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PASSIONATE ABOUT RUNNING the story behind the Brighton Marathon PARTICIPATION COMPETITION COLLABORATION


WELCOME The Grounded Events Company is committed to securing a sustainable long term future for Brighton Marathon ABOUT THIS REPORT

Brighton Marathon is the country’s second largest marathon attracting 10,000 runners every

We wanted to tell you exactly what the

year. The marathon is what we are best known for but it’s our approach to youth engagement,

marathon means to our City. In this report

our support for communities and the way in which we provide back-to-work opportunities for

we set out our approach, our performance

local people that sets us apart. That proves we really do go beyond the extra mile.

and our aspirations for each of the components that make up your Brighton

We want every event we run to be sustainable. As a responsible business we ensure our

Marathon. More information can be found

environmental impact is kept to a minimum and at the same time we work closely with

at www.brightonmarathon.co.uk

charities, businesses and local people to make sure the economic and community impacts of what we do are fully realised.

We’ve decided to tell the story of the marathon from the perspective of an athlete

Our programme of events leading up to the 2013 marathon was bigger than ever

– so over the next few pages you’ll find out

before with around 16,000 people taking part, helping raise around £5 million for charity.

more about the event itself, the people that

The response from the people of Brighton & Hove has always been incredible and we’re

sponsor us, and all the charities, schools and

so grateful that so many of you come out and support your Brighton Marathon.

people we work with all year round to bring you your marathon. Tell your story @brightonmarathn

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Tom Naylor - Managing Director


CONTENTS Brighton Marathon OďŹƒcial Sponsors 2 - Welcome 3 - Contents and OďŹƒcial Sponsors 4 - Our performance chart 5 - More than just a marathon 6 - A great sporting event 7 - Getting to the start line 8 - Giving our charities a platform 9 - A wide range of impacts 10 - The next generation of athletes 11 - Mini Mile 12 - Your Brighton Marathon 13 - Course map 14 - Our future footprint

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OUR PERFORMANCE CHART

ER

ROOMS RENTED

W GR U N THE

£5M RAISED FOR CHARITY

EVERY YEAR

2013 OVER £1.6M

BOTTLES OF GATORADE

1,000 EXTRA HOTEL

50,000

RECORDS SET IN

COURSE

OR

ENT

IN

2 NEW

LD

CHILDR 0 0

EN

4,5

check out our vital statistics...

40

LOCAL PEOPLE BENEFITTING FROM OUR

VOCATIONAL TRAINING PROGRAMME

£6M

POSITIVE IMPACT ON THE ECONOMY

OF THIS GOES TO LOCAL CHARITIES

1,400 2,000 CHILDREN

RUNNING THE MINI MILE

391

IN THE MARATHON

CHARITIES

SUPPORTED

4

9,500 RUNNERS VOLUNTEERS


MORE THAN JUST A MARATHON By transforming a one day event into a year round programme we provide true value to our City We work with a wide range of stakeholders from across Brighton and beyond to make sure that the benefits the marathon provides are maximised, while the negative impacts are kept to a minimum. There are significant benefits that arise from around 150,000 people heading to Brighton for marathon weekend, but there are also more subtle local benefits that come about as a result. VisitBrighton states that all hotels are full that weekend, and that there is a knock-on effect with more people visiting the City in the weeks before and after the event. All these people eat in local restaurants and visit the City’s shops and attractions adding over £6 million to the local economy. Brighton’s Economic Partnership, as well as recognising the direct benefits, stressed the importance of the way the event brings the City together, creating dynamic volunteering opportunities for young people, and building relationships between businesses and communities across the City. But that’s not all – we give local charities a platform to raise their profile and secure much needed funding. Alongside that we promote a healthier, fitter lifestyle to thousands of local people creating significant long term benefits to the region. Working with the City Council we look at how we can help encourage more people to participate regularly in sporting activity. From the

increased membership of the City’s running clubs we know more people are running, but at the moment we think that these are mainly people already interested in sport. We want to use the power of the marathon to make running, and sporting activity in general, more accessible and attractive to local people – in exactly the same way we’ve been successfully doing with the Mini Mile races and Run the World. We also look at how we can use the power of the marathon to create less obvious benefits. Our work with Job Centre Plus and City College provided training and practical experience to 40 local people, helping them secure a better future for themselves and their families. And we always look to engage with community groups around the City to make sure that local people come out and join us on the day.

