Amazing abandoned house. Years of rain pouring through a hole in the roof turned the carpeting into moss. The fake flowers still standing strong.

Church of 9 Ghosts

During a trip we were going to check out an abandoned church. Boy were we in for a surprise. When peeking through the windows we looked at 9 ghosts sitting in the pews dressed in wrinkly white cloths. Why on earth would they put those figures in the church? I never peeked underneath. I wish I had.

The Final Curtain

Niki independently published his first book called ‘Disciple of Decay’. This book features over 150 pages of abondoned homes, hospitals, churches, castles and other photographed interiors. ‘Disciple of Decay’ is a look back into history and must be shared with the future. Each image tells a story in itself. This book is the perfect accessory for any coffee table inside any home or office. Those who get the opportunity to view this masterpiece will indeed experience emotions never tapped before. His first exhibition will be at the Berliner Liste Art Fair September 18-22nd 2013 in Kraftwerk Berlin. Limited Edition art pieces and of course his book ‘Disciple of Decay’ will be available for purchase*. *For those of you who can’t wait or risk the book being sold out, it’s also available

2 406 you’re so

14 SUPERFICAL Tips for beating vanity sizing and ensuring a good fit

By Alaina Brandenburger

We’ve all been there… You want to pick up something to wear to a party this evening. You’re running late, so you pop into your favorite store, pick up a dress and take it home without trying it on. Then you zip yourself into it only to find out that it’s way too big. Sizing is not consistent across the board. What is labeled as a 6 in one store could be an 8, a 4 or even a 2 in another. It’s a practice known as vanity sizing – labeling clothes with a smaller size to entice consumers to buy them. While this practice is completely up to each retailer, it can make shopping a frustrating experience – especially for those of us who don’t like trying on clothes.


What’s the point?

The idea behind vanity sizing is that people feel better about themselves when they fit into a smaller size. Therefore, by misleading customers into thinking that they are smaller, the store can sell more clothing. Tweaking sizes by a couple of inches isn’t really too deceptive. After all, weight can fluctuate on any given day. You can weigh 125 in the morning and 129 by bed time. Having a little breathing room in your jeans isn’t necessarily a bad thing, and trying to force your body into an article

of clothing that no longer fits isn’t only uncomfortable, it actually makes you appear bigger than you really are. So if one brand lets you fit into a size 6 while accommodating the Freshmen 10, where’s the harm?

In recent years, however, the process has seemed to be getting out of hand. According to a 2010 blog post for Esquire magazine, author Abram Sauer compared seven pairs of size 36” jeans from different brands. After measuring the waistline, he found that none of them were true to size. All were bigger than 36”, and one brand added as much as 5”, at a total waist line of 41”. There has never been consistency in mass merchandised clothing, but with such a discrepancy, it can be very difficult to shop.

How do you deal with it?


12 4

Shopping doesn’t have to be torture – even for those of us who hate trying on clothes (ahem – moi). Linda Arroz, former Hollywood stylist and co-author of “Affordable Couture,” offers several tips. “The best way to get a good fit in clothing, particularly when you’re shopping online, is to know your own measurements.” She also makes it a habit of carrying a soft tape measure when shopping. This ingenious idea will allow you to measure a garment, so you will know how it will fit without having to try it on. Arroz also recommends doing some research on your favorite brands. “Many larger companies, like Land’s End, for example, offer customer reviews. In specialty stores or departments (particularly for plus size or petites) the sales associate may be able to let you know if an item ‘runs large or small.’ Department stores like Macy’s and Bloomingdales offer private label collections that are branded, such as Style & Co and INC. These clothes tend to provide a truer fit, meaning that they are more connected to the size and shape of the average female body, vs. the super thin and smaller boned shapes of women who wear contemporary fashion.” Of course fit is going to vary depending on garments. Arroz points out that fabric and shape will cause things to fit differently. Stretchier items tend to have more give, so it’s okay to shop down. She also recommends finding clothing silhouettes that are more forgiving and therefore are more versatile. “The last few seasons, we’ve seen tops with drop shoulders, cold shoulders, bat wing and dolman sleeves and draping. These types of tops may look slightly different on a smaller or larger body, but overall, they fit a wider range of sizes and body shapes.”

