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Expanding the Gateway of Knowledge

26 - 29 January 2010

Riyadh International Exhibition Center Kingdom of Saudi Arabia

www.iehe.mohe.gov.sa


Introduction

The Saudi government allocated over 25% of its SR 475 billion budget this year for the education sector. A major portion of that allocation is appropriated for the higher education section where billions of dollars will be spent on tens of thousands of Saudi students in order to support them in continuing their higher education in universities and specialized colleges domestically and abroad, in addition to the many enormous projects planned by the Ministry of Higher Education. As a result of this renewed attentiveness for higher education, combined with an interest to achieve knowledge awareness of higher education issues and institutions among staff and students in the Kingdom of Saudi Arabia, the Ministry of Higher Education decides establishing an international

Under The Auspices of The Custodian of the Two Holy Mosques

King Abdullah Bin Abdul Aziz Al Saud

exhibition for higher education to host various local and international higher education institutions. The exhibition will develop a positive communication channel between educational institutions in the Kingdom and various international institutions of higher education all over the world contributing in general to a public awareness in the education sector and particularly to student awareness in scholarship programs and educational courses offered by those institutions. Thus, under The Auspices of The Custodian of the Two Holy Mosques, King Abdullah Bin Abdul Aziz Al Saud, the Ministry of Higher Education (MOHE) is organizing the first INTERNATIONAL EXHIBITION FOR HIGHER EDUCATION - IEHE 2010, from 26 – 29 January 2010.


Objectives Provide the opportunity to the Saudi community in its various institutions, categories and individuals, particularly those interested in out-ofthe country scholarship programs, to interact with representatives of international institutions of higher education and familiarize themselves with their respective educational and academic systems and procedures. Encourage the institutions of higher education in the Kingdom to upgrade their academic and professional capacities to reach the level of The exhibition will contribute in general to public awareness in the education sector and particularly to student awareness in scholarship programs and educational courses

their international counterparts. Provide the exposure of local universities’ administration and faculty staff to international expertise and resources. Create a positive communication channel between educational authorities in the Kingdom and international institutions of higher education thus encouraging academic mutual agreements between them. Provide opportunities to review cutting-edge technologies in e-learning and distance education.


The exhibition will develop a positive communication channel between educational institutions in the Kingdom and institutions of higher education all over the world. The exhibition will consist of four sections: • International Universities and Institutions of Higher Education • Saudi Universities and Institutions of Higher Education • National and International sectors involved in teaching techniques • Projects of the Ministry of Higher Education (MOHE)

Who will attend IEHE 2010 An estimated 62,000 Saudi students and parents from across the Kingdom Top MOHE officials and decision makers Presidents, Deans, and senior faculty members of national and international universities

Sponsorship Benefits Introduce and promote new ideas in support of the educational sector, and strengthen your position as a top industry leader Get acknowledged as an organization that supports excellence and innovation in the educational sector Interact directly with thousands of candidate students, government officials and international leaders in education. Strengthen your presence, image, and relations with MOHE and the local educational institutions Be part of an international higher education event officially supported and sponsored by the Saudi government through MOHE


Sponsorship Opportunities

Diamond Sponsorship • 90sqm inside exhibition space only • Hosting one coffee break during the forum, this includes a reception desk in the coffee break area. • Receiving an honorary trophy • 10 invitations for the opening ceremony of the exhibition

SR 1,000,000 / US$ 266.000 • Logo as “Diamond Sponsor” on all advertising campaigns of the exhibition • Link to sponsor’s website from the official exhibition website • Running sponsor’s logo on advertising screens in the exhibition halls

• 10 complimentary dinner invitations

• Exposing sponsor’s stand location on exhibition floor plan

• 5 invitations for each lunch event

• Sponsor’s logo printed on all exhibition signage

• 5 reserved VIP seats in the forum

• 1 Roll-up banner of 120cm x 200cm inside the VIP lounge

• 1 Special story (2 English & 2 Arabic full pages) with picture of a senior executive in the exhibition preview magazine • Double page spread advertisement in the exhibition preview magazine • 2 Inside full page advertisements in the exhibition catalogue

during the official opening ceremony • Logo as “Diamond Sponsor” on front of exhibitors’ badges • Logo as “Diamond Sponsor” on the forum’s bags • Logo as “Diamond Sponsor” on the lanyards of the exhibitors badges

• Distributing corporate brochure in the forum’s bag

• Logo as “Diamond Sponsor” on the forum’s pens

• Logo as “Diamond Sponsor” on exhibition banner at the main

• Logo as “Diamond Sponsor” on the speakers’ podium during the

entrance of the car parking • Logo as “Diamond Sponsor” on the forum’s note pads • Logo as “Diamond Sponsor” on the visitor’s promotion flyers • Logo as “Diamond Sponsor” on all printed promotional material of the exhibition

forum • Logo as “Diamond Sponsor” on VIP invitations of the opening ceremony • Logo as “Diamond Sponsor” on 1 side of the Bookmark in the exhibition catalogue

