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2009 Annual Report


Annual Report 2009


Frugi Venta Annual Report 2009

Photo front: Langfruit BV

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Contents

page

Foreword by Wim Tacken “Operating results under constant downward pressure”

6–7

Mission "Healthy trade..."

8–9

Bird's eye view of the sector

10 – 17

Priority in policy plan for national and international lobby

18 – 23

Capsicum exports restored following successful lobby

24 – 27

“It won't be easy, but doing nothing is not an option”

28 – 31

“First the facilities, then the profits will follow”

32 – 35

“Give companies much more responsibility”

36 – 39

“Companies render more account to society”

40 – 43

“It's normal to us, but it isn't a matter of course”

44 – 47

“Collective contracts: price benefits and support”

48 – 51

“It is stronger to present the European approach”

52 – 55

“Selling because a product is good, not because you have a lot of it”

56 – 59

Internal organisation of Frugi Venta as from 1st January 2010

60 – 61

Five Foundations 'under' Frugi Venta

62 – 63

Board of Frugi Venta as from 1st January 2010

64

External representations as of 1st January 2010

65

Frugi Venta Commission and Committees

66 – 67

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Frugi Venta Annual Report 2009

Wim Tacken

6


Operating results constantly under pressure This is the 2009 annual report. Life appears to have returned to its normal pace. That's not a bad thing: economic developments in 2008 created considerable tensions, and there were times where we had the feeling that we were getting close to stormy financial waters without precedent. In the course of the year there were signs of a stabilisation followed by a cautious recovery in the economy and at the stock exchanges.

and we are now turning our full attention to the tomatoes. There were also problems and opportunities in our trade flows from and to other countries. We are gratified to note that the Dutch government, via the Ministry of Agriculture, Nature and Food Quality, is working hard and in close consultation with the business community on removing obstacles as quickly as possible or helping to create new opportunities in our trade system. Our sector and political circles continue to hold intensive discussions on issues such as clustering, fair margins and other structures. Of course we understand that the confrontation with low prices among producers calls for alternatives. Not a day goes by without our experiencing the market reality, where supply and demand hold sway. It is within that reality that we are organising and building, where desirable and possible together with other parties in the supply chain, on forward and backward alliances in the supply chain in order to serve the market better.   This brings me personally to the end of my 3-year term of office as chairman. I have held this position with great pleasure and given it my all. I would like to thank my fellowdirectors for the good relations. I would also like to offer a word of thanks to our staff for their efforts in once again providing us with professional support in these exceptional times.

Our trade volume maintained its level, a slight rise in the exports of products grown in the Netherlands, and a slight shortfall in import. However the low prices of a number of products resulted in a sharp fall in turnover. That placed our companies' results under constant downward pressure. Compared to other economic sectors - certainly the wholesale sector - we could consider ourselves lucky that the food sectors are less sensitive to economic fluctuations. The price fluctuations in our traditional sales areas in Western Europe may have been caused even more by the sharp rise in local production than by the effects of the economic recession on the demand for our products. Despite all the turbulence, developments in a large number of other areas continued as usual. That is illustrated in this annual report in interviews with the people concerned. We have chosen as our theme the key points as set out in the policy plan 'Healthy Trade 2009 – 2011’. The key points are: logistics and standardisation, quality, food safety, sustainability, labour, our own service to the members, our networks, communication and promotion. I would like to take this opportunity to express our appreciation for all those who have selflessly contributed to these areas.

Wim Tacken

Regarding the trade policy, our motto 'all hands on deck' remained fully in effect. The negotiations with Russia were extremely intensive. The tension reduced slightly, possibly owing to the gradual improvement in the score for our exports on the Russian MRLs. In our exports to the US we more or less 'escaped by the skin of our teeth' regarding the capsicums,

Chairman

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Frugi Venta Annual Report 2009

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Mission Healthy Trade… In other words, the promotion of trade in healthy products by healthy companies. Frugi Venta wishes to strengthen its members' competitiveness through:

π General protection of interests in relation to the government (both nationally and internationally), customers, suppliers and trade unions. π Collective and individual services to increase the professionalism, effectiveness and flexibility of the companies and their employees. π Promotion of the mutual relationships between members.

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Frugi Venta Annual Report 2009

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Bird's eye view of the sector The year 2009 was characterised by the deepest economic recession since the Second World War. The intervention of the FED, the American Congress and the European Central Banks only just succeeded in preventing the collapse of the international banking system. Following the lowest point on the stock exchanges in March 2009, the economy in the Eurozone gradually picked up again in the third and fourth quarters.

Continued recovery in 2010

France and Germany have succeeded in achieving growth once again as early as in the second quarter. Production in the Netherlands returned to growth after the third quarter of 2009

The upturn in the Dutch economy can be attributed to the

following a substantial downturn in the four previous quarters.

recovery in exports. The Netherlands Bureau for Economic Policy

The Gross Domestic Product in 2009 ultimately fell by 4 per cent,

Analysis (CPB) is forecasting 1.5 per cent economic growth

and domestic consumption by 2.5 per cent.

based on the 6 per cent growth in goods exports. Domestic

The 12.5 per cent decline in world trade led to Dutch exports

consumption is expected to remain stable owing to continuing

falling by 9.5 per cent and imports by 10 per cent.

low consumer confidence and the increase in unemployment to 6.5 per cent of the working population. Inflation will remain low

Inflation in 2009 was 1.25 per cent, half the level of 2008

in 2010 at around 1 per cent. The CPB nonetheless expects to

owing to the fall in oil and gas prices and to the economic slump.

see a slight decrease in buying power owing to the slight wage

The average rise in the basic pay rate was around the 3 per cent

rise. The government budget deficit will run up to 5.8 per cent in

mark. Buying power therefore rose by 1.75 per cent in 2009.

2010. If the economic recovery continues, it will be necessary to make a start with large-scale economies from 2011 onwards in

Because of he fall in tax income and the rise in public

the order of â‚Ź 35 billion on the government budget. It will not be

expenditure, caused mainly by more people being entitled

until 2012 that the GDP returns to the 2008 level.

to benefits, the budget deficit in 2009 rose to 4.6 per cent of

All forecasts are subject to a great deal of uncertainty, not least

GDP compared with a 0.7 per cent surplus in 2008. The rise in

owing to the risks of the huge debts of the EU Member States

unemployment could have been worse under the circumstances.

Greece, Italy, Spain and Portugal, which have had an adverse

Unemployment rose from 3.9 per cent to 5 per cent of the

effect on the euro. The recovery of the economic growth in the

working population.

United States up to now can be attributed to extra government spending. Consumer spending and business investments in the USA have not returned to previous levels. Until that happens, the recovery will remain fragile.

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Frugi Venta Annual Report 2009

Sales crisis

Division of the margins

The prediction that the economic downturn would not have a

The emergency signals in the primary sector have attracted

serious impact on vegetable and fruit growers and the wholesale

the attention of politicians in the European and the Dutch

sector has fallen short of the mark. Greenhouse horticulture in

parliament. In particular, they have questioned the big difference

particular has been affected by the economic crisis in the food

between the selling prices of the grower and the price paid by

crop sector and the ornamental plant cultivation sector alike.

the consumer for fresh fruit and vegetables at the supermarket.

The number of forced company closures in the greenhouse

This 'inexplicable' price difference has prompted the European

horticulture sector stayed within reasonable bounds in 2009, but

Commission and the Dutch government to launch an inquiry

the biggest financier, Rabobank, announced that credit facilities

into the possibility of supermarkets and/or their suppliers

totalling â‚Ź 1 billion for the greenhouse horticulture sector have

abusing their dominant market position. In the Netherlands, the

been noted as doubtful. That represents 15 per cent of the total

Netherlands Competition Authority (NMa) with the cooperation

outstanding credit.

of the Landbouw Economisch Instituut (LEI), published a report

The sales crisis was caused by overproduction in large parts

that sets out to analyse the division of margins in the supply chain

of Europe and demand that fell short of expectations in some

from the grower to the shop shelf. One of the findings is that the

export markets, including Russia, the United Kingdom, Ireland

large price difference is 'largely' explained by the high costs of

and some East European markets. Many buyers in the export

the intermediate trade. Frugi Venta has since informed the NMa

trade sector are facing payment difficulties or have unilaterally

of its disagreement concerning the substance of this finding. In

extended the payment term. Credit insurers drastically reduced

our opinion the researchers have misinterpreted the collective

or withdrew credit limits at the end of 2008.

selling prices for the growers, the supply chain costs and the retail prices. The political thesis concerning the possibility of

Apart from the economic recession and the overproduction,

distorted ratios is based on tunnel vision and despite being given

the low market prices are explained by the fragmented sales

a veneer of scientific respectability has yet to be proven. On

structure. Despite the fact that 90 per cent of Dutch growers

the basis of this NMa report, the 'Agriculture and Horticulture

are organised in CMO (Common Organisation of the Market)-

Organisation', LTO, has called for the institution of a 'market

accredited growers' associations, the number of parties

supervisor' to promote a fairer division of the margins in the

supplying products to supermarket organisations has sooner

supply chain. This has gained the approval of the LTO's rank and

gone up than down during the last decade. The call to cluster

file, but a call such as this is barely in keeping with reality. Frugi

sales in associations of product organisations (APOs) under the

Venta assumes that the much-vaunted free market in the fruit and

CMO scheme gave rise in 2009 to a lot of discussion but barely

vegetable sector is not open to discussion.

yielded any concrete results. The APO could be used to make agreements on quality, sanctioned supply and price coordination

NMa raid

and promotional campaigns. But an APO will not change the number of suppliers and allied trade parties. Only a merger of growers' associations could lead via complete concentration to

In the middle of the summer of 2009, during the lowest point of

a structural improvement in the negotiation position. The growers'

the sales crisis, the sector was shaken up by an NMa raid on

associations Westveg, Tradition, Unistar and Brassica set a good

sales organisations and trading companies in the Netherlands

example by announcing a merger at the end of 2009.

and Belgium. This was prompted by a suspicion of illegal price

On behalf of the member trading houses, Frugi Venta has

fixing in the sale of fruit and vegetables in the first and second

repeatedly called for improvement in the vertical supply

links of the chain. Later in the year the visited and other market

chain partnership in order to provide the large supermarket

parties received a detailed questionnaire from the NMa. The

organisations with a better service. Horizontal clustering in

NMa investigation could take a good deal of time yet. The

APOs is 'product-oriented' thinking and action, whereas what the

result cannot be predicted. The NMa denies that there is a link

market really wants is products and logistics services that enable

between the report published in 2009 and this raid.

European retailers to distinguish themselves among consumers. In our opinion, a virtual clustering of the product supply through APOs will not lead to a stronger market position.

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Bird's eye view of the sector

Production value and export figures

The high production levels (10 per cent increase worldwide) and the low price level resulted in clear growth in the export volume

The sales crisis has led to a notable reduction in the production

for tomato +12 per cent, capsicum +9 per cent, cucumber

value of the food crop sector. While volumes remained

+3 per cent and aubergine +11 per cent. These four greenhouse

unchanged or rose slightly, the downward pressure on prices

vegetables represent 72 per cent of vegetable exports (not

resulted in the production value falling by 15 per cent to

including onions). The exports of white and red cabbage, carrot,

€ 2.1 billion euros. The production value of greenhouse

mushrooms, leek and green beans lagged behind compared

vegetables fell by 15 per cent owing to the decline in the

with 2008. Total vegetable exports, not including onions, rose on

average prices for tomatoes, capsicum and aubergine by

balance by 2.5 per cent to 2,032,000 tons.

20 per cent to 30 per cent and cucumber by 10 per cent. The production value for field vegetables fell by 18 per cent, mushrooms by 12 per cent and fresh fruit 17 per cent.

Production value of food crop sector (in millions of euros) 2006

2007

2008

2009*

% change compared to 2008

1.350

1.340

1.270

1.080

– 15%

Field vegetables

430

400

400

330

– 18%

Onions

100

115

65

70

+ 8%

Mushrooms

230

250

260

230

– 12%

Fresh fruit

375

370

470

390

– 17%

€ 2,485 m

€ 2,475 m

€ 2,465 m

€ 2,100 m

– 15%

Greenhouse vegetables

Total fruit and vegetables *2009 = provisional

Source: Product Board for Horticulture The exports of fresh fruit of Dutch origin fell over the year as a Despite that, there were some redeeming features. The onion

whole by 10 per cent to 304,000 tons. This was caused by the

sector did relatively well, and asparagus, leek, spinach and

exceptionally low pear harvest in 2008 and the dilatory sale

strawberries achieved good average prices over the year.

of apples owing to the large European stocks. Pear exports fell

Owing to the halving of the pear harvest in 2008/2009, the

by 15 per cent to 154,000 tons, apple sales by 3 per cent to

Conference sold at good prices during that season.

126,000 tons. Strawberry exports fell by 4 per cent to 20,500

The export value for fruit and vegetables decreased for the first

tons.

time in a long series of years. Including re-export, the overall export value fell in 2009 by 10 per cent to € 5,570 million. Fifty per cent of the Dutch export volume consists of previously

Changeable situation regarding destinations

imported product, mainly fresh fruit. The import value fell by 6 per cent to € 3,670 million.

