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Postgraduate Certificate and Postgraduate Diploma Design for Visual Communication 2016

This publication reviews the work of 56 students who have undertaken the Postgraduate Certificate and Diploma in part-time and full-time modes during 2016.

Ian brought original Monotype literature associated with the launch of Univers and material he produced as part of the highly regarded Munich 1972 Olympic Games graphic applications.

This page Image: Chia-Lin Lin Adrian Frutiger: A Life’s Work ISTD Commendation

The introductory section includes two features relating to design activism separated by 50 years. In the first article Elizabeth Marlow and Henrietta Ross write about the current state of feminism and the continuing issues women face particularly in terms of inequality within the workplace. In our second feature Ian McLaren remembers the socio-political landscape of mid- century British Modernism.

This section opens and concludes with images taken from student submissions to the ISTD student assessment. The course achieved three passes with one pass being the highest grade possible, that of commendation. The ISTD was founded in 1928 by Vincent Steer to ‘establish, maintain and promote typographic standards through the forum of debate and design practice’. Current members include Margaret Calvert OBE, Freda Sack, Astrid Stavro, Lucienne Roberts, Wim Crouwel and Alan Kitching. Past members have included Tom Eckersley OBE, Anthong Frøshaug, Josef Müller-Brockmann and FHK Henrion OBE. Design for Visual Communication congratulates Pui Lee Chong, Chia- Lin Lin and Jordi Canals on their membership to the society.

Ian visited the Design for Visual Communication course in February 2016 to speak with students embarking on the International Society of Typographic Designers’ (ISTD) student assessment. One of the projects was to commemorate type designer Adrian Frutiger who Ian had worked with between 1973–1975 on projects such as Aéroport de Paris (Roissy). 3

Design’s Gender Divide Henrietta Ross Elizabeth Marlow This page Image: Lillias Kinsman-Blake. I am a F*******

In a 2014 article, Rebecca Wright, Programme Director of Graphic Communication Design at Central Saint Martin’s, highlighted the stark discrepancy between the gender balance in design education and that of the design industry. While women make up around 70% of those studying the subject, only about 40% of those working in the field are female. The gender divide on the Postgraduate Diploma and Certificate Design for Visual Communication (DVC) courses has traditionally reflected this imbalance. This year 74 percent of our intake were female. In both 2014 and 2015 women made up 95 percent of the student cohort, with men accounting for just five percent of the group. Unsurprisingly gender and gender inequality has been a recurrent focus for the major projects completed on the courses. This year Elizabeth


Marlow has asked how visual communication could play a role in motivating women to stand against inequality. Giulia Pronzato has interrogated female stereotypes in Italian visual culture. Previously Lillias Kinsman-Blake used design to highlight feminism as a current and ongoing issue. In 2013 Cecilia Serafini produced a zine and accompanying website to draw attention to the contemporary prevalence of sexism. Alumni too continue to drive debate and discussion in this area. Lorna Allan – a former student on the Certificate course, now completing an MA in Graphic Media Design at LCC – is currently curating a series of talks by female practitioners working in the field of design. Speakers range from typographers to service designers and include another DVC alumni, Cat Drew – now working as Senior Policy Advisor at the Home Office’s UK Policy Lab. Lorna’s project contributes to a

growing canon that champions the work of female design practitioners and responds to the stated motivations of some of its leading proponents. Teal Triggs and Sîan Cook’s Women’s Design and Research Unit (WD+RU) group has, since 1994, drawn attention to the role of women – both past and present – whose work is at the forefront of the discipline. Current student, Elizabeth Marlow, interviewed Sian Cook to inform her major project work. Cook highlighted how it was the stark presentation of the gender imbalance at the top of the industry, which is all too often a staple feature of industry events, that prompted the pair to establish the initiative. Confronted with yet another all-male line up of speakers at a design conference at the RCA, it was Triggs’s comment that ‘This is great, but where are all the women?’ which was the catalyst for their project aimed at undermining the prevailing status-quo.


Other initiatives within this field include the A+ project produced by Ruth Sykes. This exhibition at Central St Martin’s in February and March 2016 showcased the work of 100 female designers. Elizabeth Marlow also met with Sykes for her major project research. Marlow heard how it was, in part, Sykes’s personal experience of teaching student groups that were 70% female set against her knowledge of women’s significantly lesser role in industry that l wed her to produce the project. At the A+ launch Sykes highlighted her belief that ‘If you can’t see it, you can’t be it’. She argued that raising the profile of female designers has a key part to play in motivating practitioners, both male and female, to address the current inequality in design’s gender divide. We hope the standard of work produced by both men and women on the DVC course, and shown here, will serve as yet another prompt for those interested in and invested in the field to question women’s under-representation within professional design practice.

This page Top left image: Cecilia Serafini. Still Matters Top right image: Elizabeth Marlow. The Other (A)Gender Bottom image: Lorna Allan. Hidden Women of Design

This article is dedicated to Margaret Calvert, who was awarded the Officer of the Order of the British Empire (OBE), in the 2016 Queen’s Birthday Honours list for services to typography and road safety.

Mid-century British modernist graphics, a very personal perspective Ian McLaren This page Image: Ken Garland First Things First Manifesto

I was very fortunate to study what we would now call graphic design during the late 1950’s at what was then the London School of Printing and Graphic Arts, in the Back Hill site. The head of department William (‘Bill’) Stobbs had assembled a group of staff which I as an impressionable teenager found colourful and inspirational. They included a wide range of illustrators, designers, and painters. The department benefitted from the close proximity of a vast and bewildering array of technical staff in the far larger printing departments all steeped in the numerous dark arts associated with hot metal composition and letterpress printing, lithography, photography and silkscreen. The design staff at the time included Harold Bartram, Harry Beck1, Derek Birdsall, Tom Eckersley, Robin Fior, Richard Hollis, Desmond Jeffery, Fred Lambert, and several graciously modest German emigrés including George Adams and Rolf Brandt (brother of Bill Brandt).


