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Y=.25 in

Y=.25 in

Clear Space of Primary Mark

strands apart Visual Identity The visual identity of any company is key to displaying who you are. A brand visually shows people about the brand such as what they do or the mood and feeling that the brand is conveying. A strong brand can create emotional connection with customers through imagery and the logo. Having a strong logo that is flexible allows for play within the brand itself. Strands Apart focuses on one primary mark, which allows for flexibility. Further you will read more specifics about the mark.

strands apart

strands apart

strands apart

Clear Space of Secondary Mark

Secondary mark

Secondary mark

Secondary mark

Secondary mark

The is the primary mark of Strands Apart. This mark is used most of the time.

This is a secondary mark which is used in special instances such as print brochures.

This is a secondary mark which is used rarely.

This is a secondary mark which is used in special instances such as the website and mobile application.

This is a secondary mark which is used in special instances such as the website and mobile application.

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Y=.25 in

strands apart

Clear Space of Secondary Mark

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In order to create a cohesive brand the Strands Apart organization has set up rules that must be followed for the logo mark: Color, Clear Space, Minimum size and Typeface’s to use. Each area is very specific as to how to apply the brand in order to fall within the brand guidelines.

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Brand Standards

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Gotham Rounded is the primary typeface for Strands Apart. This typeface is used for the logotype and should be used primarily for headings. The rounded typeface gives a childlike playfulness that is displayed in the illustrations. The rounded type also matches well with the illustrations. The preferred weight is medium.

strands apart

Color Do not change color of the mark. The mark has been specifically designed with these colors for readability and visual appeal. For any color changes please refer to the color pallet Strands Apart has specified.

A BCDEFGHIJK LMNOPQRSTU V W X Y Z abcdefghijklmnopqrstuv w x y z

Gotham Rounded book

ABCDEFGHIJ KLM NOPQ RSTUV WXYZ abcdefghijklmnopqrstuvwxyz 123 456789 0!@ #$%^&*( )_+-=,.<>

Univers Roman

ABCD EFGHIJK LMNOPQRSTUV W X Y Z

Gotham Rounded medium

ABCDEFG HIJ KLM NOPQ RSTUV WX YZ abcdefghijklmnopqrstuvwxyz

Univers Bold

ABCDEFGHIJKLMNOPQ RSTUV W X Y Z ab c de fghijklmnopqr s tuv w x y z

123 4 5 678 9 0 ! @ # $%^&*( ) _+ - = ,.<>

Minimum Size Requirement The minimum size requirements for Strands Apart logomarks are as to ensure readability and understanding of the brand. Any size below the minimum size requirement is unacceptable treatment of the brand. The primary logomark’s minimum size requirement is .5 inches. The secondary marks size requirements can be found below.

ab c defghijklmnopqr s tuv w x y z 123 4 56 78 9 0 !@# $ %^&* () _+ - = ,.< >

Gotham Rounded

Positioning The mark must always be positioned in the upright position. Adding a rotation or a reflection to the mark distorts it and hinders the readability of it.

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Univers Light

Typographic Standard

Color

Here are examples of what is unacceptable treatment of the Strands Apart brand. The primary logo is used for example, but the same applies to all secondary marks.

strands apart strands apart

.5in

.5in

Univers is the secondary typeface for Strands Apart. Univers is typically used for text heavy documents and the body text of smaller documents such as the business letter.

Gotham Rounded medium Italic

Univers Oblique

ABC DEFGHIJ KLM NOP QRSTUV WX Y Z abcdefghijklmnopqr stuvwxyz

ABCD EFGHIJKLMNOPQRSTUVWXYZ ab c defghijklmnopqrstuv w xyz 1234 5678 9 0 !@# $ %^&*() _+ - = ,.< >

1234 5678 9 0!@ # $%^&*( ) _+-=,.<>

1.25in

strands apart

strands apart

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strands apart

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Primary

Pink CMYK: 0 78 33 0 RGB: 241 96 124 Web: F1607C

Secondary

Violet CMYK: 76 78 0 47 RGB: 54 44 102 Web: 362C66

Primary

Light Pink CMYK: 0 55 22 0 RGB: 244 143 156 Web: F48F9C

Secondary

Lavender CMYK: 30 40 0 0 RGB: 177 154 202 Web: B19ACA

Primary

Grey CMYK: 7 0 0 30 RGB: 173 184 191 Web: ADB8BF

Secondary

Charcole CMYK: 0 0 0 77 RGB: 95 96 98 Web: 5F6062

Secondary

Yellow CMYK: 0 0 51 0 RGB: 255 247 151 Web: FFF797

Secondary

Mint CMYK: 30 0 20 0 RGB: 177 222 211 Web: B1DED3

Color Palette

strands apart

1in

Typography

strands apart

.18in

strands apart

1234 5678 9 0 !@ # $ %^&* () _+ - = ,.< >

123456789 0!@ #$%^&*()_+-=, .<>

Univers

Typography

Typefaces were chosen specifically for Strands Apart. These typefaces should be used consistently throughout the brand. Please do not change the weight, size or typeface.