BRIGHTON MARATHON ATTRACTS OVER 150,000 SPECTATORS

Creating a sustainable marathon means working with the City Council to manage traffic on the day, working with local businesses so that they understand what will be happening, but also talking to the people of the City to ensure they are kept up to speed. We want the marathon to go from strength to strength with more runners taking part at all levels, more charities benefitting, and more people taking part in programmes like the employability initiative. The only way we can achieve this is by working with our partners locally and throughout the region.

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A GREAT SPORTING EVENT Hosting a world class event ensures that Brighton & Hove gains global recognition as a Marathon City This is only our fourth year so we’re a relatively new marathon venue in the bigger scheme of things. But with times getting quicker every year – both male and female course records were broken this year – the number of runners increasing, and our outreach programmes going from strength to strength, we are providing a much greater impact than our few years suggest. We are athletes at heart and know what other athletes want from a marathon – we’re not going to be the quickest course, but we provide runners with a challenging route and a stunning mix of urban and sea views. With participants from all corners of the world we know that Brighton offers a unique and great opportunity for both professional and amateur athletes alike. By continuing to improve the course and our overall offer to athletes we make sure that people keep coming back year after year.

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IAAF recognition We are proud that the IAAF has awarded our marathon bronze status. This international accreditation recognises our commitment to managing a professional event with athlete times and operational processes aligned with their methodology. We will keep making our event better as we look to turn that bronze into silver. Ambassadors Our ambassador scheme is our way of harnessing the power of sport. We have a mix of professional and amateur runners as ambassadors and they are there to offer our runners all the support, information and encouragement they need to complete a successful marathon.

Elite development We want our times to keep getting quicker and we want local people to use the marathon as a springboard for their athletic careers. We work with Brighton’s universities and elite training programmes in the UK and overseas to support high potential athletes. After taking part in the programme, Brighton based Jon Pepper, ran 2 hours 20 minutes in 2013. The Marathon Support Unit at Brighton University offers professional advice and support for amateur athletes looking to challenge themselves or post an improved time.

BRIGHTON MARATHON 2013 HAD RUNNERS FROM OVER 45 NATIONS


GETTING TO THE START LINE We see getting to the start line as just as important as getting to the finish line Running 26.2 miles is a big commitment and one that cannot be taken lightly. The hours of training, possible injuries , the doubts, even just asking your friends and family to sponsor you – are all difficult obstacles to overcome before you even get to the start line. We understand all these issues and host a series of support events that help you address each issue in turn. We partner with a range of local and national organisations that all help you to start the race in peak physical condition. Training runs, nutritional advice and medical support are all available to those people that commit to running for themselves or for their chosen charity. If there’s something else you think we can offer that helps you prepare then please let us know.

Training runs Through our partnerships with RunBrighton around 300 people take part in our regular training programmes and advisory service. The seminars we host are always well attended. We also work closely with Park Run and other running clubs across Brighton & Hove, and through our ambassador programme we make sure that whatever level of experience you have you can always find someone who can help. From paced runs to simply giving you a network of friends you can safely and securely train with on a regular basis they’ll help make sure you have the right level of preparation on the day.

OVER 1,000 PEOPLE ATTENDED OUR MARATHON SEMINAR DAYS

Nutritional advice A healthy balanced diet is essential as you go through your training programme. A Word on Nutrition provide you with a step-by-step guide to what to eat and when. We’ve even worked with the City’s hotels to make sure they offer a proper marathon breakfast on the day. Physio support Working with Body Rehab Studios, a local physiotherapist practice, we offer discounted access to their excellent advisory service. They can help you understand the pressures you are putting on your body and the steps you need to take to make it to the race. They even offer an invaluable medical advice service straight after the race, offering runners immediate support and helping to reduce the number of people needing medical help subsequently. The seminar days we host give you the opportunity to speak with both specialists and fellow runners. With over 1,000 people attending we know they’re a great way of meeting like-minded people and forging great friendships – for those that can’t attend we post all seminars on our website.