Exports to the most important destination, Germany, rose in

Rise in the exports of Dutch product

2009 by 4 per cent to 914,000 tons, or 39 per cent of total exports, not including onions. This growth can be fully attributed

Despite everything, the exports of fresh fruit and vegetables of

to greenhouse vegetables. It also proved possible to export

Dutch origin, not including onions, ended 2009 just in the black.

significantly more to France, +6 per cent and particularly Italy,

The export volume rose by 1 per cent to 2,336,000 tons. That

+43 per cent, and Spain, +15 per cent. Conversely there was a

growth was achieved in the second half of the year. Up until July,

decline in exports to England, -3 per cent, Belgium, -9 percent,

exports remained 9 per cent under the 2008 level.

Sweden, -10 per cent and Ireland, -12 per cent.

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Frugi Venta Annual Report 2009

Outside of the EU 220,000 tons of fruits and vegetables were

After Russia, Norway is the most important destination outside of

sold, representing a reduction of 5 per cent, which was caused

the EU at 37,500 tons, representing growth of 2 per cent.

mainly by a 17 per cent decrease in exports to Russia, which

Despite the export ban on capsicum in the autumn, vegetable

fell to 94,000 tons. There was also a reduction in the exports of

exports to the USA and Canada increased by 54 and 39 per

fruit, tomatoes, cucumber, carrot and white cabbage to Russia,

cent respectively. Another positive high point was the 55 per cent

but an increase in capsicum and aubergine. Pear exports to

increase in exports to Japan.

Russia picked up again from August onwards. There were also reductions in Ukraine, -42 percent and Croatia ‑18 per cent.

Indices for wholesale in fruit and vegetables (in millions of euros) 2006

2007

2008

2009

Total turnover incl. double counts*

11.319

12.300

12.458

Not known

Export value of fresh vegetables (incl. re-export)**

3.335

3.620

3.718

3.400

– 9%

Export value of fruit (incl. re-export)**

1.965

2.303

2.664

2.350

– 12%

Total export value

5.300

5.923

6.382

5.750

– 10%

964

1.066

985

970

– 2%

Import value fruit**

2.396

2.594

2927

2.700

– 8%

Total import value

3.360

3.660

3.912

3.670

– 6%

Domestic Wholesale*

4.268

4.415

4.525

Not known

766

875

768

Not known

Import value fresh vegetables**

Forwarding (incl. auctions)* * Source: HBAG fruit and vegetables ** Source: CBS/PT (2009: provisional figures)

2006

2007

2008

768

804

780

Number of exporters

320

324

322

Number of domestic wholesalers

468

455

453

Number of importers

128

130

137

Number of wholesalers (> € 0.5 m)* Broken down as follows:

Source: HBAG fruit and vegetables * Each wholesale company may have several trading functions

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% change compared to 2008


Bird's eye view of the sector

New export record for onions

Takeover of Super de Boer

Onion sales form the plaything of supply and demand at global

The takeover of Super de Boer by Jumbo shook the foundations

scale. Dutch onion exports reached a new record in 2009 with

of the Dutch supermarket sector. Also, Jumbo left the procurement

a volume of 935,000 tons, up 12 percent on 2008 and no less

organisation Superunie to set up the new procurement

than 38 per cent more than in 2007.

consortium 'Bijeen' together with Schuitema/C1000. At first, only

At 571,000 tons, exports outside of the EU are significantly

the procurement of grocery goods will be clustered. Fruit and

higher than the 364,000 tons of exports to other EU Member

vegetables will follow later in 2011/2012. 'Bijeen' has a market

States. The far off destinations in Africa did especially well in

share of approximately 23 per cent of supermarket turnover.

2009: Africa 312,000 tons (+28 per cent), Central America

Assuming a fruit and vegetable turnover of € 2.6 billion and a

56,000 tons (+14 per cent) and Malaysia 55,000 tons

35 per cent gross margin, this clustering could lead to a shift in

(+26 per cent). What might prove to be a temporary slump of

turnover in the wholesale phase of around € 400 million in fruit

31 per cent in onion exports to Russia to a quantity of 67,000

and vegetables.

tons was therefore more than made up for by other far off destinations. A new emerging far off market is Brazil: prior to

Total turnover in foods and luxury foodstuffs in supermarkets rose

2008 virtually zero, 8,000 tons in 2008 and 16,000 tons in

in 2009 by 5 per cent to € 31.7 billon. The rise of market leader

2009.

Albert Heijn continued, with its market share growing - in part

Within the EU the United Kingdom, at 115,000 tons, is by far the

owing to the takeover of C1000 establishments - from

biggest buyer, representing an increase of 15 per cent. Germany

31.3 per cent to 32.8 per cent. The market share of the formats

follows at 52,000 tons (-2 per cent). Forecasts for the second

included in the procurement consortium Bijeen from 2010

half of the 2009/2010 sales season for onions are once again

onwards fell from 24.8 per cent to 23.1 per cent: C1000 and

favourable.

Super de Boer lost market share. Jumbo grew substantially less than in previous years from 4.8 per cent to 4.9 per cent. Following the departure of Jumbo, the Superunie members still account for 29.6 per cent. According to Nielsen, Lidl is the

Domestic sales under downward pressure

biggest riser after Albert Heijn. The discounter ended at 5.4 per cent compared with 4.8 per cent in 2008. Aldi again lost market share, remaining at 8.3 per cent. In 2004 Aldi still had a share

Consumer spending on fresh fruit and vegetables via the

of 9.7 per cent.

supermarkets totalled approx. 2.6 billion in the Netherlands, consisting of € 850 million in unprocessed vegetables,

The rise in supermarket turnover has been achieved at the

€ 585 million in processed vegetables and € 1,100 million

expense of food service turnover and specialist food businesses.

in fresh fruit, including € 35 million in processed fruit (source:

According to FSIN, these two outlets have lost a good € 1 billion

PT). Supermarket sales represent 78 per cent of overall retail

in consumer turnover. In food service alone that was € 650

spending in fresh fruit and vegetables to a value of € 3.35

million.

billion. Added to that is the consumer spending in the food

According to the Main Board for Retail Trade (HBD) the number

service sector (catering, wholesale, company restaurants,

of specialist fruit and vegetable businesses fell in 2009 by

institutions). Food service turnover for fresh fruit and vegetables is

160 to 1,270. Apart from these businesses, there are 1,200

estimated at € 850 million.

ambulant traders. The HBD estimates the market share of the

In 2009 expenditure was by no means higher than the level in

specialist fruit and vegetable businesses at 9 per cent (2008)

2008. Consumers have become cautious when it comes to more

and the ambulant trade at 10 per cent.

exotic and expensive products. Also, prices faced downward pressure in 2009. The consumer index for fresh fruit was 2.5 per cent lower on average in 2009. The average vegetable price was substantially higher in the first quarter at around 11 per cent, but after that it was 5 to 7 per cent lower than in 2008. The growth in the ready-to-cook range slowed down in 2009. In recent years the growth in turnover for this category was in double figures, but did not rise beyond 3 per cent in 2009. This is also related to the price effect.

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Frugi Venta Annual Report 2009

Sustainability more important Looking back on developments over the past year it is notable that the theme of sustainability has appeared in various manifestations at the fruit and vegetable department of supermarkets. This includes the spotlight being placed on local growing. The new Willem & Drees concept in which regional seasonal products are presented in a separate counter is proving successful. The aim is to achieve 250 sales outlets by the end of 2010. Authentic regional products offer an attractive addition to the standard range that is available all year round. Marqt is a comparable format that is responding to this trend. Sustainability comes under the concept of Corporate Social Responsibility, which includes making less use of pesticides, the CO2 footprint, fair trade - meaning a fair price for the (foreign) grower and biologically degradable packagings. Put simply, there are plenty of opportunities for adding more quality and experience to fruit and vegetables in the supermarket and among fruit and vegetable specialists.

A more detailed statistic summary will be published as a supplement to this report in June 2010, giving export and import figures, numbers of wholesalers, importers and exporters per turnover class. See also our website: www.frugiventa.nl.

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Bird's eye view of the sector

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Frugi Venta Annual Report 2009

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Priority in policy plan for national and international lobby

On 26 March 2009 the General Members' Meeting adopted the Policy Plan 2009-2011 'Healthy Trade'. The theme areas on which Frugi Venta will mainly be focusing for the next three years are: the national and international lobby for the prevention or removal of trade barriers, the development of strategic supply chain cooperation with the aid of innovative logistics and standardisation and the promotion of sustainability in the business operations of companies in the sector.

This section provides an overview of the key points of the

internationally in order to prevent embargos. Frugi Venta is

results achieved. A number of specific activities for each theme

increasingly emerging as the central point of contact for all

are covered in the following interviews with members and

government agencies and organisations for the moderation

representatives of Freshfel and the Product Board for Horticulture.

of trade barriers. There is intensive cooperation with the Ministry of Agriculture, Nature and Food Quality, the Plant Protection Service (PD), the Quality Control Agency, the Product

Lobby central

Board for Horticulture, Food Compass and private lobby organisations such as the NFO, LTO-Glaskracht and the Dutch

In this time of recession stagnating trade flows certainly justify

Potato Association. Also, the agricultural attachĂŠs at the Dutch

'alarm phase 1' at Frugi Venta. Unfortunately we had to spend

embassies in the relevant export countries are regularly called on

a lot of time in 2009 on the lobby in the Netherlands and

for assistance.

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Frugi Venta Annual Report 2009

Our lobby also focuses on the penetration of new markets. China

Intense consultation with Russia

looks attractive, but prohibits the import of fruit and vegetables from the Netherlands on phytosanitary grounds. Talks with China

Exports to Russia called for the most attention in March 2008

on the Pest Risk Analysis for the Conference made progress in

the European Commission agreed on a memorandum of

2009, but a breakthrough has yet to be achieved.

understanding with Russia. The Member States have given an undertaking to respect Russian law in the area of maximum

The EU's garlic import regime also has mainly to do with

residues of pesticides and nitrate content. Since that time there

China. The Dutch trade sector has a major interest in increasing

have been many consultations between the Russian authorities

the import of Chinese garlic in the EU. Freshfel and the Joint

and the Member States to arrive at an EU protocol providing

Administration department of the Product Board for Horticulture

a practical interpretation of these undertakings. Until now

are offering sufficient support to achieve this aim.

agreement has not been reached between the EU and Russia. The number of products that can be sent via the Netherlands

Logistics and standardisation

to Russia exclusively with a safety certificate, including laboratory results, has gradually been extended to twelve, including tomatoes, apples, pears, carrots and onions. The

The Dutch trade sector has a logistical advantage over the

logistical problems and administrative burdens resulting from

foreign competition. Rotterdam, Schiphol, the Westland,

these measures are proving especially difficult to overcome

Barendrecht/Ridderkerk, Venlo and the Betuwe offer a logistics

for package exporters. Despite that, exports have not been

network for efficient import and export transactions. To retain

subjected to an embargo. The 17 per cent decrease in export

this logistical advantage, maintenance and innovation form an

volume is being caused in part by the precarious financial

absolute must. Frugi Venta's policy plan centres on two projects:

position of the Russian debtors.

Fresh Corridor and Frug I Com. Related projects are CLIENT Export and 'Tuinbouw Integraal Digitaal'.

The Netherlands and Russia did however reach full agreement on 1 July 2009 on the phytosanitary inspection and certification

The long-term project Fresh Corridor got off to a good start in

of plants and products of vegetable origin. As a result, the

2009 with ten sub-processes. The current situation is set out at

Plantkeur system that came into effect on 1 September 2007 was

www.freshcorridor.nl. Reducing the number of lorry kilometres by

accepted by Russia thanks to the agreement that the PD will more

making use of facilities such as inland shipping calls for a drastic

clearly and visibly accept responsibility for the issue of phyto-

change in mentality among the fruit and vegetable companies.

certificates for exports to Russia.

For that purpose a 'roadshow' is being organised from 2010 in

The problems with Russia prompted the board of management to

order to share the knowledge and best practices in the

set up a separate working group for the traders involved.

Fresh Corridor project with interested trade companies and logistics service providers. The first inland shipping connection is now operational, from

US export embargo

Maasvlakte to Ridderhaven near Barendrecht. In mid-2010 this connection will be upscaled by Rotterdam Port Authority to the

The exports of Dutch vegetables to the USA was however

hinterland. Market parties have already expressed an interest.

subjected to a complete embargo: capsicum from 2 October to

Another sub-process, the relocation of the Rotterdam fruit terminal

15 January 2010, tomatoes from 11 February 2010 indefinitely.

at Merwehaven to the Waal-Eemhaven area on the south bank

This relates in both cases to phytosanitary problems that call for

of the Maas, is at an advanced planning stage. The financing

an extra inspection regime at the Dutch growing and trading

provided by the municipality of Rotterdam for the major urban

companies. Highly constructive talks are being held between

development area becoming available at the old location forms

the growing organisations, the Dutch Produce Association, the

a serious obstacle. The new location is suitable for co-modal

Ministry of Agriculture, Nature and Food Quality and the PD,

transport. This involves transit by road, rail, inland shipping and

with the aim of overcoming these problems.

coastal shipping for incoming and outgoing transport flows.

