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thomas varghese 2006-2012


THOMAS T V +050 899 8380 meet_tomaz@yahoo.co.in Personal Details

SEX: Male DOB: 02 03 1975 NATIONALITY: Indian PASSPORT: K 5265575

Objective

To obtain a challenging job in Branding and corporate Identity that will put my knowledge and skills in these respective fields to the test. I take pleasure in learning new design processes. I believe in my leadership skills to nurture, teach and learn new personals and derive at new design expertise & processes.

Education

1994 JULY - 1999 JUNE Bachelor of Fine Arts (Applied Arts) College of Fine Arts, Bangalore, India.

Experience (12+ Years)

I've worked with clients both small (individuals) and superbly large (an entire city). Ultimately, it is the task that interests me, the constant challenges it faces and how true you could stay to the task.

AIS Brandlab - Partnership Alliance

(2012 June - 2013 March) Designation: Senior Art Director Worked on branding projects related to Retail & Banking sectors. Responsibilities include Brand positioning, active part in Brand strategy, project life cycle and planning, concept creation and Implementation of design language and extension plan, art working and brand manual creation. Active part in brand awareness plans for employees. CLIENTS: Gulf Drug Est., NBAD, NBAD Direct, WCA (WORLD CARGO ALLIANCE) THAILAND, Sports One, Max.

Partnership

(2007 Mar - Present) Designation: Senior Art Director Responsible for branding on many fronts including 360 degree for individual clients and major retail corporate like Landmark. Worked for varied clients ranging from retail, entertainment and health care. Was responsible to carry out the whole project through and through. CLIENTS: Landmark Corporate, Centrepoint, Splash, Homecentre, Iconic, Zafco, Sinnad, Network, ADCB.

AUGUST BRANDING

(2006Nov-2007Mar) Designation: Design Consultant Responsibilities to develop major brands like Darwish Holding in Qatar, Mall branding, Way finding. CLIENTS: Darwish Holding, Lagoona.

DDB

(2006July-2006Oct)

Designation: Art Director Responsibilities to develop packaging &POS designs for varied health care brand. CLIENTS: Nutrogena, Clean & Clear, J&J.

thomas varghese 2006-2012

LOWE MENA (Brandcom)

(2005 APRIL. - 2006June.) Designation: Senior Graphic Designer Worked as a designer, my main responsibilities involved developing ideas and working with the team to implement them. Also played key roles in Art direction in most new business pitches. Was given the responsibility to parallel process work orders. CLIENTS: AXE, Unilever Recruitments, Rexona, EMAAR (Dubai Marina, Lofts), IMPZ, Studio City, Al Anwaar, Maritime City.

INDIA IDEOM DESIGN (ESIGN)

(2001 FEB. - 2004 DEC.) Designation: GRAPHIC DESIGNER Worked as a designer, and was responsible for concept driven solutions, branding, identity, collateral's, corporate presentations, environment design, exhibition design and web design.

EURO RSCG INTERACTIVE

(2000 MAR - 2001 JAN) Worked as a design consultant for their Interactive department. Was responsible for concept driven design, user aided study UI and information architecture IA. The nature of work involved were web based design, motion graphics, corporate communication and Identity. CLIENTS: WIPRO, SIFYWEBEX, EURORSCG MOULIS, PARRY's SPIRULINA, SHARELOCK HOLMS. SOFTWARE'S

Adobe Photoshop - PC/MAC Adobe Illustrator - PC/MAC Adobe Indesign - PC/MAC Freehand - PC/MAC Rhino - PC

HOBBIES Travelling / Photography Aerospace / ET / Science Philosophy Cultural Study Karting / Strategy Gaming Art Films / Kurosawa / Hitchcock

Languages

English, Hindi, Kannada, Tamil, Malayalam.


