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Google's Next Algorithm Update Notes from the Webinar

What's the story? Google are introducing a number of big changes this year (2012) to combat SEO's that are over SEO'ing (as they call it). A recent quote from Matt Cutts: What about a lot of SEO’s that are saturating the marketplace and how are Google separating the good and the bad? “What about the people optimizing really hard and doing a lot of SEO. We don't normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO - versus those making great content and great sites. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”

How to Prepare for this upcoming update On page SEO •

Keep Your On-Page Natural by: •

Use Similar Keywords

Produce Quality Content

Make it Easy For a Site to Index Each Page:

Don’t Keyword Stuff in Meta Tags

Don’t Hide Any Pages or Content


Google's Next Algorithm Update •

Avoid Duplicate Content On Site

Reduce the number of ads (page lay out and too many ads above the fold)

Keep Building a Sites Width and Depth

Off page SEO Diversify your link building techniques (use many different link building techniques). A Few examples include:         

Video Articles Directories Blog Posts EDU and GOV Power Points Docs Social Bookmarking High PR

The Ultimate Objective when completing your off page is to:

Focus on link building in locations that naturally have authority, rather than artificially structured authority This is really important, especially for this and future updates


Google's Next Algorithm Update Other SEO Tips • Index your content first (pinging, etc) - •

Focus on Bounce Rate - This is measured as a percentage by the number of visitors that land on a page on your site and exit without clicking through to another page

Check Your Websites Load Times - Do this through Firefox: - Install Firefox - Install the Firebug Plug-in - Install Webmaster tools on site - Go to the 'Labs' > 'Site Performance' tab when signed in - Install the 'page speed' plug-in

Rich Snippets – Mark-up your content - For more info on this, check out: 97&ctx=topic

It will link to Google+ - Through the Author Rich Snippet mark-up

Add Webmaster Tools to Every Account You Manage and Check For Errors. Also, Sign up for alerts

Gain Social Mentions (Google +, Facebook, etc) - These can be no-follow links

Check out our manual link building services:


asset tracking  
asset tracking  

document on how inventory manage can help with tracking assets