X=.25 in

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ABCDE FG H IJ KLM NOPQ R STUV WX YZ abcdefghijklmnopqrstuv wxyz 1234567890!@#$%^&*()_+-=, .<>

Gotham Rounded bold

strands apart

Positioning

Strands Apart has a specific color palate, which is to be used in order to create a cohesive brand. The primary colors of the brand are bright, young, and fun. Since Strands Apart primarily focuses on children and young teens, the colors are juvenile and bright. Holly, the main character of the brand is primarily seen in these primary colors. The secondary color palate is also fun for the people who Strands Apart services. These colors should be limited to special circumstances.

strands apart

strands apart

Primary Mark

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Grayscale

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strands apart strands apart

strands apart One Color

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Post Card strands apart

Two Color

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This is a thank you post card that is sent to those who donate the gift of hair. The post card makes use of the primary mark.

Envelope

strands apart

The Strands Apart envelope uses the primary mark. The address is set in Gotham Rounded, which is not recommended to change.

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WIGS 4 KIDS Hair Care Hair Share Wigs for Care Pearls and Curls Natural Wigs Michigan Wigs for Kids Healing Hair Children’s wigs Crown of curls Precious ponytails Priceless ponytails Wigs for wellness Cuts for a cause Haircuts of care Crown of hair Hairdo Crowns of courage Hair today gone tomorrow Hair for share Shades of braids Braids and trades Helping hair Hair R us Heavenly hair Hair affair Caring crowns Wigs for warmth Hugs for hairloss Trusty brushes Calming combs To hair or not hair Curly Q’s Hair ever after Hair hype Hair bear

Business Card Strands Apart business cards strive to convey the playful and fun spirit of the brand. The secondary mark of the full character is used on the front and the back is flooded with the bright pink color.

MAGGIE VARNEY Founder & CEO

30126 Harper Avenue St. Clair Shores, MI 48082

strands apart

Phone: 586-772-6656 Fax: 586-772-6674

Hairing is caring Curls of care Hair for a cause Great length Extensions of love Beaming braids Hair fair Treasured tails Darling do’s Ideal hair Lovely length Ideal do’s Waves of love a-line of care layers of love bobs and braids gift of hair natural hairdo extending care a-line of love style aid barrowed bows treasured trims style share crowns of care loving layers let your hair down curls for girls natural length cuts and curls beauty and the brush hearts of hair weaves to please helping hair combs for a cause

peace and pigtails braids and babes extending updo’s fair hair cuts of care 10 inch tails giva curl hair flip flipping hair hair part lovely layers priceless pixies Michigan hair care Kids hair Halo of hair Spare Hair Second Chance Hair Live Love Hair New beginnings Hair Hair Flare Cutie Cause Hair Wear weaving magic styling strands Friends helping hair Love my Hair 10 inches of love weave the way extensions of grace hat hair Updo Big WIg Kids

STRANDS A PA R T

Strands

part

STRANDS APART

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art

STRAND

APART

TRANDS A PA RT

STRANDS APART

STRANDS A PA R T

STRANDS APART

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STR ANDS A PA R T

STRANDS APART

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STRANDS A PA R T

STRANDS APART

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STRANDS APART Strands apart

TRANDS A PA R T

Toni Neuman | GRDE 410: Visual Communication 1 | Organization Names | September 14, 2011

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Strands Apart is a nonprofit organization that accepts human hair donations, which are then used to create custom wigs for children in Michigan who are suffering from any form of hair loss.

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MAGGIE VARNEY Founder & CEO

30126 Harper Avenue St. Clair Shores, MI 48082

strands apart

strands apart

strands apart

Phone: 586-772-6656 Fax: 586-772-6674


This series of boxes was designed to package flower bulbs for retail. The lid color hints at the color of the flowers once fully bloomed.


A series of icons were created to represent the word floral. To expand these icons a stationery set has been developed to spread awareness to many different types of flowers.


This is a holiday card that was developed for President Eisler. The emblem on the card is created from five birds that are coming together. In the negative space between the bird a heart shape is created.


F E R R I S S TAT E U N I V E R S I T Y â&#x20AC;&#x2122; S FAV O R I T E

M AC A R O O N S Ingredients

Directions

2 egg whites

Beat egg whites and salt in a metal or glass bowl. Make sure everything is grease free. Beat until foamy; add sugar slowly, and beat until stiff peaks form. Fold in flour and coconut. Place by teaspoons on greased cookie sheets, 2 inches apart. Bake 12 minutes at 375 degrees.