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Sponsorship Opportunities

Platinum Sponsorship

SR 750,000 / US$ 200.000

• 60sqm inside exhibition space only

• Logo as “Platinum Sponsor” on the forum’s note pads

• Hosting one coffee break during the forum, this includes a

• Logo as “Platinum Sponsor” on the visitor’s promotion flyers

reception desk in the coffee break area. • Receiving an honorary trophy

• Logo as “Platinum Sponsor” on all printed promotional material of the exhibition

• 5 invitations for the opening ceremony of the exhibition

• Logo as “Platinum Sponsor” on the forum’s bags

• 5 complimentary dinner invitations

• Logo as “Platinum Sponsor” on all advertising campaigns of the

• 5 invitations for each lunch event

exhibition

• 5 reserved VIP seats in the forum

• Link to sponsor’s website from the official exhibition website

• 1 Special story (1 English & 1 Arabic full pages) with picture of a

• Running sponsor’s logo on advertising screens in the exhibition

senior executive in the exhibition preview magazine • 1 inside full page advertisement in the exhibition preview magazine • 1 Inside full page advertisement in the exhibition catalogue • Distributing corporate brochure in the forum’s bag • Logo as “Platinum Sponsor” on exhibition banner at the main

halls • Exposing sponsor’s stand location on exhibition floor plan • Sponsor’s logo printed on all exhibition signage • 1 Roll-up banner of 85cm x 200cm inside the VIP lounge during the official opening ceremony • Logo as “Platinum Sponsor” on back of exhibitors’ badges

entrance of the car parking

Your nity ortu Opp e part to b Social e of th opment l e v De


Gold Sponsorship SR 500,000 / US$ 133.000

Silver Sponsorship SR 250,000 / US$ 66.000

• 30sqm inside exhibition space only

• 18sqm inside exhibition space with stand-fittings

• Receiving an honorary trophy

• Receiving an honorary trophy

• 3 invitations for the opening ceremony of the exhibition

• 2 invitations for the opening ceremony of the exhibition

• 3 complimentary dinner invitations

• 2 complimentary dinner invitations

• 3 invitations for each lunch event

• 2 invitations for each lunch event

• 2 reserved VIP seats in the forum

• 2 reserved VIP seats in the forum

• Special story (Half Page English & Half page Arabic) in the

• 1 Inside half page advertisement in the exhibition preview

exhibition preview magazine • 1 Inside full page advertisement in the exhibition preview magazine • 1 Inside full page advertisement in the exhibition catalogue • Logo as “Gold Sponsor” on exhibition banner at the main entrance of the car parking • Logo as “Gold Sponsor” on the visitor’s promotion flyers • Logo as “Gold Sponsor” on all printed promotional material of the exhibition • Logo as “Gold Sponsor” on all advertising campaigns of the exhibition • Link to sponsor’s website from the official exhibition website • Running sponsor’s logo on advertising screens in the exhibition halls • Exposing sponsor’s stand location on exhibition floor plan • Sponsor’s logo printed on all exhibition signage

magazine • 1 Inside full page advertisement in the exhibition catalogue • Logo as “Silver Sponsor” on exhibition banner at the main entrance of the car parking • Logo as “Silver Sponsor” on the visitor’s promotion flyers • Logo as “Silver Sponsor” on all printed promotional material of the exhibition • Logo as “Silver Sponsor” on all advertising campaigns of the exhibition • Link to sponsor’s website from the official exhibition website • Running sponsor’s logo on advertising screens in the exhibition halls • Sponsor’s logo printed on all exhibition signage


General Information

The Venue Riyadh International Exhibition Center The International Higher Education Exhibition will be held at Riyadh International Exhibition Centre, a

Sponsoring the Event A selection of sponsorship packages is available on first come-first-served basis. This event is executed by:

modern international exhibition complex consisting of four halls offering 15,000m2 of indoor exhibition area in addition to 5,000m2 of outdoor area, including an ample car parking with a capacity of 1500 cars and buses, a conference hall, support services, a VIP reception lounge, business and press centers, restaurants and

P.O. Box 56010, Riyadh 11554, Kingdom of Saudi Arabia E-mail: iehe2010@recexpo.com Web: www.recexpo.com For more information, please contact us on: Tel: +966 1 229 5604, Fax: +966 1 229 5612

cafeterias and organizers offices.

Organized by:

International Exhibition for Higher Education 2626 Olaya St., Worood Area, Unit 1 Riyadh 6555 - 12551 Kingdom of Saudi Arabia Tel: +966 1 2937373, Ext: 432 , Fax: +966 1 4194451 E-mail: info@iehe.mohe.gov.sa, Web: www.iehe.mohe.gov.sa


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