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MKT 571 Entire Course (UOP Course)

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MKT 571 Week 1 Individual Assignment Classic Airlines and Marketing MKT 571 Week 1 DQ 1 MKT 571 Week 1 DQ 2 MKT 571 Week 1 Summary MKT 571 Week 1 Individual Assignment Company Marketing Strategy (AT&T) MKT 571 Week 2 Learning Team Assignment Product Offering MKT 571 Week 2 Team Marketing Plan Phase 1 Marketing Phase II: GPS Hedge Trimmers MKT 571 Week 2 DQ 1 MKT 571 Week 2 DQ 2 MKT 571 Week 2 Summary MKT 571 Week 3 Individual Assignment Classic Airlines Marketing Solution MKT 571 Week 3 Individual Assignment Case Study (Starbucks) MKT 571 Week 3 DQ 1 MKT 571 Week 3 DQ 2 MKT 571 Week 3 Summary MKT 571 Week 4 Learning Team Assignment Channel and Pricing Strategies MKT 571 Week 4 DQ 1 MKT 571 Week 4 DQ 2


MKT 571 Week 4 Team Assignment Marketing Plan Phase II:GPS Hedge Trimmers MKT 571 Week 4 Summary MKT 571 Week 5 Learning Team Assignment Communications Plan MKT 571 Week 5 Team Assignment Marketing Plan Phase III: GPS Hedge Trimmers MKT 571 Week 5 DQ 1 MKT 571 Week 5 DQ 2 MKT 571 Week 5 Summary MKT 571 Week 6 Learning Team Assignment Product Launch Plan MKT 571 Week 6 Team Assignment Final Marketing Plan: GPS Hedge Trimmers MKT 571 Week 6 Summary

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MKT 571 Final Exam Guide (New)

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1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage.

test marketing

idea screening

product development

product soft launch

2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?

Customer complaints

Effective reach

Share of shelf

Trial rate


3.

Creative strategies refer to the ________.

amount of creative content in a communications message

degree of innovation involved in the marketing of a product

• way marketers translate their messages into a specific communication

novelty of a marketing communication

4. Top Gear is an award-winning British television series about motor vehicles, mainly cars. The show is presented by hosts who test drive new cars and provide reviews on the cars' performance, prices, and other factors. Which of the following personal communications channels is Top Gear closest to in description?

Formal channel


Sponsored channel

Social channel

Expert channel

5. Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good, resulting in positive brand contact. Mark is most likely experiencing brand ________.

parity

alliance

bonding

essence


6. Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets drivers experience power and exhilaration. He tells them that the car must allow users to soar from 0 to 60 mph in about 4 seconds. He also says the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, Robert is trying to segment the market on the basis of ________.

family size

occupation

nationality

benefits

7. ROC Engineering, a Chinese shipbuilding company, agrees to build a fleet of submarines for the Sri Lankan navy, for which it will be paid in Sri Lankan currency. As per the agreement, ROC must also spend a substantial amount of the money it generates through this deal within the country. In accordance with the contract, ROC buys Sri


Lankan tea at a reduced rate. This is an example of which of the following forms of countertrade?

barter

descending bid

offset

compensation deal

8. The ________ environment includes the actors involved in producing, distributing, and promoting an offering. The main actors are the company, suppliers, distributors, dealers, and the target customers.

economic

task

management


strategic

9. Apple hosts a large number of ________, which become customers' primary source of product information after warranties expire and are organized by product lines and type of user (consumer or professional).

niche networks

blogs

online communities

microblogs

10. With respect to powerful brand elements, ________ is an extremely efficient means to build brand equity. This element functions as a useful "hook" to help consumers grasp what the brand is and what makes it special.


a product's shape

a slogan

a patent

the tangibility of a product

11. Which of the following best describes BR Chicken's value proposition?

We sell chicken at most major malls.

We sell tender golden chicken at a moderate price.

We undertake home delivery services.

We target quality-conscious consumers of chicken.