Word on the street

A lot of people of all shapes and sizes don’t appreciate this practice. Along with making it frustrating to shop, it can also take the fun out of milestones. Renee, 35, says, “I think it’s insulting to our intelligence, like we aren’t going to figure out that we didn’t magically become a size 4 overnight. I have worked hard working out and eating healthier, and I want to feel like I earned that size.”


Jackie, 40, agrees with the notion that companies are trying to deceive. “I’m a plus-size woman who loves fashion. While I think it’s great that there are

more options in stores now, I don’t really understand why they need to change the sizes. I know what size I am. I don’t need a company to try and boost my selfesteem, which isn’t low to begin with.”

Some people are feeling the effects in another way. Tina, 26, is a thin person who is suddenly finding herself being sized out of certain stores. “There are stores where I can’t find anything that fits me anymore. I’ve routinely been told that my size is a ‘specialty size,’ and that I need to order it. This is from stores I always shopped at six years ago.” High-end designers have catered to waif-like women for years, but in reality, most of them don’t fall into the tax bracket to buy couture on a regular basis.

Bottom line

With the right tools (soft tape measure, your measurements, your shape, online size charts, customer reviews, etc.), you can minimize the frustration brought on by stores’ attempts to appeal to your shallow side. A popular trick of the fashion trade is to buy clothing that is a size too big and tailor it to your body, ensuring the most flattering fit. If you find yourself standing in front of a mirror with a party dress that looks like a potato sack, take it to a tailor. It may end up looking better anyway. For the time being, it looks like we are all stuck with vanity sizing. So take it in stride and don’t put too much stock in the number on your jeans. If they fit, flatter and make you feel confident, who cares if they are labeled size 10 or size 12? You can throw on a pair of killer heels and work them just the same. Twice designated one of the 25 Most Powerful Players in the fashion industry by the California Apparel News, Linda Arroz is a noted lifestyle writer, speaker and consultant, whose expertise encompasses the convergence of fashion, fitness, wellness and beauty with technology.



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r e v e i l o n l i n e s h o p. c o m


c ha ng e - a l tera ti o n - vari a t i


Photography: Becky Siegel Makeup: Jennifer Green Hair: Darren Bay Wardrobe Stylist: Raymond Gee/ Retouch: Nadia Selander Model: Alena S with Wilhelmina


i o n - s h if t - v ic issitude

All accessories by GBGH jewelry Hats by Hat Harlem’s Heaven Hats


Photography: Becky Siegel Makeup: Jennifer Green Hair: Darren Bay Wardrobe Stylist: Raymond Gee/ Retouch: Nadia Selander Model: Alena S with Wilhelmina

Paris Custom Clothier Group introduces... the Paris Atelier.

Photography: Becky Siegel Makeup: Jennifer Green Hair: Darren Bay Wardrobe Stylist: Raymond Gee Retouch: Nadia Selander Model: Alena S with Wilhelmina

Fashion Wandering a Safari of Wicked Choices by Sam Russell with the Wardrobe Dept.

Sam photographed by Bazille Photography

Your initial spark of attraction may ignite into an outof-control flame. Fashion lovers in Sydney and Bali are already inclined. Now the light is green and it’s your turn to move over into this fast lane. Cool ideas go on an African safari with tribal patterns infused with easy-to-wear silhouettes. Leather footwear inspired by the 60’s and 70’s will force you to sleepwalk to the nearest clothing donation box with last year’s finds. Make room for the Zulu scarf in your armoire. And did your new friends at Fashion Affair tell you about their imported rugs from Turkey? Well, now they did.