Another example of an export embargo was Indonesia's stricter countries requirement for the import of Dutch onions. These

Another Frugi Venta initiative is the Frug I Com Foundation,

exports have been stopped since 1 November. This concerns

which has now existed for five years. Based on the 2009-2011

15 to 20,000 tons of onions a year. Frugi Venta and the PD are

Business Plan, sufficient financial clout has been obtained

seeking a solution.

through financial contributions from the Product Board for

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Priority in policy plan for national and international lobby

Horticulture and the Central Industry Board for Agricultural

overhaul in 2010.

Wholesale Trade in Fruit and Vegetables (HBAG). Space was

As well as the general members' meeting, the regular members'

created to add two specialists in the field of standardised data

meetings of the Committees function as a cornerstone of the

exchange in the supply chain from grower to shop shelf. Interest

contact with our members. This form of communication is

among companies has risen sharply now that German retailers in

regarded as being especially important by the onion trade and

particular are requiring the use of the Global Location Number

the fruit trade.

(GLN) on packagings. Frug I Com can assist members with the introduction.

Collective contracts

Sustainability

Frugi Venta offers its members attractive discounts for the collective procurement of many insurance policies of Zilveren

The Policy Plan's third priority was the promotion of sustainability,

Kruis Achmea, fuel, electricity and telecom services (Frug I Tel).

covering a wide range of subjects. The activities in this area can

By taking part in these procurement contracts members can earn

be divided into product-oriented subjects and themes relating to

back a large portion of the contribution (and in some cases

business operations.

more). Interest varies for each procurement contract, but shows a

The following interviews cover subjects including the

rising trend over the entire line.

development of an objective way of calculating the CO2

New items in 2009 included the collective procurement of gas at

footprint, participation in the 'Healthy Weight Agreement',

Eneco in combination with electricity and the incorporation of a

the reduction of freight kilometres, the upgrading of remnant

Frugi Venta non-life insurance service in cooperation with Meèus.

waste, intensive residue monitoring by Food Compass, the Mobility Centre for Wholesale in Fruit and Vegetables and the improvement of working conditions. All of these are initiatives involving the sustainability aspect.

Development of membership and its representativeness

Member commitment

The number of members fell in 2009 by 26 to 417 on 1 January 2010. Most of the departures can be attributed to companies

An association stands or falls on the quality of the relationship

ceasing trading and mergers or takeovers of companies. Most of

between the board, the staff and the members. As well as the

them are companies in the lower turnover groups.

collective lobbying touched on above, the individual service for

The representativeness of Frugi Venta decreased by just 1.3 per

the companies is of great significance to member commitment.

cent to 77.3 per cent.

The expertise function has been allotted an important position in the Policy Plan Health Trade. The staff, consisting of the director,

On 1 January 2010 780 wholesalers in fruit and vegetables with

three policy assistants and the communication manager, spend

a turnover in excess of € 0.5 million were registered with HBAG.

a lot of time each day on answering questions on many subjects

Their joint turnover in 2008 totalled € 12,458 million. In 2008

by email or telephone. The application of the CBA and labour

the 417 Frugi Venta members represented a turnover of € 9,628

law in general occupy a high position on the list of questions. The

million. The development of the membership since 2006 is shown

export problems with Russia and the USA and the stricter Food

in the table overleaf.

and Consumer Product Safety Authority inspections for imports from some third-countries also gave rise to many individual questions or comments from the members. Other recurring questions concerned the Packaging Tax in the Netherlands and Germany, the repeal of 26 of the 36 EU trading standards, the reduced or withdrawn credit limits of the credit insurers and the content of the Common Organisation of the Market for the fruit and vegetable sector GMO. The provision of information to the members is supported by the monthly digital newsletter and, increasingly, by our website. The website and our customer registration system are due for an

21


Frugi Venta Annual Report 2009

2006

2007

2008

2009

Number of Frugi Venta members

471

457

443

417

Joint turnover

€ 8.816 m

€ 9.667 m

€ 9.628 m

Not known

% of national turnover

77,90%

78,60%

77,30%

Not known

The table below shows the representativeness of the Frugi Venta membership on 1 January 2010, broken down by turnover group and based on turnover in 2008. Frugi Venta proportionally has the most members in the highest turnover group. That explains the high total representativeness level.

Total number of registered

Frugi Venta members

wholesale companies*

Turnover in millions of euros

Quantity per 1-1-10

Turnover 2008

Quantity per 1-1-10

Turnover 2008

Representativeness based on turnover

up to € 0.5 m

718

€ 61 m

54

€ 10 m

16%

€ 0.5 to € 2.5 m

327

€ 418 m

77

€ 113 m

27%

€ 2.5 to € 5 m

147

€ 531 m

68

€ 245 m

46%

€ 5 to € 7.5 m

55

€ 331 m

37

€ 225 m

68%

€ 7.5 to € 10 m

37

€ 320 m

25

€ 218 m

68%

€ 10 to € 12.5 m

32

€ 355 m

19

€ 211 m

59%

€ 12.5 to € 25 m

72

€ 1,294 m

51

€ 920 m

71%

€ 25 to € 50 m

49

€ 1,744 m

34

€ 1,181 m

68%

over € 50 m

61

€ 7,404 m

52

€ 6,505 m

88%

1.498

€ 12,458 m

417

€ 9,628 m

77%

Total * Source: HBAG fruit and vegetables

22


Priority in policy plan for national and international lobby

23


Frugi Venta Annual Report 2009

Gerrit Bergwerff

24


Capsicum exports restored following successful lobby "There's always something in trade. Too expensive, too cheap, too early, too late, poor quality, too big, too small, and so on. That's all well and good, but you have to be up to it." Those are the words of Gerrit Bergwerff, responsible at The Greenery for sales to America. September 2009 was no exception: a moth, found in the habanero capsicums. That resulted in an export ban to America for capsicums and peppers with effect from 1 October. Not least thanks to the lobby efforts of Frugi Venta, it was announced at the end of 2009 that the export ban would be lifted at the beginning of 2010. Effective protocol

Actually, Gerrit Bergwerff would rather not see his picture in a 'magazine'. None the less, he was pleased to cooperate out of respect for Inge Ribbens, policy assistant at Frugi Venta and

It is not the first time that America has closed its borders to Dutch

responsible for the America portfolio. "Inge is a star. She has

capsicums. A few years back we had a similar incident, which

the gift of being able to communicate correctly and clearly at

also resulted in America demanding certain measures. For

the right moments with all parties to make sure that things get

many years the shipments were accompanied by phytosanitary

done. Although success would not have been possible without

certificates. Even though the false codling moth was found in

the cooperation of the other parties - the Ministry of Agriculture,

the peppers and not in the capsicums, America regarded them

Nature and Food Quality, the PD and P8 - 95 per cent can be

as being a single family. "That's true in phytosanitary terms",

attributed to her efforts. Frugi Venta plays a pivotal role in the

acknowledges Gerrit Bergwerff. "In trade terms capsicums and

gathering of knowledge and arguments from all parties involved

peppers are regarded as 2 separate products. In view of the

and then clearly sets them out", says Gerrit Bergwerff. Frugi

past experiences it was expected that the Ministry of Agriculture,

Venta does this in close cooperation with the Agriculture ministry

Nature and Food Quality and the Plant Protection Service would

people at the Dutch Embassy in Washington.

have to provide an explanation in America. But that turned out to be unnecessary. There is a sound analysis report from the PD

25


Frugi Venta Annual Report 2009

Approved

and a well-substantiated protocol for demonstrating that the false codling moth is not present in the greenhouse when growing begins. Continuous monitoring based in traps among growers

The good news for capsicum exports was announced roughly at

and exports is also carried out during the growing and logistics

the same time as the bad news about tomato exports to America.

process in order to constantly demonstrate that the false codling

In this case Tuta absoluta is the culprit. "This is a problem we saw

moth is not present. That has gone down well in America and has

coming a mile off, and which is harder to tackle than the codling

resulted in the borders being reopened."

moth in the capsicums. That really was an isolated incident, whereas Tuta absoluta has been found in several places. The trouble is that Tuta absoluta originates form Spain, where they

Lobby activities

have not got it under control. For as long as products continue to arrive from Spain, there will be a chance of Tuta absoluta

"Unfortunately we have to provide phytosanitary certificates

arriving with them." To prevent Tuta absoluta from reaching the

for all shipments. That involves extra costs and reduces our

US, they have set strict standards for tomato exports. Companies

competitive strength compared with other countries. Perhaps

are only permitted to export tomatoes to the US if the shipment

we can change the situation next year by doing a bit of lobby

is accompanied by a phytosanitary certificate showing that the

work. We hope that the rules will be relaxed if we demonstrate

tomatoes originate from an area that is free of Tuta absoluta or

that it really was an isolated incident and that the matter is now

that they have been grown using the growing system approved

under control." Where prices are concerned, Gerrit Bergwerff

by the US. The Netherlands is unable to meet either requirement,

cannot remember a previous year that was as bad for capsicums

and has therefore not been able to export tomatoes to the US

as 2009. "It was an exceptionally fertile year, which resulted

since 1 February 2010.

in an average of ten per cent more production. Add to that

Frugi Venta is working on a solution in close cooperation with

the reduced buying power in important markets like Great

all parties involved. It takes a few months before an area can be

Britain and Russia and the substantially increased acreage in

declared free of Tuta absoluta. Only then can tomato exports to

recent years and it will be clear that there was simply too much

America be resumed.

product." On 2009 15,500 tons of Dutch capsicums were exported to the US up to 1 October. In 2008 that was over 10,000 tons. Including Canada, exports to North America in 2008 totalled 15,000 tons and to 1 October 2009 20,700 tons.

26


Capsicum exports restored following successful lobby

National and international lobby in 2009 As well as maintaining capsicum and tomato exports to America, there were various other subjects that called for Frugi Venta's attention in the lobby area. It is not for nothing that lobby activities have been given high priority in the policy plan 'Healthy Trade 2009 - 2011'.

insurance. The scheme was continued and even improved in 2010.

Admission of Citrex for import products Citrex is used to prevent stem rot in bananas and consists mainly of organic acids. In 2009 Frugi Venta exerted a lot of pressure to have Citrex admitted to the appendix listing permitted pesticides

Export barrier Russia

in Regulation 889/2008. The efforts were ultimately rewarded.

In 2009 a lot of meetings were held between various Dutch parties and the Russian authorities. Frugi Venta organised a

NMa on the lookout for price-fixing

number of information meetings for members and non-members

In 2009 the Netherlands Competion Authority (NMa) published

to inform them about the situation concerning the Russian

a report on the findings of an investigation into the division of the

Memorandum of Understanding introduced in 2008, in which

margin in the supply chain. The report gave an impression that

strict MRL requirements are set. The members were also kept

the big difference between the selling price for the grower and

informed by email, via the newsletter and the website. 2009

the retail price can be attributed mainly to the high costs of the

saw the institution of the Russia Working Committee, with

intermediate trade. Frugi Venta has expressed doubts about how

representatives of affiliated companies.

the calculations were made and is considering having a second

More information about Russia and the related lobby activities is

study carried out that presents a clearer image of the margins in

given at www.frugiventa.nl.

the trade. The NMa has also looked into whether there has been price-

Indonesia

fixing among trading companies and growers' associations. Frugi

With effect from 1 November 2009 the Plant Protection Service

Venta has organised legal assistance for the parties involved and

stopped issuing phytocertificates for onions for exports to

has engaged specialists in the field of European competition law.

Indonesia. No more onions have been exported to Indonesia since that date. The export ban is in response to Indonesia's new

Pest Risk Analysis for pears, China

country requirements, which Dutch onions are unable to meet.

In 2008 representatives of the Ministry of Agriculture, Nature

Frugi Venta has done its utmost to find a solution as quickly as

and Food Quality presented in China a Pest Risk Analysis for

possible in consultation with the Ministry of Agriculture, Nature

pears in order to facilitate exports to China. Follow-up talks were

and Food Quality and the Plant Protection Service. A full process

held on this subject in 2009. China has seriously considered

description on Dutch onions has been drawn up in consultation

the application. A list of 132 pests, moulds and insects has

with a number of companies for this purpose. However it is

been drawn up, fifteen of which are said to represent potential

expected to take some time before Indonesia responds.

problems. China has sent additional questions and requirements to the Netherlands. Frugi Venta is consulting with the Plant

TASK credit insurance

Protection Service on a follow-up strategy.

In 2009 the cabinet approved the proposal of the ministers of Finance and Economic Affairs to institute a temporary, supplementary state insurance arrangement (TASK). Frugi Venta was indirectly involved in the VNO-NCW's government lobby. TASK gives entrepreneurs the opportunity to supplement the reduced credit limits faced by companies under their credit

27


Frugi Venta Annual Report 2009

Erik Postuma

28


“It won't be easy, but doing nothing is not an option� Frugi Venta is setting out to contribute to adding more value to the wholesale in fruit and vegetables by carrying out studies and research and by promoting mutual vertical cooperation. Although according to Erik Postuma of the IJsselmuiden wholesaler's of the same name the wholesale trade does not attach much value to networking, he has nothing but praise for the meetings that Frugi Venta organised for domestic wholesalers in 2009.