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GIVING OUR CHARITIES A PLATFORM We don’t think a marathon’s a marathon without a full quota of superheroes, boxers or Baywatch stars! There is a serious side to all this though. Through the efforts of all the people competing in the race itself, and all the children participating in the Mini Mile we help raise more than £5 million every year for local, national and international charities. The money raised as a result of the commitment of our athletes makes a massive difference to the lives of many people around the world. We give every runner the option to choose a charity to fundraise for – as a result almost 400 charities benefit from additional funding. From the smallest local charity that has one or two people running for them, up to our national charity partner that has over 400 runners, all receive much needed funding. Some charities ask their runners to raise a minimum amount in return for their entry fee, and this helps ensure that on average most athletes raise over £600 for their chosen charity. We know that once a runner has raised money for a particular charity they will do so again at future marathons and other events.

Charity partner Every year we choose a national charity to be our official partner and for 2013 this was Scope. The team from Scope won us over with their presentation about the work they do to support mentally impaired people throughout the UK. With over 400 runners in their team we will have helped them raise well-over £150,000 which will go a long way to helping improve the lives of the families they work with. Local charity partners We also pick four local charities to partner with each year. We provide a number of free places in the marathon and promote the work they do through our website and marketing giving them a greater opportunity to attract additional runners and sponsors. The four charities we partnered with for 2013 were; Martlets - provides expert end of life care for adults with a life limiting disease such as Motor Neuron Disease and Cancer where a cure is no longer possible. They hope to raise enough to fund two or three nursing positions for the next year. The ABC Fund - This local charity raises money in order to fund trips and treats for disadvantaged children and their families.

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Sussex Search & Rescue - are the primary volunteer organisation supporting Sussex Police to search for, and rescue, vulnerable missing people. Sussex MS Treatment Centre - working to improve the health and well being of people with Multiple Sclerosis and other chronic neurological conditions. Visit our website www.brightonmarathon.co.uk to find out more about becoming a charity partner.

RAISING OVER £5 MILLION FOR LOCAL, NATIONAL AND INTERNATIONAL CHARITIES


A WIDE RANGE OF IMPACTS Through their inspiring and amazing efforts our athletes make an incredible impact Among 10,000 runners and 400 charities there are a lot of amazing and inspiring stories to be told – we’ve picked a few for you. Rockinghorse - working in Brighton since 1967, Rockinghorse help improve the lives of sick children across Sussex. With around 55 runners competing in 2013 they hoped to raise almost £30,000 which will all be used to fund the work they do at the Royal Alexandra Hospital and Trevor Mann Baby Unit. Kent & Sussex Air Ambulance - an independent charity providing immediate medical support and hospital transfers to people in the South East. All the money raised by their 30+ runners will help keep their helicopters flying.

I'm running to r raise money fo ts The Martle d as they looke after both my nan and grandad.

Mary’s Meals - one story we cannot forget is that of Charlie Doherty. At only 11 Charlie has been an ever present face in our Mini Mile races and every year he has raised funds for the charity Mary’s Meals. By donating his own money, and securing the support of many friends and family members he has helped raise over £20,000 in just six years that has helped provide daily meals for over 1,000 children in Malawi. Charlie didn’t let a broken foot stop him this year as he completed the Mini Mile course on crutches!

my mum is running the main marathon and I want to be like her! Jessica, 11

Brett and Luke Edwards – when his son Luke was diagnosed with cerebral palsy Brett turned to Scope for support. Even though he’s always hated running Brett was determined to raise money to help Scope support other families. Although confined to a wheelchair this didn’t deter Luke’s willingness to take part and the pair of them crossed the line in just under six hours. Brett said it was a massive challenge and fantastic that Luke could take part, as they supported Scope towards their £150,000 target.

d I've poste times improved I've e a ch ye a r nt to run - I wa etter d o e ve n b this year.

I love running and would love to be in the Olympics. Joshua, 13

4 Samuel, 3

Danielle, 28

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THE NEXT GENERATION OF ATHLETES Through our Run the World programme we want to inspire the next generation of athletes We’ve seen over 6,000 children get involved in running over the past two years through Run the World. Our focus is on participation not competition, with every child completing the 1km course awarded a certificate. We want to create an environment that encourages children to enjoy sport and want to do more, and we work closely with our school partners to put on a fantastic event. This year alone we had over 4,500 children taking part in events lasting three days. The feedback we get from parents, schools and the children themselves is just amazing. You can feel a real buzz of excitement in the air as the runners approach the starting line. There are some truly incredible stories we want to share.

