Issuu on Google+

Advertisement Report

1


Dex 1 Call

All Touchpoints in Advertising

Done Right 5 Call Internet 66 Calls

Yellowbook 2%

Lead Smart 24 Calls

Warranty 7%

Leads.com 34 Calls Referral 28 Calls

1 Calls Unknown 3 Calls

Done Right 2%

Verizon 5%

Repeat 48 Calls Truck

Xcel 7%

Dex 0%

Unknown 1%

Internet 25%

Truck 0%

Verizon 12 Calls

Repeat 18%

Lead Smart 9%

Warranty 19 Calls Xcel 17 Calls

Ref erral 11%

Yellow Book 5 Calls

Leads.com 13%

263 Calls Total

Warranty standard max of 6% Repeat standard min of 35 % Referral standard min of 15%

2


Paid Advertisements Done Right 5 Calls Internet 66 Calls

Leads.com 18% Lead Smart 12%

Lead Smart 24 Calls

Referral 15%

Leads.com 34 Calls Referral 28 Calls Verizon 12 Calls

Verizon 6%

Internet 34%

Xcel

Xcel 9%

17 Calls Yellow Book 5 Calls 66 % of all touchpoints

Done Right 3% Yellow Book 3%

3


Cost Per Call $360.00

$400.00

$333.33

$300.00 $200.00

$127.07 $53.84

$49.00

$100.00 $-

Cost Per Call Standard Limit of $150.00 per call

$40.69

$26.81

$81.24

$40.00

Done Right Internet Lead Smart Leads.com Referral

Verizon

Xcel YellowbookAverage

4


$500.00

$1,000.00

Yellowbook, $1,918.24

Xcel, $688.17

Verizon, $837.98

Referral, $1,901.34

Leads.com, $261.73

Lead Smart, $230.55

Internet, $1,101.71

Done Right, $253.98

$-

$2,000.00

5 Calls $9,591.22 Total

17 Calls $11,698.83 Total

12 Calls $10,055.71 Total

28 Calls $17,025.16 Total

34 Calls $8,898.87 Total

24 Calls $5,,533.15 Total

66 Calls $72,713.00 Total

5 Call $1,269.92 Total

$1,500.00

Average Ticket For Paid Advertisements

5


500

1000

2000

3 Call $491.27 Total

19 Call $342.43 Total

1 Calls $39.00 Total

48 Calls $91,264.45 Total

1 Call $360.82 Total

1500

Unknown, 163.76 Warranty, 18.02

Truck, $39.00

Repeat, 1901.34

Dex, 360.82

0

Average Ticket No Expense Advertisements

6


Return on Investment Done Right • 5.18 Internet • 27.08 Lead Smart  5.76 Leads.com • 2.06 Referral • 35.31 Verizon • 2.51 Xcel • 25.67 Yellowbook • 5.33 Average • 8.85

Cost Per Call

Average Ticket

4-to-1

$2,000 $1,500 $1,000 $500 $0 Done Right

Internet

Lead Smart Leads.com

Referral

Verizon

Xcel

Yellowbook

ROI Standard of 10

7


Advertising Report