These were dominated by the development of a new shop

joined VAST, a group of wholesalers that jointly buys products

formula. The wholesale sector is thus hoping to contribute to

and has developed various market campaigns for the affiliated

a healthy retail trade. Wholesaler Postuma of IJsselmuiden

companies.

concentrates fully on vegetable specialists, both ambulant traders

Competition is healthy

and specialist businesses. Postuma's renovation plans point out that this remains a formula with growth potential. "In fact, you're six months too early", says Erik Postuma. What he means

According to Erik Postuma the time is right to take the next

is the renovation that is now ongoing and will be completed in

step. He believes that the initiative to join other retailers in

about six months. "We were a stable company for many years,

considering the options for the development of a forward-

but too small for the future. That's why we started to increase

looking shop format has come at precisely the right time. The

our sales area all those years ago. We stand out for the fact

meetings were prompted by a study commissioned by AGF

that we concentrate specifically on the specialty shops. That

Detailhandel Nederland (ADN) and the Centre for Knowledge

leaves us free to focus entirely on what that group needs. It is

and Development (CKO) and conducted into forward-looking

important to make sure that the specialist businesses succeed.

shop formats carried out by students of Avans Hogeschool

If customers do well, the procurement takes care of itself", says

in Den Bosch. Together with a number of wholesalers and

Erik Postuma. To give their customers extra added value Postuma

vegetable specialists, the group of students went on an excursion

29


Frugi Venta Annual Report 2009

to countries including Great Britain in order to view a number of shops. Erik Postuma was among the wholesalers who went on the trip. "During the talks we held with each other we came up with the idea of placing a shop format on the market. It is a good thing that Frugi Venta has taken the initiative to bring domestic wholesalers together and gauge their interest. I'm completely sold on the idea, but I also realise that we as wholesalers are sometimes ourselves the biggest barrier. Looking at the market, it's obvious that things will get difficult. But that doesn't mean we should give up. I hope that we'll get a result and produce something worthwhile. Mutual competition is a good thing, it keeps us on our toes. As long as there's a level playing field there's nothing to complain about."

Property developers Despite all the initiatives for shop formats in recent years, the number of specialist businesses has been declining for years. Do they have any chance of success now? "It is certainly not the idea to compete with other formats. But it is important to achieve national cover", says Erik Postuma. He also attaches a lot of importance to placing something on the market that enables young entrepreneurs to start, that provides them with support. He also regards it as a task for a collective to negotiate with property developers. "As things stand, the supermarkets are first in line when new shop space is available. But we as the vegetable trade will also have to join the negotiations in the future. But that doesn't mean that Erik Postuma would like to see a meeting culture brought into being. He realises that someone will have to take a lead. "Who that will be and how the new shop format will be shaped is something we will look into and expect to implement in 2010 with a small group of five wholesalers and professional advisors." But Erik Postuma does not yet have any great commercial expectations for 2010. "Consumer spending remains completely different from the situation two years ago. Most consumers are spending less. Fortunately, there remains a group with more disposable income that is willing to spend it."

30


“It won't be easy, but doing nothing is not an option�

Chain cooperation A project that fits comfortably under the heading supply chain cooperation is the IPC study that has been carried out. But others include the Fresh Corridor project in which various supply chain parties work together, Horizontal Toezicht Douane ('Horizontal Customs Supervision') and collective trade exhibition submissions. Only the IPC study is explained in more detail here. The other subjects are covered elsewhere in this annual report.

Innovation Performance Contract In 2009 a preliminary Innovation Performance Contract study for fruit processing companies was carried out in the context of IPC subsidies. The Ministry of Economic Affairs provides subsidies for innovative projects. Frugi Venta is the project treasurer. The project is being implemented by consultancy TDI. The preliminary IPC study has led to a subsidy application being made for 25 companies. The application was submitted to Senter Novem at the beginning of 2010. The participants include many fruit processing company suppliers.

31


Frugi Venta Annual Report 2009

Rein Osinga

32


"First the facilities, then the profits will follow" In the logistics area Frugi Venta will be giving priority to the Fresh Corridor project from 2009 - 2011. The project was officially launched in 2008, and is contributing to the reduction of road congestion and CO2 emissions. That includes transport by inland shipping rather than by road. A pilot was launched in 2009. Some 300 containers were transported by ship from the Rotterdam port to Ridderhaven or even beyond, to Venlo.

Inland shipping

Rein Osinga, chairman of Fresh World Barendrecht, and employed at T. van Noort at the trade centre in Ridderkerk makes his point crystal clear. "Congestion on the roads network

Fresh Corridor consists of ten sub-processes. More information

is a big problem. Although it seems a bit quieter right now owing

about these sub-processes is given at www.freshcorridor.nl. By

to the economic crisis, the A15 is congested for most of the day.

developing this website, which was launched in November

Looking five years ahead, we expect the situation to become

2009, Frugi Venta has taken an important step in the provision of

much worse. The same applies to other roads around the various

information about Fresh Corridor.

trade centres. For that reason, in partnership with the Province

In the second half of 2009 a pilot was launched in which

of Zuid-Holland, Maersk Line, APM-terminals and Groeneboom

264 containers were transported from Rotterdam to Ridderhaven

BV and with the support of Amsterdam Consultants, Fresh

using inland vessels. The companies involved in this pilot included

World Barendrecht has launched a pilot to establish whether

4Fruit Company, Bakker Barendrecht, HagĂŠ/The Greenery,

more containers can be transported to Ridderhaven by ship.

Hispafruit, Jaguar the fresh company, Solfruit, Van Ooijen Citrus,

The project has turned out to have a lot in common with Fresh

Verdi Import, Bakker & Leenheer, Zoutewelle and H.M. de Jong,

Corridor, the project for which Frugi Venta is acting as treasurer.

koel- en vrieshuis. Transport via inland waterways has at least

In 2009 the project was placed in Fresh Corridor and now forms

saved them a lot of time.

part of the sub-project for the Maasroute Rotterdam - Venlo."

33


Frugi Venta Annual Report 2009

Containers that arrive at Maasvlakte 3 o'clock in the morning

agreement was signed by the Ministry of Economic Affairs, the

continue directly to Ridderhaven and arrive there at 6 o'clock.

Ministry of Housing, Spatial Planning and the Environment, the

The customs and phytosanitary matters are immediately

Province of Zuid-Holland and the municipalities of Rotterdam,

arranged there, after which the products are available", explains

Ridderkerk and Barendrecht concerning the development of the

Rein Osinga.

area. "Ridderkerk's municipal council has made it clear which type of company can establish itself in Nieuw-Reijerwaard. The companies must have links with the fruit and vegetable sector.

Betuwe line

Unfortunately, the economic situation is making traders a bit reticent about saying how much space they will need within a

An important element of Fresh Corridor is the relocation

few years."

of the Fruit Port from Merwehaven to Waal-Eemhaven. "Concentrating all logistics on the South Bank fits in perfectly

Hub in Germany

with the development of the Maasroute. That also applies to the Greenports Venlo and Geldermalsen. If sufficient facilities are provided on the Maasroute, the profits will follow", insists Rein

Despite all of the Greenports developments, Rein Osinga

Osinga. He does however see more obstacles at transport by

believes that Fresh World Barendrecht will remain the centre

train via the Betuwe line. "In essence it is possible to transport

of distribution for vegetables and fruit in the future. "Greenport

products via the Betuwe line, but the rail network around

Westland Oostland was recently extended with Barendrecht

Barendrecht lacks the facilities for unloading trains. It seems

and Ridderkerk. Westland is very important to local production.

technically very difficult to create a side track. Inland shipping

Many products grown in Noord-Holland are driven to Westland

gives us much more flexibility."

for packaging and distribution. Oostland, the area covering

Although the 2009 pilot was promising, Osinga believes that

Bergschenhoek, Bleiswijk and Berkel Rodenrijs, is also focused

the recession is causing companies to take a cautious approach

on local production. In Barendrecht and Ridderkerk the focus is

to fitting inland shipping into their range of logistics. "But once

placed on import, with a local production component."

the economy picks up again, developments could move very

Looking ahead ten years Rein Osinga is not yet certain whether

quickly."

the export areas in Eastern Europe will continue to be served to a significant extent from Barendrecht/Ridderkerk. "It might be necessary to have a hub in Germany which can be reached by

Reticence

inland shipping, after which products can be transported to their final destinations by lorry. Fresh Corridor is a good starting point

In 2009 Frugi Venta also contributed to organising an

for this."

information meeting on the restructuring of the NieuwReijerwaard region, which borders on the trade centre in Barendrecht/Ridderkerk. In the same year an administrative

34


“First the facilities, and the profits will follow�

Logistics and standardisation Number 2 in Fresh Top 100 During the Fresh Rotterdam trade exhibition Fresh Corridor took second place in the Fresh Top 100. This list contains the pick of the Dutch fresh foods sector. The companies and joint ventures in the Fresh Top 100 are not only innovative or successful, but are also considered to be an example to others and pioneers.

Agro Peper 2009 On Monday 23 November, Willem Baljeu, official secretary of the Fresh Corridor project, was presented with the public award Agro Peper 2009 at the concluding conference of the Year of Agrologistics. A total of 34 projects had been nominated. Fresh Corridor was one of the eighteen projects that presented itself at the AgroParade. Agro Peper is an initiative of the Agrologistics Platform that identifies the most innovative and dynamic project in the field of Agrologistics.

Fresh Corridor Roadshows In 2009 Frugi Venta organised two roadshows to publicise the Fresh Corridor project. The purpose of the roadshow is to create awareness and provide general information about the Fresh Corridor project to potential stakeholders. Reducing the number of lorry kilometres by using alternatives such as inland shipping calls for a considerable change in mentality at the operational level of fruit and vegetable companies. The roadshow also makes it possible to exchange thoughts about the best strategy to follow.

Frug I Com Standardisation is the showpiece of the Frug I Com foundation. In 2009 the focus was placed on implementing standardisation within the companies. Two employees were taken on for this purpose. The secretariat of Frug I Com moved in 2009 to Zoetermeer at the Product Board for Horticulture. For more information: www.frugicom.nl.

35


Frugi Venta Annual Report 2009

Miguel Gonzalez Frank Vermeeren

36

(L)

(R)


“Give companies much more responsibility� The Netherlands has a good reputation to uphold in the areas of quality and food safety. In common with the phytosanitary aspects, securing all of those standards involves a lot of paperwork. Various projects have been initiated to simplify and digitise the administration. They include Horizontal Customs Supervision, Plantkeur and CLIENT Import. A company that frequently takes part in pilot projects is Hispafruit in Barendrecht.

Coordination

Pineapple is one of the most important products of importer Hispafruit in Barendrecht. "During peak season we regularly receive fifty containers a week", says Miguel Gonzalez,

As an importer it is very important to Hispafruit that all customs

Hispafruit's managing director. To guarantee consistent quality,

formalities, phytosanitary and quality checks are properly

Hispafruit has its own production areas in Costa Rica. "For that

coordinated and can be completed as inexpensively as

purpose we've mapped out the entire process from growing

possible. As far as Miguel Gonzalez and Frank Vermeeren are

onwards. For retailers that sometimes opens doors that would

considered, more responsibility for that should be placed with the

otherwise remain closed. The retail sector attaches great

companies. Quality manager Frank Vermeeren knows better than

importance to traceability. We know where our products come

most that the efficient settlement of formalities and checks can

from, when they are harvested, the temperature at which they're

contribute to optimum logistics and cost control. "The gearing

transported and the agents that are used during cultivation."

of phytosanitary checks to quality checks has been an ongoing

Other important products for Hispafruit include melons, grapes

issue for years. Frugi Venta has provided a lot of support in

and citrus fruits.

recent years", says Frank Vermeeren. He is referring to CLIENT Import and Plantkeur. Hispafruit has been using CLIENT Import

37


Frugi Venta Annual Report 2009

to its complete satisfaction for years. As a result of Plantkeur it is

Frank Vermeeren also sees the benefits of the Horizontal

no longer necessary for two inspectors to arrive for one and the

Customs Supervision (HTD) project. This project involves linking

same batch - the phytosanitary and quality checks can now be

governmental systems to the logistics systems of companies with

carried out by the same person. That means one less inspector

the aim of saving time and reducing costs. "That has added

under your feet. Hispafruit has not yet gained any experience

value, especially taken in conjunction with AEO status. We are at

with CLIENT Export, but is looking forward to starting with the

an advanced stage of AEO certification. An important motive for

pilot. In December 2009 a contract was signed between the

doing this was the guarantee that containers would be scanned

government and various market parties, including Frugi Venta.

within 24 hours. HTD can only succeed if participating certified

CLIENT Export is due to be rolled out at a number of pilot

companies are given more freedom."

companies in 2010.

