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visual design

for growing ideas graphic design art direction photo illustration web design

I N TR O (what we have here)

R E S U M E

S A M P L E S

L A S T W O R D

W E B

S I T E


215-990-5001 tonyb@tonybuford.com

what we have here So, what we have here is a small

the Philadelphia area in ‘98, I

grouping of design samples,

was in the Princeton area, where

provided so that you might have

I went to college, taught in col-

enough accurate information to

lege, and freelanced or worked

make, honestly, the decision to

on staff at design studios, ad

add me to your project team.

agencies, and in marketing

Prior to being transplanted to

departments.

Direct Mail Postcards

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215-990-5001 tonyb@tonybuford.com

US Naval Aviation Plane captain, maintenance crewman, trainer of Navy SAR (Search and Rescue) crew Naval Air Station Norfolk, VA (4 years+)

résumé In the last 10 years, as described

Currently self-employed as a

on the right, I’ve had 3 design

freelance graphic designer and

staff positions: Art Director at EP

art director, I’m open to new

Senior creative in Marketing department of Adobe portfolio firm, designing and producing literature, advertising, direct mail, packaging, tradeshow ads and presentations. Member of writer/art director team.

Henry Corp., Senior Art Director

opportunities.

• Completed total re-design of all sales literature and software packaging.

g

Art Director Managing Editor Inc, Jenkintown, PA (2007 – 2008)

• Learned K4, industry-standard publishing workflow & collaboration software. Reported to CEO. at Imtek Direct Marketing and g

Art Director at MEI.

Additional Copies Available

All interim time was spent

My traditional chronological re-

as a graphic designer and

sume is available online as a PDF

production designer for

document—on the same page

personal clients and firms as

where you got this portfolio

diverse as Modular Sound

primer.

Reinforcement and First USA

(tonybuford.com/info.html)

Bank (now Chase).

Senior Art Director Imtek Direct Marketing, Bridgeport, NJ (2006 – 2007)

Provided concept, design, prepress and final file output for digital, offset and web printing presses. Created graphic design for all corporate documents: re-design of the primary company logo, including 3 new divisions; initial web design for 2 web sites; creation of trade show elements; design and copy writing for magazine ads; and direct mail for a dozen clients. Reported to President. • Partnered with IT Architect to realize implementation of radical new direct marketing tool GPS Mail, opening new revenue stream for Imtek nationwide.  g

Art Director EP Henry Corporation, Woodbury, NJ (2002 – 2005)

First designer to hold this position with this firm. Regularly advised senior management regarding brand and identity design, and new graphics production technologies. Collaborated with multiple departments on virtually all projects. Managed vendors for print, photography, graphic design, illustration, signs, trade shows and the Internet. Reported to Director of Marketing. • Introduced “3D-rendered” product illustrations, an industry first, allowing firm to produce marketing materials before manufacturing went online, avoiding a year’s worth of lost orders waiting on photography of installations. • Researched and recruited a printer to reprint a massive catalog job, resulting in on-time delivery to all 100+ dealers (and 100’s of installers), avoiding days or weeks of lost orders at the beginning of the buying season. HOME

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215-990-5001 tonyb@tonybuford.com

samples

Software Program Disc Graphic Standards Manual

Case Studies & Sales Sheets

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215-990-5001 tonyb@tonybuford.com

samples

Direct Marketing Product Logo

Direct Mail outside envelope

Trade Show Banner 6’ high HOME

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215-990-5001 tonyb@tonybuford.com

samples

Book Cover

Software Usage Illustration Marketing Campaign Elements

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215-990-5001 tonyb@tonybuford.com

samples

Photo Retouching & Illustration for Ads, Promotions & Billboards

Logo, Non-profit

Coca-Cola co-promotion

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215-990-5001 tonyb@tonybuford.com

samples Imtek

Direct Marketing

Imtek GeoServices

Direct Mail Division Logo

Imte Direct Mail Postcards

Direct Mail Service Sheets

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215-990-5001 tonyb@tonybuford.com

the last word Between the samples here, and

Philadelphia Area New Media

my resume back on page 3, you

Assocation (PANMA), Trenton

know most of what there is to

Musicians Foundation.

know about me. Some things didn’t make the

Some agencies and former

shortened résumé*, like schools,

employers have requested that

computer systems, awards and

their copyrighted art not be

professional affiliations.

published here.

So: BA, Advertising Design

It’s my responsibility to honor

and Marketing, The College of

their requests, so the samples

New Jersey; Mac/PC; American

here and the many, many others

Graphic Design Award winner,

in my portfolio will do just fine.

logo design; member,National Veteran-Owned Business

*Full résumé as a downloadable

Assocation (NVOBA),

PDF is available from the site.

National Geographic Case Study HOME

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3855

BLAIR MILL RD. #204L HORSHAM, PA 19044 215-990-5001 tonyb@tonybuford.com www.tonybuford.com HOME

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Tony Buford's Portfolio Primer