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Don Felipe Camarena was born into a family that had distilled tequila since back in the early 1800s. He began his career by growing and selling agave plants to other distillers, but since making tequila was in his blood he started distilling his own, which he called “Tapatio”, the local descriptor for a man from Don Felipe’s home province, Jalisco. Don Felipe soon earned a reputation for using only traditional methods and selecting the finest and ripest agave and in 1937, using equipment from his family’s original distillery, he opened La Alteña Distillery in the mountainous region of Jalisco. His passion for doing things just right inspired his family to continue his legacy, handcrafting Tapatio so it could be enjoyed by future generations just as Don Felipe intended. Today’s Master Distiller is Carlos Camarena, who maintains the standards of excellence set by his grandfather. On July 7th 2007 La Alteña Distillery reached a proud milestone: 70 years of handcrafting one of the world's finest tequilas. Over the last five years the tequilas from La Alteña distillery have become a phenomenon in the UK on-trade, and they now enjoy an unrivalled reputation for quality, integrity and authenticity amongst bartenders and tequila connoisseurs alike.

Speciality Brands Ltd, the distributors of Tapatio in The UK, is offering the winner of each of our 3 regional cocktail competitions the opportunity to attend an all expenses paid trip to Mexico to visit the legendary La Altena distillery and spend time with Carlos, one of the true icons of the tequila category.

COMPETITION RULES AND GUIDELINES

The competition will be judged over 2 rounds. Round 1 will be an initial screening round where competitors are asked to submit their entries by e-mail. From these submissions the most original recipes will be selected to progress to Round 2 – a cocktail competition, the winner of which will win an all expenses trip to Mexico during the summer of 2011.

Round 1. × × × ×

All recipes to be submitted electronically by 1st March 2011 to robert@specialitybrands.com. Judging will be undertaken by the sponsor and based on the creative and original use of Tapatio Blanco or Tapatio Reposado as the cocktail’s base spirit. Successful entrants will be notified by e-mail by 4th March 2011.

Round 2. × × × × × × × × × ×

These will take place on the following dates and venues:Monday 14th March 2011 at Academy (Formerly known as Lab), London Tuesday 22nd March 2011 at Neon Cactus, Leeds Wednesday 23rd March 2011 at Raconteur, Edinburgh The selected contestants will each make their submitted cocktail from Round 1. Contestants will be given 5 minutes to make and present their cocktail which will be judged on the following criteria: flavour, balance, originality, presentation style and knowledge. Tapatio Blanco and Reposado will be provided on the day, contestants are expected to bring all of their other ingredients and glassware. The winner will be announced on the day. For full rules and conditions of the competition, please visit www.specialitybrands.com


Tapatio Comp