CARSON’S FOOD & DRINK CARSON FICHTNER, MARKETING DIRECTOR carsonsfoodanddrink.com Carson Fichtner has long recognized that the use of technology in the workplace has given the millennial generation a bit of an edge in the ever-evolving world we live in. As the Marketing Director for Carson’s Food and Drink, this tech-savvy approach has definitely been an advantage in their marketing strategy while balancing the core values of their company, something that Carson feels sets them apart from the rest. He explains, “At Carson’s, it is tremendously important to us that we remain approachable and give off a warm and inviting nature within our restaurant. That same principle applies to our marketing strategy. We are in the hospitality industry after all, and we feel that can often be lost, especially in the realm of marketing.” Motivated daily by his beautiful family, Carson has plans to expand his efforts – and his team – in the next ten years, taking his business to a new level. “I truly hope to see my current one-man operation turn into a diverse set of other team members,” Carson shares. “Creating other job opportunities for people in the design and marketing field is a lifelong goal for me, and hopefully we can make that happen, and soon!” Coming from a creative collegiate background himself, Carson advises, “Don’t ever let anyone devalue the creative side of our world or your role in it. If you are passionate about an artistic or creative job, pursue it. Don’t let anyone else deter you from finding yourself in the things you love.”
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