Projects

LAGOONA INTIGRAL REEL DALEEL WCA SINNAD ZAFCO GULF DRUG ZAFCO UNITED INVESTMENT BANK KHALID AL ROSTAMANI LANDMARK SPAS CARGILS BANK STRIPES SHIFT LEASING DAHAB MOBI DUBAI HAMBURG CONFERENCE (DCCI)

Space Design

FIRST GULF BANK AL ROSTAMANI TRAVEL SHOE MART TUNIS SPORTS CITY ZAFCO

Brochures

FAL ONIYAT TUNIS SPORTS CIRT ZAFCO

thomas varghese 2006-2012


PROJECT / LAGOONA

POSITIONING In a region that's becoming accustomed to world-class shopping avenues and boulevards, Lagoona in Qatar's capital city Doha, stands out with its unique air of timeless elegance. With a new philosophy in style & structure...

unhurried, unforced, unparalleled Lagoona's glamorous up market retailers and restaurants enable it to transcend the sense of being a mere shopping destination, into the realm of a sophisticated lifestyle experience.

BACKGROUND Not just a shopping destination but a lifestyle experience is the best way to describe the emotional and practical positioning objectives of our client' s development. The starting point; a brand strategy built from the ground up to provide a platform for august naming and design recommendations incorporating; Positioning Personality Values Attributes Benefits

Communication Solutions The outputs included naming with seamless transfer of new visual identity to a range of touch points. Specific brand building disciplines included Name generation Visual identity development Photographic direction Corporate identity suite Full marketing support material Web site design and build Advertising guidelines

thomas varghese 2006-2012


PROJECT / LAGOONA

THE BRAND The Lagoona Corporate Identity A Corporate Identity, a company’s badge, logo or emblem is a distinctive device. Both recognisable and recognised, it is essentially a form of shorthand for all the qualities that a company considers important about itself. Everything we stand for at Lagoona is encapsulated in our Corporate Identity. From stationery to advertisements, its appearance and importance should not be underestimated. Our Corporate Identity at Lagoona helps to reinforce our values and as such, is the outward reflection of our company’s image. To achieve maximum effectiveness however, the presentation of our Corporate Identity depends upon consistency. And that means promoting the same image at all times across all touch points, premises, literature, even our future uniforms.

thomas varghese 2006-2012

The double ‘oo’ refered to as the interlocking device that represents Lagoona. Derived out of the interaction of two balanced entities. Also the key visual concept derived out of the character of the stucture it represents.


PROJECT / LAGOONA

THE BRAND MARK

thomas varghese 2006-2012


PROJECT / LAGOONA THE COLOURS

thomas varghese 2006-2012

Spot Colour

Spot Colour

Spot Colour

Pantone 3262C

Pantone 424C

Pantone 8223 C

Process Colour

Process Colour

Special Metallic

71c / 0m / 33y / 0k

0c / 0m / 0y / 61k

Colour only

RGB Value

RGB Value

R: 34 G: 188 B: 188

R: 126 G: 128 B: 130

Web

Web

#22BCB9

#7E8082


PROJECT / LAGOONA

thomas varghese 2006-2012


PROJECT / LAGOONA

thomas varghese 2006-2012


PROJECT / LAGOONA

thomas varghese 2006-2012


PROJECT / LAGOONA

thomas varghese 2006-2012


2

PROJECT / INTIGRAL

POSITIONING A brave new world Brave is fearless… Brave sees a door where others see a wall… Brave leads… to Brave, a glass is always half full… Brave has no boundaries… when adversity rears up its ugly head, Brave laughs… Brave loves taking the bull by its horns… Brave begins where hope ends… Brave is you!

Be brave

thomas varghese 2006-2012

CONCEPT TANGRAM / MODULAR / STRUCTURED / EVOLVING... A tangram is a set of seven flat shapes, used to form a composite shape. Much like a brand, it's full of possibilities. A tangram can take several shapes depending on the arrangement patterns. Intigral as an exciting and vibrant brand is open to the unknown while combining its resources in different ways. Intigral's approach of confronting challenges with an open mind, and treading the road less traveled are aptly represented by a tangram form.