The painting (ie life drawing) staff were led by Gerard de Rosé, and included Ruskin Spear and Robin Ironside. Several of the design staff, most notably Desmond Jeffery and Robin Fior, were engaged actively in leftist politics, producing publicity for CND and other leftist organizations. A number of the most interesting had trained under Anthony Frøshaug at the Central School, or in Desmond Jeffery’s case, was a ‘compatriot’ autodidact letterpress printer /designer. My student days coincided with the advent of rock ‘n’ roll, which had an explosive effect on the austere postwar late ’50s and early ’60s. Our previous world is unimaginable in today’s society. It was essentially monochrome, in shades of grey – with little contrasting black or white. But we sensed that things could (and should) be different. This was exemplified by Ken Garland’s ‘First things First’ manifesto, which we all signed in a pub in Lambs Conduit Street.

The opportunities to practice were very limited with most designers working individually. The first glimmerings of group practice were exemplified by Design Research Unit, BDMW, and later Crosby, Fletcher, Forbes (subsequently Pentagram) and Wolff Ollins. The term ‘graphic design’ only obtained currency with the ‘Twelve Graphic Designers’ exhibition held in the Time Life building in Bond Street, in 1960. This included such figures as Derek Birdsall, Alan Fletcher, David Collins, Colin Forbes, Romek Marber, and John Sewell.

I was surprised to be offered work by Peter Werner at the recently established Ravensbourne College of Art, and delighted to find that I was to share a class with Ken. This seemed to work well, and he asked me to work with him professionally. At the time he was just starting working for the newly established National Theatre. During our time together he continued with the NT, and we shared the work for various arts bodies, and more sober assignments for the construction industry.

When I returned from studying in Germany, and working there briefly and in Holland, I was impressed by the work of Dennis Bailey and Ken Briggs. Dennis’s most conspicuous work at the time was as designer of ‘Town’ magazine 2; and Ken was designing striking typographic posters for Sadlers Wells.‘Town’ was one of several new magazines with noticeably sophisticated design.

I have happy memories of the sixties in London, before I left for Germany again. There was a vibrant sense of brighter novel possibilitie s; both in terms of opportunities for producing rewarding work, and adapting to emerging technologies such as the advent of photocomposition and the earliest glimmerings of computerized typesetting.


This page Images: Ian McLaren. Poster for the Aldermarston March 1965 and 1966, double crown format (762 : 509mm)

1 Harry Beck taught history of type design. Despite persistent efforts we students could not weedle out of him stories related to the London Underground diagram. 2 ‘Town’s’ formal title was ‘Man about Town’.

This page Top Image: Pui Lee Chong. Einstein on the Beach. ISTD Pass. Bottom image: Jordi Canals. Digital Death. ISTD Pass.

Course Leader Tony Pritchard Lecturer 0.5 Henrietta Ross Associate Lecturers Benedict Richards Kam Rehal Visiting Tutors David Daniels Mark Pawson Geoff Haddon Print Tony Yard Print Finishing Scott House Layout Jordi Canals Viñas Cover Caley Dewhurst Letterpress Christian Granados Alex Cooper Copyediting Marie O’Mara Emma Pidsley

London College of Communication (LCC) is a pioneering world leader in design and media education. The College works at the cutting edge of new thinking and developments to prepare students for successful careers in the creative industries of the future. London College of Communication. Elephant & Castle, London SE1 6SB arts.ac.uk/lcc communications@lcc.arts.ac.uk @LCCLondon #LCCPostgrad


Postgraduate Certificate Design for Visual Communication


Kira Allmark 07515 899700 allmark5@hotmail.co.uk kiraallmark.co.uk

Postgraduate Certificate Design for Visual Communication 10

Project Title Silver Speaks

‘Silver Speaks’ is a year long programme of exhibitions, events and conversations designed to celebrate contemporary silversmithing. This project is my own interpretation of an identity for the event with posters, invitations and signage using mixed media. Utilising my knowledge of silversmithing from my undergraduate degree, I aimed to produce a sensitive identity with a particular emphasis on craft. My choice of typeface, Rockwell, with its solid and angular forms has been chosen to represent the tools used to create bespoke silverware. The fluid lines of the design highlight the versatility of silver and its potential as a material, taking many forms.

Jekaterina Baranova 07511 611667 barajek@me.com cargocollective.com/katandco

Postgraduate Certificate Design for Visual Communication 11

Project Title Reality Disruptions

Through the process of psychogeography and photography I looked at the city as a plane in ‘reality’ and reflections as disruptions within it, asking myself, what is there beyond reality? I was driven by the idea of seeing ‘other realities’ in the city, where human beings unconsciously look to break away from the urban environment and are tricked by their own imagination. The publication is about possibilities caused by disrupting the reality one lives in. It looks into three possible perceptions: perspective on our real world; extensions of the city by surrounding objects and our imagination; and another dimension of the city where one can find other realities.

Jamie Bunce 07933 139601 jamiejbunce@gmail.com behance.com/jamiebuncedesign

Postgraduate Certificate Design for Visual Communication 12

Project Title Vinyl Box-set

Inspired by the work of Peter Saville at Factory Records, the CLS records box set is a series of record sleeves designed using only circles, lines and squares. The five disc box-set represents music from a variety of genres, from psychedelic rock to classical. The project involved creating an identify for Circle Lines and Squares Records (CLS) and producing five records sleeves with matching disc artwork. On the reverse of the sleeves is a short explanation of how the visual grammar within the design relates to the song.