1 dash salt 1/2 C. sugar 2 T. flour 2 C. coconut


Climate Change Poster


Sustainable Products and Packaging We constantly revamp our merchandise assortments to make sure we’re giving guests what they want. More and more, we’re rethinking the products we offer to lessen any negative effect they might have on the environment—because it’s the right thing to do and because it’s what our guests value. We measure our guests’ preferences through surveys, trend research, sales patterns and product tests. In nearly every merchandise department, you’ll find products made from recycled materials, nontoxic chemicals or organic ingredients, packaged in recyclable or biodegradable containers. Packaging As a member of the Sustainable Packaging Council, we believe that the packages our owned-brand products come in are as important as what’s inside. During product development, our Packaging team recommends sustainable materials and ways to reduce packaging volume whenever possible. In addition, we work with printers who can reliably verify the content of our packaging. Our vision: to minimize any impact on the environment and manage our costs without compromising shelf appeal. Whenever we can, we source owned-brand packaging materials that are: Recyclable and made with recycled content: Our choxie® packaging was converted to an unbleached paperboard that contains post-consumer recycled content and was redesigned to save 15 percent in packaging materials. And we changed our Target Café smoothie and parfait cups from previously containing no recycled content to using 20 percent post- consumer recycled plastic. Made with renewable resources: Polylactic acid, or PLA, is a non-petroleumbased plastic made from plants; we’ve converted packaging for six bakery items and one deli item to renewable plant-based plastic from petroleumbased plastic, resulting in more than 500,000 pounds of petroleum- based plastic removed from Target shelves.

This is a look at Target’s CSR report for stockholders in the company, which is a multi page document detailing the steps Target is making to improve community, the environment, and economical standings.

2011 CORPORATE RESPONSIBILITY REPORT


At Target, we are constantly striving to improve every aspect of our business whether it’s the merchandise we offer guests, the technology solutions we provide our team members or the approach we take to evolving our store design. And, this focus on continuous improvement also extends to our dedication to corporate responsibility, which began more than six decades ago when our company founders established an unwavering commitment to ethical business practices and generous community support. Their passion became more than tradition; it became the foundation for how we conduct our business every day. Today, that foundation is evident in the $3 million we donate each week to strengthen the communities where our guests and team members live and work, in the hundreds of thousands of volunteer hours our team members devote annually to worthwhile projects, causes and nonprofit organizations, in our respect for the global environment and the decisions we make that help people live more eco-friendly lives, and in the value we place on maintaining strong corporate governance. This 2009 report serves as an overview of our corporate responsibility efforts during the past year and a guide to our key areas of focus in the future. While we recognize that we have additional opportunities to drive our social, environmental and economic results, we are pleased with the progress we’ve made in managing carbon emissions, promoting the use of reusable shopping bags and expanding our School Library Make overs volunteer program. In addition, we are proud to have been named, for the third consecutive year, one of the world’s most ethical companies in 2008. Looking ahead, we remain committed to pursuing new initiatives that improve our communities, enhance our environment and strengthen our governance practices and transparency. As we do, we welcome your ideas and promise to keep you informed of our efforts. Sincerely,

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Community Giving Education: Building a Love of Lifelong Learning Tools for Teachers

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Early Childhood Reading

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School Library Makeovers Target Field Trip Grants Grants and Scholarships International Giving

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Arts: Accessibility for Everyone Democracy of Design Social Services: Partnerships that Work Disaster Preparedness, Relief and Recovery Target Foundation Target Volunteers: Making Time to Give Time

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Our Commitment to Our Team Pay & Benefits: Wellness Works

Gregg Steinhafel Chairman, President and CEO

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Thanking Those Who Help Keep Us Safe

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Health Care: Our Approach

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Museum and Theater Partnership

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Diversity: Celebrating Individuality for a Stronger Whole

TARGET CORPORATE RESPONSIBILITY REPORT | 2009 | 2

to expand, providing volunteer opportunities from donating books and volunteering at local school libraries to complete library makeovers utilizing the design, construction and project management expertise of the Target Property Development team. In 2009, every Target store and distribution center received a $500 Book Award to present to a local school in their community. Target Field Trip Grants Because so much of learning takes place outside the classroom, Target Field Trip Grants take students into the real world to enhance their studies in math, science, art and social studies. Launched in 2006, the program was enthusiastically embraced by teachers. This year, Target awarded 5,000 field trips, equaling $4 million in funds, which equates to one in every 25 K-12 schools in the U.S. More than 437,000 students are taking field trips thanks to the grants Grants and Scholarships In addition to the millions we donate to K–12 schools each year, Target supports nonprofits dedicated to providing grants and scholarships for higher education, including: The United Negro College Fund, the nation’s most successful education assistance organization for African Americans. In addition to providing scholarships, we support programs that raise operating funds for colleges and universities and give students and faculty better access to technology.