12. A ________ is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.

Market-based scorecard analysis

Marketing audit

Test market

Marketing plan

13. During which of the following stages in new product development decision-making do managers analyze if they can find a good idea consumers say they would try?

business analysis


concept development and testing

idea screening

idea generation

14. When the Modern Museum of Art separated its consumers by whether they were culture-oriented or outdoor-oriented for its new exhibit on art that used natural materials, they were using ________ segmentation.

personality

behavioral occasions

Psychographic lifestyle

social class


15. Which of the following is the strongest differentiator for brickand-mortar stores who want to emphasize their superiority over online retailers?

pricing

product range

the shopping experience

product quality

16. In an attempt to improve their product, a company that manufactures screwdrivers discusses the modification of each attribute, such as replacing the wooden handle with plastic, providing torque power, adding different screw heads, and so on. This creativity technique is called ________.

attribute listing

morphological analysis


lateral analysis

mind mapping

17. Josh separated people who wanted a high quality lawn mower from people who wanted a low priced lawn mower, then examined whether different characteristics were associated with each consumerresponse segment. Josh was defining segments using ________ considerations.

behavioral

demographic

descriptive

psychographic


18. Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe he has access to far more information on computer technology than the average consumer. The neighbors are also aware that Joe has the required knowledge and background for understanding the technical properties of the products. Within this context, Joe can be called a(n) ________.

transactional leader

gate keeper

role model

opinion leader

19. When a firm aims to underprice competitors and win market share, it is using a(n) ________ strategy that requires relatively fewer marketing skills as compared to other strategies.

overall cost leadership


product differentiation

focus

domestic customer relationship

20. ________ analysis looks at specific products, territories, and so forth that failed to produce expected sales.

Expense-to-sales

Sales variance

Microsales

Full costing


21. Sapphire Toys actually sells more than toys. It also sells branded clothing, music CDs, and books for children. This expansion of dealership sales offerings is an attempt to increase the value of the customer base by ________.

• enhancing the growth potential of each customer through cross-selling

making low-profit customers more profitable

increasing the longevity of the customer relationship

reducing the rate of customer defection

22. Volkswagen concentrates on the small-car market and Porsche on the sports car market. These would be examples of what is called ________.

single-segment concentration

market specialization


product specialization

selective specialization

23. Companies provide rewards to customers who buy often and in substantial amounts. These reward schemes are referred to as ________ programs.

satisfaction

benefit

frequency

profitability

24. Which of the following questions is answered during the business analysis of ideas?


Can we find a cost-effective, affordable marketing strategy?

Can this product meet sales expectations?

Will this product meet our profit goals?

Have we got a technically and commercially sound product?

25. You are the marketing research director of a medium-sized manufacturing firm and you would like to engage an outside marketing research firm to conduct field interviews. Which of the following categories of marketing research firms should you use?

specialty-line marketing research firms

custom marketing research firms

global research management firms

syndicated-service research firms


26. Market-penetration, product-development, and marketdevelopment strategies would all be examples of ________ strategies.

conglomerate

horizontal

concentric growth

intensive growth

27. ________ gives products the appearance of being more environmentally friendly without living up to that promise.

Greenwashing

Astroturfing


Viral marketing

Ambush marketing

28. When a company introduces a product at a high price and then gradually drops the price over time, it is pursuing a ________ strategy.

switching cost

market-skimming pricing

market-penetration pricing

value-pricing

29. It has been observed that most new products have shorter product life cycles. What is the reason for this?


New products do not get adequate management support.

Most new products are not backed by a marketable idea.

Social and governmental constraints lead to this failure.

Rivals quickly copy products that are successful.

30. A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________.

product class

product variant

product line

product type

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MKT 571 Final Exam Guide (UOP Course)

For more course tutorials visit

www.tutorialrank.com 1) Which of the following is most closely associated with a proactive marketing orientation?

A. It involves delivering superior value. B. It is about understanding and meeting customers’ expressed needs. C. It represents the “make and sell" philosophy. D. The marketer focuses on the customers’ latent or hidden needs.

2) Marketing __________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

A. internally B. management C. segmentation D. integration


3) Business buyers ______________.

A. are geographically as diverse as consumers B. tend to be geographically concentrated with over half of them in seven states C. are largely concentrated in the southwestern United States D. use geographical dispersion to keep shipping costs low

4) Toyota, the maker of the Scion brand, is using what kind of brand strategy with Scion products?

A. Separate family names B. Blanket family names C. Individual names D. Corporate names

5) BMW, the maker of the Mini Cooper brand, is using what kind of brand strategy with its Mini products?