Claire Davey 07762 992114 clairedavey-@hotmail.co.uk

Postgraduate Certificate Design for Visual Communication 13

Project Title Everyman Cinema Cocktail Menu

The current problem at Everyman Cinema in Barnet, is that the venue does not provide a cocktail menu informing customers on the variety of cocktails available. Everyman seriously lacks in marketing materials to help provide awareness of the service the cinema provides to their customers. The focus of my professional contexts project is to provide a unique and clear cocktail menu for the customers at Everyman Cinema. My project aims to provide a solution to customers, informing them of the ingredient content and the taste of each cocktail available at the venue in a visually exciting and engaging way.

Eliane Testone 07762 599206 repentine@gmail.com cargocollective.com/elianetestone

Postgraduate Certificate Design for Visual Communication 14

Project Title The Ladies Bridge

I have created a visual identity for ‘The Ladies Bridge’, a documentary by Karen Livesey about the Waterloo Bridge which was rebuilt during the World War II using mainly a female workforce. The film was made in order to find traces of these women’s history. Such a major part of London, the bridge is located at the heart of the city and the women who built it should be recognised. I developed a typeface, logotype and merchandise including badges, stickers and cards to promote the cause and inspire new female generations through the feats of these women of the past.

Caley Dewhurst 07900 904645 hello@caleydewhurst.co.uk caleydewhurst.co.uk

Postgraduate Certificate Design for Visual Communication 15

Project Title Paradox

For this project I created a visual identity for an imagined exhibition at Somerset House. ‘Paradox’ is a week long festival of art, workshops and interactive experiences celebrating impossible shapes, visual illusions and logical conundrums. Aiming for a visually engaging identity that would capture imagination and stimulate curiosity, I created a series of posters using an impossible shape for the background. To contrast against these bold colours and geometric forms I created a version of the Futura typeface using logic symbols, which I used for the logotype. In addition I designed a series of three posterzines showcasing famous illusions, which I housed in a laser‑cut lenticular envelope.

Nikolas Kallianidis 07946 323192 kallianick@gmail.com

Postgraduate Certificate Design for Visual Communication 16

Project Title Violets: Theatre in Athens

For my Professional Contexts Project I worked on the promotional material for a play called ‘Violets’, which premiered in Athens in May 2016. I designed a set of four character posters and an accompanying set of GIFs. I used photography, edited to have a pointillist effect. For the GIFs I used the poster design along with colour progression, which made the static images appear to be pulsating. The design was inspired and informed by the vibrant street art scene of Athens, which is where the posters will be displayed.

Geeta Kathuria 07825 898608 geetangli@gmail.com geetangli.com

Postgraduate Certificate Design for Visual Communication 17

Project Title Control Towers

My idea was to create a set of posters that showcase the airport control towers operated by NATS through technical illustration. My intention was to isolate the image of the tower from its original setting and let the form of the tower take centre stage. Second in command was the name of the tower, followed by a short paragraph explaining NATS operations.

Kerry Milton 07581 239577 kerrymmilton@gmail.com behance.net/kerrymmilton

Postgraduate Certificate Design for Visual Communication 18

Project Title Seeing

Inspired by the optical art of Bridget Riley, I captured patterns found within and around the structures of Elephant and Castle. Patterns are all around us, yet we do not always notice them. They can be both aesthetic and functional, chaotic and orderly – impacting on how we perceive and operate in the world. The Modernist and Brutalist buildings of the Elephant in particular adopt rigid, linear forms yet up close their intricate patterns are revealed. My publication reduces these buildings into their simplest shapes, colours and grids to create vivid tapestries and snapshots of pattern. In doing so I have sought to change the way that people see these buildings and the world.

Bozhidara Mircheva 07597 807398 bozhidara.mircheva@yahoo.co.uk cargocollective.com/ bozhidaramircheva

Postgraduate Certificate Design for Visual Communication 19

Project Title A Journey between Four Stations

My project tells a story about the four biggest railway stations in London and respectively in the UK. My objective was to show the significance of these places which play a major role in the life of the big city and operate millions of services annually. My publication aims to inform but also to provoke a visual interest in the architecture of the buildings and the linear shapes one can observe in the course of travelling across the city. I take the concept of line as a symbol of time and use it as a focus of the publication in order to represent the busy atmosphere of these important buildings which are a big part of city life.

Kirsty Newman 07546 746070 kirsty-newman@live.com cargocollective.com/kirstynewman

Postgraduate Certificate Design for Visual Communication 20

Project Title Short Stories






Charlotte Perkins Gilman (1860 –1935) was an author, lecturer for social reform, and a leading activitist for women’s rights. Much of her work originally appeared in The Forerunner, a monthly magazine that she independently wrote and published between 1909 and 1916.


My interest is in using design to promote a narrative, whether in publishing, film or TV. With this in mind I decided to design a book for my final project. The project aims to create a beautiful object that uses type, print and materials to reflect the charm and wit of the stories inside. In an age where so much of what we read is digital, there’s a need to use design to attract and add another element to the reader’s experience. The size and paperback format keep the design quite delicate, while sans serif typefaces with wide tracking and eye catching patterned pages give a contemporary feel.

Sara Nunnington saranunnington.wordpress.com

Postgraduate Certificate Design for Visual Communication 21

Project Title Thamesmead

My project is based around the Thamesmead Estate.The location is famous as the setting for Stanley Kubrick’s ‘A Clockwork Orange’. When I visited the estate to photograph the brutalist architecture I was struck by its eerie quietness. Hardly anyone was around, just a couple fishing at Southmere Lake and almost 20 swans.