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The pot is boiling over at the creative genius of Deborah Drucker. Home run ideas such as tuxedo jackets with leather pants and the “Cage Bell Dress,” bellow uptown concepts with a rock and roll sentiment. The Drucker brand is for the well-heeled socialite in Milan, but proudly made in the USA, so even the career woman in St. Louis can be looped in on the commotion. And don’t you dare miss the original artwork of Sadie Drucker on the “Dot Girl” skirt.

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Everyone has a story to tell. Fashion Affair wants to share a secret with you that may help you tell your narrative more appropriately.The locals in Delaware have voted the Peter Kate boutique one of the best finds in their neck of the woods for several years in a row. Whether next-door in Philly on business or shopping online, you too can grasp unexpected treasures. This is the crème de la crème of a store and should not be missed. Moms can reward themselves with established designers they have come to know and love. And daughters are evolving their personal narrative with off the beaten track jewelry finds and handbags. This is love found.

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Fortunes are not just in cookies. High in style is one of our favorite eyewear brands to hit the style mosh pit. The Carmen Marc Valvo team focuses its creative energies on style & design and its apparent. If you ever find yourself on a lunch date with a stuffy, button down

kind a guy, or set up on a blind date with a daredevil, wild card type, skip the after dinner drinks and leave the room in complete and knowing style. Your reason is still sound, it’s just your choices in men that are now in question. for a retailer:

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I am no rapper, but I can wrap gifts. That Sweet 16 gift in the driveway would be incomplete without a large bow and Car lashes. Even moms can celebrate their newfound female independence—once the young doppelgangers are off to college— with the most darling car accessory to hit the interstate. Chrome Car lashes, Crystal Eyeliner headlight jewelry, even diamond encrusted license plates make this one fun website to peruse. Work that feline power in the most savage of masculine and unforgiving traffic. A true gentleman lets a lady go first.

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SUZANNE SYZ Art Jewels book by Assouline

This is more than just a book of pretty things and horizons that you may never see in person. It’s a memoir. Suzanne Syz shares what makes her happy with unforgettable quotes from clients, friends and her creative heart. Smartly woven with personal photos and original photography, Art Jewels pulsates to life in an alphabet format, each letter representing an important aspect of her boundless originality.

If your sweet tooth is craving art, think of Desigual as the candy store. A plethora of vibrant polos and hoodies, even the swimwear invites you to embrace “me� time before the winter months dictate your fashion choices. Uber cool braces on the denim shorts will catch your attention and the revolving door of online sales may influence you to shop until the wee hours of the night. Clothing and shoes for her can all be tapped into as well. The Cirque du Soleil collection cannot be missed and is a must for anyone in need of a wicked choice. If the Desigual male & the Desigual female gave birth to a young Desigual fan, this would be one cool family to know.

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I often advise my female friends, “If he shows up in gym shorts and a tank top for a dinner date, dump him.” But if he shows up in a suit, let the giddy flow, as he is about to propose. Fans of Nuno Apparel fit somewhere in between. There is no secret in the Nuno male, he is living in the now. His wardrobe choices flow with self-expression, which is ideal for the getting-to-know-you stage of courtship. Unusual prints are created with freehand painting and a designer’s deep love for illustration. The basic 100% cotton button-ups go from the boardroom to happy hour without missing a beat. If he is a fan of Nuno, he is young at heart and worth your undivided attention.

photo credit: Kfir Ziv

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Before long, you will be sitting with the companion or client of your dreams. Whether the shoes you wear to that big meeting become the conversational piece or merely a private boost to your self confidence, the Marc Joseph brand is quickly becoming the token to beat. His and hers driving moccasins and loafers are handcrafted in Brazil and unmatched in quality, comfort and fit. Built-in gel pad inserts will aid you on those days when your intern calls in sick and you have to fetch your own lunch. Exotic colors, textures and skins are carefully chosen, as no shoe is shared with the public until the fatherand-son team of MJ feels that it’s just right. Unique, practical and extremely comfortable, fashion wanderers breeze nonchalantly into their new boutique store in Manhattan. Trust me, their visit was no accident. 1382 3rd Ave. New York City

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The road to success is always under construction. A hard worker is never afraid to get dirty, and a true gentleman has no fear of cleaning up nicely. CAT Footwear has pleasantly evolved into canvas sneakers, dress shoes, even boots and sandals for the ladies. Cruise the site and fall in love with the Stella boot. Compression molding makes it easy to commute from downtown to uptown when you can’t hail a cab. No crazy logos, just dress shoes infused with the same comfort and durability of their famous work boot. While you ponder why didn’t they think of this sooner, they are selling out like ice cream on the hottest summer day.

