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The Best Resource for Comfort Food Let’s face it: Some foods are more fun than others. It’s true when we’re kids, and it stays true when we’re adults, even though we sort of have to hide it. But deep down, we all want to find one of Willy Wonka’s golden tickets, and to make it all the way to the glass elevator. We might talk about the value of, say, a paleo diet or the importance of eating wild caught fish, but deep down we long for the days when toasting a marshmallow was close to a religious experience. They also have a wide range of confectionary suppliers. And that’s not to mention things like Gummi Bears, Sour Patch Kids, Turkish Taffy, Ring Pops, Pixie Stix, and caramel apples. Since 1996, Fun Foods Journal has been keeping Australian retailers informed about all sorts of, well, fun foods. “With a very first edition of 16 pages that was originally delivered to just over 16,000 retailers, today the Fun Foods Journal reaches over 22,000 retailers on a bi-monthly basis and it currently fluctuates between 28 and 36 pages,” wrote the website PR Log. PR Log was writing in mid-2012 to announce the journal’s launch of Brandz Online, aimed at taking what the journal does in print and moving it online. Some of Brandz Online’s top selling products include Extra Spearmint and Peppermint chewing gums, various forms of M&Ms, Kit Kats, Mentos, Snickers, Tic Tacs, Turkish Delight and Twix. We also have a wide variety of confectionary categories on our website. You’ll also find products from Arnotts – offering dozens of varieties of biscuits and chocolates – Cadbury, Sanitarium, Smiths Snackfoods, and Snackbrands. In addition, Brandz Online carries foods from Wrigleys, Universal Candy, Stuart Alexander, Kraft and Proctor & Gamble. The site is also developing a section that breaks down the top 30 sellers in numerous categories: Pharmacy, News Agency, Convenience Store, etc.

The Best Resource for Comfort Food Again, from PR Log: “Some of the other useful links on the website include the supplier catalogues where visitors can browse through the thousands of products on offer from the various suppliers. These catalogues are updated on a regular basis to ensure that people always have access to accurate data. Slow selling lines take up valuable space and need to be replaced as soon as possible with either new lines or one of the top sellers to increase the bottom line. “New products not only give a counter a fresh look that often create incremental business but they also need to become a necessary part of the product mix. [The site] is constantly updated with new products as well as supplier promotions.” You can find Brandz Online at, or call them at 02 9904 5911. The company’s office hours are 9 a.m. to 5 p.m. Monday through Friday.


With a very first edition of 16 pages that was ori ginally delivered to just over 16,000 retailers, today the Fun Foods Journal reache...

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