Page 8

DESIGN PROCESS No fancy marketing plan or flashy ad campaign can make up for sub-par product; that is why we invest heavily in research, development, and design of our bikes. We want them to be innovative, yes. But what we really want is for our bikes to fit the needs of our riders. 1. RESEARCH




Top-level sponsorship gives us access to professional athletes and their mechanics. These star end-users, along with mechanical engineers, industrial designers, and bicycle retailers, help us in our quest to develop new, innovative products.

We utilize the same high-level input to create initial sketches, which are then transferred into 3-D CAD drawings, further manipulated, and fine-tuned.


Rapid Prototype Technology (RPT), a process that produces the first visual samples using plastic molding material, allows us to put the design through preliminary testing. Here we can fine-tune the design before the actual mold process begins.

Aerodynamics testing, endurance and fatigue testing, strength testing, tracking, alignment, measuring, and ride-quality analysis – the next sample, a rideable prototype, is put through this battery of intense assessments.


The actual application of the previous steps into a frame design, fabrication requires precision tooling and molds to be created for each frame size, whether carbon fiber, alloy, or steel.


Before we take our finished frame to market, we do one last round of testing – in the field. Our product managers are also cyclists who understand how a bike should perform. They, along with our top sponsored athletes, push our bikes to the limit. We want to make sure that what we deliver can handle anything thrown at it.

Catálogo de Fuji 2013  

Catálogo de Fuji 2013. Todas las bicicletas de Fuji para la temporada 2013

Catálogo de Fuji 2013  

Catálogo de Fuji 2013. Todas las bicicletas de Fuji para la temporada 2013