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Your phone is like your lover. It’s the first thing you wake up to and the last thing you see before bed. Reyneau’s lightweight iPhone case wallet is made of recycled aircraft aluminum, which protects your precious cargo from nasty falls. What makes this even more unique is the slot for your ID card and the adjacent door to hold credit cards and enough cash for a night on the town. You will court Reyneau for the rave reviews and the personalized laser engraving, which also makes this an easy gift give. Your style evolves with each season and so do your choices.

MODEL Fashion Affair July

of the month

Photo credit: Italian Fashion Academy


of Cairo Egypt

Photo credit: Italian Fashion Academy

Sofia BOGUSH My name is

I chose to become a model because I have always believed models possessed characteristics of grace, symmetry, femininity, beauty and independence...



I became very interested in shoes and dresses at a very early age. I began rading my mother’s closet and fell in love with fashion magazines. I then devoted myself completely to modeling.

I was only 9 years old.

Photo credit: Italian Fashion Academy

When I was 15 we moved to Egypt after my mother re-married. This is when everything changed and my dream of becoming a model came true...

Photo credit: Italian Fashion Academy

A friend of mine told me about a casting for a fashion show by the Italian Fashion Academy. I was very nervous, it was my first show. But thanks to Managing Director, Stefania Gulina, she was very happy to bring me on as a new face to Italian Fashion Academy. And for that, I am extremely grateful.



in finefeather...

A triple threat in the beauty industry, Joey Healy is a prominent eyebrow stylist, professional makeup artist and licensed esthetician. With his skill for creating the ideal arch, Joey launched his eyebrow styling division in late 2009 and The Joey Healy Eyebrow Collection in 2011. The result, a chic way for men and women to tame and maintain exquisite eyebrows.

Joey realized his passion for the beauty industry at a young age. Infatuated with geometry and symmetry, eyebrows soon caught his talented eye, intrigued by their delicate form and precise lines. During his undergraduate tenure at Villanova University, Joey was wardrobe manager for the theatre department, where he learned the art of color, makeup and design. After graduating with a degree in marketing he was poised to start his own business in the beauty industry.


We understand that you have lots of free time on your hands while waiting for the arrow of cupid to point your way. Don’t spend any of that downtime over-tweezing. Leave that delicate dance to the professionals. Eyebrow and make-up kingpin Joey Healy’s new boutique space in Manhattan hosts any client in need of his foresight. While you are locked into his baby blue eyes, he is laser focused on perfectly shaping your brows to accentuate your bone structure. This is no drive-thru window experience-40

$125.00 brow renovation serum


brow structure clear set

comfortable minutes fly by as he plucks away with his custom tweezers and charms you with his stories. Seeing his full and masculine eyebrows makes even the most conservative heterosexual male comfortable in his chair. As you exit, you may pass Bebe Neuwirth, Andy Cohen or various cast members of the Real Housewives of New York in the elevator. Yes, he is that good. Joey’s schedule is a bit bushy, as he is booked a month in advance. So be on your best behavior, there may soon be a bouncer to manage the crowd.


the elite sculpting tweezer

$25.00 ea.

brow architect stylos

This fable starts off like an adventure flick, and ends like a perfectly timed romance.

To grasp the mystique of this intriguing skincare line is be fully informed. One of the key ingredients is the Nephria Mineral Water, which is uniquely sourced from a reservoir located underneath the Nephria Jade Mine in South Korea. While you slept the night away, miners were working hard to bring you one of the biggest beauty secrets known to the team at Fashion Affair. Fascinated yet? The swan song continues as you face the mirror with staggering results. The stand-out for us was the Jade serum. Balance your hopes & your complexion on this seventh wonder.

