JANET RUFFOLO Determined, service-oriented, with a true love of real estate, Janet Ruffolo has climbed to the top as a Realtor in the eastern Wisconsin region. She received her license after her husband Gabe, a previous negotiator at Chase bank, wanted her to assist him with short sales. Today she and her husband run a team at Keller Williams. Although they still specialize in short sales, they also serve a wide variety of clients, including investors, first time home buyers, sellers, military buyers, and more. Much of their business comes from repeat clients and referrals. “I have a hard time talking about my numbers, because to me, the most important thing is my client and their needs,” Janet explains. “We focus on them 100%, and make everything about the client.” Their growing office consists of over 100 agents, with Janet and her team being the only ones working with short sales. This segment of the market is close to Janet’s heart, as she realizes how much she can help these clients at a time when they need it most. “I’m helping them sell the property to pay the bank either short or in full,” she says. “We’re getting a lot of listings that way. And these clients often come back to us when they are ready to buy again.” Janet and her team also have a network of investors who take distressed houses and remodel them. One of her favorite parts about the business is the challenges some transactions can present. “We get a lot of Zillow buyers who need to sell in order to buy, and I consider that another one of my specialties,” she says. “I love the dynamics of it, they are selling to buy and the other person is selling or buying, it’s a lot of coordinating between all the parties. I love that.” With a naval base nearby, they also assist many military families with buying or selling.
No matter who she is representing, her skills in negotiation and service shine throughout the transaction. “My natural strength is negotiating and representing them in the best manner possible. I love seeing them happy at the end of a transaction, and knowing they get to live in their house with their family and create a legacy for themselves,” she explains. “I’m honored to be a part of that for so many people. You’re constantly working with more and more people, and I get the chance to meet all different demographics, with the one common goal of helping them with their real estate needs.” It is clear Janet loves her community, and she shows that through donating her time and resources to local charities and churches. Ten percent of their gross income is donated to their church. Janet and her family host/attend charitable events, including going on charity rides with their Harley Davidson motorcycles, which is another passion of theirs. They are also involved with real estate networking groups and a landlord association group. As Janet looks towards the future, she is eager to become a mega agent, with $10 million in sales for the year. She also wants to become operating brokers of a new Keller Williams office in the Kenosha/Racine area building it up with a team of great agents. Currently, she is on track to reach all of her goals, which she attributes directly to their service oriented nature. “We make Real Estate Real Easy, that’s our slogan. We do a lot for them behind the scenes, so we can make the process easy, smooth and educational. We just want it to be a great experience.”
For more information about Janet Ruffolo, call 262 - 671 - 8326 or email ruffoloteam@gmail.com, visit ruffoloteam.kw.com https://
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