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TAG Portfolio | Value Proposition


About TAG We’re a New Zealand-based social and digital media advertising agency. We work with some pretty big brands in New Zealand to mentor, create and post captivating stories, run social media campaigns, set-up Google Ad Words, shoot and edit video, run successful social media advertising and much, much more. We’ve got an awesome team too; from designers and developers to photographers, videographers and social media campaign specialists. This is an example of some of the work we have created over the last 12 months.


TAG Portfolio | Value Proposition

YOUR BRAND

Production VR Studios

PHOTOGRAPHY

SOCIAL CONTENT MANAGEMENT

VIDEO PRODUCTION

TECHNOLOGY

FACEBOOK APPS

Strategy

VIRTUAL REALITY

CREATIVE IDEAS

BRAND DEVELOPMENT

YOUR AUDIENCE

Influencers

UNIQUE CREATIVE PROCESS

INFLUENCER NETWORK

CAMPAIGN INNOVATION DEVELOPMENT INTEGRATED CAMPAIGN

DIGITAL ILLUSTRATIONS TRANSFOMARTION

VR APPS

DESIGN WEB DEVELOPMENT

WEB DESIGN GRAPHIC DESIGN

DIGITAL AND SOCIAL STRATEGY


TAG Portfolio | Value Proposition

Production

FB APPS Colgate Giggles


TAG Portfolio | Value Proposition

Colgate Giggles

Project Brief To develop a Facebook campaign that increases the engagement with Colgate's Facebook community. Whilst celebrating the 1 million tooth brushes Colgate has given to Kiwi Kids through Plunket New Zealand.

Challenge Increasing the engagement with the community and getting the Colgate brand and product into consumers minds and hands.

Solution We developed a fully integrated Facebook campaign, centred round a Facebook app, that engaged brand Influencers, email marketing, targeted Facebook ads, and a call to action that encouraged people to upload pics of their kids cutest smile. The campaign delivered a strong lift in engagement, and brought smiles to all who took part. For a full rundown on the campaign, please visit: http://facebookapps.tagtheagency.com/


TAG Portfolio | Value Proposition

Production

PHOTOGRAPHY UX New Zealand Agile NZ Conference


TAG Portfolio | Value Proposition

UX New Zealand

Project Brief UX New Zealand needed to capture the excitement and inspiration of their annual Wellington conference.

Challenge The challenge, a mixture of lighting, animated and excited presenters. With the added pressure of photos needing to be taken, edited and published on the day to the clients social channels.

Solution TAG's experience digital photographers are well practiced in the world of spontaneous content, working with our content team we executed efficiently with photos captured and produced on the day, as well as more photos to further aid the promotion of the event for future content.


TAG Portfolio | Value Proposition

Production

PHOTOGRAPHY UX Agile


TAG Portfolio | Value Proposition

Agile New Zealand Conference

Project Brief To capture and publish photos of the AgileNZ conference at the event and to capture quality photos for future promotion of the event.

Challenge With all event photography the challenge is a mix of lighting, animated speakers, lighting that suits on stage but not so good for audience shots.

Solution Step in our photography and content team, the content team curate the images for publishing at the event, with our photographers focusing on capturing images that showcase the best of the event. Result, plenty of quality photos and a very happy client!


TAG Portfolio | Value Proposition

Production

ILLUSTRATIONS Cuba Dupa


TAG Portfolio | Value Proposition

Cuba Dupa

Project Brief We needed to develop specific content to support the Cuba Duba event in Wellington.

Challenge The challenge was to create a unique artistic celebration of Cuba Duba that didn't infringe on any copy write, but still connected with the event.

Solution Step in our talented Illustrator to create this beautiful and very unique art work.


TAG Portfolio | Value Proposition

Production

SOCIAL CONTENT MANAGEMENT MAS


TAG Portfolio | Value Proposition

MAS

Project Brief Develop the social media channels for MAS

Challenge MAS being a conservative brand they wanted to ensure they had the ability to build the brand and have fun, whilst making sure they had the risks covered.

