Page 1

VISUAL

THINKING THOMAS TYLER


Contents Page Content Pages

1. Typography as a semiotic resource 2. Examples of 3D models. 3. A experimentation 4. A Graphic design terms. 5. Typography 6. Acetate 7.Postcard 8. Perfect book binding 9. Lectures + Workshops 10. Evaluation


Letter Typography Task 1

2


Typography as a semiotic resource The task is to create a letter which is to be wall mounted. The letter can be upper or lower case.

crossed in their middle by a horizontal bar.

Alphabet.


A

the brief 150mm

0mm

Working in groups of two choose an initial letter from the following set and base on the terminology and glossaries contained within the brief create a word that is related to the unit - you can produce it in caps or lowercase. After careful planning and research you are required to design and make a three dimensional initial character that communicates the meaning of the word. The model can be made of found

span. For example if we decided to carve into an apple overtime the apple would rot.


Apple

Antlers

Ash

Attractive

Attach

Alligator Accessories

Absorb

Anchor

Mind Mapping

Atom Algebra

Antennas

Athletic Asian

Astronomy

Abacus

Anatomy Antelope

Aerosol

Arrange


Here are some examples of 3D lettering. The form of the type face is clearly very meaning or role of the word or effect. For example the X (top right) is clearly bold


Two typefaces for A. Photoshop (L) and oil

The initial reason we chose to look at the word alligator is due to the similar shapes in which a sideways capital A compares with an alligator head.


E x p e r i m e n tat i o n

big A.


Re-reading the Brief

map focused on graphic design terms beginning with A.


Graphic Design terms Acetate

Anchoring solder through drilled holes.

Arrow Head

Apron

A

White space allocated in the margins of an engineering drawing for the protection of the drawing when rolled.

Arithmetic The branch of mathematics dealing with the properties and manipulation of numbers.


ARROW

HEAD with an A. The head links on a basic way there are two diagonal lines which meet a point.

A like typeface.


Acetate

acetate which are connected to bulldog clips. an A.


Title: Written by: Agathe Jacquillat and Tom Vollauschek

for inspiration on how 3D design to use and some further visuals to

alphabet was useful.


These are some images from the book


People A in which they use another tool to create the letter form.

The photography is also soft and interesting due to the background.


can be recognised as a letter. Having the letters in the order of the alphabet helps the viewer see the letter forms more clearly.


on an essay including his work.


scale due to the size of my piece has down using photography and photo editing.


will take form. The font is a powerful tool. The font can help exaggerate the here for inspiration for the most suitable type face.


These were very inspiring images in the book. The letter form of the A appealed to me and my partner. The layers resembled the acetate layers out come to look like if we were to layer it on paper. The simplicity of the letter form is aesthetically pleasing.


Font List Looking a the list of fonts available there are many types form.

help portray the meaning of he word with greater impact. The font can also control and shape the way the whole design is completed.


have selected some examples of the ones which i feel have a good blend of a single photograph and a small amount of text.


WHAT HAVE I LEARNed FROM THE RESEARCH? Looking through this book, there are many images which have inspired me to create an interesting A sculpture.


Font Experimentation

A

AAAAA A AAAAAA

Monaco

Minion Pro

Modern No. 20

MS reference Sans Serif Marker Felt

Microsoft Yi Baiti


A

AA AAAA

AAAAAA

Lucide Grande

Abadi MD

Lucida Calligraphy

Lucida Bright

Ariaal Regular

Noteworthy


What is acetate?

Process and string. Then we printed 4 different sizes of helvetica A on to A4. We traced over the lines on to the acetate. We faced problems like alignment drawn around the letters we clipped them to string. We then took photos in different lightings.


We chose to use a simple font of layers without confusion.


Single sheets


O p a c i t y


Final outcome


Post Card Designs


Final Postcard


Letters in the landscape Task 2


and use them to help produce the layout for the book.


Edited Photos These are some of the edited photos that i produced. I used the following techniques: - Clipping mask, paint brush, to blur selected areas - Cropping tool - Clone tool -Adjustments, levels, colour balance.


Perfect Book

Binding.


The process of perfect book binding. The process is relatively simple. I started by opening the clamp and putting in 2 sheets of scrap white paper in the sides. Then we placed the trimmed sheets containing the photos squarely into it. We then turned the clamp upside down and spread pva glue into the spine of the pages using a stippling effect. We left for 6 hours. We then Glued a thicker paper cover to the spine,


Lectures Ooo Ahhh Umm. Intro - Our relationship with objects and how we respond to and give

The lecture also made me think how designs.

judgments and purchase decisions relate to consumer culture. This was a probably the most interesting and useful lecture to me. The lecture people have different tastes to what is good and what is bad. Which led on to what is good and bad design? We were asked to call out a piece of bad design that we could think of. This was surprisingly hard to instantly think of something. However eventually i thought of the hard case packaging on useful tool items and gadgets. To some people and to some people bad. This shows how differently people can perceive

appeal to your target audience.

how important is the design you use everyday? The lecture explained how the quality of design and aesthetics can change batched produced or made single handed.


Propaganda

Cinematic Bodies

information to assist or damage the time. However the lecture did open my A variety of propaganda techniques are

situations to exist.

some element of censorship or information or distorting it.

before i understood more about what the lecturer was saying about how its intriguing that the notion of a man

and anthems to exaggerate patriotism.

is still this odd idea that a man has this creature leaving its body. There is this idea of body material

repeat the message and spread the word.

line in our lives. For example a nose bleed can interrupt our natural lives.

The lecture helped me understand varieties and techniques can be used.


Workshops Illustration - Explosive drawing

learned that some of the most experimental that working in big spaces is a challenge to the largest and boldest. Throughout the

had covered the entire space with a very basic image that would have got the largest response. This made me think that in design it is a competitive world and is about standing out for the right reasons. A successful designer would be the one to produce work which creates the largest response.


.


Ceramics workshop Cafe painted on this pottery plate using cermic paints. The process was relatively simple however the application of paint on to the plate started

Before


After came out. The colours became so much more vivid. texture.


For The Love Of Graphics we held an exhibition for the member of the course bringing at


Evaluation to attend.


Thomas Tyler Typography Unit 2  
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