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Logos are very popular among the businesses as they give businesses a very high level of recognition there are many examples on how logos were responsible for a total turn on of the businesses. Any veteran economy expert will always show consent over the importance of the business logo. There are many other similar stories on how a inappropriate business logo was rejected by the customers. Here the biggest mistake new business owners do is to consider and corporate logo design like a magic trick to make their businesses more visible and recognizable. Logo start working when you already have sufficient amount of satisfied customer base and hence it will not be inappropriate to say that logo can make a good business into a great business but any non-competent business is not likely to experience the same with same corporate logo design. Let’s understand the different steps in to a business logo creation.

Let us start with the some success stories of logo and hidden aspects of logo creation -


1. A business logo was design by renowned logo designer Walter Landor of Germany who died in 1995 and this logo creation makes us able to understand the need to change in the present business style and name. Federal Express Ltd. was looking for a good and creative corporate logo design then Walter Landor suggested company to change its name to Fed Ex. as per the modern syllabic abbreviation and created a logo FedEx. Which is now the most popular logo in logistic world? The negative spacing between d and E worlds stimulates the feeling of continual moving of the company and now this logo is popular to a extent that people use to say " I will FedEx your documents to you ".

2. Domino’s Pizza is something that wet our mouth even when we are just talking about it this organisation was found by Tom Monaghan. It's logo is red and blue color and somehow incorporate the same color used in American Flag with a sporting look and feel. Many few of us may know that three dots represent the first three stores of this pizza hut and Tom wanted to add one dot per store added in the organisation but this logo got famous so rapidly that is was not possible to do so. Today there are more then 8500 stores in more then 55 countries. This example shows the importance of your business culture in any corporate logo design.


3. Earlier famous Apple was not as we see today it was Sir Isaac Newton sitting under an apple tree, with a feel that Apple Company always thinks of new ways to implement technology this logo was designed by Ronald Wayne. However this logo was soon replaced by Rob Janoff’s “Rainbow apple” the most expensive logo and even today it is the base for present corporate logo design of Apple Company. Some people think that a bite in the apple shows the suicide of Alan Turning, The father of modern computing, who committed suicide after injecting cyanide into an apple.

Logo creation must have creativity, reality and links to organisation in order to make it successful. There is no need to have huge budgets best cheap logos are also very successful. Best cheap logos are easily available over the Internet.

– Logos

do not need to be very expensive and best cheap logos are also successful. Logo creation involves a lot of creativity and innovative thinking to make it interesting. Different example of successful logos show amount of creativity and


presence of any historical and relevant event can give any corporate logo design a real success.

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