Solution TAG works with the brand team to develop content that is inspiring and exciting, then behind the scene we monitor the page 24/7 with a risk path and pre-planned content and action in case the brand runs into any challenges. Been in the insurance game, you can never be too safe ;)


TAG Portfolio | Value Proposition

YOUR BRAND

Production VR Studios

PHOTOGRAPHY

SOCIAL CONTENT MANAGEMENT

VIDEO PRODUCTION

TECHNOLOGY

FACEBOOK APPS

Strategy

VIRTUAL REALITY

CREATIVE IDEAS

BRAND DEVELOPMENT

YOUR AUDIENCE

Influencers

UNIQUE CREATIVE PROCESS

INFLUENCER NETWORK

CAMPAIGN INNOVATION DEVELOPMENT INTEGRATED CAMPAIGN

DIGITAL ILLUSTRATIONS TRANSFOMARTION

VR APPS

DESIGN WEB DEVELOPMENT

WEB DESIGN GRAPHIC DESIGN

DIGITAL AND SOCIAL STRATEGY


TAG Portfolio | Value Proposition

VR Studios

VIDEO Pepsi Colgate Games Round The Bays


TAG Portfolio | Value Proposition

Pepsi

Project Brief Pepsi asked us to help with their Back to the Future activation campaign to launch their new product, Pepsi Perfect, which was featured within the original film.

Challenge Shoot and produce something unique and amazing for people attending the movie. We had an hour and a half to do it in.

Solution After videoing and editing landmark Wellington locations, we packed up our portable green screen, computers and a camera or two and went to Reading Cinema in Courtenay Place so people could hover board through Wellington. As the footage was edited on the spot, our social media team posted it straight to Facebook where the hoverboarders were encouraged to take a look and like the page. Here are the highlights from the event: https://goo.gl/Onrrwp


TAG Portfolio | Value Proposition

VR Studios

VIDEO Pepsi Colgate Games Round The Bays


TAG Portfolio | Value Proposition

Name of theColgate projectGames

Project Brief To capture the excitement of the Colgate Athletics Games. Share video content from the games on each day.

Challenge Working with the Colgate legal and marketing teams we need to produce video content that was safe and respectful, and followed the brand guides of the Colgate brand.

Solution Working with the Colgate team we pre-set the permitters of the shoots, then using a combination of drones and hand-held camera rigs we produced video content that was successful and efficient, showing the love and excitement that makes the Colgate Game an inspiring event to be involved with.


TAG Portfolio | Value Proposition

VR Studios

VIDEO Pepsi Colgate Games Round The Bays


TAG Portfolio | Value Proposition

Round The Bays

Project Brief Film the Round The Bays event for Les Mills Extreme. This is an annual event and each year the team at Les Mills challenge us to up the anti on the videos we produce for them.

Challenge 10,000 runners taking part, access restrictions and the challenge of making things more epic than last year.

Solution Fly in the drones! Using our in house video team we used our experience and expertise with video drone flights, we were able to capture amazing elevations, combined with footage from our glide cam rig gave us fluid, beautiful footage from a new, unique perspective.


TAG Portfolio | Value Proposition

VR Studios

VR APPS TAG VR


TAG Portfolio | Value Proposition

TAG VR

Project Brief Build a platform that enables us to showcase Virtual Reality content in 4k, as well as building the ability for the app to deliver more than just video content.

VRStudio

Challenge 360/VR video and photos are massive in size making the loading and showing process slow, pixellating the content.

Solution Without giving away too much we used Googles new image rendering software, combined with our own solutions to build an app platform that was able to deliver a high quality and fast experience for the users. This platform now allows us to deploy VR apps at a faster more efficent rate, saving our clients both time and money, which allows them to invest further in the development of VR content.