A. Individual names B. Blanket family names C. Separate family names


D. Corporate names

6) Brands can play a number of specific roles within a company’s brand portfolio. For example, a __________ is positioned with respect to competitors’ brands so that more important and profitable brands retain their desired positioning.

A. cash cow B. low-end, entry level brand C. high-end, prestige brand D. flanker

7) When Apple introduced its popular iPod Nano model, it dropped its Mini iPod at the same time. The Mini was, at the time, the most popular MP3 player in the marketplace. This is an example of __________.

A. brand extension B. preemptive cannibalization C. a brand shake-out D. product maturity


8) A ___________ is when a parent brand is used on a new product targeting a new market segment within a category currently served by the parent.

A. joint-venture co-brand B. same company co-brand C. category extension D. line extension

9) ___________ are formal statements of expected product performance by the manufacturer.

A. Open pricing statements B. Promotional statements C. Warranties D. General guarantees

10) Mazda’s Miata convertible originally drew the most interest from women between the ages of 35 and 55. In order to interest more potential customers in the roadster, Mazda beefed up the model with heavier shocks and a faster engine, and then emphasized performance in its advertising. This is an example of creating a new product by ____________.


A. repositioning B. the development of a new product line C. market diversification strategy D. product development strategy

11) When SAP software added a Windows-style “back” button to its industrial invoice management software, the new product ___________.

A. used a new product line B. added to an existing product line C. improved upon an existing product D. used a marketing diversification strategy

12) In 2003, Toyota introduced its Scion brand with the aim of bringing younger buyers into the “family.” This was a classic example of _________________.

A. line featuring B. line cannibalization C. line padding D. line stretching


13) Painting and consulting are considered industrial goods because ______________.

A. they are specialty goods B. they are considered “component materials" C. most firms do not seek them directly D. they facilitate developing and managing the finished product

14) Marketers plan their market offerings at five levels. What is the correct order of the levels, going from most fundamental to the level with the most benefits?

A. Basic-expected-augmented-core-potential B. Expected-potential-basic-augmented-core C. Core-basic-expected-augmented-potential D. Potential-augmented-expected-core-basic

15) Characteristics a buyer can evaluate before purchase are called _______________.

A. search qualities B. experience qualities C. credence qualities


D. differentiation qualities

16) For $15 a day, Chlena will go to your home and feed, water, and play with your pet while you are on vacation. The service Chlena provides is an example of a _____________.

A. tangible good with accompanying service B. hybrid C. pure service D. major service with accompanying minor goods and services

17) Mr. Tse and his family took a vacation to Washington, D.C. While there, they bought souvenirs; t-shirts and hats to take home to family and friends who didn’t have the opportunity to go. The experience of the Tse family is an example of which offering?

A. A tangible good with accompanying services B. A hybrid C. A pure service D. A major service with accompanying minor goods and services

18) Best Buy will often try to sell the buyer of a high-end television monitor an extended warranty. This is an example of _______________.


A. pure tangible good B. tangible good with accompanying services C. hybrid D. pure service

19) The introduction of a new product to the market using marketpenetration pricing is most likely to be successful when _____________.

A. the unit costs of producing a small volume of the product are high B. there must be no existing demand for the product C. the market is highly price sensitive D. the high price communicates nothing to potential buyers

20) A __________ pricing objective is suitable for a company that has overcapacity, intense competition, and changing customer needs.

A. maximum current profit B. survival C. maximum current revenue D. maximum sales growth


21) Scotty is in the process of opening Suburban Legends SK8S to sell boards, wheels, trucks, clothing, videos, and skateboarding related collectibles. The first thing Scotty should do when setting the store’s prices is to ____________.

A. estimate costs B. determine the target market C. select a pricing method D. select a pricing objective

22) A common mistake in pricing is ____________________.

A. revising prices too often B. considering price and price competition as a key problem in marketing C. ignoring costs when setting prices D. setting prices independently of the rest of the market mix

23) When customers buy on the basis of a reference price or because the price conveys a particular quality image to them, they are being influenced by ____________.

A. value pricing


B. the psychology of pricing C. the going rates of competitors D. value augmented by perception

24) Which of the following areas will a marketing manager standardize or adapt when taking a new product global?

A. Marketing concept B. Marketing mix C. Product strategy D. Promotion strategy

25) Which of the following best describes integrated marketing communication (IMC)?