Trading standards

Original documents

Despite strong protests from Frugi Venta and the European Many products imported in the Netherlands have been

umbrella organisation Freshfel, the trading standards for

subjected to comprehensive quality checks in their country of

26 of the 36 products were abolished in 2009. By doing this

origin. The same applies to phytosanitary inspections. "The

the European agriculture ministers are setting out to reduce the

trouble is that products with containers arrive at the same time.

burden and make it possible to place goods that are labelled

The number of inspectors means that the peak cannot be cleared

Class 2 because of their appearance on the market. In practice,

very quickly. That sometimes means that it takes a long time

this has turned out sooner to increase the burden. The quality

before you are given the papers you need", explains Frank

requirements for 26 products were abolished on 1 July 2009,

Vermeeren. "In the retail sector, on the other hand, there is a tight

but that has been replaced by a general inspection. I now have

routine. Six hours is six hours. It's a bit like a bus timetable: if we

to present my pineapples for inspection, which hadn't been

don't arrive on time we miss the logistics connection at DC level

subject to an import inspection for years", says Frank Vermeeren.

and the goods have to be subsequently delivered using special

"And the same applies to many more products that previously

transport. Giving more responsibility to the companies increases

did not need to be inspected. It will go without saying that this

control of the logistics flow, makes you more reliable in relation

involves extra costs." Frugi Venta has raised the problem with

to your suppliers and can reduce the costs. Regulators demand

the government. The inspection frequency for products covered

original paper documents. To Frank Vermeeren, that is a thorn in

only by the general trading standards was lowered in December

his side. "It isn't in keeping with the digital age we live in now."

2009. This has reduced the complaints of Frugi Venta members,

That opinion is shared by Frugi Venta. The subject is regularly

but has not completely stopped them.

raised during meetings with governmental bodies such as the Plant Protection Service and the Quality Control Agency.

38


“Give companies much more responsibility�

Little disruption international trade Promoting the quality of fresh fruit and vegetables in the trade channel and for consumers. Managing food safety and monitoring plant health whilst minimising disruption to international trade are included among the spearheads in Frugi Venta's policy plan 'Healthy Trade 2009 - 2011'. It makes sense for Frugi Venta to initiate and/or support projects in this area. Where necessary, Frugi Venta also acts as an intermediary for financial issues.

Financing of quality inspections It was decided in 2009 that the quality inspections would no longer be financed by the levies collected by the Product Board for Horticulture. Companies now receive a direct invoice for the inspections for third-country imports and exports. The companies also receive a bill based on their risk category from the Quality Control Agency for the structural supervision.

Signing of CLIENT Export At the end of December Secretary General Van der Zande (Ministry of Agriculture), Willem Baljeu (Frugi Venta), Robert Rodenburg (VGB), Martien de Graaf (Quality Control Agency) and Jan Lanning (HBAG flowers) signed the Memorandum of Understanding CLIENT flowers, vegetables and fruit. The parties regarded this as a milestone in which the government and the private sector commit themselves to the building and roll-out of CLIENT Export for these sectors. "We as a trade organisation subscribe to the importance of CLIENT Export", says Willem Baljeu. "As a sector we are also concerned with logistics processes." One of the sub-processes involves the interfacing of information systems in order to strengthen our international competitive position. We really need to strike out internationally now, and CLIENT Export could help us with that."

39


Frugi Venta Annual Report 2009

Anneke van de Kamp

40


“Companies render more account to society� Any company that takes responsibility for the 3 Ps People, Planet and Profit regularly asks itself about the position occupied by sustainability in its business operations. Related subjects include Corporate Social Responsibility and the CO2 footprint. These are typical of the subjects for which the sector can seek collective solutions. Elements

In 99 per cent of all cases collective projects are financed by levies collected by the Product Board for Horticulture (PT). Frugi Venta works in close cooperation with the PT. The chairman

The activities in 2009 included working on CSR accreditation

of Frugi Venta has a seat on the board of the PT and the director

for the sector. The Product Board for Horticulture has been

and secretary on the Sector Committee for Fruit and Vegetables.

working in close cooperation with representatives from all

All submitted projects that are financed by levies are scrutinised

trade organisations in the chain in order to gain a clear image

by the Sector Committee and are only approved if the go-ahead

of the activities in each sector. "This is a first step in rendering

is given.

accountability to society as the horticulture chain. This will continue to be professionalised in the future. The report does not yet meet the international standards in the area of Corporate

Accountability

Social Responsibility. They are summarised in what is known as the GRI guidelines. More and more parties are demanding that

Anneke van de Kamp, head of Market & Innovation and deputy

accountability is arranged according to those guidelines." The PT

secretary at the Product Board for Horticulture, knows all about

has developed the tool MVOonderglas.nl for growing activities.

the sustainability projects that took place in 2009. "It is becoming

More information about this is given at www.mvoonderglas.nl.

more and more important for companies to render account to

With all the chains, the elements important to communicate

society. Sustainability and Corporate Social Responsibility play

sustainability to buyers have been considered. "We do not yet

an important role in that regard. This applies not only to the

have such a tool for the trade element, but it could be a very

fruit and vegetable sector but also to flowers, plants, bulbs and

useful instrument for companies to render account to society",

trees. When sectors combine their financial resources it becomes

says Anneke van de Kamp.

possible to finance large-scale projects that would cost too much individually", explains Anneke van de Kamp.

41


Frugi Venta Annual Report 2009

Beans from Kenya

Health

A second hot item is the CO2-footprint. This concept has blown

Hot off the press: the theme vision 'Pure and Healthy', a

over from Great Britain, which can be regarded as the front

publication of the Product Board for Horticulture (PT) and

runner when it comes to reporting the CO2-footprint. There are

the GroentenFruit Bureau (VegetablesFruits Bureau (GFB)),

increasing signals to the effect that retailers are demanding that

sponsored by Frugi Venta. "Food and health are highly topical

products are labelled with a CO2-footprint. The CO2- footprint

in political and social circles. It is important for us as a sector

shows the level of greenhouse gas emission involved in the

to respond to this. It is a good thing that the Product Board for

production and transport of the goods. Financed by the Product

Horticulture and the GroentenFruit Bureau are partners in the

Board for Horticulture and the Ministry of Agriculture, the

Healthy Weight Agreement. That makes it possible for us to raise

research consortium Wageningen Universiteit & Research, Blonk

the health properties of fruit and vegetables at political level. The

Milieu Advies and Agri Information Partners have therefore

vision addresses how the sector has dealt with food and health

developed a method for the horticulture sector that can be used

up to now and how that can be done even better in the future.

to calculate the greenhouse gas emissions for products. During

One of the conclusions is that the benefits of consuming fruit and

the past two years Frugi Venta and other parties have focused

vegetables can be communicated more actively."

on how this calculation method should be given shape. The result is an internet application that all companies can use to calculate the greenhouse gas emissions ranging from pineapple from the Ivory Coast, beans from Kenya, apples from New Zealand to Dutch tomatoes and cucumbers. “Tesco has already expressed an interest in the CO2-Footprint and France is planning to make it compulsory�, says Anneke van de Kamp. Various other supermarket organisations have said that they currently have reservations about stating the CO2-Footprint on their labels.

42


“Companies render more account to society�

Other sustainability projects Environmental impact of biodegradable packagings On the request of the Biohandel Committee of Frugi Venta, the WUR initiated a study into the environmental impact of biodegradable packagings in 2009. The initial results were presented in January 2010 to a working group comprising representatives of a number of trade companies. The report sets out whether biodegradable packagings have environmental benefits compared to traditional packagings.

Fresh Corridor The chapter on Logistics and Standardisation includes a detailed report on the Fresh Corridor project. The aim is to transport goods by inland shipping and short-sea connections in order to reduce road congestion and lower CO2 emissions.

Onion peel compost usable as sustainable energy The Stichting Afzetbevordering Ui ('Onion Sales Promotion Foundation') founded at the beginning of 2009 by Frugi Venta has initiated a number of projects aimed at upgrading remnant products from onions. Research has shown that onion peel compost could make a significant contribution to soil remediation. Taking this a step further, the remnant products could be used for higher value options such as the extraction of natural colourings, use as a pesticide and the development of sustainable energy applications. The initial results are expected in 2010.

Accelerated degradation of residues on hard fruit In 2008 a study was launched into ways of degrading fruit residues after storage at an accelerated rate. The research proposal was submitted to the PT by the Dutch Product Association with the support of Frugi Venta and the National Farmers Organisation (NFO). One of the subjects studied was whether additions to the cleaning water enhances the effect when residues are broken down. This could have a favourable effect on the ability to meet the Russian MRL requirements. There have already been favourable results with UV, O3 and H2O2. The project will be continuing in 2010.

43


Frugi Venta Annual Report 2009

Ron de Greef

(L)

Lydia Duijvestein

44

(R)


“It's normal to us, but it isn't a matter of course� Good working conditions, opportunities to develop and commensurate wage levels play an important role in the recruitment and retention of employees in our sector. But the economic conditions led to extremely laborious CBA negotiations with the unions in 2009. On the other hand, progress was made on various fronts in the areas of working conditions and training. Lydia Duijvestein and Ron de Greeff of Langfruit BV tell us about the activities in 2009. Ron de Greeff is managing director of Langfruit Ltd., a member

We were however able to reach agreement quickly on other

of the board of Frugi Venta and involved in that capacity in the

aspects, such as setting up a mobility centre in case there are any

CBA negotiations. As quality manager of Langfruit, Lydia

compulsory redundancies. It is important to bear in mind that the

Duijvestein is involved in the development of the occupational

wage costs account for a large part of the product price. A one

health and safety catalogue.

per cent pay rise costs 0.5 per cent profit, and the market is not

Ron de Greeff held various rounds of negotiation with the unions

ready for that." Ron de Greeff also points out that other CBAs

together with other members of the CBA Negotiations

are always taken into account too. "There must always be a

Committee. The negotiation results are always referred first to the

balance between what the business allows and what is going on

CBA Negotiations consultative group. The final offer is approved

in the market. Most people can live with the result: a one-off,

only if the proposed CBA is approved by the majority.

1 per cent of the fixed annually salary." The approved CBA is effective until1 April 2010.

Agreement

Profit

In 2009 Ron de Greeff experienced the effects of the recession on the negotiating position. "We are going through an economic

Economic developments in 2010 are important to the CBA

crisis, and that has repercussions in the CBA discussion. The

negotiations due to recommence in the summer of 2010. "Let's

sector is undergoing a difficult period. That means that there is no

hope that the contraction is behind us by then. But even then we

pay bargaining range, and that doesn't help the negotiations.

won't be having a growing and flourishing economy", says Ron

45


Frugi Venta Annual Report 2009

de Greeff. You can't spend money you haven't got." Ron de

purchase the step platform at cost price via Frugi Venta.

Greeff notes that pensions in the Netherlands are reasonably

Experiences with the step platform vary between companies. It at

well provided for compared to many other countries. "The

least provides a solution to the problem of high lifting, which the

problem is the returns on the invested capital. These days, the

Occupational Health and Safety Executive has approved. "Our

discussion is about: reducing benefits, raising premiums or raising

step platform is doing sterling work at a small scale", says Lydia

the retirement age. "Let's just start by having everyone carry on

Duijvestein.

working until they are 65 - that's where the biggest gain is to be found. In my opinion the government is setting precisely the

Interest

wrong example by allowing many people to take early retirement." The fruit and vegetable sector has its own pension fund, the Bpf

The Fresh Park Business School was opened in Venlo at the end

AVH, which is chaired by Frugi Venta secretary Leo Welschen. In

of 2008. This continued to be given shape in 2009. The Fresh

2009 the cover level of the pension commitments at Bpf AVH

Park Business School was set up and implemented with the

rose from 104 per cent at the beginning of the year to 110.8 per

assistance of Cees Schoenmakers and Erik Zwiers of the

cent at the end of the year. The increase in life expectancy

AGF-Groothandelsfonds. Langfruit was involved in this as well.

means that this cover level needs to be lowered by 4 per cent in

"In the trade area everyone went his or her own way in the

January 2010. Despite that, there is space to index the pension

training area", says Ron de Greeff. We started the Fresh Park

claims for active members by 1.95 per cent on 1-1-2010.