TAG Portfolio | Value Proposition

YOUR BRAND

Production VR Studios

PHOTOGRAPHY

SOCIAL CONTENT MANAGEMENT

VIDEO PRODUCTION

TECHNOLOGY

FACEBOOK APPS

Strategy

VIRTUAL REALITY

CREATIVE IDEAS

BRAND DEVELOPMENT

YOUR AUDIENCE

Influencers

UNIQUE CREATIVE PROCESS

INFLUENCER NETWORK

CAMPAIGN INNOVATION DEVELOPMENT INTEGRATED CAMPAIGN

DIGITAL ILLUSTRATIONS TRANSFOMARTION

VR APPS

DESIGN WEB DEVELOPMENT

WEB DESIGN GRAPHIC DESIGN

DIGITAL AND SOCIAL STRATEGY


TAG Portfolio | Value Proposition

Strategy

BRANDING Trade Secret TAG brand development


TAG Portfolio | Value Proposition

Trade Secret

Project Brief Rebrand a coffee company with a brand that was more engaging and told a better story of the coffee and the founder.

Challenge To guide the client away from the current brand to a more sustainable brand that aligned better with the company, it's vision and the story behind it.

Solution One of the most fun brands we have developed. Working with the founder we uncovered the story of the company and the passion behind it, along with the top secret commercial intellectual property. This inspired the name of Trade Secret, then we went about building the story around a coffee brand that aligned with the bootleggers of American Moonshine, a little twist of kiwi and we have the exciting brand that shares the passion for coffee, fast bikes and loud trucks!


TAG Portfolio | Value Proposition

Strategy

BRANDING Trade Secret TAG brand development


TAG Portfolio | Value Proposition

TAG brand development

Project Brief

We play to Win

How can we not show off our own brand! Our challenge was to develop a brand that stands out in a crowded market, one that tips the hat at tradition but celebrates the cutting edge technology we use everyday to advertise and market our clients.

Built on the foundations of social media, our focus is on delivering innovative and creative advertising solutions to our clients and their audiences. We specialise in innovation. Our philosophy is simple - focus on the audience to deliver content that resonates and inspires them to act!

Challenge We needed to build a brand and a brand story that enabled us to go toe to toe with the big Agency's in the ad world. The brand needed to be versatile and to enable us to tell the story of the brand through multiple channels and platforms.

TAG The Agency – we play to win.

Solution

Business Cards We like how the combination of different CMYK colours strengths produce a beautiful picture. We believe we can provide your brand a beautiful and functional solution by combining a variety of our services to achieve it.

Keep it simple. TAG The Agency, from hash tags to brand tags our name says it all. With our brand colours being the CMYK colour set we tip our hat at the old-school of traditional print, this also allows us to add to the story, with CMYK colours we can create any image or picture showing the flexibility in our brand and in the industry we thrive in.


TAG Portfolio | Value Proposition

Strategy

WEB DESIGN TAG web design Healthy Kids web app


TAG Portfolio | Value Proposition

TAG web design

Project Brief Make it awesome and build a platform that showcases the range of work and solutions we do and provide.

Challenge Making it awesome is no small challenge, we also wanted to build it in the latest language and outside the restrictions of a content management tool.

Solution Let the team go nuts! We'll not quite, we made the decision to build the site in Angular.js with a few additional languages to support the VR tech in the site. The team worked collaboratively to deliver a visually stunning site that functioned in the latest tech.


TAG Portfolio | Value Proposition

Strategy

STRATEGY TAG web design Wellington Airport - Digital and social strategy


TAG Portfolio | Value Proposition

Wellington Airport

Project Brief To design and produce unique content for Wellington Airport that promoted the new Singapore Airline route.

Challenge We wanted to develop content that connected with people through the excitement of the journey and the destination that is Singapore. We created a series of strategic ads to connect and inspire.

Solution Develop and produce a series of Ads used on the Wellington Airports social channels, supported by strategic advertising, making sure the content got in front of those who had a passion for adventure and travel.

Healthy Kids move eat sleep


TAG Portfolio | Value Proposition

Visual

SIMPLICITY

New Zealand Fire Services | A4 poster New Zealand Fire Services | Journey Map Haeberling Consulting | Journey Map


TAG Portfolio | Value Proposition

New Zealand Fire Services | A4 poster BEFORE

Project Brief The New Zealand Fire Service is going through major and complex change, they needed to develop an a4 poster to inform the stakeholders in the Fire Service of the changes.