A. Organizations present a consistent message. B. Organizations present an effective communication plan. C. Organizations present a plan that focuses on the customer. D. Organizations present an effective advertising message.

26) Which of the following best describes the role of social responsibility in marketing?


A. Standards that guide marketing decisions and actions B. Improving environment and products C. Obligation to improve positive effects on society D. Obligation to improve positive effects and reduce negative effects on society

27) Public policy makers have developed a substantial body of laws and regulations to govern advertising. For these reasons, an important step in developing an advertising campaign is _____________.

A. asking network censors what to cut out of the communication B. the creative development of the message C. the social responsibility review D. preparing a copy strategy statement

28) Within the last couple years several cosmetics manufacturers have introduced non-clumping mascara. Revlon was one of these manufacturers. Revlon should use ________ advertising to increase selective demand for its non-clumping mascara.

A. descriptive B. persuasive C. reminder D. informative


29) Hospitals are engaged in intense competition to fill maternity beds. What type of advertising would hospitals most likely use to advertise their new amenities like hot tubs in every room, filet mignon or lobster on the menu, and afternoon teas for the new mothers and their families?

A. descriptive B. persuasive C. reminder D. informative

30) _____________ is the key ingredient in marketing campaigns and consists of a diverse collection of short-term incentive tools designed to influence trial, purchase, and interests of consumers and wholesalers.

A. Advertising B. Public relations C. Sales promotion D. Personal selling **************************************************

MKT 571 Final Exam Guide


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1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?

Technological

Political

Economic

Cultural


2. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

Core benefit

Pure tangible product

Basic product

Potential benefit

3. What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?

Regular prices

Price adaptation


Altered pricing

Fixed pricing

4. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.

hard-core loyals

split loyals

shifting loyals

switchers


5. Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.

market valuation

market estimation

brand association

Market partitioning

6. Which of the following is a strategy that uses the manufacturer’s sales force, trade promotion money, or other means to induce intermediaries to carry, promote, and sell the product to end users?

Strategic plan

Lock strategy


Push strategy

Pull strategy

7.

What are the four characteristics of a marketing audit?

Simple, unique, randomly, and exclusive

Announced, semi-annually, dependent, and perpetual

Comprehensive, systematic, independent, and periodic

Dependent, non-comprehensive, quarterly, and unannounced

8. ABC Technology is nearing completion on their product and market research has discovered a competitor is also close to launching a similar product. ABC has decided launch before their competition, this is called ________.


first entry

parallel entry

late entry

early entry

9. What can enhance the value of Web-based shopping experiences to serve as personal shopping assistants or Web-site guides?

E-mail

Avatars

Tablets

Smartphones


10. Through its cutting-edge point-of-sale inventory, management technology, and highly efficient shipping practices, Wal-Mart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Wal-Mart’s strategy is best described as ________.

Overall cost leadership

market development

integrative growth

differentiation

11. If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________.

compatibility


durabilitybmw

interoperability

conformance quality

12. Which control should periodically reassess its approach to the marketplace with a good marketing audit?

Marketing control

Ethical control

Performance control

Strategic control


13. What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image?

Total management benefit

Complete marketing benefit

Total customer benefit

Ultimate service benefit

14. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.

market specialization

product specialization

selective specialization


single-segment concentration

15. Which of the following can induce a firm to expand into the international arena?

A saturated foreign market

Cater to a domestic mass market

High income level of domestic consumers

A saturated domestic market

16. The effect of exposures on audience awareness depends on the following three factors:

space, communication, and advertisements


reach, frequency, and impact

distance, timing, and focus

height, length, and width

17. 2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________.

data marketing

data governance

data accumulation

data mining


18. A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a spurt in growth and a few successful years, the school is experiencing a slowdown in sales and stability in its profits due to an increase in competition. The school is in the ________ stage of its life cycle.

decline

Maturity

obsolescence

growth

19. A firm must know where to position its product based on price and ________.

region


quality

promotional efforts

communication

20. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda________.

righteousness

rules

ethics

Sustainability


21. What type of control focuses on measuring a company’s products territories, customer groups, segments, trade channels, and order sizes to help expand or eliminate any products or marketing activities?

Activity

Profitability

Solvency

Efficiency

22.

Another basis for decision-making is referred to as ________.

ethical practices

situational ethics

ethical dilemmas


correct ethics

23. BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________.

brand slogan

brand personality

brand vision

brand mission

24. Which method identifies the effect sponsorship has on consumers brand knowledge?

Demand-side method


Pricing method

Supply-side method

Positioning method

25.