Jamica Ortiz 07480 216472 j.ortizbranco@gmail.com wandrianpenguin.com

Postgraduate Certificate Design for Visual Communication 22

Project Title Geographic

Geographic is an imagined series of lectures taking place at LCC celebrating multidisciplinary skills in design. I designed a series of posters to promote the event using geometric designs; these are a set of mathematical surfaces generated visually by using javascript code. The smooth geometric imagery represents the fluid movement between digital and analog (foil and screen printing) processes feeding into each other that made it possible to communicate the concept of multidisciplinary design. The posters and the process with which they were created represent how mathematics, computer science, graphic design and craft all come together to celebrate great design.

Maximilian Stephenson 07793 242941 maxstephenson@outlook.com cargocollective.com/SaxStephenson

Postgraduate Certificate Design for Visual Communication 23

Project Title Triangulate

This project played with triangles in architecture. Starting with Vitruvius’ firmitas, utilitas and venustas, I explored these principles in three different buildings, made of three different materials, how they can be triangulated by their GPS coordinates and how they reflect the pillars of modern society – finance, transport and knowledge. Each publication works with type, image and paper. Each page is printed on a different paper stock to explore how coating, colour and texture alters the way images look. The cover of each publication reflects each building: the warm stone of the British Museum, the rough brick of Kings Cross and the cold glass of the Gherkin.

ONREPEAT Will Stewart 07584 427537 cargocollective.com/willjaymes

Postgraduate Certificate Design for Visual Communication 24

Project Title On Repeat

This is a publication about repetition in architecture. With an emphasis on rhythm, it highlights different forms of repetition that we can find in the urban environment. My aim was to reveal the significance and importance of a device that is so often employed in architectural design through examining the visual and psychological impact that repetition has on us. It has been designed to both inform the reader of the subject matter and work as a visual metaphor through introducing repetitive elements with the content and layout.

Susan Tonso cst@live.it cargocollective.com/susantonso

Postgraduate Certificate Design for Visual Communication 25

Project Title Turin City Guide and Journal

When I say Turin, can you locate it geographically? If not, you are my target. Despite its importance, this city in the north of Italy is not well known abroad. The Turin city guide and journal tries to fill the gap inspiring people to explore the city. It is a hybrid product; more than just a book about tourist hotspots, it also contains useful information about culture, food, events and things that you would usually discover over time.

Claire Wan 07772 311285 clairenwan@gmail.com cargocollective.com/clairewan

Postgraduate Certificate Design for Visual Communication 26

Project Title Tales of Bloomsbury’s Squares and Gardens

Bloomsbury is an area in London unique for its squares and green spaces. Back in the 17th and 18th centuries they formed key landmarks in defining Bloomsbury as a highly fashionable, residential estate. My Professional Contexts project is a publication that seeks to promote the rich history of Bloomsbury in a published object. With an emphasis on using different paper and printing experiments to create a tactile and visual impression, it gathers together written material, photographs, maps and illustrations to provide an exploration of the unique stories and characteristics of some of the area’s squares and gardens.

Postgraduate Diploma Design for Visual Communication

Abolade Akintunde 07734 924482 bisbol2010@yahoo.co.uk bisbolman.com

Postgraduate Diploma Design for Visual Communication 28

Project Title Lagos to London

‘Lagos to London’ is all about giving comfort to Nigerians: The aim of this project is to create a Lagos environment for a Nigerian coming to London, using information design to make them feel at home.The survey and research conducted proved that the main problem areas were finding restaurants and food markets, and understanding weather, accommodation and travel around London. By focusing on these problem areas and carrying out extensive research, analysis and experimentation, I was able to develop a solution in the form of an app, which I believe is the best design platform to solve these problems.

Evelin Arweck 07401 809868 mail@evelin-arweck.de evelin-arweck.de

Postgraduate Diploma Design for Visual Communication 29

Project Title Promoting Theatre to Digital Natives. A Case Study

A poster, some flyers maybe, that is the traditional marketing concept of theatre. Simple, yet effective, this has been the standard since the invention of printing. These days though, this strategy sees itself, like printing, challenged by the exploding importance of digital devices in our daily lives. My project responds to this by exploring how digital content can be used to interest young people in a theatre performance. My outcome is an animated trailer for a speculative theatre production at Dalston’s Arcola Theatre, and is intended to be a case study that shows a possible form of approaching young audiences.

abic orms

Sadaf Babakhani sadafbabakhani@gmail.com

Project Title Arabic and Persian Typography

Although Persian has more curved shapes and soft edges, Postgraduate Diploma Arabic typeface is more Design for Visual Communication diagonal and has sharp edges. 30

My project aims to convey the distinctions between Arabic and Persian scripts. European audiences are often unaware of the subtle differences as both share similar alphabets. I chose two typefaces: Nastaligh (Persian) and Thulth (Arabic). I then categorised dissimilar features by type classification, letterform positioning, shape, typeface characteristics and grammatical differences. I have used the medium of poster design to highlight different nuances within the greater goal of publicising an exhibition on this subject matter.

Persian Characteristic: Horizontal grid

Arabic Diagon

Persian typeface such as Nastaligh has spiral shape in

Thulth stress. T

Cassandra Backman 07533 079697 cassandrabackman@gmail.com cassandrabackman.com @cassbackman

Postgraduate Diploma Design for Visual Communication 31

Project Title The Format

My publication focuses on how different people interact with a variety of media formats. Modern terminology’s rapid evolution means that the way we share and take in information is not only ever‑changing, but has also drastically changed form over time. I contrast these formats to those which, traditionally, we have always had a clear emotional connection to, like the now redundant cassette tape. It is fascinating observing this change, particularly in everyday media such as music, reading, television and the news.