Business School to better meet the need for training at Fresh Park Venlo. The key point was that companies would need to call only one person who could advise them on all possible forms of

Health and Safety Inspectorate approval

courses and training and arrange for them to take part, either at the company, at the industrial site or beyond. There is a very wide range of options. There are alternatives for BBL

As well as the CBA and pension, working conditions are at least

apprenticeships, for example. That gives students the chance to

as important to attracting and retaining personnel. At Langfruit

study and work simultaneously. This gives people already

this is mainly the domain of Lydia Duijvestein. Her official job title

working at one of the trade companies the possibility to continue

is Quality Manager, but that does not quite cover it. In actual

their educational development," says Ron de Greeff. He has

fact, everything other than logistics, commerce and procurement

noticed that much more knowledge is needed than before. "It

crosses my desk", says Lydia Duijvestein. "Obviously that includes

used to be enough to place a cover over a crate of tomatoes.

quality, but also working conditions, company emergency

These days we have to deal with tracking & tracing, GLN codes,

services and work placement supervision. That keeps my work

EDI, Frug I Com and residue inspections. To us that is completely

especially varied." Lydia Duijvestein was one of the members of

normal, but it is not a matter of course. There have also been

the health and safety catalogue working group. One of the

changes in the commercial area. It used to be enough to sell

specific focal points was finding a solution to the problem of

things, but now we have to target customers much more

'high lifting'. "At Langfruit we had been talking to two forklift truck

beforehand. Training could make that easier. As well as that, we

suppliers for years about the options of forklift trucks with flexible

set out to interest people outside of the sector in the fruit and

forks or a step. Once the Health and Safety Inspectorate had

vegetable trade." Fresh Park Business School has received a

established that high lifting was a problem at many companies,

3-year subsidy. Since then 18 months have passed. "The point is

the companies in question registered with Frugi Venta and a

to make sure that there is something in place in 18 months that

collective approach was taken." The consultancy VHP of The

can continue without a subsidy", says Ron de Greeff.

Hague was engaged for this purpose. That is a consultancy specialising in ergonomics. The result is the digital occupational health and safety catalogue www.gezondehandel.nl. This kills two birds with one stone: internal transport and high lifting. The development of 'step platforms' continued in 2009. Manufacturer Matador was the partner that decisively continued the development of the step platform. The Occupational Health and Safety Executive has looked into whether the platform meets all expectations in practice. An approved step platform is now available. Members of the AGF-Groothandelsfonds can

46


“It's normal to us, but it isn't a matter of course�

47


Frugi Venta Annual Report 2009

From left to right Willem Baljeu, Frugi Venta; Shawn Harris, Nature’s Pride; Leo Welschen, Frugi Venta and Tom den Hertogh, Frug I Com.

48


Collective contracts: price benefits and support Frugi Venta is setting out to gain benefits for its members with collective services. That works both ways. For suppliers, Frugi Venta with some four hundred affiliated members is an interesting party for attracting customers. For the members, taking part in one of the many collective contracts can be a way of earning back some if not more than all of the contribution.

Dependence on the telephone

There are plenty of examples of companies that receive a bigger discount on the collective contracts that Frugi Venta has taken out with suppliers and service providers than the subscription

Companies can achieve substantial savings on their telephone

they pay. The telephone subscriptions via Frugi Tel in particular

bills by taking part in the collective telephone subscription via

provide a number of members with large benefits. We as

Frug I Tel. One of the companies that has been using this facility

Frugi Venta believe that the rationale of the organisation should

since it began is import and export company Total Produce in

not depend on the member benefits, but it's certainly no bad

Rotterdam. Marja Roodenburg has been responsible for the

thing if we can also help our members out financially that

telephone contracts for fifteen years at Total Produce, formerly

way. There are collective contracts in the areas of insurance,

Velleman en Tas. "In fact I don't know any different than using

telephony, fuel, credit insurance, accident insurance, electricity

Frug I Tel for both landline and mobile telephony. We recently

and office supplies.

switched to Galaxy for our mobile telephones. Although a change such as that always involves some teething troubles, it all

The collective telecom contracts are accommodated in the

went fairly smoothly. It's always important to start by making sure

foundation Frug I Tel (see pages 60, 61). In recent years

that their approach is in line with how we do our administration.

Frugi Venta has also developed initiatives in the areas of residue

The service provided by Galaxy is good. We have however

monitoring, digital supply chain information and the supervision

heard that the charges will probably be changing again, and I

of employees with occupational disabilities. These have all

assume that Frug I Tel will return to this."

been placed in separate foundations. In 2009 Frugi Venta

Marja Roodenburg regularly monitors mobile telephone

set up Stichting Afzetbevordering Ui ('Onion Sales Promotion

providers and has come to the conclusion that the advantages

Foundation') with Zuver.

of scale of joint procurement via Frug I Tel are such that it is still worth taking part. But the price isn't the most important thing:

49


Frugi Venta Annual Report 2009

that's the quality. "In our business we depend on our telephones.

provided. Valstar Holland, a division of the Best Fresh Group,

By taking part in Frug I Tel we also benefit from our membership

has used the Sickness Absence Support Centre RAG since its

of Frugi Venta. I sometimes wonder whether other companies

inception. That has been to the complete satisfaction of Diane

are making enough use of this. I expect in the future that the

van der Valk, P&O assistant at Valstar. "It's very reassuring

telephone system will change in such a way that everyone has

to receive support concerning the Eligibility for Permanent

a single telephone for landline and mobile calls. That will be

Incapacity Benefit (Restrictions) Act. The proactive approach

integrated in turn in the IT system, which is outside of my remit",

of Remedium is a big advantage. It provides clear pointers for

says Marja Roodenburg.

monitoring an employee's course of sickness."

Competitive price

Advantage

In the insurance area for healthcare, sickness absence and

As well as the collective contracts mentioned above, Frugi Venta

income, Frugi Venta has taken out a group contract with

has signed a contract with Atradius for credit insurance. Although

Zilveren Kruis Achmea. That makes it possible for members to

credit insurance was a subject of heated debate in 2009, there

benefit from attractive discounts on insurance premiums and

are always certain benefits to taking it out. The same applies

a reduction in paperwork. The policies for which the group

to the fuel contracts under which companies can apply for a

agreements have been made are: healthcare insurance, sickness

fuelling pass that provides them with a discount at Esso, Tamoil,

absence insurance, sickness absence support centre Remedium

BP and Total. For office supplies there is a framework contract

Agrarische Groothandel, the Return to Work (Partial Disabled)

with Staples Express. The most commonly used office supplies

Regulations Exit Insurance ('WGA-Uitstapverzekering') and an

can be ordered here at a discount. A list of net prices can be

occupational disability policy. Rijn Trading in 's-Gravenzande is

obtained from the secretariat of Frugi Venta.

one of those taking part in the group contracts. Jan Langenberg, who is responsible at Van Rijn for taking out insurance regards

Vpak return

as the most important benefits the competitive price and the low-threshold contact with the account manager at Zilveren Kruis Achmea. "It is by no means the case that everything is going as

Packaging tax does not really come under the collective service

smoothly as it might, but the contact with Willem Schonenberg of

heading. But that doesn't alter the fact that Frugi Venta has

Zilveren Kruis Achmea is very pleasant. He is very approachable

devoted a lot of time to sector-wide approach to packaging tax

and looks for solutions if problems arise." Van Rijn participates

returns. A company that makes grateful use of the expertise of

in the sickness plan insurance for five of the seven operating

secretary Leo Welschen is T. van Noort in Ridderkerk. "It was

companies and recently signed up two operating companies for

immediately clear as soon as the packaging tax was introduced

the WGA-Uitstapverzekering.

that it was an impossible system for the sector", says Hans Flach, finance director at Van Noort. "A working group was instituted to consider a collective scheme. Personally I had no

Support

further involvement in that. Changes were introduced on several occasions during the course of the year. Even with the aid of the

The Sickness Absence Support Centre Remedium Agrarische

website the tax return system remained unclear to me as a whole.

Groothandel (RAG) relieves companies of a large part of the

Leo Welschen was able to completely clarify the situation", says

administrative burden. RAG provides professional assistance

Hans Flach. But he still takes the view that the packaging tax is

with meeting the requirements of the Eligibility for Permanent

an impossible system. "But there's nothing Frugi Venta can do

Incapacity Benefit (Restrictions) Act, quickly responds to and

about that."

anticipates sickness reports, advises on and arranges support during the reintegration process, and, if required, provides waiting list mediation and arranges the contributions of the insurer or the UWV employee insurance agency for the support

50


Collective contracts: price benefits and support

51


Frugi Venta Annual Report 2009

Philippe Binard

52


“It is stronger to present the European approach� It is a good thing to speak with one voice as the European fruit and vegetable trading sector. To achieve mutual coordination with other European member states, Frugi Venta is a member of the European trade organisation Freshfel, established in Brussels. Last year there were regular consultations on the Russian MRL requirements, the European School Fruit Programme, harmonisation of the MRLs and the new trading standards that came into effect in 2009. Philippe Binard, director of Freshfel, explains what Freshfel contributed in 2009 to supporting its members.

The members of Freshfel are national sector organisations and

that it's more effective to present the Russian authorities with a

large international trade conglomerates, such as Fyffes. In 2009

European approach to implementing the Memorandum of

Freshfel devoted a lot of time to coordinating consultations

Understanding. Although exports are still proving difficult, the

between its members concerning the approach to Russian

joint approach has at least resulted in the border not being

exports. A Memorandum of Understanding came into effect on

closed for a single day."

1 July 2008. All countries wishing to export to Russia are required to sign this document, thus agreeing to Russia's

Record year

extremely strict MRL requirements. Efforts have of course been made to relax the requirements in talks with the Russian authorities. "There was a serious lack of clarity at first", says

Freshfel's approach was initially aimed at finding out precisely

Philippe Binard. Different signals were being received from all

what the situation was regarding Russia. "We organised a lot of

countries. It is of course possible for a member state to go to

telephone meetings, for which parties including Frugi Venta

Russia and ask for bilateral talks. At Freshfel we take the view

provided input. There was also a pressing need for technical

53


Frugi Venta Annual Report 2009

analyses. Russia regularly changes its laws, and that has to be

money. In 2009 a number of meetings were held at the Product

analysed. It is also important to consider what Russia would do in

Board for Horticulture with representatives of the Ministry of

the context of the current protocol, which Russia does not always

Agriculture, Nature and Food Quality, various sector

keep to itself. That makes it even more tricky."

organisations and the VegetablesFruits Bureau. The regulations

Despite the credit crisis and the new MRL requirements, 2009

governing what can and cannot be financed with European

was a record year for volume in European terms. "The traditional

subsidies are proving so complicated that it seems almost

Western European exporters have lost ground to countries closer

impossible to actually get the campaign off the ground. Talks

to Russia, such as Poland. Last year Poland exported very large

with Freshfel's Working Group on Promotion have made it clear

volumes of apples to Russia. The apple has therefore topped the

that the Netherlands is not the only country facing this problem.

banana as the number 1 import product. Unfortunately the price

Other countries are also proving unable to implement projects

of the exported volume remained on the low side, which resulted

financed with European subsidies.

in the overall export value remaining lower than in the previous

"The most important aim of the school fruit programme is to bring

year", notes Philippe Binard.

about a change in eating habits", says Philippe Binard. To provide support, in 2009 the European Commission put a lot of work into a website in multiple languages that is used to

Smart gameplay

communicate many best practices. The costs of unhealthy eating to the European Union are estimated at 130 billion euros. It is

A second subject on which Freshfel focused sharply was the new

therefore worth giving a lot of publicity to the health aspects of

trading standards that came into effect on 1 July 2009. "Against

fruit and vegetables."

the will of most member states the European Commission decided to 'simplify' the trading standards. Their arguments

Platforms and networks

included more consumer choice, cheaper and easier. The fact that the sector was against the move in virtually all individual member states was ignored. With the support of its members, Freshfel clearly told the European Commission that the sector

Frugi Venta organises regular meetings to put members in

was against the change and that the projected savings were

contact with each other and to remain in contact with the

unrealistic. According to reports, the change would yield an

members as an organisation. Some of them are purely to

annual saving of 900 million euros. But it is sooner increasing

provide information. But the useful is often combined with

costs. Products that were previously not subject to inspection now

the enjoyable and meetings are closed with drinks or an

have to be accompanied by a document. Within Europe there is

informal dinner.

no uniform approach to the quality standards. The approach taken in the Netherlands is different from that in other member

The Fruit and Vegetable Debate in 2009

states. We are monitoring developments and waiting to see what

Frugi Venta opened the 'network year' with a New Year

will happen. There is even a debate about whether the ten

reception during the Fruit and Vegetable Debate 2009, which

remaining quality standards should be left in place." Philippe

was held for the second time at Het Zalmhuis in Rotterdam. Three

Binard believes that the big retailers are playing a smart game.

propositions were defended in the boxing ring. Willem Baljeu

"Legal action is being threatened. Since it is now possible to sell

debated with Thijs Jasperse, Uli Schnier of Biologica with Simon

many products unsorted and unclassified, a lot more product is

Rozema of Elsevier and Dick Meulblok of ADN with Franklin

available, which results in lower prices."

Ginus of Chiquita.

General Members' Meeting

Eating habits

Frugi Venta's 2009 AGM was held at De Lindenhof in Delft. The theme was 'opportunities in a time of crisis', how do we win over

In 2009 the European Commission made 90 million euros

consumers and the retail sector? The subject was introduced by

available to promote school fruit. That funding is not intended to

Jan Willem Grievink, director of the Food Service Institute. That

replace existing initiatives such as the Schoolgruit project or

was followed by a panel discussion chaired by Felix Meurders.

Campina at school (projects in which children are given fruit at

All links in the chain, from growing to the consumer, were

school), but to promote other initiatives. The Netherlands has

represented in the panel.

signed up for 1.25 million euros in European subsidies. This does however have to be matched by the same amount in 'Dutch'

54


“It is stronger to present the European approach”

Agri Ladies Day

European Mushroom Foundation. It has not (yet) proved possible

In January and November Frugi Venta organised an Agri Ladies

to reach agreement with all parties on financial participation.