A social definition of marketing says ______.

a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company’s products

marketing is the process of extracting maximum value from consumers to facilitate corporate growth

marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others

effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers


26. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful?

Emphasize benefits to the consumer rather than environmental benefits.

Explain the rules and regulations laid out by governmental agencies to protect the environment.

Demonstrate that the products will benefit both customers and the society in the long-term.

Focus on the efforts and costs incurred by the company to bring these "green" products to consumers.


27. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?

Step 1 – defining the problem

Step 2 – developing the research plan

Step 4 – analyzing the information

Step 5 – drafting the report

28.

New-to-the-world products are ________.

new product enhancements that supplement established products

existing products that are targeted to new geographical markets

new products that create an entirely new market


low-cost products designed to obtain an edge in highly competitive markets

29. _______ is an approach that considers different ethnic and cultural segments require targeted marketing campaigns and tactics.

Ethnic-based marketing

Diversity marketing

Multicultural marketing

Specialized marketing

30. The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________.


decision making

provoking solutions

crisis management

problem-solving **************************************************

MKT 571 Week 1 Assignment Researching Marketing Questions

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Purpose of Assignment


This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights.

Assignment Steps

Part 1:

Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.

Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:


Major areas of increase and decrease in revenue or type and/or category of business Trends that are evident in terms of revenue or type and/or category of business Insights that would help formulate marketing strategies to either continue growth or reverse decline Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why) Part 2:

Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below.

Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management.


Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following:

Name of Company Location of Company Headquarters Name of Product or Service selected General description of company (number of employees, revenue, type of ownership, web page, etc.) General description of product or service Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment. **************************************************

MKT 571 Week 1 DQ 1(UOP Course)

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What have been the major marketing trends in the last decade? What new marketing trends do you anticipate in the next 10 years?

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MKT 571 Week 1 DQ 1

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What have been the major marketing trends in the last decade?

What new marketing trends do you anticipate in the next 10 years? **************************************************

MKT 571 Week 1 DQ 2(UOP Course)

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UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in


America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country.

From a marketing standpoint what do you think UOP is doing well? What areas do you think can be improved?

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MKT 571 Week 1 DQ 2

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UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country.

From a marketing standpoint what do you think UOP is doing well? What areas do you think can be improved? **************************************************

MKT 571 Week 1 Individual Assignment Classic Airlines and Marketing(UOP Course)

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Individual Assignment: Classic Airlines and Marketing


Consider what product or service Classic Airlines is marketing, the marketing challenges it faces, and its current corporate culture. Write a 350- to 700-word paper explaining some of the marketing concepts found in this week’s readings, and how they can be related to the context of the scenario. Include citations and references where appropriate. POST Finished Assignment In the Assignment Forum.

Format your paper according to APA standards. and Professional Report Writing

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MKT 571 Week 1 Individual Assignment Company Marketing Strategy (AT&T)(UOP Course)

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MKT 571 Week 1 Individual Assignment Company Marketing Strategy Company’s Marketing Strategy: An Analysis of AT&T

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MKT 571 Week 1 Individual Assignment Qualitative Focus Group Research Discussion Guide (2 Papers)

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This Tutorial contains 2 Papers

Select a local company and one of its products or services.

Create a 1,400-word Discussion Guide for your selected product or service to be used during the course of a Focus Group that researches your product or services target market. In your plan, be sure to do the following:

Identify a problem or opportunity that may be facing that product or service. Identify a primary target audience for that product or service in terms that relate to the audience's demographics, needs, or preferences as those relate to the product or service, and behaviors related to the category of or the specific product or service. The better you define them, the better the screener will be at recruiting the right people for the focus group. Develop one overarching goal for the research. Develop a discussion guide/script or exercises that will elicit the information needed to address your informational goal. Questions


should be open-ended to encourage dialogue among the focus group participants. Format the assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment. **************************************************

MKT 571 Week 1 Summary(UOP Course)

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Write a Short Summary about this week

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MKT 571 Week 2 Assignment Understanding Target Markets

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Purpose of Assignment

To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.

Assignment Steps


To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. In Week 2, create the Research section of your plan.

Create the research section of your marketing plan in minimum of 700 words.