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Jade Serum


Let’s skip the pleasantries. Are you shopping with a vengeance? For half the price and twice the luxury of its competitors, this is what your house guests deserve. The key ingredient is virgin olive oil, so you can often skip any need for lotion after you wash up. The deep and gentle moisturizing properties here are equally beneficial for grandma’s hands and the newborn taking over your domain. Fans of better quality can relate, and your pocket book will agree. Olivita had us at hello and there will never be a goodbye.

Liquid Hand & Body Soap


We hope to put you under a spell and give you another reason to live for tomorrow. Our strategy: Itiba Beauty. Problem skin may be the last thing on your mind after you get a gust of this Caribbean phenomenon. Don’t let sensitive and hypersensitive skin rob you of your royal chirpiness. Itiba Beauty is made with you in mind. The notable stand-outs to us were all the body scrubs, the unforgettable body polish, and the MidNite Rain lotion. By infusing the nature that surrounds us, this innovative company’s products smell like the Virgin Islands, so spread the glee. Stock up in bulk, as your housemates will devour these products once they get a whiff. So take a moment to revive your senses and love on yourself.

Midnite Rain Lotion


The trust should be kicking in at this stage of the game.

Anti-Wrinkle and Firming Primer


Here is some electric news:

Do not let the false promises of beauty’s past sour your hope for getting to that power meeting looking your best. We’ve advised you on shoes and recently pointed you in the right direction for the best eyebrows on the planet. Before applying your foundation, Dermablend suggests a unique treatment primer that helps soothe irritation, reduces the appearance of redness, and drastically calms dry skin. After trying it in our office on three different skin types, we could not agree more. Now before you hit the pavement, did you grab your keys? We can’t do everything, so work with us.

Like a loyal house guest bearing bewitching gifts, we would never advise you on fashion or beauty finds that we did not strongly believe in. Making the association between DNA damage and premature aging is this beckoning brew of uncomplicated wonder. Neova offers simple and unobtrusive packaging, but be sure the hard work is on the inside. DNA repairs the enzymes and the Copper Peptide Complex allows the body to recognize and accept copper into the cells. Make-up removers, cleansing milks and a smart selection of sunscreens deserve your immediate attention. On first use, you will see why we opted not to bring you flowers or chocolates—it’s because WE CARE.

Night Therapy


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Sometimes the information is coming in faster than what the mind can digest.

So heed this carefully, Powbab works exceptionally well for eczema, psoriasis and stretch marks. No trickery of the light here, you heard us correctly. Omega fatty acids 3, 6 & 9 work in simpatico with vitamins A & E in its rawest form. To sum it up, you would have to consume a truck full of fruit to reap the same benefits. Baobab fruit contains more than 12 fruits and minerals. Visit the web-site to learn more about this “tree of life.” Available in an edible form or as an oil for topical usage. Do not get weighed down by problem skin of today. Just because its stormy now, doesn’t mean you aren’t headed for sunshine later.

Anti-Wrinkle and Firming Primer

$18.99* on SALE for $14.99

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Silk’n FaceFx


There are two surefire ways to slow down the aging process at home: rid your sacred space of any toxic relationships and

apply the Silk’n FaceFx once a week for 15-20 minutes. It worked for me. This handheld light emitting diode device is fascinating. If you thought such gadgets were only in futuristic Hollywood films, you were wrong. The quantum of proof is in the results. I even went against the grain and used this handiwork for 4 sessions over a 4-week period and took a break to monitor the benefits. Not only did the size of my pores reduce, but the fine lines that came to wish me a happy 40th birthday went on an extended vacation. Follow the simple instructions and store in a dust-free environment. You will safeguard this more than your expensive handbags.