Nicoletta Belardinelli 07549 232804 belardinellinicoletta@gmail.com nicolettabelardinelli.com

Postgraduate Diploma Design for Visual Communication 32

Project Title Turning daily routines into cultural patterns

‘Anytime’ is a visualisation of time perceived in different cultures. The publication analyses daily activities in different countries, comparing them to England. The selection consists of 18 countries; home nations of students on this course. Nowadays, everything is being ruled by time and the twenty‑first century is flooded with demarcations of time: work time, school time, lunch time, bath time and so on. This project aims to highlight the seemingly boring, repetitive aspects of daily routines and encourage people to ask themselves about how they spend their time. ‘Anytime’ is an attempt to appreciate the details we do not notice in the daily rush.

Jordi Canals Viñas 07761 642830 lascanasdejordi.com jordicanals@gmail.com @lascanasdejordi

Postgraduate Diploma Design for Visual Communication 33

Project Title Ok, Google

Knowing that 80 percent of people check the news using Google and just click on the first three results, we can say that Google is acting as an editor. It selects what you are going to see and from what source. The algorithm seemingly formulates an opinion of reality then presents it to us as if it were fact. My publication is a review of how Google explains a major historical leak, The Panama Papers, and how information is then presented to you. This interactive journal replicates a digital experience on paper in an era where newspapers are on their way to the museum.

Julie Canon 07535 970922 juliecanon957@gmail.com cargocollective.com/jucanon @jucanon

Postgraduate Diploma Design for Visual Communication 34

Project Title The Element

As we go about our lives, travelling from A to B, we’ve learned to take shortcuts. However, our minds rarely follow this straightforward manner of thinking and instead, we create complex mental maps, like a network. I chose a simplified list of concepts from Ken Robinson’s ‘The Element: How finding your passion changes everything’ and visually re‑represented them as simplistically as possible using blue for text and red for visual grammar. It is this visual interpretation that has been so personally significant to me.

Marina Carceles Fraguas marinacfraguas@gmail.com cargocollective.com/ marinafraguasgraphicdesign

Postgraduate Diploma Design for Visual Communication 35

Project Title Engaging Cartoons: An identity and campaign for the Cartoon Museum

Although museums are becoming more engaging, smaller museums often have more difficulty in keeping up with these changes. Being a big fan of the Cartoon Museum, I saw that they have a great potential to develop further. To solve this problem, I created a new brand for the museum as well as a campaign focused particularly on alternative or less expensive media in order to present the brand to the public and attract new audiences. The campaign aims to bring cartoons to life and encourage visitors to interact with them. New worlds are created with cartoons, and my campaign allows the cartoon museum to bring these to the real world.

Szu-Yun Chang 0749 0163597 szu.yun1019@gmail.com

Postgraduate Diploma Design for Visual Communication 36

Project Title Play Chinese

Chinese characters are considered to be the most difficult element of learning Chinese. I wanted to use graphic design to influence current educational tools for language learning. By exploring design areas such as typography, book design and product design, I modified the Chinese type and stroke system to make Chinese characters more approachable. The final outcome is a set of puzzle pieces derived from the typographic strokes that can be used to create basic Chinese characters. This is accompanied by a publication and a poster to help users engage with the product more easily. The product is aimed for children aged 8-13 so it is colourful, playful and simple.

Joseph Chebukaka Joekaka11@gmail.com

Postgraduate Diploma Design for Visual Communication 37

Project Title Moving Image and Tranquil Spaces

I have explored how colour has a profound effect on our visual, emotional, mental and psychological state of mind. I wanted to explore how moving image using colour can augment the user’s experience in quiet spaces within a university setting. Going through the stress of meeting deadlines and passing exams, these tranquil spaces are there to provide temporary sanctuaries for students to take a moment away from the stress and re-energise. My final moving image piece is designed to enhance the user experience of stress-relief and mindfulness within these spaces.

Huankai Chen 07543 253118 chk1122@icloud.com

Postgraduate Diploma Design for Visual Communication 38

Project Title City Sculptures

London has so many attractive contemporary sculptures, but many visitors waste time hunting around for their precise locations. Therefore, I’ve created ‘City Sculptures’; an app that provides a platform for travellers to efficiently explore London’s sculptures. The app contains information on 43 outdoor pieces, all arranged along distinct travel routes. With almost 50 sculptures along five recommended routes, ‘City Sculptures’ will offer an experience that’s right for each visitor.



Cathed ralS tre et

Stoney S treet

r Walk

Roch este

r Wa lk

Str ee




e tre




gh Hi gh


ro u






dl Mid


Midd Road

h ug oro

h Hig

t ee Str

London Bridge Station



ark Stre


Yin Yu Chen 07490 211817 yinyu.chen@me.com

Postgraduate Diploma Design for Visual Communication 39

Project Title Borough Market Wayfinding System

Borough Market is London’s oldest and best known food market. Traders from all over the country bring a range of fresh produce to the market. It is popular with both locals and tourists, and visitor numbers have increased every year. As one of London’s busiest markets, the crowds often make the market overwhelming. This, along with its maze-like feel, means that even locals feel it is hard to navigate. Therefore, the aim of my project is to improve the navigational experience for visitors to Borough Market. It includes a spatial plan and a wayfinding system.