Include at least 3 elements of the Research List of Topics (see list below):

Research List of Topics: Primary Research Secondary Research Consumer Analysis Customer Profile Continuous Consumer Monitoring & Research Environmental Scanning Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces Current Opportunities Potential Future Opportunities Current Threats Potential Future Threat


Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market-Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity. Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.

This assignment will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.


Click the Assignment Files tab to submit your assignment. **************************************************

MKT 571 Week 2 DQ 1(UOP Course)

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This week we are reading about "branding". Here is a recent article on the subject. Comments please. http://www.ksbw.com/money/21467497/detail.html.


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MKT 571 Week 2 DQ 1

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This week we are reading about "branding".

Here is a recent article on the subject.


Comments please. **************************************************

MKT 571 Week 2 DQ 2(UOP Course)

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We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ. 1. Describe the overall strategy we should adopt to maximize our potential for success.


2. In one sentence write your positioning statement for the product

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MKT 571 Week 2 DQ 2

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We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ.

1. Describe the overall strategy we should adopt to maximize our potential for success.

2. In one sentence write your positioning statement for the product **************************************************

MKT 571 Week 2 Individual Assignment Segmentation Techniques (2 Papers)

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This Tutorial contains 2 Papers

Go to the Strategic Business Insights website.

Take the VALS Survey. Have the results sent to you by email. The results are sent in a MicrosoftÂŽ Word document showing your primary and secondary VALS segments.

Go to the Nielsen website.

Explore the Nielsen Segmentation Methodology, the featured and other segments, and then click on Zip Code Lookup. Enter your Zip Code and the code provided and click Enter. A map showing your geographic area will pop up along with information on the distribution of people by age, race/ethnicity, marital status, and presence of children. On the left will be three options: PRIZM, P$CYCLE, and ConneXions (three segmentation techniques based on Zip Codes, Wealth, and Connectivity).


Click on PRIZM to view the list of primary segments for your geographic area. Into which of these segments would you place yourself and why?

Write a 1,400-word segmentation analysis that includes the following:

Summarize your results. Summarize what you learned about these segmentation methodologies. Compare your results showing your buying behaviors with what you know of organizational buying behaviors. How do consumer behaviors differ from organizational behaviors? Examine the dimensions of the consumer segments as well as organizational segments. Cite a minimum of two scholarly sources.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment. **************************************************

MKT 571 Week 2 Learning Team Assignment Product Offering(UOP Course)


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Learning Team Assignment: Product Offering

Perform a product launch as a team (see Ch. 2 ,pp. 61-67, of Marketing Management for a sample plan). You will complete parts of the assignment in the coming weeks; the full launch of the product will be completed in Week Six. Once you have received your instructor’s approval for the product identified in this week’s assignment, continue to work on the product launch plan based on the outline given in

Week Six. You should not wait until the final week to finishthe full assignment. For thisweek’s assignment, you can keep your research brief. For the Week Six assignment, however, detailed research is expected. POST Finished Assignment In the Assignment Forum.

Select a home country other than the U.S., and choose an organization for which one of your team members works. If you prefer, you can use Kudler Fine Foods.




Write a 700- to 1,050-word paper explaining the following:

o o o o o o o

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Market needs Market growth A brief SWOT Analysis Competition Product offering/Product definition Product identification Justification for choice of product

Format your paper according to APA standards and Professional Report Writing.

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MKT 571 Week 2 Team Assignment What Is A Marketing Plan? (2 Papers)

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Develop a 1,050-word marketing plan discussion which includes the following:

Discuss what a marketing plan is and is not. Examine the elements that should be included in a marketing plan. Examine the importance of a marketing plan. Discuss how a marketing plan can be applied to a new product launch. Discuss ways to determine goals, strategies, tactics, and objectives for a new marketing plan. Cite a minimum of three scholarly references in addition to the text.

Format the paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment. **************************************************

MKT 571 Week 2 Team Assignment What Is A Marketing Plan? (2 Papers)

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This Tutorial contains 2 Papers

Develop a 1,050-word marketing plan discussion which includes the following:

Discuss what a marketing plan is and is not. Examine the elements that should be included in a marketing plan. Examine the importance of a marketing plan. Discuss how a marketing plan can be applied to a new product launch. Discuss ways to determine goals, strategies, tactics, and objectives for a new marketing plan. Cite a minimum of three scholarly references in addition to the text.

