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NEW VISUAL LANGUAGE RESEARCH & DEVELOPMENT


M O D E R NI S M

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FUNCTION

Modernism is an early 20th century movement, which dominated the world of design from 1918 right up to 1950. The modernist style is recognised by under furnished, austere spaces, use of plastic, laminated, tubular steel, fibre glass and most importantly the use of abstract motifs and bold primary colours. Modernism developed mostly in Europe and especially in Germany which influenced the Bauhaus movement. Modernism was influenced by several main social and economic events of the late 19th and early 20th century such as the industrial revolution, the growth of consumerism after World War 1 and the growth of engineering. The Arts and Crafts movement was also an influence as modernist disliked its ornamentation style and rebelled against its forms.


BAUHAUS The Bauhaus movement began in 1919 when Walter Gropius founded the school with the idea of combining crafts and fine art. The Bauhaus style also known as the international style was built upon the principle that there should be harmony between the function of an object or building and its design. The Biggest influence on Bauhaus was modernism which was beginning to make its rise to dominating the world of design. The style of the Bauhaus movement reflected that of modernism using radically simplified forms and had a massive influence on art and design throughout the 20th century.


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SWISS MODERNISM

The Swiss Style of Graphic Design was majorly influenced by modernism and was developed in the 1920’s. The Swiss style emphasised simplicity, communication, objectivity and used elements of The New Typography, Bauhaus and De Stijl. Although this style of graphic design was first made famous in Switzerland it does not just describe a style form that country, in fact the Swiss style also emerged in Russia, Germany and the Netherlands and soon became an international style used by designers all around


JOSEF MULLER BROCKMAN

Josef Muller-Brockmann was a Swiss Graphic Designer and teacher. His work was heavily influenced my modernism and is most recognised for simple designs and clean use of typography. Muller-Brockmann was author of many famous Graphic design publications incuding ‘Grid Systems In Graphic Design’ where he demosntartes the use f grid for page structure. He is arguably the most famous Swiss Graphic Designer and iconic modernist of the 20th century.


Armin Hoffman Armin Hofmann (born June 29, 1920) is a Swiss graphic Designer. He has been described as one of the most outstanding personalities in Swiss graphic history. Throughout his career he created a wide body off very extremely varied such as books, stage sets, posters, typography, logos, sign systems and environmental graphics. Hofmann is admired world wide for his influence in shaping Modernist graphic design and without him contemporary graphic design would not be the same. Designers today are still taking elements from this era of design to create new contemporary aesthetic designs.


T H E G R I D S YS T E M

A Grid system is used to help graphic designers in the layout and organisation of information on a page. The idea of using Grids was first presented in the book ‘Grid Systems in Graphic Design’ by Josef Muller-Brickman which then spread the idea of using Grids throughout the world. The Grid system played a huge part in modernism and was fundamental in the way Swiss Modernism was produced.


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D I V DA

N O S R CA David Carson (born September8, 1954) is an American Graphic designer and art director. Carson is said to be the most influential Graphic Designer of the 1990’s. He has done numerous amounts of work for the likes of Quicksilver, Nike and even Barack Obamas 2008 Presidential Campaign. Carson did net begin his life wanting to be a Graphic designer and in fact set out to become a professional surfer and once ranked 9th best in the world. It was not until 1980 when he took part in a two week Graphic workshop.

Carson is most famous for his work with Ray Gun magazine, which gave him the title ‘Godfather of grunge’. Carson’s style abandoned all forms of grid systems, columns and headings. Often his work was not legible and took further observation to understand.


Barbara Kruger Barbara Kruger is an American artist and Designer. Her work is not as well known to the Post Modernist movement as other artists such as Francis Berry, however her ideas and works are very much a part of the post modern movement. Most of Kruger’s work uses black and white images and red text, the concept behind her work is to question consumerism feminism and classicsm.


JA iE M RE i D

Jamie Reid is British Graphic Designer who’s work was mainly influenced by music and politics. His work often used letters cut out from newspapers assembled in an abstract way. Reids most famous works were inspired by the Punk era, ‘The Sex Pistols’ piece is an all time Post Modernism inspired classic that portrays the ideas of his collages defining the visuals of the British Punk scene around that time.


MASTEHEAD DESIGNS Here are some of my initial mastehad designs that i have been experimenting with, the designs are only rough however i am going to have a go at creating some in illustartor to see which style works best.


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Here are some of my masthead design i have being experimenting with for my magazine front cover. Although i have not yet decided on the masthed i think the circular backgrounds with white text wwork very well and showcase the design style that i am wanting my magazine to carry on throughout its content.


THUMBNAIL VISUALS.

CONTENTS PAGE

CABINOT OF CURIOSITY

STREET GRAPHICS

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CABINOT OF CURIOSITY

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EARTH ARTIFACT

Here are my thumbnail designs for my magazine design and layout. The designs are basic however give a cear understanding oof the way in whch i am going to layout my magazie and the order in which my magazine will go in. The magazine is modernist inspired and carries the minimulistic style throughout. EARTH ARTIFACT

EARTH ARTIFACT


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FRONT COVER DESIGN 1

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LANGUAGE form follows function AN EXPLORATION OF MODERNISM & POST-MODERNISM

Here is my first Front Cover design for my magazine. I have taken my inspiartion from many forms of modernism however i have chosen swiss modernsim as my main. I have researched alot into swiss modernism and its design style, I have taken inspiration from different componenents of the Swiss style to create this deisgn. Overall i am happyy with the design however i feel improvements can still be made with further development.


AN EXPLORATION OF MODERNISM & POST MODERNISM

FRONT COVER DESIGN 2

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Here is my secound Front Cover design i have made. I have taken most of my inspiration from this design from the Buahuas modernsist syle. Although i have again taken and adapated different styles and techniques used from several diffrent styles of modernism. I am happy with the design and think it works well as Front cover for the style of magazine i am wanting to create. My only criticism is that it is too similar to other modernist designs and it needs to be more unique.


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FRONT COVER DESIGN 3

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Here is my third Cover design and the one that i have decided to go and develop further to be my magazine Front Cover. For this design i have stuck wth the modernism theme, however i have made this design to look more contempary and unique which i think has worked well. I have taken most of my inspiartion for this design from Swiss modernism and their style of graphic work.


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FRONT COVER FINAL DESIGN

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Here is my final front cover design that i have developed form the original. The design is modernist inspired, however i have tried to make it a more contempary style by using cut outs of images instead of the plane primary colours that modernist used. Overall i am peased with the outcome of the design and think it will work well as the front cover of my magazine.


New Visual Language (Research & Development)