Pui Lee Chong 07986 268265 lilychongpl.sandy@gmail.com cargocollective.com/LilyPLChong behance.net/ruopeimo

Postgraduate Diploma Design for Visual Communication 40

Project Title Typo for All

The starting point for my major project was an interest in design and accessibility. Nearly two million people in the UK are blind or partially sighted. My outcome ‘Typo for All’ encourages designers to consider the needs of both sighted and visually impaired people. I have produced a publication which highlights key considerations for designers producing materials which are equally appropriate for users with limited sight and those with full vision. I have also produced a set of postcards and a poster to draw attention to this issue and the role of designers in broadening the accessibility of visual communications.

Qingyi Deng 07481 414119 dengqingyi2@gmail.com

Postgraduate Diploma Design for Visual Communication 41

Project Title The Inspiration of a Story Book

The purpose of my project is to explore how to develop and improve the student support service to help Chinese students have a positive emotional experience and live confidently in foreign countries. My research informed me that feelings of loneliness are apparent for overseas students due to the lack of friends to communicate with. Therefore, I used illustration combined with photographs to design a story book for the students to improve their emotional well-being. The story book attempts to encourage them to live positively, and could be distributed by student support services.

Grainne Dowling 07716 181775 visualbanter@gmail.com cargocollective.com/visualbanter

Postgraduate Diploma Design for Visual Communication 42

Project Title Be a Pro‑crastinator

Finding new perspectives on the norm has always been a key focus for me in my design career, and questioning how the every day can be transformed so that you re‑imagine it. It is this angle that again was a leading force for me, how could I take the common act of procrastination and make an audience change their perception of it, and view it as positive and useful? My project places itself within this experience and explores alternative and creative methods to take what was once a destructive habit, and turn it into a useful tool for student designers or artists.

Tyler Gardon 07521 098913

Postgraduate Diploma Design for Visual Communication 43

Project Title America Abroad

Fifty percent of Americans do not have a passport, and only eight percent of undergraduates study abroad. As an American who has studied abroad multiple times, I wanted to explore why this is, and what the main hesitations are. For my final outcome, I decided to produce two different billboard campaigns to install at the University of Arizona. The campaigns explore a series of juxtapositions and contrasts aimed at spurring more American undergraduate students to go abroad and open their minds.

Jan Kanuch kanuch_jan@hotmail.com @jankanuch notlordatkin.wordpress.com

Postgraduate Diploma Design for Visual Communication 44

Project Title Metagame

Metagame’ is a project about meta narrative in video games. It is also about user interfaces and how a graphical approach to building a UI can impact the narrative of a game. The project is a motion graphics exploration of graphical clichÊ and associative imagery, exploiting the expectations of players and challenging the way both players and designers look at interface design. In other words, it is an excursion into the potential that graphical user interfaces have as a narrative device and as a game mechanic. All this is woven into a short narrative about a game that breaks your computer.

Xinxin Lai 07719 771351 nicolelai0926@gmail.com flickr.com/photos/142927341 @N07

Postgraduate Diploma Design for Visual Communication 45

Project Title LCC Workshop Booking Website Redesign

My project aims to improve the LCC workshop booking experience and promote the LCC workshops. I chose this area because I found that many people had a negative experience of the workshop website: they found the booking and navigation system quite difficult and confusing. My research showed that there is a lot of superfluous information on the website, and I discovered that the simpler mobile web interface was more successful than the computer web interface. This drove the outcome of my project, the website redesign. I felt that it was important to promote our workshops and allow LCC students to use this resource effectively.

Yoann Le Pape yoann.kitra@gmail.com cargocollective.com/yoannkitra

Postgraduate Diploma Design for Visual Communication 46

Project Title Typography: Warp Records 25th anniversary

There has been a resurgence of quality posters, and today’s graphic designers carry out extensive research in order to create appropriate typography for different applications such as concert or festival posters, or album covers. Imagining that Warp Records label is throwing a special event for their 25th anniversary, my project consists of designs for three special vinyl editions for the event. The outcome is a set of three typographic and illustrative A2 posters that are folded to become the sleeves of the vinyls, along with three typographic animations used as teasers. I created more than a dozen different typefaces to use for the occasion.

Chia-Lin Lin 07487 740016 zerolin7907@gmail.com

Postgraduate Diploma Design for Visual Communication 47

Project Title Sensorial Typography

Typography is a visual language that contains linguistic meaning and pictorial image. Like our verbal language, typography continually changes in a way that is affected by technology, society and many other factors. This project focuses on graphic designers’ making process in typography today and discovers the sensorial experience within. One of the significant changes of typography in the 20th Century is the invention of computers, which flatten typography from physical three-dimensional objects to digital two-dimensional data. This project aims to encourage graphic designers to have a more sensorial experience of typography.

Ke Lin 07746 100979 cleaner0326@gmail.com

Postgraduate Diploma Design for Visual Communication 48

Project Title Kafka’s Metamorphosis Transformed

I have worked with Kafka’s Metamorphosis to explore experimental publishing with a focus on differences between on‑screen and print‑based media. I wanted to reflect the process of change that’s central to the story through visual interventions. By distorting the text in a variety of ways I have responded to the book’s key themes. For my final outcome, I used tracing paper to intervene between the text and the reader and transform the experience of the book. The text progressively becomes an increasingly visual response to the content of the book and creates a more and more immersive experience.

Tianhua Ma 07710 542650 mavicky0830@gmail.com matth0830@hotmail.com

Postgraduate Diploma Design for Visual Communication 49

Project Title Navigational Experience at the British Museum

In my major project I began with the question: how can graphic design improve user experience? Eventually I found my target – the British Museum. The vast majority of its visitors are tourists from all over the world. Some want to see so much in London as a whole that they only have a short time, often as little as 45 minutes, to see the museum’s highlights. I have explored simplistic and straightforward wayfinding designs that can enhance their visiting experiences. This is an environmental graphic design project combined with service design thinking.

