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HKS Infographic Proposal 10.17.12

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Table of Contents Table of Contents.........................................................2 Creative Brief...............................................................3 Inspiration...................................................................4 Sketches.....................................................................6 Illustration Process.......................................................7 Final Illustration...........................................................9 Resources..................................................................10

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Creative Brief Background: HKS began tuning gasoline-powered engines in a farm shed at the foot of Mt. Fuji, Japan. They had a dream to build high-performance engines that OEM (Original Equipment Manufacturer) dared not produce. In 1974, that dream came true as Hasegawa built and engineered the first commercialized turbocharger kit for passenger cars. Client: HKS USA Target Audience: -Shareholders of the Comapny -Successful males and females, 28-50 -Automotive enthusiasts Objectives: -To provide visual illustration of how a turbocharger works -To provide a step by step process of how air goes through the intake/ turbo/exhaust -To boldly represent the credibility of HKS as the leading high performance company Obstacles: -To differentiate the temperature of the air that goes through the process of the whole exhaust system -To clearly show the process without cluttering the who infographic Key Benefit: The visual explanation can help automotive enthusiasts who are interested but don’t quite understand how the it works in a simpler and clearer way to comprehend. Tone: Interactive, knowledgeable, and entertaining. Media: Web, PDF.

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Inspiration

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Inspiration

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Sketches

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Illustration Process

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Illustration Process

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Final Illustration

To begin infographic click here!

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Resources http://auto.howstuffworks.com/turbo.htm

http://infographiclist.files.wordpress.com/2011/11/nextgenerationhighefficiencyengine_4ec6ca41ee1f9.jpg http://blog.lonestarcars.com/wp-content/uploads/2012/07/Infographic-functions-of-a-car-engine.jpg http://behance.vo.llnwd.net/profiles25/257756/projects/2083010/b0bd0bd21a9b9c2c943d36b5c272ff54.jpg http://www.automotive-fleet.com/fc_images/news/M-ATS-Fuel-Economy-Infographic-medium-1.jpg http://www.2dayblog.com/images/2011/july/550x-webf1-infographic-thumb.jpg http://3.bp.blogspot.com/-V2aDo_2IcOc/TV0Q1JYqaqI/AAAAAAAAU3E/ishxZdRLZKM/s1600/CCAR-DRIFTING-072306. jpg http://www.sub5zero.com/sites/default/files/uploads/2012/03/F1-infographic-teaser.jpg http://www.stancenation.com/2012/03/22/nessen-forged-turbo-nissan-350z/ http://intensepower.com/pogttukit350.html http://www.motorsportworld.co.uk/images/hks/HKS-system.jpg

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Project 1 Infographic  
Project 1 Infographic  

Infographic on how turbochargers work.

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