Challenge The challenge we were given by the Fire Service was to condense, develop and design the information from 3 documents into one A4 poster that could be distributed through out the organization.

Solution (next pages) We developed a simple, clean style of document that reflected the FENZ Transition Project brand, this document was easy to read and not overwhelming in the content it contained.


TAG Portfolio | Value Proposition

New Zealand Fire Services | A4 poster AFTER

WHAT’S CHANGING AND WHAT’S NOT Fire and Emergency New Zealand (FENZ) will amalgamate the fire functions of urban and rural fire services into a new single fire service for New Zealand from 1 July 2017. On Day One of FENZ, most things will stay the same, although there are likely to be some interim arrangements. The driver for change (the FENZ Bill) is still before Parliament, and changes may occur before its expected passage into law next year. This hand out notes the current thinking based on the proposed Bill. Please remember, there’s still a lot of detail to be determined prior to 1 July and you’ll be kept informed of developments; many of you will be involved as we go along.

More information about what Day One will look like is available in the Day One Blueprint at www.fenzproject.co.nz. If you have any questions not answered here, or in the Frequently Asked Questions on the FENZ website, you can talk to your leader, or ask the FENZ Transition Project team at myvoice@fenzproject.co.nz October 2016

PEOPLE

WHAT’S CHANGING AND WHAT’S NOT VOLUNTEER SUPPORT*

HEALTH AND SAFETY

ON 1 JULY 2017 THIS WILL BE THE SAME

AND THIS WILL BE DIFFERENT ON 1 JULY 2017

ON 1 JULY 2017 THIS WILL BE THE SAME

AND THIS WILL BE DIFFERENT ON 1 JULY 2017

ON 1 JULY 2017 THIS WILL BE THE SAME

AND THIS WILL BE DIFFERENT ON 1 JULY 2017

Personnel will continue to be members of existing stations, volunteer fire brigades, or Volunteer Rural Fire Forces (VRFF)

All personnel (paid, volunteer, urban and rural) become part of FENZ

Volunteers will have access to free advocacy and support services

An interim dispute resolution scheme will be in place

The existing Physical Competency Assessments will still apply for paid NZFS firefighters with an operational role. Rural health and fitness guidelines will continue

A FENZ health and safety plan, policies and systems will be in place

Local leadership roles will continue in brigades, VRFFs, and stations Rank structures will continue Social clubs, honours systems will continue Current workforce (paid or volunteer) retains existing entitlements including superannuation

Personnel will receive clear guidance on the functions and powers they are authorised to perform or that have been delegated to them by FENZ FENZ will be able to authorise certain people to issue infringement notices (but not everyone will be authorised)

Current gratuities provisions for the existing NZFS workforces will continue Relationships with unions and associations will continue

OPERATIONS ON 1 JULY 2017 THIS WILL BE THE SAME

AND THIS WILL BE DIFFERENT ON 1 JULY 2017

First response and operational zones will remain the same on Day One, but over time may be reassessed.

FENZ will have a new mandate for some non-fire incidents, such as hazardous substances. Responders will have more clarity on who is lead at multi-agency non-fire incidents

Emergency call taking and resource dispatch through ComCen continues A clear command and control structure will be in place. Brigades and VRFFs continue to respond to the same kinds of incidents they are equipped and trained for now Assistance from agencies, industry brigades, and contractors continues The issuing of fire permits continues

Operational agreements with agencies (eg DOC, NZDF) and contractors will be in place Firefighters will have immunity when carrying out (in good faith) the broader functions of FENZ (ie. Including non-fire activities)

OTHER PERSONNEL

RESPONSE ASSETS ON 1 JULY 2017 THIS WILL BE THE SAME

Firefighters will have the equipment and training needed to respond

AND THIS WILL BE DIFFERENT ON 1 JULY 2017

AND THIS WILL BE DIFFERENT ON 1 JULY 2017

Arrangements will be in place for use of response assets

Personnel working in RFAs (other than DOC or Defence) who solely work on fire related activities will transfer to FENZ Arrangements will be in place for access to key council personnel who do fire related work as part of their job (and therefore remain with their council)