Elizabeth Marlow 07982 138454 3lizabethmarlow@gmail.com
 cargocollective.com/ elizabethmarlow

Postgraduate Diploma Design for Visual Communication 50

Project Title The Other (A)Gender

‘The Other (A)Gender’ aims to raise awareness of the extraordinary statistics around gender inequality for women at work. The issues that the Women’s Liberation Unit started campaigning for in the 1980s are still relevant today. Yes we’ve come far, but we’ve still got a long way to go. The Other (A)Gender is a set of postcards each with a separate statistic about gender inequality. The idea is that people can send these postcards containing the statistics to people who can make a difference such as key members of parliament. The postcards are printed on the risograph printer on bright backgrounds to ensure they’re not only inexpensive to reproduce, but also head‑turning.

Marie O’Mara 07506 011611

Postgraduate Diploma Design for Visual Communication 51

Project Title Re‑thinking the language textbook

Cultural anthropologist, Margaret Mead, once asked why we ‘put all the play and learning into childhood, all the work into middle age, and all the regrets into old age?’. My project seeks to enhance traditional textbook design in order to put some element of play and learning back into adulthood. Learning a language is not easy and I have aimed to combine my years of experience in education with my design work by creating a kit that contains a learning diary, grammar reference section and interactive card games. The combination of colours is deliberate; stimulating fluorescent orange is coupled with calming, thought provoking blue and green.

Krista Orendorff 07494 633257 km.orendorff@gmail.com

Postgraduate Diploma Design for Visual Communication 52

Project Title Cross The Pond

Living abroad is an exciting opportunity that many people do not have the option to take advantage of due to strict immigration laws in many countries. Fortunately for Canadians, they have access to the Youth Mobility Scheme visa, a visa that allows citizens between the ages of 18 and 30 years old to live and work in the United Kingdom for up to two years. This visa is not heavily promoted in Canada but provides an excellent chance for young Canadians to gain professional and personal experience in their lives. The outcome for this project is a series of animated posters targeting commuters during their daily travels to work.

Linlin Pan 07851 960508 cathy5662@yahoo.com www.behance.net/cathylin

Postgraduate Diploma Design for Visual Communication 53

Project Title The Visual Dictionary of Graphic Design

My own experiences as an international student at LCC have directly inspired my project as technical terminology has been challenging to learn. Responses to a series of surveys demonstrate that I’m not alone in this struggle so I started thinking about how graphic design could support international students on my course learn all relevant terminology. My final outcome is a visual dictionary; it is a guide to various common graphic design terms through textual definitions and hand‑drawn illustrations.

Emma Pidsley emmapidsley@gmail.com cargocollective,com/epidsley @EmmaPidsley

Postgraduate Diploma Design for Visual Communication 54

Project Title National Poetry Day: Everyday Poetry

My project aims to explore how poetry can become more accessible to students. Poetry is not viewed as a public art form, but perceptions could be changed by engaging the public with poetry in innovative ways. I designed a campaign for National Poetry Day with the concept of bringing poetry into the every day. LCC students would find snippets of poems in surprising places around college and the station on various printed objects: coffee cups, bookmarks tucked into library books, train tickets and tube maps. My newspaper presents the poetry in a non-traditional format, and includes a set of ‘poetry postcards’ so the poems can be passed on.

Giulia Pronzato 07492 598789 cargocollective.com/giuliapronzato giuliapronzi@gmail.com

Postgraduate Diploma Design for Visual Communication 55

Project Title S-Types

Exploring themes of stereotypes and preconceptions, my publication investigates the representation of the female figure in Italian culture. Interrogating and undermining the stereotypical view of Italian women, my project challenges the perceptions that are ingrained in popular culture. It challenges what is largely accepted as truth; that Italian women are one of three things: the mamma, the virgin or the beauty. The aim is not to reject these common stereotypes but to show the strength on which they are built and how each female role does not have to be exclusive, but is one of the many faces of the Italian female that underpins Italian society.

Gabriela Rosillo Corona 07840 635027 gabriela.rosillo@gmail.com http://cargocollective.com/ GabrielaRosillo

Postgraduate Diploma Design for Visual Communication 56

Project Title Mezcal origin, heritage and consumption in the UK

The goal of my project is to guide the end user towards discovering and unveiling the origins and heritage of Mezcal (Mexican spirit) and encourage them to drink it. My final project was motivated by a strong interest in my national heritage. One of the main reasons for proposing this project is the increase in popularity of agave spirits in the UK and misleading or non‑existent knowledge of it amongst British consumers. I combined book and packaging design to convey a product that encompasses both print and product design material to promote Mezcal in the UK.

Tumor Markers 2.5


98.4%healthy subjects < 8.1 99.5%healthy subjects < 13.4




U/mL ng/mL

Smoker < 2.5 Non-smoker < 5

Ya‑Min Tseng 07490 277049 yasminstseng@gmail.com

Postgraduate Diploma Design for Visual Communication 57

Project Title Smart Blood Test Report

Typically, blood test reports can be confusing to read and often need to be translated by a lab technician or a doctor. Yet they don’t have to be unintelligible. With some simple, well‑designed improvements, test results can be as informative to patients as they are to doctors. With this new understanding patients can participate in their own health to a greater extent. For this project I have given the report a makeover and presented the data in a visual, more accessible manner.