THANKS TO RUN THE WORLD TWO OF OUR PUPILS NOW RUN FOR THE COUNTY; CARDENS JUNIOR SCHOOL

Run the World Is an initiative that was set up to encourage children to take part in and enjoy running. Children aged 7 - 11 year olds have the opportunity to run a 1km course set out in local parks and contribute towards an aggregate total of kilometres. To date the total achieved is 7,849km. The initiative is free to all schools and transport is provided if necessary. In 2013 Run the World is being offered to 44 primary schools in Brighton & Hove and 23 first and middle schools in Worthing. We are aiming to cover 8,000km. Schools By working closely with local schools we hope to bring the power of sport into education. Our focus now is on making sure that this leads to longer term participation in sport. We want to work with schools, the City Council’s ‘Active for Life’ programme and businesses that focus on engaging with schools to make sure that Run the World becomes recognised as the entry point for a longer term involvement in sport. Transport Getting thousands of young children safely and securely to the starting line is no mean feat. We are incredibly grateful for the support we receive from Brighton & Hove Buses and, of course, all the parents, teachers and volunteers who give up their time to make these events a reality.

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MINI MILE Our Mini Mile events provide a transition between inclusive sport and competitive sport With the Iconiq Shlurp! Mini Mile races, marathon day really kicks off with a bang! There are 2,000 7-17 year olds competing in 12 races across different age groups, we not only give the early morning crowds something to cheer, but also give the marathon runners of tomorrow a taste of what they can expect. Races are open to both young athletes and amateur runners so it’s a great stepping stone for local athletes. The success of Mini Mile is a testament to our sponsors, the schools we work with and the dedication of the participants’ parents

2,000 7-17 YEAR OLDS COMPLETE THE LAST MILE OF THE MARATHON COURSE

Access to athletics We work with the City Council’s Active for Life team to link Mini Mile into their ongoing sporting programmes. Their eight- week athletics initiative, which includes a kids’ event at Brighton’s half marathon, culminates in our Mini Mile races. This means that the children can take part in the weekly training programmes at their schools and during the Easter Holidays before running the final mile to cross the finish line on Madeira Drive. Our aim is for the Mini Mile races to grow without losing the key components that make it so special. This doesn’t just mean more people taking part, it also means that through the Mini Mile races we are able to encourage more children to regularly participate in sport. We now want to work with our partners to improve on our successes to date. The steps we intend will help embed sporting activity into each school, creating the link between sporting and educational attainment, and act as a catalyst for enhanced educational programmes linked to sport.

Elite athletes Finishing the marathon course shortly before the professionals does creates a strong link with elite development. Alongside our inclusive approach we will also identify the best local athletes that we can work with. We’ll look at how access to additional advice, elite training programmes and other activities will help improve our best athletes and make them more likely to inspire other children. Spectators We get so much feedback saying the Mini Mile races are one of the highlights on marathon day. The way the children finish their races shortly before the professionals complete the full course not only makes for a great spectacle but also includes the kids as part of the event.

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YOUR BRIGHTON MARATHON We want you to enjoy your experience and so we work hard to make sure we’ve thought of everything Minimising our impacts Spectators walking through the City will have a very different experience to normal. With street closures and more pedestrian only areas Brighton takes on a carnival atmosphere. The seafront is jammed full of spectators and even shopping areas like The Laines are full of people enjoying the spring sunshine. Our waste partner, Rabbit Waste Management, follow our runners round emptying the roadside skips and helping clear thousands of water bottles. As part of our environmental commitment we look to keep our impacts as low as possible. Just over 30 tonnes of waste was collected on the day, over 99% of which was recycled or re-used. We work closely with transport operators like Brighton and Hove buses and Southern trains to make sure your journey in, out and around the City is as unaffected as possible. We greatly appreciate the efforts taken by all our transport partners to help get 10,000 runners and 150,000 spectators where they need to be. The same goes for our partners at the City Council and in all the emergency services who help make sure everything runs smoothly.

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Our Marathon Expo In the days before the marathon we host an exhibition and ask all our runners to come along. Here they can complete the final registration process, ask any last minute questions or chat to our sponsors, partners and charities. We understand that for some local runners this can be seen as unnecessary but our main focus is on making sure everyone arrives in plenty of time and has all the information and preparation time they need.

Sunday morning You’ve set your alarm, it’s still dark outside and you’ve got 26.2 miles ahead of you. But there’s excitement in the air as you and all the other runners gather in Preston Park. The elite athletes move to the front, Run Brighton’s pace setting teams begin to take their positions, and everyone starts to find their own space. The atmosphere intensifies with everyone going through their final preparations. Then at 9am the race officially starts.