Assets built-up through fund-raising and community donations will continue to be used in the community that bought or fund-raised for them

BIG PICTURE AND THIS WILL BE DIFFERENT ON 1 JULY 2017

IDENTITY ON 1 JULY 2017 THIS WILL BE THE SAME

AND THIS WILL BE DIFFERENT ON 1 JULY 2017

Identity is important to all of us. Uniforms, badges, and vehicles etc will look the same on Day One, but will change to the new FENZ look in stages

There will be a new FENZ logo, website and intranet

FENZ is funded to carry out its broader functions and for the training and equipment required Rural and urban fire functions will become FENZ’s responsibility Interim arrangements will be in place for FENZ to receive community advice (Local Committees will be established after 1 July 2017).

VOLUNTEER SUPPORT* – determining what “better support” looks like in practice has yet to be agreed, more on this in the next update. October 2016


TAG Portfolio | Value Proposition

Visual

SIMPLICITY

New Zealand Fire Services | A4 poster New Zealand Fire Services | Journey Map Haeberling Consulting | Journey Map


TAG Portfolio | Value Proposition

New Zealand Fire Services | Journey Map BEFORE

Project Brief The Fire Service needed to quickly and efficiently show the visual journey that they where embarking on. They need to simply show how the service was merging and changing as well as the key milestones for the organization.

Challenge Our challenge was to take the complex make up of the Fire Service, distill the path each service channel with in the organization, map and understand the key requirements and what information was needed to be shared. Then turn it into a map that could be used to within multiple media types to help tell the story. We had one week to deliver the project.

Solution (next pages) We processed the information, mapped the key dates and milestones then developed a journey map guided by icons to tell the story. We then delivered this via a Power Point presentation, with a series of slides to show progression. The key reason was to eliminate any potential technical issues and to support the Chairman of the Fire Service in his speech to the wider organization.


TAG Portfolio | Value Proposition

New Zealand Fire Services | Journey Map AFTER

PPT


TAG Portfolio | Value Proposition

New Zealand Fire Services | Journey Map AFTER

COMMON

GOAL

SERVING COMMUNITIES, PROTECTING PROPERTY, SAVING LIVES

HAND OUT

www.FENZProject.co.nz myvoice@FENZProject.co.nz


TAG Portfolio | Value Proposition

New Zealand Fire Services | Journey Map AFTER

ACTION PATH

Documents

Ideas about our future

Consultation

Analysis

Endorsment

Next steps

Platform

NZFS RFAs

People

THEN

Process

FENZ will continue to innovate and improve

Funding

Legislation

Government

FENZ 2015 Consultation and engagement

2016 Analyse and understand

NOW Set the direction

2017 Fire and Emergency New Zealand, one integrated organisation

2021-2022 Transition continues towards unification

HAND OUT


TAG Portfolio | Value Proposition

Visual

SIMPLICITY

New Zealand Fire Services | A4 poster New Zealand Fire Services | Journey Map Haeberlin Consulting | Journey Map


Haeberlin Consulting | Journey Map

Design Simplification | TAG Value Proposition

BEFORE

Project Brief

1. PUSH TO NEEDING AN ACCOUNT Anticipating

2. CHECK OUT OPTIONS THE BANKS AND ACCOUNT OPTIONS AVAILABLE

3. DO THE DEAL TO OPEN NEW ACCOUNT(S) AND CLOSE OLD ACCOUNT(S)

Assured

Valued + Optimistic

4. IS IT WORKING FOR ME? USE AND TEST NEW ACCOUNT Confident + Validated

Haeberlin Consulting needed to create a visual story to help explain their research project. In this case it was for a bank in Australia (Bank West). They needed to show the key points of interaction, then at a later stage the emotional response to these engagements.