Dharmaraj Ullagaddi 07417 525475 dharam123.123@gmail.com

Postgraduate Diploma Design for Visual Communication 58

Project Title Bardo: An Exhibition from Birth to Death

I have created a 3D interactive poster to promote the Bardo exhibition at the Wellcome Collection. Bardo is a Tibetan word that refers to 49 days of a transitional state between death and rebirth. I symbolise this transition with a gradient from black (death) to white (birth). The main reason behind opting for an interactive 3D poster instead of a regular poster was that it allows my target audience to actively engage with its message.

Caroline Verbruggen 07867 954619 caroline.verbruggen1@gmail.com

Postgraduate Diploma Design for Visual Communication 59

Project Title Spray or Share: Street Art in Shoreditch

‘Spray or Share’ is a smart phone app that informs people about street art in the Shoreditch locality. It is an area bursting with artistic graffiti and there are those who are not well‑versed on the subject yet find it intriguing and want to know more. I wanted to create an interactive, street‑friendly product as a solution. I submitted my outcome as a short video to show how usable and accessible the app is first against a plain white background and then whilst being used on the street.

Shen Wang 07548 062219 cargocollective.com/shenwanglcc polystyrene182@gmail.com

Postgraduate Diploma Design for Visual Communication 60

Project Title Rainbow Your Diets

‘Rainbow Your Diets’ is a website that helps university students record their daily eating pattern by the colour in their food, encouraging them to keep their diets more diverse. The theoretical fundamentals of this colour‑recording diagram are the ‘Food Guide Pyramid’ and ‘Eat the Rainbow’, which provide general suggestions regarding nutritional balance. The diagram can help the users notice their eating problems by looking at the colours they have eaten, presenting a direct method which does not delve too deeply into complex health theories. Through the process of recording and reviewing, the users would be more active in making their diets more colourful and healthier.

Szu‑Yun Wang mewmeworange@gmail.com @uriturit

Postgraduate Diploma Design for Visual Communication 61

Project Title Time‑based navigation of Kew Gardens

My final major project aims to enhance the visitor experience at London’s Kew Gardens. Using projection and moving image I have played with, and responded to, both a day‑time and a night‑time experience of the well‑known location. I have used and integrated 2D and 3D image‑capture to try to create an immersive experience of the gardens, which takes account of the changing light patterns across a 24‑hour period. Audio‑visual material also plays a key role in creating a multi‑sensory experience in the outcome. The focus of the final piece is on key plants, their colour, texture and daily movement.

Anna Whyte 07525 497442 anna_whyte@hotmail.co.uk cargocollective.com/annawhyte

Postgraduate Diploma Design for Visual Communication 62

Project Title If they’re gone . . .

Albert Einstein once said that ‘play is the highest form of research’. I based my major project from this reflection whereby I decided to create an educational game, centred around four main endangered animals (Rhino, Elephant, Tiger and Orangutan) for Primary school children. The game incorporates different interactive pieces such as cutting out and making their own animal counters. Each new section to the game has an educational twist. Alongside this, I created four publications, each based around one of the four animals. These have been designed specifically for the teachers to re engage them and excited them about teaching this subject to their students. In all, I wanted to design something that would create a lasting interest in this subject for the students, to take forward in later life.

Sze Lok Wong wong.szelok128@gmail.com

Postgraduate Diploma Design for Visual Communication 63

Project Title Creative Thinking Box Set

Tim Brown, CEO of IDEO, has commented that ’the creative thinking process is mysterious; sometimes we don’t know where the idea came from, how to structure the thinking process, or how to stimulate our creativity‘. The current publishing market contains plenty of creative thinking tool books to teach people creative thinking patterns, yet none seem to be tailored towards design students. As a solution, I have created a box set that encourages exploration of various creative processes through observation, experimentation, finding inspiration and communication. I have also integrated screen and print‑based design to add to the highly interactive nature of the project.

Ziwei Ye 07851 976632 yeziwei614@163.com

Postgraduate Diploma Design for Visual Communication 64

Project Title The Food Sharing Club

My project is concerned with students who cook and eat alone in London. They usually have limited time or budget; so they are most likely to choose large packs of food at a big supermarket for a lower price. â&#x20AC;&#x2DC;The Food Sharing Clubâ&#x20AC;&#x2122; as a solution to this problem, is a community especially for college students. It encourages food sharing, reduces food waste, and creates a friendly eating environment. The overall outcome includes a guide booklet, leaflets, posters and a club member kit.

Yajie Zhai 07482 134059 zyjpace@gmail.com @yajie_zhai

Postgraduate Diploma Design for Visual Communication 65

Project Title Vintage fashion trend information guide

My project is fundamentally about vintage clothing education. I have created an iPad-based app to help people who are interested in vintage clothing develop a greater understanding of its history. On the main page, you’ll find an information guide, which tells you about the most popular elements in various periods. The app is designed to then connect to the historical information page when clicked on. If you like what you see, at the next stage you will be directed to shops that sell similar items.

Lingzhi Zhu 07835 396017 austinsshop@outlook.com cargocollective.com/austin_sandwich

Postgraduate Diploma Design for Visual Communication 66

Project Title Obsessive Compulsive Disorder

For my major project I have used visual communication to undermine assumptions about Obsessive Compulsive Disorder (OCD). I believe that a designer, like an artist, has a social responsibility. Therefore, my project focuses on digital platforms and combines image, illustration and digital technology to interrogate and subvert some misconceptions about OCD. This psychological illness is prevalent in many countries and cultures. I wanted to use animation to create an engaging outcome that would inform people and could be shared using social media.

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Design for Visual Communication 2016  

This publication represents the work of students studying the Postgraduate Certificate and Diploma Design for Visual Communication courses a...

Design for Visual Communication 2016  

This publication represents the work of students studying the Postgraduate Certificate and Diploma Design for Visual Communication courses a...


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