PROJECT / INTIGRAL

FORM EXPLORATION

thomas varghese 2006-2012


PROJECT / INTIGRAL

DESIRED MARK EXPLORATION

thomas varghese 2006-2012


PROJECT / INTIGRAL

LOGO

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PROJECT / INTIGRAL BRAND EXPRESSION

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PROJECT / INTIGRAL

TOV

Visual language of Intigral Human emotions are at their strongest when they are explicit and natural. Intigral being a company that is modern, rooted in the real world, with a touch of maverick to the process of finding business solutions employs pictures that are in sync with its values: pictures that are candid, warm, engaging and true to life. The subject should never be aware of being photographed and hence should not stare or look into the camera. The drama in the pictures may be enhanced by framing subjects in action, in contemplation, and in a REAL moment of life. The drama may be enhanced with interesting angles and intelligent composition. For example, the photographer could compose a picture with a plant or an inanimate object out of focus in the foreground, while shooting the subject at the back. The lighting is unstaged and appears natural, the mood - honest, the tone and demeanor to reek of spontaneity. There are no limitations to the use of color, or Black and White, so long as the visual communicates what it is supposed to.

thomas varghese 2006-2012


PROJECT / INTIGRAL

TOV / INTEGRATION IMAGE+GRAPHICAL ELEMENT

thomas varghese 2006-2012


PROJECT / INTIGRAL

STATIONERY

thomas varghese 2006-2012


PROJECT / INTIGRAL

POWERPOINT

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PROJECT / INTIGRAL

TEMPLATE (ATL/BTL)

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PROJECT / INTIGRAL

BROCHURE

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PROJECT / INTIGRAL

BE BRAVE PUZZLE / BE BRAVE POST ITS

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PROJECT / INTIGRAL

INTERACTION BOARD

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PROJECT / INTIGRAL

SOCIAL MEDIA

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PROJECT / INTIGRAL

MUGS

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PROJECT / INTIGRAL

EXIBITION STALL

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PROJECT / INTIGRAL

EXIBITION STALL

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3

PROJECT / REEL

POSITIONING

BACKGROUND

And this marks a new beginning in global entertainment and the next chapter in our own evolution. We are the emotion that drives the world to realise that all things are connected. With total dedication we harness the future’s technology to empower entertainment, igniting a pioneering spirit within those who dare to ask

REEL is alive with innovation that is shaped not only by our technology, but our creativity. As we evolve we have the ability to continually deliver solutions that are intuitive, flexible and above all, relevant for our customers and their ever changing needs.

‘What if?’ We provide the answer.

WE ARE REEL CINEMAS a new beginning

thomas varghese 2006-2012

We present a more human face of emotional attachment. The responsibility is great and the demands are all too real, and can’t be taken lightly, but we welcome them. Our new brand is a global icon that symbolises a revalation of emotion to delivering not only the entertainment, but total experiene of a different kind. That future is now and it’s revalation at its best.


PROJECT / REEL

THE MARK The brand mark is a moment In time about to be reavealed The essence of REEL is the emotion & revelation now reflected in our brand mark. It perfectly captures the suspance of a new idea, defining the precise moment of change, when potential is realised and opportunity is born. This is the life force of the new entertainment industry that seeks people, to feel the difference. The strong mix of orange, red and purple radiates the burst of energy that is sparked by a emotion. With it, our brand has a strong sense of authority, a leader that is confident in its forward thinking.

thomas varghese 2006-2012


PROJECT / REEL

PERSONALITY

thomas varghese 2006-2012


PROJECT / REEL

THE DEVICE EXPLORATION

thomas varghese 2006-2012


PROJECT / REEL THE IDENTITY

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PROJECT / REEL

thomas varghese 2006-2012


PROJECT / REEL

thomas varghese 2006-2012


PROJECT / REEL Name

Name

MR WHATEVER

MR WHATEVER

Name

Real Pocket Name

Name

Name

Name

Name

thomas varghese 2006-2012

Real Pocket


4

PROJECT / DALEEL

daleel=guide Main Entry: guide Part of Speech: noun Definition: something that or some one who leads , information, instructions

Synonyms: adviser, attendant, captain , chaperon , cicerone , conductor, controller, convoy , counselor, criterion, director, docent , escort, example, exemplar, exhibitor, genie , genius, guiding spirit , guru, inspiration, lodestar, mentor, model, monitor, paradigm, pathfinder, pattern, pilot, pioneer, scout, teacher, usher, beacon* , bellwether, compendium* , enchiridion , guiding light , hot lead, key, landmark, mark, marker, pointer, sign, signal, telltale, the book, the numbers, tip-off.

thomas varghese 2006-2012


4

PROJECT / DALEEL

CONCEPT

star cluster/formation connecting A to B points

star cluster/ formation We live in a world saturated with information, which at times seems too much to handle or make sense. However, in such a busy world, success is defined by those who are able to connect the dots and reach conclusions that escape most. This route for Daleel portrays the directory as something that enables users to get the information they need, to connect the dots and be successful.