5. CO-HABITING CONSOLIDATE WITH ADDED ACCOUNT(S )

Challenge

Valued + Committed

Excited about life event that has createdConfident that I am making the best Easier than expected to choose and Relieved I made a good decision butYou have not given me any reason to open a new account. Made the right WATCHING to see I am valued go – I like that you are my bank. the need for an account choice choice

ATL workplace Life event trigger

My networkBank Bank Store websites Research Options BW unfavorable in Bank some products Store apps for mobile

Parents Siblings Friends Partner university

Online banking Bank Store Bank Unvalued Unvalued I need to work too hard Bank Store and Customer websites You make mistakesCustomer Contact Centre

Parents Needs Siblings clarification Explain options clearly Friends Partner

Apprehensive about big changes happening in my life Apprehensive

Bank websites Google Bank chosen

Bank You did what you promised. BW Staff Store New Bank Valued BrokerBank Valued Store MFI BankBW account Customer websites MFIFN customer Customer Store staff opened You came to the party Email follow up Friendly, easier than expected empathetic Family Old New apps for mobile Usability Friends account Product partner Test closed Need

Confused by all the options OR just not enough differentiation Uncertain + Confused

Unsure if I am making the right account choice Frustrated

Solution (next pages) We developed a journey map for Haeberlin that showed a clean and simple path through the bank, then overladed this with an emotional scale, we then refined this further and provided a series of icons and design framework that allowed them to use the again same model with other clients.

You were not there for me Switch out

Disappointed by poor service You weren’t there for me or you functionality or problem resolution And you just which letstart me go me means so I need to look I have to all over experience. I become unsure of my neglected somewhere else. choice in bank = I am not valued Annoyed + Dissonant

Our challenge was to visually create a story that could fit on one page from pages of research.

Unvalued + Disappointed


Haeberlin Consulting | Journey Map AFTER

1

2

3

5

4

HEADING

HEADING

HEADING

HEADING

HEADING

HEADING 1

HEADING 2

HEADING 3

HEADING 4

HEADING 5

OBJECTIVE GOAL HEALTH/ABILITY ISSUE TRIGGER

HEADING 1

HEADING 2

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People

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque non ex sit amet mi condimentum

Action needed

People Milestone/achievement

Individual

Friends

Health/ability issue

Individual

Network

Event

HEADING 3

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque non ex sit amet mi condimentum

Siblings Parents

Decision

Approval

A

Bank A

Disapproval

B

Bank B

?? Partner Asessments can’t remember who with

HEADING 4

HEADING 5

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque non ex sit amet mi condimentum

Yes/No

Yes/No Happy Roadblock Limbo

Places

Key paths

Apps for mobile

Store

Websites

University

Referal to Silverchain

Workspace

HACC services

Bills


Haeberlin Consulting | Journey Map AFTER

1

2

PR-HCP

3

CARE ESCALATION

SILVERCHAIN TO THE RESCUE

HACC

csc

HEALTH/ABILITY ISSUE TRIGGER

A

HEADING 1

A

HEADING 2

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HEADING 3

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque non ex sit amet mi condimentum sagittis. Curabitur consectetur laoreet urna, sit amet scelerisque ex facilisis eu. Donec suscipit lorem a varius

Milestone/achievement

Individual

Care Coordinator

Health/ability issue

Individual

Social Worker

csc

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque non ex sit amet mi condimentum sagittis. Curabitur consectetur laoreet urna, sit amet scelerisque ex facilisis eu. Donec suscipit lorem a varius

Yes/No

People

Event

HEADING 4

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CSC

Partner

Approval

A

Â

ACAT Assesment

Providers well matched

Disapproval

Package setup

Providers not well matched

??

Services Start

Limbo

Asessments can’t remember who with

HEADING 5 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque non ex sit amet mi condimentum sagittis. Curabitur consectetur laoreet urna, sit amet scelerisque ex facilisis eu. Donec suscipit lorem a varius

HACC

Key paths Ongoing Services

Hospital

Recieve first statements

Home

Referal to Silverchain/is contacted

Learn to work the package

HACC services

Bills


hello@tagtheagency

TAG The Agency portfolio 2016 - 2017  

A small snapshot of some of the work we have produced over the last year.

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