With all 10,000 runners required to register in advance there’s a noticeable buzz in the City and many of our restaurants, hotels and shops respond by offering special discounts to marathon runners.

The professional and elite athletes set the pace but with over 10,000 runners it takes over 15 minutes for everyone to cross the starting line. There’s now 26 miles of open road ahead of you – here’s what you can expect;

FREE MARATHON APP spectators can track runners during race & finish time


A23

A27 A27

PARK & RIDE

Br

Brighton & Hove Buses run 25 buses throughout A27 the day moving over 5,000 people

7 A2 n By o t igh

A27

Mile Oak

Sussex and EnglandWest Blatchington cricket star A270 oad Matt Prior ham R o h S ld O 2013 officialrestarter

ELITE START

Boundary Road

A259 16 Coast R oad

Hollingdean

Portslade by Sea

CAVALCADE

Preston

B

A270

London Road Station

A23

Moulsecoomb

B E

Aldrington

B

A259

A270

2 15 A

20

Bevendean

our cavalcade A270 leads the runners round the Lewes Road marathon course

Woodingdean

Brighton Station

B 19

18

23

X E

KEY HOVE

twins Charlie and Harvey Noakes, celebrated their 18th birthday by running the marathon

B

14

X A 24

E 25

A259 X

3

B

B

13

X West Pier (derelict)

A259

26 Mile Markers

YOUNGEST & TWINS

4

17 Power Station 22

East Moulsecoombe

A270

A23 London Road

Falmer

at 77 Stella Harburn was our oldest entrant, completing the course with her husband

North Moulsecoomb

B

START

Hove Station

B

E

Ditchling Road Hollingbury

Withdean

Preston Park Station

Southern Cross

A 21

Patcham

1

A270

Fishersgate

A23

Dyke Road

THE START

Portslade Village

OUR OLDEST ENTRANT

Coldean

Westdene

Hangleton

Southwick

ss pa

BRIGHTON

5

X E 26 X FINISH A

Kemp Town

12

E Brighton Pier

BEACH VILLAGE

A

6

Ovingdean

B B

Black Rock

A259

Roedean

11 Brighton Marina

7

8 9

Toilets / Water / Medical / Fuel 10

B

WATER STATIONS

HOME STRAIGHT

our fantastic volunteers makng sure you stay well and truly hydrated

heading for the finish line with the sound of the cheering crowds

Toilets / Water / Medical

E Entertainment

X

B

CoaA259 st R o ad

Neville Road

Rottingdean

Crossing Points

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OUR FUTURE FOOTPRINT We want to build on what we’ve achieved so far and make Brighton recognised as a great marathon

PARTICIPATION COMPETITION COLLABORATION

We want to challenge ourselves and look at how we can make the marathon better - and how we can have an even greater positive impact on the City, its people, businesses and charities. We want Brighton to be recognised as a truly great event and cement our position as the UK’s second largest marathon. We’ve set a few simple goals for going beyond what we’ve already done.

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OUR COMMITMENT TO QUALITY improving the times of our elite athletes, earning silver status from the IAAF

ELITE ATHLETE DEVELOPMENT supporting the professional athletes of tomorrow, providing access to the best training and industry advice

ATTRACTING MORE ATHLETES working with our partners across the City to attract more runners to the marathon


SUSTAINABLE ECONOMIC IMPACT attracting more spectators for longer, we want to increase our annual economic impact to more than £8 million

FUNDRAISING FOR OUR CHARITIES creating the platform to raise more than £50 million for charity by 2020

RUN THE WORLD by 2020 we want to have completed our first global lap and be starting out on our second

FUTURE RUNNING PROGRAMME we want to work with our partners to deliver our own ‘active kids’ scheme that uses the power of sport to realise health, educational and lifestyle benefits

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We’d like to thank all the people that contributed to this report, but our biggest thank you goes to all the runners that compete and the spectators that make it so special.

For more information on Brighton Marathon and the other events we manage please visit www.brightonmarathon.co.uk Written and developed by Future Proof CIC www.futureproof-solutions.com Designed and published by ICON www.icondesign.co.uk

Produced using ISO14001 management standards. All papers are sourced from managed forests and are chlorine free.

The Grounded Events Company Limited 3rd Floor | Phoenix House | West Street | Brighton | BN1 2RT info@groundedevents.co.uk | www.groundedeventscompany.co.uk

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