Lavender Balm

Artisan Scents Don’t ever let the beauty images of today convince you that you are not beautiful. Artisan Scents is here to accen-

tuate your angelic foxiness. A plethora of beauty balms, all natural body oils, handmade soaps, moisturizing liquid soaps, Dead Sea body scrubs and so much more will transfer any bathroom into a high end luxury spa. The difference? The unjust attitude and the hefty bill will be M.I.A. Your space will fill up with pleasant scents and anyone who gets close will be sure to nod their hat in approval. There is even a lavender doggie shampoo for the little rascal who wants some of that attention, too.

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Here is a jolt of honey-glazed merriment. If I could fast forward you to the best of the best in 2013, Beecology would be at the top of that coveted list. The Rzepka Family has their own bee farm, and they are generously producing an unrivaled inexpensive line of all-natural shampoos, conditioners, body washes, lotions and even lip balms. Best of all, they are all proudly made in the USA. Everything is void of harsh chemicals and the hair care line gives immediate shine, even after the first use. Don’t miss their charitable extension (see web-site for details). Soak up some lazy days this summer and take comfort in all your cunning choices; you’re ahead of the buzz now.

Shampoo* Current Special: Buy ONE Shampoo and get ONE Conditioner FREE!


A good fragrance is a powerful cocktail of memories and emotion. White ginger, grapefruit, fresh lavender, wild

sage, black pepper & violet leaf strike the perfect masculine chord in a strong and robust bottle. To wear Tru American on a date means you want your mate to sit closer, but be prepared for what that suggests. Somehow the best part of him has been captured in a bottle, and the nose will remember more than your eyes. I swear I can’t make this stuff up; this is the type of magnetic attraction that cannot be taught, but luckily can now be bought.


Pure Organic Youth-Affirming and Rejuventating Concentrate


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If you knew it all, would you be hiding under that floppy hat?

International make-up artist Munemi Imai has tapped into the healing properties of the Prickly Pear cactus and the oils from the seeds that it produces. It’s no secret that more and more of us are turning our backs towards the overstocked shelves at the local grocery and leaning in to learn more about the organic healing properties already available to us in nature. This dream serum rejuvenates and heals deep to the core, long after the other beauty promises gave up. This is an unlikely assurance, from your new prickly friend.


POWER love the


helping others in the name of


The Shine Project was created by 26 year old, Ashley LeMieux, to motivate people around the world to go out of their comfort zones to make a change. After starting a blog, Ashley realized just how large the effects of The Shine Project could really be. “Thousands of people across the world started reading my blog”, says Ashley. “I was featured on a few news stations and I realized that people are looking for sources of light and goodness, and that my words were being read by people who wanted encouragement and hope in their lives.” At the start of her blog, Ashley was also working at an inner city high school in Phoenix, Arizona. She realized the need the kids had for mentors, funding, and just people who believed in them. She started to use her blog to raise awareness for the kids, and was able to give 10 college scholarships in the first 5 months with the help of her readers. She turned her efforts into a non-profit organization, The Shine Scholarship Project, whos mission is to change the lives of at risk American youth through service, education, and family involvement. Service projects are set up so the kids can realize the ability they have to give back to society, and college scholarships are awarded so they can further their education.

Ashley realized she wanted a bigger way to help the kids she has grown to love so much, and decided to start a for profit business in which she would use to employ the youth she was working with. She wanted to be able to teach them business skills so they would be prepared for real life experiences, and give them a way to keep earning an income as they paid their way through college. That’s when Threads by The Shine Project was born. Wanting to jump on the bracelet craze, Ashley taught herself to make bracelets and decided to teach the kids to do the same. Threads by The Shine Project sells fashionable bracelets and are now expanding to other products in 2013. Description of Threads by The Shine Project below: Store site:, blog: facebook, instagram and twitter @ theshineproject









Revealing fashion around the Globe.

For Spring/Summer meli melo brings you luxury with flourescent tones for Spring/Summer 2013. Contrasting textures fuse with eye catching shapes to envelope you in an exciting, exotic world.

thela bag manaos fluo

July 2013 Skin Is In  

Revealing fabulous fashion around the Globe.

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