Format the paper consistent with APA guidelines.


Click the Assignment Files tab to submit your assignment. **************************************************

MKT 571 Week 2 Team Marketing Plan Phase 1 Marketing Phase II: GPS Hedge Trimmers(UOP Course)

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MKT 571 Week 2 Team Marketing Plan Phase 1 Marketing Phase I: GPS 2000 Hedge Trimmers


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MKT 571 Week 3 Assignment Promotion and the Product Life Cycle

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Purpose of Assignment

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of


the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.

Assignment Steps

Generate a minimum 700-word product strategy in MicrosoftÂŽ Word.

Incorporate a product strategy that addresses the following:

At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline). How you will measure (what metrics will be used to determine success or failure) the marketing activities. Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it). Address three elements of the Product and Promotion List (see below).


Product and Promotion List: Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Direct Marketing Public Relations/Strategies Positioning The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment. **************************************************


MKT 571 Week 3 DQ 1(UOP Course)

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What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function.

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MKT 571 Week 3 DQ 1

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What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function. **************************************************

MKT 571 Week 3 DQ 2(UOP Course)

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You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has


invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. Assume that insurance companies currently spend $200,000 to treat an Aids patient. Assume 20% of the world population is covered by insurance or socialized medicine. What price do you charge for the treatment? Defend your answer. Consider all your stakeholders. (Including your stock holders) Hint. You won't find the answer to this hummer in your text. Also don't spend too much time trying to quantify your answer. I'm looking more for your top of mind solution to this one.

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MKT 571 Week 3 DQ 2


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You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. Assume that insurance companies currently spend $200,000 to treat an Aids patient. Assume 20% of the world population is covered by insurance or socialized medicine.

What price do you charge for the treatment? Defend your answer. Consider all your stakeholders. (Including your stock holders)

Hint. You won't find the answer to this hummer in your text. Also don't spend too much time trying to quantify your answer. I'm looking more for your top of mind solution to this one. **************************************************


MKT 571 Week 3 Individual Assignment Career Connection: Customer Relationships and Satisfaction (2 Papers)

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www.tutorialrank.com You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction.

Select one of the following types of local companies:

Florist Veterinarian Health/Natural Food Store Accounting/Tax Preparation Create a 2,100-word Customer Satisfaction Plan in which you include the following:

Explain how each type of business might segment the local market based on consumer/business demographic information, behaviors, psychographics (attitudes, interests, and lifestyle),


geography, and/or product or service benefits. Support your explanation with documented facts and statistics. Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of this strategy, select one of the segments you identified as the main target audience for that business. Develop a strategy for building long-term relationships and strong customer loyalty between the selected business and the target audience using Customer Relationship Management (CRM), personal communications/direct marketing, social media, events, publicity, and/or frequency marketing/rewards ideas. Explain each strategy and its related goal(s). Discuss some of the tactics that could be used to implement the strategy with reasons for selecting each tactic. Discuss at least three potential methods of measuring customer satisfaction and loyalty, with examples of the types of questions that might be explored if a conversation or survey were to be one of your options. Develop one or more messages for initially attracting the target audience and then for maintaining a strong, mutually-beneficial relationship. Cite at least six scholarly references.

Format your paper consistent with APA guidelines.


Click the Assignment Files tab to submit your assignment. **************************************************

MKT 571 Week 3 Individual Assignment Career Connection: Customer Relationships and Satisfaction (2 Papers)

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This Tutorial contains 2 Papers

You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction.


Select one of the following types of local companies:

Florist Veterinarian Health/Natural Food Store Accounting/Tax Preparation Create a 2,100-word Customer Satisfaction Plan in which you include the following:

Explain how each type of business might segment the local market based on consumer/business demographic information, behaviors, psychographics (attitudes, interests, and lifestyle), geography, and/or product or service benefits. Support your explanation with documented facts and statistics. Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of this strategy, select one of the segments you identified as the main target audience for that business. Develop a strategy for building long-term relationships and strong customer loyalty between the selected business and the target audience using Customer Relationship Management (CRM), personal communications/direct marketing, social media, events, publicity, and/or frequency marketing/rewards ideas. Explain each strategy and its related goal(s). Discuss some of the tactics that could be used to implement the strategy with reasons for selecting each tactic.