Day in collaboration with the publications Vakblad Agf and

The mood among the traders is everybody or nobody. In the

Weekblad Groenten en Fruit. In January, fifty Agri Ladies visited

meantime, the first activities have been initiated, financed by

Kruidenier Foodservice in Rotterdam. Here a lecture was given

growing and industry.

by catering organisation Albron. The programme for November included a visit to Priva from De Lier and Koppert Cress in

CIEDL informed by email

Monster. At Priva, Meiny Prins, director of Priva and

In 2009 the members of the Import Export Third-Countries

Businesswoman of the year, gave a presentation on her business

Commission were kept informed of topical subjects such as

philosophy.

exports to Russia and the US primarily by email. The departure of Bram Verbaas from Fruitmasters left a vacancy for the position

Onion Trade Committee to tomato packer

of chairman, which was filled by Miguel Gonzalez of Hispafruit.

In December the Comité Uienhandel (Onion Trade Committee)

The Commission plans to organise another members' meeting in

held its annual members' meeting at Greenpack in Maasdijk. The

2010.

meeting was followed by a guided tour of the packing station. The onion traders were given all the information about subjects

New chairman at Vegetable processors

including traceability. The meeting was concluded with a buffet

The vegetable processors also had a new chairman in 2009.

at which there was ample opportunity to exchange thoughts in

The departing chairman, Simon Tol, for many years a member of

an informal setting.

Frugi Venta's board, was acclaimed at the General Members' Meeting with the Frugi Venta diamond. This is awarded to

Insight into the British organic market

people who have made an especially valuable contribution to

During Fresh Rotterdam the Comité Biohandel, or 'Biotrade

Frugi Venta. Edwin Noordermeer of Tuinderij Vers in Brielle was

Committee' held a meeting for all organic traders. Jan Groen,

elected as the new chairman of the Vegetable Processing

chairman of the Biotrade Committee, gave a presentation on the

Companies Committee.

committee's activities. Jeremy Deacon of market research office Deacon Endeavour was there as a special guest. He confirmed

Information meetings

the impression that British consumers are responding to the crisis

A number of subjects need to be communicated to the members

by taking a cautious approach to spending. "The effects of the

every now and then. In May, for instance, a meeting was held

crisis are much more noticeable in England than in the

for participants in Food Compass, and later in the year

Netherlands. 48 per cent of consumers say that they are buying

participants in Remedium Agrarische Groothandel sat down

less or no organic products." Deacon has also noticed an

together.

increase in the competition for organic products on various fronts: British organic production, kitchen gardens and Fair Trade

Young Frugi Venta Management Club

products. "Until 2007 retailer ASDA imported all of its organic

In 2009 three meetings were organised for the YFVMC. A visit

apples. Now they are all grown in Great Britain."

was paid to preservation plant HAK, a management course was given by Berendsen and Partners with the theme Time

Fruithandel members' meeting dominated by Russia

Management, and the year was concluded with sailing and water skiing at the Kager lakes.

The Comité Fruithandel, or 'Fruit Trade Committee' organised its annual members' meeting in Enspijk in November. Belgian

Holland Fresh Group Committee

exporter Kris Wouters frankly told the participants about the

With a view to the collective submissions to international trade

biggest obstacle to Russian exports: bureaucracy. According to

exhibitions such as the PMA, Asia Fruit Logistica and possibly

Wouters, this is even worse than the imposed residue

World Food in Moscow, Frugi Venta instituted the Holland Fresh

requirements. Henk Schouten of Plant Research International

Group Committee in 2008. Once or twice a year representatives

spoke about cisgenesis and its benefits to developing new apple

of affiliated companies, Frugi Venta, HBAG, GroentenFruit

and pear types.

Bureau and the Ministry of Agriculture, Nature and Food Quality meet to discuss the strategy on trade exhibition participation. The

Mushroom trade Committee

aim of this is to reduce costs wherever possible and to present a

The meetings of the Mushroom Trade Committee were

recognisable image as a Dutch company without adversely

dominated by the subject of financial support for the plans of the

affecting the identity of the individual companies.

55


Frugi Venta Annual Report 2009

Alexander Visser

56


“Selling because a product is good, not because you have a lot of it� The whole sector gains from a good image of the Netherlands as a trading and production country for fruit and vegetables. There are various ways and means of presenting yourself as a sector. The Netherlands is well-represented at various international trade exhibitions. They include Germany, Hong Kong and Russia, but also the domestic market. Alexport in Alblasserdam is a company that is represented at virtually all trade exhibitions.

Collective

"Trade exhibitions are very important. Taking part in trade exhibitions has always been an important part of our approach. That is one of the things that explains our growth", is the firm

To show clients what the company has to offer, Alexport

conviction of Alexander Visser, managing director of Alexport. In

regularly attends trade exhibitions. "We're really exhibition

1998 he started his import and export company in Barendrecht.

tigers", laughs Alexander Visser. "A stand makes it possible to

Two years ago Alexport relocated to industrial site Nieuwland

present your company's identity. We think that that achieves

in Alblasserdam, where as a fruit and vegetable trader he is the

more than going around with a stack of leaflets. We've been

odd one out.

told by clients that they appreciate that." Alexport has been

"It's perfectly simple: we wanted to build something in

attending Fruit Logistica in Berlin and World Food in Moscow for

Barendrecht, but there was no land available and the prices

many years. "We've also been at the exhibition in England twice,

were sky high. We went in search of an alternative location and

we've been in Poland twice, at AGF Detail, AGF Totaal, and

ended up here in Alblasserdam. It took a bit of getting used to.

Asia Fruit Logistica in Hong Kong. In 2010 we're taking part for

We had to arrange something to get our products here from

the first time together with De Groot in Hedel in the collective at

Barendrecht. That something became first a single lorry and then

Fruit Logistica, as arranged by the HBAG. Taking part in a trade

two so that we could also load the products among our growers.

exhibition involves a lot of organisation. If a lot of things are

Now that we have our own transport, I receive my products

arranged collectively, that saves a company a lot of rigmarole.

sooner than when we were in Barendrecht."

One downside of collective participation, though, is the stand

57


Frugi Venta Annual Report 2009

building restrictions. I understand that there have to be rules, but I

but indicate origin has no added value. It has to be backed up

think they could be altered."

by a quality standard, as with Flandria in Belgium." And that is

Alexander Visser has already expressed that opinion during

precisely what Frugi Venta has called for at the GroentenFruit

a meeting of the Holland Fresh Group Committee, on which

Bureau.

various trade companies representatives have a seat alongside representatives of Frugi Venta, GroentenFruit Bureau, HBAG

Cultural differences

and the Ministry of Agriculture, Nature and Food Quality. 2009 saw the successful continuation of the partnership between the business community, the Ministry of Agriculture and HBAG with

It strikes Alexander Visser as being very worthwhile to invest in

participation in exhibitions in Hong Kong and Anaheim, where

effective guidelines. That is certainly true now that the Quality

PMA was held in 2009.

Control Agency (KCB) is carrying out less supervision now that the quality standards for 26 products have been dropped. "I think it's a bad thing that the KCB is becoming increasingly

Image

inclined to keep its distance. Growers always think that their product is superior. Take Spanish products, for example, which

Alexander Visser believes that a strong image is conveyed if a

are getting better and better, while the standard is increasingly

group of Dutch companies stands together. "The Netherlands as

being lowered in the Netherlands. The way I see it, we should

a trading country might have a bad reputation in some areas,

start by investing in quality standards and monitoring them and

which is formed in part by past experiences that too much

then set up a campaign to promote Dutch products. We have

was moved from A to B with pallets. But despite the criticism,

enough to offer: healthy, free of residues, traceable and fair. It

foreign companies know perfectly well that plenty of good

seems to be worth devoting an advertising campaign to publicise

things are to be had in the Netherlands." Alexander Visser has

that. You should sell a product because it's good, not because

also experienced that the image of Dutch products sometimes

you've got a lot of it. If you sell products without being able to

leaves something to be desired. By way of example, he still has

guarantee their quality, there is a huge risk of losing clientele.

a German retailer as a customer who is unwilling to buy any

There are plenty of ways for preventing that. We could develop a

Dutch products from him because of the "Wasserbombe" affair,

guarantee system, for instance." Ultimately, it's all about satisfied

now almost 15 years ago. "I keep trying to persuade him by

customers. And to Alexander Visser it's as clear as day that you

having him try it out, but he is sticking to his guns. I see it as a

have to approach that customer in Germany differently from the

challenge to get him over the line one day. To do that, the Dutch

one in the Netherlands, Belgium and France. "The differences

products will of course have to live up to their promise. I think it's

between the Dutch and the Germans appear to be small, but in

a very good plan to promote Dutch products with the .NL logo

fact they are huge. You have to have the knack of bridging what

providing support, but that will mean that the producers have to

appear to be minor cultural differences."

meet certain minimum requirements. A label that does nothing

58


“Selling because a product is good, not because you have a lot of it�

Communication and promotion In 2009 Frugi Venta was involved in various promotion projects. These are generally projects that are financed by means of Product Board for Horticulture levies and in which various sector organisations and business community representatives are represented on behalf of the rank and file. In 2009 Frugi Venta published a series of leaflets setting out its activities in order to promote its own organisation.

conducted in partnership with the Main Board for Agriculture Retail.

Mushroom promotion The lion's share of the promotion budget for mushrooms was spent in 2009 on the 25th anniversary of the Zilveren Champignon (Silver Mushroom). Eight teams of top chefs presented their culinary skills, dominated by dishes including mushrooms, oyster mushrooms and other mushroom types. An anniversary book was issued as well. Frugi Venta was also involved in talks with the Mushroom

Labour market image campaign

Promotion Foundation on setting up an international advertising

Campaign directed from the Product Board for Horticulture

campaign. Some Dutch mushroom growers have undertaken to

aimed at improving the image of the horticulture chain and

make a contribution. Agreement has not yet been reached on the

attracting more young people to a job within it. Official launch:

trade contribution.

25 March 2010.

Fruit vegetable campaign Floriade steering committee

Frugi Venta was involved in the fruit vegetable campaign,

The world horticulture exhibition Floriade is being held in Venlo

coordinated by the GroentenFruit Bureau. The aim of the

in 2012. The fruit and vegetable sector sets out its stall in a

campaign was to raise the image of Dutch fruit vegetables to

shared pavilion at this event. A total budget of 2.2 million euros

a higher plane in Germany. A miniature Dutch greenhouse

has been estimated. Most of that will be paid via the levies

travelled to various German cities for that purpose. That created

collected by the Product Board for Horticulture, divided over

direct contact with consumers. They were able to taste products

the various sectors. Some of the amount will also be financed

and were given more information about the properties of Dutch

through sponsoring.

products, such as reliability, safety and quality.

Workfruit campaign

Collective trade exhibition participation

The Workfruit Campaign was continued in 2009 under the motto

In keeping with tradition, Frugi Venta shares a stand with

'Apple, fruit of all pleasure'. The campaign is being coordinated

the HBAG at the annual Fruit Logistica in Berlin and at Fresh

by the GroentenFruit Bureau. Workfruit took part in the 'Week

Rotterdam at Ahoy Rotterdam. In 2008 a successful start was

of the entrepreneur' at Utrecht's Jaarbeurs, a new leaflet was

made with working with the Ministry of Agriculture, Nature and

developed and a survey was held among 130 suppliers who

Food Quality for collective submissions to Asia Fruit Logistica in

jointly provide 1500 companies with Workfruit. Workfruit

Hong Kong and the PMA in America. In 2009 the PMA was

also presented itself at Fresh Rotterdam at Ahoy Rotterdam in

held in Anaheim. The number of participants rises every year.

September 2009.

Trade exhibition participation is coordinated by the HBAG. The Holland Fresh Group committee also contributes and discusses

Summerfruit Campaign

plans for new trade exhibitions.

During the 2009 Summerfruit Campaign, coordinated by the GroentenFruit Bureau, three resources were deployed with the primary aim of 'awareness' and increasing consumption. During one week in August posters were mounted around 450 supermarkets. Banners were also placed on the websites vrouwonline.nl and buienradar.nl. Another campaign was

59


Frugi Venta Annual Report 2009

Internal organisation as from 1st January 2010

60


FRUGI VENTA chairman W.L.A.G. Tacken 9 board members STAFF Director W. Baljeu secretary L. Welschen W. van den Oever I. Ribbens P. Verbaas adm. / secr. M. Meyer P. Nijhuis M. Verheijen Collective labour agreement Committee

Committee for Import/ Export Third Countries

Onion trade Committee

4 members

7 members

chairman B.A. Vroegop secretary L. Welschen advisor I. Ribbens advisor E. van Tongeren

chairman M. Gonzalez secretary I. Ribbens member W. Baljeu

chairman G. Gunter secretary I. Ribbens member W. Baljeu

6 members

Fruit trade Committee 7 members

P & O Sounding board group 70 members

chairman J. Timmermans secretary L. Welschen member W. Baljeu

chairman L.Welschen advisor I. Ribbens

Organic trade Committee 5 members

chairman J. Groen secretary W. van den Oever member W. Baljeu advisor D. Vreedzaam advisor A. Zeelenberg Committee for Vegetable preparation companies 6 members

16 members

chairman E. Noordermeer secretary L. Welschen member W. Baljeu advisor F. Huis in ‘t Veld

chairman L. Welschen advisor F. Huis in ‘t Veld

Committee for Mushroom trade

Frugi Venta participations  Frugi Tel foundation

3 members

 Remedium Agrarische Groothandel foundation

chairman T. van Walsem secretary L. Welschen member W. Baljeu

 Food Compass foundation  Frug I Com foundation

Committee for Holland Fresh Group

 Foundation for Onion Promotion

9 members

chairman W. Baljeu secretary W. van den Oever

61

Working group Quality Managers


Frugi Venta Annual Report 2009

Five Foundations 'under' Frugi Venta Frugi Venta has taken initiatives for more individual services for members. For that purpose five foundations of its own have been established.