ATTRIBUTES

thomas varghese 2006-2012

one who leads chaperon cicerone convoy criterion convoy escort exemplar

guiding spirit lodestar pathfinder beacon* scout guiding light marker telltale


PROJECT / DALEEL

CONCEPT / TRANSFORMATION

the variable

D

WHY thomas varghese 2006-2012

the variable for

(A TREE)

ENERGY GIVING, PATHBREAKING, REGENARATING AND DISTINCT

HEALTH

the variable for

HOSPITALITY (A STAR)

The extension of these icons can be innumreable depending on the subjects, yet stay within the strong visual language


PROJECT / DALEEL

GRAPHICAL EXPLORATION

thomas varghese 2006-2012


PROJECT / DALEEL

THE BRAND

thomas varghese 2006-2012


PROJECT / DALEEL

THE BRAND

thomas varghese 2006-2012


PROJECT / DALEEL

THE BRAND

thomas varghese 2006-2012


PROJECT / DALEEL

THE BRAND

The colour blue brings to mind the serenity of a cloudless sky and the calm of the ocean. It is also associated with hospital gowns for both doctors and patients. It’s a positive, soothing colour, the best choice for a directory that focuses on healthcare and wellness.

thomas varghese 2006-2012

The colour of brightness, of exploration, of the warmth of the rising sun… orange symbolises a vibrant positivity that instantly lifts the mood. What better way to define our travel and hospitality directory?

Shopping is a sport, a hobby, a pastime, and a passion. And more likely to be associated with women than men. Thus, pink became the clear choice for our Retail logo. We’ve used a more energetic shade of pink to best convey the glamour and excitement of shopping.


PROJECT / DALEEL

THE BRAND AL SEHA

AL SEYAHA

AL TASAWOQ

thomas varghese 2006-2012


PROJECT / DALEEL

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PROJECT / DALEEL

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PROJECT / DALEEL

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PROJECT / DALEEL

thomas varghese 2006-2012

www.edaleel.ae

www.edaleel.ae

www.edaleel.ae

www.edaleel.ae


PROJECT / DALEEL

thomas varghese 2006-2012


PROJECT / DALEEL

thomas varghese 2006-2012


OTHER PROJECTS thomas varghese 2006-2012


PROJECT / SINNAD

thomas varghese 2006-2012


PROJECT / WCA

thomas varghese 2006-2012


PROJECT / WCA

thomas varghese 2006-2012


PROJECT / WCA

PRIMARY NETWORKS

SPECIALTY NETWORKS

thomas varghese 2006-2012


PROJECT / ZAFCO

thomas varghese 2006-2012


PROJECT / UIB

United Investment Bank thomas varghese 2006-2012


PROJECT / STRIPES

thomas varghese 2006-2012


PROJECT / ALDAR

thomas varghese 2006-2012


PROJECT / LANDMARK SPAS

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PROJECT / DUBAI HAMBURG

thomas varghese 2006-2012


PROJECT / COCERT

thomas varghese 2006-2012


PROJECT / AZURE PROPERTY

thomas varghese 2006-2012


PROJECT / ALDAR

thomas varghese 2006-2012


PROJECT / MARINA MALL

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BROCHURE

thomas varghese 2006-2012


BROCHURE

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BROCHURE

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BROCHURE

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ADVERTISING thomas varghese 2006-2012


BAFCO

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NISSAN

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NISSAN

thomas varghese 2006-2012


NISSAN

thomas varghese 2006-2012


NISSAN

thomas varghese 2006-2012


NISSAN

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NISSAN

thomas varghese 2006-2012


NISSAN

thomas varghese 2006-2012


NISSAN

thomas varghese 2006-2012


CENTREPOINT TACTICAL

thomas varghese 2006-2012


CENTREPOINT TACTICAL

thomas varghese 2006-2012


CENTREPOINT TACTICAL

thomas varghese 2006-2012


CENTREPOINT TACTICAL

thomas varghese 2006-2012


DTCM

thomas varghese 2006-2012


AL BANDAR

thomas varghese 2006-2012


THANK YOU


THOMAS VARGHESE / DESIGNER