Discuss at least three potential methods of measuring customer satisfaction and loyalty, with examples of the types of questions that might be explored if a conversation or survey were to be one of your options. Develop one or more messages for initially attracting the target audience and then for maintaining a strong, mutually-beneficial relationship. Cite at least six scholarly references.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment. **************************************************

MKT 571 Week 3 Individual Assignment Classic Airlines Marketing Solution(UOP Course)

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Individual Assignment: Classic Airlines Marketing Solution

Use a problem solving model to solve Classic Airline’s marketing problem. It is not required but you may use the 9step model. You must identify and define the problem, and apply a robust problem-solving process.

Consider the internal and external pressures contributing to Classic’s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis. Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to Classic Airlines, and provide justification for your marketing solution. Post completed assignment in the Assignment Forum

Format your paper according to APA standards and the Professional Report Writing Format.

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MKT 571 Week 3 Team Assignment New Product Launch Marketing Plan, Part 1

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Create a 1,400-word Product Launch Plan in a MicrosoftÂŽ Word document. The Product Launch plan will be for two countries. Select your home (domestic) market and another for the international market. Do not select the U.S. and Canada, the U.S. and Britain, or Canada and Britain as your combinations. While the audiences should have the same need for the product or service you come up with, they should have distinctive cultures and habits.

Include the following in the Product Launch Plan:

Define the product or service being offered. Describe the product or service offering. Assess the market needs for this product or service.


Choose an anticipated target audience and include a description. Defend your choice of product or service. Develop a brief SWOT analysis. Analyze potential or existing competition - either direct or substitution. Evaluate the potential growth rate. Look for information on similar products or services to come up with a growth rate over three years; this may be adjusted in later revisions. Develop a 10-question survey instrument including potential answers for closed-ended questions and scalar questions that you will use for the final marketing plan. The questionnaire will be used to collect additional primary data about buyers. Set at least one goal for this survey: Why is it being conducted? How will the team benefit from the results in terms of planning and decision making? Leverage opportunities to demonstrate marketing management learning by defining marketing terms and concepts and by using expert testimony and scholarly sources to support your points or definitions.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment. **************************************************


MKT 571 Week 3 Team Assignment New Product Launch

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Purpose of Assignment

Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor's product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an understanding of both their product/service life cycle stage and a competitor's product. It is designed to help students explore product mix strategies in the various phases of a product or service life cycle. This tool is critical when addressing a market penetration, market saturation or product/service decline.

Assignment Steps


Resource: Plunkett Research Online located in the University Library.

Design a minimum 1,050-word New or Product Refresh Product Launch Plan in MicrosoftÂŽ Word. The product launch plan will be for two markets: U.S. and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S. than your other market is required to be the U.S. Compare your product/service to at least one other competitor. This can be a product/service that is used by a team member in their individual assignment. The competitor does not need to be in both markets, you can have two different competitors, one for each market.

Include the following:

Brief SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) and/or TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength). A graph or chart if the team deems it necessary. Include two of the following:

Definition of product or service. Description of product or service--marketing message.


Why the product or service needs to be introduced or refreshed (target audience). Address competition in each region and how the new product or refresh provides a competitive advantage. Evaluate the potential growth rate. Look for information on similar products/services to determine a 3 year growth rate (Compound Annual Growth Rate-CAGR). Information may be located in the University Library. Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment. **************************************************

MKT 571 Week 4 Assignment Price and Channel Strategy

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Purpose of Assignment

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.

Assignment Steps

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in MicrosoftÂŽ Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

Price and Place/Distribution: Distribution Strategies Channels, Mass, Selective, Exclusive


Positioning within channels Dynamic/Static Pricing Strategies Channel tactics (Pricing) Daily pricing, promotion pricing, List pricing Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment. **************************************************

MKT 571 Week 4 DQ 1(UOP Course)

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Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished.

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MKT 571 Week 4 DQ 1

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Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished. **************************************************

MKT 571 Week 4 DQ 2(UOP Course)

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Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally?

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MKT 571 Week 4 DQ 2

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Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally? **************************************************

MKT 571 Education on your terms / tutorialrank.com  

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MKT 571 Education on your terms / tutorialrank.com  

"For more course tutorials visit www.tutorialrank.com Tutorial Purchased:6 Times, Rating: A+ MKT 571 Week 1 Individual Assignment Classic...

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