TARGET CORPORATE RESPONSIBILITY REPORT | 2009 | 3

team members and vendors located worldwide, we are committed to helping communities abroad. Since 2003, the Target International Giving Program has helped children, families and communities in need in countries including China, India and Guatemala. In 2008, the program awarded more than 75 grants to Non-Governmental Organizations (NGOs) in 18 countries where our team members and vendors live and work. We support NGOs in their work to provide quality, accessible educational opportunities for children and youth. For example, Target grants enable children in Indonesia to attend school so they can improve literacy skills. And children from China to Mexico to India can expand their knowledge in libraries and classrooms made possible by our grants. Target team members around the world also participate in volunteer projects and deliver educational supplies to organizations in need. In 2008, our overseas team members volunteered more than 5,000 hours, including reading to children at a library in Shanghai, China, participating in developmental activities for children with Down syndrome in Guatemala, and creating an opportunity for fun and relaxation for underprivileged children in New Delhi.

The Hispanic Scholarship Fund, the largest Hispanic scholarship-awarding organization in the country. We offer financial assistance through scholarships to many deserving students. Target Store Grants support local communities. This year, each of our approximately 1,700 stores were empowered to fund arts, early childhood reading and social services programs. These grants support local projects like cultural festivals that bring families and communities together, story time for preschool children and shelters for victims of domestic violence. Grant applications are accepted at Target.com/ grants from March 1 through May 31. Store grants are supplemented by the volunteer support of Target team members nationwide.

Museum and Theater Partnership At the heart of Target’s support of the arts are free days, reduced-admission programs and touring programs. We sponsor more than 2,100 free days each year are more than 120 museums and theaters across the country.

International Giving Although Target doesn’t have stores outside the United States, we’re truly a global company. Target Sourcing Services—with team members and vendors in approximately 20 countries— helps us bring our guests high-quality products for a great value by sourcing merchandise from all over the world. Target India—our 2,000-team member headquarters extension in Bangalore, India—helps us meet our growing need for a talented team and allows for greater efficiency across all business areas. With

One in every 25 K-12 schools in the U.S. are awarded money for field trips thanks to grants from Target. TARGET CORPORATE RESPONSIBILITY REPORT | 2009 | 6

TARGET CORPORATE RESPONSIBILITY REPORT | 2009 | 11


The perception is that Ferris students don´t make good choices but the truth is, they do. This misconception creates phantom peer pressure.

i don’t have time for that nonsense.

responsibility is my middle name.

i ain’t easy, and i ain’t sleazy.

WWW.FERRIS.EDU/GOODCHOICES

WWW.FERRIS.EDU/GOODCHOICES

WWW.FERRIS.EDU/GOODCHOICES

perceptions and show the reality.

FERRIS STUDENTS MAKE GOOD CHOICES ABOUT

DRINKING

DRINKING SEX DRUGS SMOKING “I can’t go HEALTH out this SAFETY weekend– “Make sure you take a cab if you go out tonight.”

two tests Monday.” People perceive college students as irresponsible and unhealthy. But in reality most Ferris students make smart decisions daily. For proof, check out ferris.edu/goodchoices

The debunker characters, and other campaign materials created for the Good Choices campaign, helped students better connect to statistics about drug use, sex, and drinking on campus. These materials included window cligns, brochures, the dealer card game, drunk dial cards, and convalopes, which were envelopes that contained condums.

FERRIS STUDENTS MAKE GOOD CHOICES ABOUT

SMOKING

DRINKING SEX DRUGS SMOKING “I went to a HEALTH party, but SAFETY I definitely

“What was that smell on your clothes last weekend?”

wasn’t smoking.” People perceive college students as irresponsible and unhealthy. But in reality most Ferris students make smart decisions daily. For proof, check out ferris.edu/goodchoices

FERRIS STUDENTS MAKE GOOD CHOICES ABOUT

SEX

DRINKING SEX DRUGS SMOKING “We always HEALTH use two SAFETY methods “I hope you’re being safe up at school.”

of birth control.” People perceive college students as irresponsible and unhealthy. But in reality most Ferris students make smart decisions daily. For proof, check out ferris.edu/goodchoices

we ain’t easy, and we ain’t sleezy.

THE TOOL KIT WWW.FERRIS.EDU/GOODCHOICES

norm. The goal of Good Choices is to challenge

2011 Graphic Design Program, Ferris State

Students conform to what they believe to be the

.

.

we don’t have time for that nonsense.

responsibility is our middle name.

THE DEALER

DRUNK DIAL


To better connect the campaign to Professors and Residential Advisors, and provide them with the material necessary to promote the good choices message; The Informer and The Instructor were created. The Informer provided programming ideas for Residential Advisors and relevant educational material. The Instructor, designed for FSUS Seminar professors, contained a power-point presentation, lesson plan, and accompanying class activities guide.



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