Frugi Tel: Discounts on telecommunications Since 1994, Frugi Venta has had a separate Telecom services foundation specially for members, Frugi Tel. Participants in Frugi Tel (formerly Groentel) receive substantial discounts on landline and mobile telecommunication costs. For more information, please contact: (070) 33 55 010

Sickness absence support centre (absenteeism supervision, occupational health, re-integration) Frugi Venta is the initiator of Remedium Agrarische Groothandel, a foundation which takes over much of the work of P&O functionaries in the field of supervision of employees incapacitated for work. The service complies with all re-integration legislation and includes the statutory occupational health expertise. In 2003, two years after establishment, the Association of Wholesalers in Flower Cultivation Products (VGB) and the Dutch Potato Organisation (NAO) also decided to take part. Around 80 employers with 1500 employees now participate in this P&O support point. The foundation has been made possible with assistance from Achmea, and it works together with Zilveren Kruis Achmea and Achmea Vitale, Maetis and ArboNed. For more information, please contact: (070) 33 55 010 or www.frugiventa.nl (section: Services / Discounts).

62


Five Foundations 'under' Frugi Venta

Food Compass: Food safety / residue monitoring Frugi Venta took a successful initiative in the field of food safety six years ago. Food Compass (Foundation for Monitoring Food Crops) provides national, independent residue studies based on risk analysis. Companies who work according to the new Hygiene code and are therefore obliged to have residue studies carried out, can make use of the Food Compass services. Food Compass has also played a role in the negotiations with the Russian authorities on MRLs. Other (trade) companies that have residue analyses carried out in the context of their own HACCP plan can also take part. Following independent sampling, analysis takes place in accredited laboratories. The new foundation already has 240 participating companies, and works intensively together with the Product Board for Horticulture. For more information, please contact: foodcompass@tuinbouw.nl or www.foodcompass.nl or call +31 79 347 06 01.

Frug I Com: Platform for Fruit & Veg. Chain information Frug I Com is the ‘nickname’ of the Platform for Fruit & Vegetable Chain information. Its purpose is to promote standardisation of the electronic messaging within the chain and between chains. Frug I Com offers a platform for exchange of experiences and new developments between the users and operators of chain information systems. The use of electronic messaging is essential in order to meet the traceability requirements of (inter)national clients and the government (General Food Law). Frug I Com works closely with GS1 Nederland. In 2009 Frugi I Com participated in Fresh Rotterdam and comprehensively presented itself during the concluding conference of the Agrologistics Platform. For more information, please contact: www.frugicom.nl or telephone +31 (0)79 34 70 620.

Foundation for Onion Promotion The Netherlands is the world's biggest onion exporter. To extend the sales market even further, Frugi Venta set up the Onion Sales Promotion Foundation (SAU) in close consultation with Zuver. The Foundation has submitted a number of research proposals to the Product Board for Horticulture (PT), which the PT has approved. A total of five projects are being carried out, for which Gijsbrecht Gunter has been appointed as project manager. The projects concern the processing of remnant streams into sustainable energy applications; natural colourings and functional foods; the development of a knowledge database and a knowledge network; sustainable policy and the development of a standard form for onion peel compost. Cooperation throughout the supply chain is increasingly gaining in importance in the onion sector. The purpose of the knowledge database is to create a digital knowledge network so that current knowledge and trends can be quickly and efficiently applied by the various links in the chain.

63


Frugi Venta Annual Report 2009

Board of Frugi Venta as from 1st January 2010 Name

Company and location

Telephone

E-mail

Frans van Aarle

Gebr. van Aarle BV, Schijndel

(073) 547 46 85

frans@aarlegebrs.nl

Ron de Greeff

Langfruit BV, Venlo (vice chairman)

(077) 323 66 66

rdgreeff@langfruit.nl

Shawn Harris

Nature’s Pride BV, Maasdijk

(0174) 52 59 00

Shawn@naturespride.nl

Thijs van den Heuvel

Olympic Fruit BV, Barendrecht

(0180) 64 39 39

mb.vandenheuvel@olympicfruit.com

Edwin Noordermeer

Tuinderij Vers BV, Brielle

(0181) 48 51 12

e.noordermeer@tuinderij-vers.nl

Harro van Rossum

Combilo BV, Waddinxveen

(0180) 44 67 00

h.van.rossum@combilo.nl

Philip Smits

The Greenery BV, Barendrecht

(0180) 65 77 70

p.smits@thegreenery.com

Rian Verwoert

Kon. Fruitmasters Groep, Geldermalsen

(0345) 57 88 00

ha.verwoert@fruitmasters.nl

Jaap Wiskerke

Wiskerke Onions BV, Kruiningen

(0113) 38 22 10

jwk@wiskerke-onions.nl

Chairman

Wim Tacken

wimtacken@hotmail.com

Director

Willem Baljeu

baljeu@frugiventa.nl

Secretary

Leo Welschen

welschen@frugiventa.nl

Policy assistants

Wilma van den Oever

vandenoever@frugiventa.nl

Inge Ribbens

ribbens@frugiventa.nl

Peter Verbaas

verbaas@frugiventa.nl

Administrator

Paul Nijhuis

nijhuis@frugiventa.nl

left to right: Paul Nijhuis, Peter Verbaas, Inge Ribbens, Maryse Verheijen, Wilma van den Oever, Willem Baljeu and Leo Welschen.

64


Appendix A - Board / External representatives

External representations as of 1st January 2010 Corporate pension fund foundation for Agricultural and Food producers (Bpf AVH) π Board π Bpf AVH Investment Committee

Main Board for Agricultural Wholesale (HBAG) π Board π HBAG Commission for Fruit and Vegetables π Holland Fresh Group π Recall insurance Working Group

Foundation for Voluntary Early Retirement / Fruit & Veg Wholesale fund foundation π Board π Training Committee Fruit and Vegetable Wholesale Fund

Product Board for Horticulture (PT) π Board π PT Budget committee π PT Fruit & Veg. Sector Committee π PAC Edible Mushrooms π PAC Fruit π PAC Greenhouse vegetables / Florists' sector π PAC Vegetables - Field π PT Steering group for Market Research π PT-Global GAP Board of Experts π PT-Sector-PR Greenhouse Horticulture π PT-Image campaign Labour π PT-Social-Economic Committee π Sector organisations consultative group for π Common Organisation of the Market (CMO) π PT Consultation CO2 Footprint

Foundation for Wholesale Training fund (SOG) π Board Corporate committee for wholesale (Works Councils) Ministry of Agriculture, Nature and Food Quality π Steering Group Platform Agrologistics Plant Protection Service π Consultative Group Horticulture Trade / PD Working Group Inspection regime Phytosanitary Programme Consultation LNV

GroentenFruit Bureau (VegetablesFruits Bureau) π Board π GroentenFruit Bureau General Promotion Committee π GroentenFruit Bureau Soft fruit Collective π GroentenFruit Bureau Onion Committee π GroentenFruit Bureau Fruit Committee (previously the Apple Promotion Working Group) π GroentenFruit Bureau Mushrooms Committee

Fresh Corridor π Steering group Greenports Nederland π Board π Steering group Mobility Greenports Nederland Sounding board group Greenport South Holland

Steering group for Promotion of Vegetable fruit in Germany Foundation for Innovation in Flowers and Food π Board

Fruitpact π Steering group π Market theme group π Logistics theme group

VNO-NCW Horticulture Platform VNO-NCW Trade Platform / Dutch Wholesale Association (NVG)

CLIENT Export User group EV-PD

Quality Control Agency for Fruit & Vegetables (KCB) π Board π KCB RIK Committee

PEX Chamber of Commerce Rotterdam

Agro Quality Support (AQS) π Board

The Frugi Venta staff represented in the above organisations can be found at www.frugiventa.nl/brancheorganisatie/ externevertegenwoordigingen

Freshfel Europe π Board of Directors π Export Division π Working group on promotion Fresh Rotterdam / Innofresh - Freshtec trade show π Advisory committee

65


Frugi Venta Annual Report 2009

66


Appendix B - Frugi Venta Commission and Committees

Frugi Venta Commission and Committees Organic trade Committee Willem Baljeu Jan Groen Peter Jacobs Kees de Kievit Gert Kögeler Wilma van den Oever Ronald Tax Daniëlle Vreedzaam Arend Zeelenberg

Committee for Third Country Import/Export Willem Baljeu Frugi Venta Thijs van den Heuvel Olympic Fruit BV Miguel Gonzalez (chairman) Hispafruit BV Richard Kamstra Staay Food Group BV Frank Pijpers J.M. Levarht & Zn. BV Inge Ribbens (secretary) Corrie Visbeen Bud Holland BV Fruit trade Committee Zweer van Aalsburg Willem Baljeu Gert Bouman Gerrit van Leeuwen Jan Timmermans (chairman) Corrie Verheij-Hofs Cees Verheij Joop Vernooij Leo Welschen Bert Wilschut Johan van Haarlem Mushroom trade Committee Willem Baljeu Andries van den Bogert Rob Banken Piet Hein van den Oord Tom van Walsem Leo Welschen

Fruitmasters Holland BV Frugi Venta S.C. van Ravenswaaij BV Frupaks Fruit BV C.G. Timmermans & Zn. CV Hofs Fruit Company BV VOF Corn. Verheij en Zn. Fruitbedrijf J.C. Vernooij BV (secretary) The Greenery BV (advisor) NFO

Holland Fresh Group Committee Willem Baljeu (chairman) Frugi Venta Ad Berendsen GroentenFruit Bureau Ger van Burik HBAG Harm Jan Eikelenboom The Greenery BV Margôt Hart FreshQ Auke Heins GroentenFruit Bureau Martijn Homan Ministry of Agriculture, Nature, and Food Quality Wilma van den Oever (secretary) Frugi Venta Alexander Visser Alexport Young Frugi Venta Management Club Zweer van Aalsburg Fruitmasters Holland BV Tim van der Knaap Knaap Fruits BV Inge Ribbens (secretary) Frugi Venta Simone Varekamp Tuinderij Vers Marco Vijverberg (chairman) Euro West BV Edward Vroegop Vroegop-Windig BV

Frugi Venta Ready Fruit Hedel BV Banken Champignons BV Champoord BV (chairman) Limax BV (secretary)

Vegetable Preparation companies Committee Willem Baljeu Frugi Venta Nico Fitters Frank Verhaaren BV Fabianne Huis in ’t Veld Product Board for Horticulture Marcel van den Meerendonk Groentehof BV Edwin Noordermeer (chairman) Tuinderij Vers BV Kees Pingen W. Heemskerk BV Chris Rietveld Hessing Uden BV Peter Stavasius Stavasius Grootverbruik BV Leo Welschen (secretary) Onion trade Committee Willem Baljeu Jan Broersen Gijsbrecht Gunter Piet Jansen Jan van der Lans Lijn Moerdijk Inge Ribbens Jaap Wiskerke

Frugi Venta (chairman) Green Organics BV Kroon BV AgroFair Benelux BV Eosta BV (secretary) Frugi Venta Naturelle BV (advisor) (advisor) Supply Chain Manager Task force Organic

Collective labour agreement Committee Ron de Greeff Langfruit BV Izaak Havenaar Jr. Haluco BV Ed van Tongeren (advisor) AWVN Cindy van de Velde-Kremer The Greenery BV Ben Vroegop (chairman) Vroegop-Windig BV Leo Welschen (secretary) P & O Consultative Group CBA consultation Leo Welschen (chairman) Inge Ribbens (advisor) 125 members of Frugi Venta

Frugi Venta Gourmet BV (chairman) Monie Nieuwdorp BV VOF Arjazon Uienhandel Van der Lans International BV MSP Uienhandel BV (secretary) Frugi Venta Wiskerke Onions BV

67


Notes


Bezuidenhoutseweg 82, P.O. Box 90410, 2509 LK The Hague T +31 (0) 70 33 55 010, F +31 (0)70 33 55 020 Email info@frugiventa.nl, I www.frugiventa.nl

FrugiVenta Annual Report 2009  

FrugiVenta Annual Report 2009

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