CONQUERING MOUNTAINS. Established in 1899, the Fuji brand is one of the oldest surviving bicycle brands in the world. Guided by three core principles – strength, heritage, and passion – Fuji’s steadfast philosophy in utilizing the most advanced technology and incorporating elite athlete input into its high-performance products has enabled the brand to endure while others have faltered. Originally a Japanese bicycle manufacturing company, Fuji expanded its distribution to the United States in the 1950s, selling its Nichibei Fuji bikes through Sears & Roebuck and Montgomery Ward under their house brand names. In the ‘70s, Fuji America decided to change its distribution model, developing 10-speed racing bikes for the dealer market that made an immediate impact on cycling in the States. Fuji’s new racing bikes took the competitive cycling world by storm and competed head-to-head with the Italian bicycle brands that had maintained such a stronghold in the market. Today, Fuji has joined forces with Advanced Sports International, giving the brand the necessary muscle to expand across the globe. From sales in only Japan and the U.S. in the ‘70s and ‘80s to sales in more than 60 countries moving into 2013, Fuji is quickly becoming one of the most recognized bicycle brands in the world. Building on a long legacy of firsts that date back to Japan’s first Olympic cycling appearances in the 1920s, sponsorship of the first U.S. women’s road racing team (Fuji-Suntour) in the 1970s, and many, many victories across the globe from 1899 to the present day, Fuji’s pinnacle moment came in 2011 when Juan Jose Cobo earned the brand its first-ever grand tour victory at the Vuelta a España.
Fuji’s success is based upon an innovative design and research process that allows us to develop products based on the performance needs of our sponsored professional athletes and then apply that technology to every type of ride. Each bike that Fuji creates goes through years of conceptual work, prototype building, and testing before ever reaching a consumer, incorporating product feedback from our athletes, their mechanics, and the industry’s top engineers along the way. The result: a masterfully designed bicycle for every rider and every lifestyle. Our complete line of premium bikes has expanded from its original racing roots to road, specialty, mountain, women’s, kids, urban, transportation, comfort, and cruiser. When the company was established in 1899, it was named after Mt. Fuji, a Japanese symbol of strength and resilience. More than a century later, the Fuji brand is still thriving, and while the mountain is now 12,000 miles away from Fuji’s current U.S. headquarters, its spirit inspires the way we think and operate. A mountain is typically the most challenging part of a cyclist’s ride, but it also offers the greatest opportunity for triumph. “Conquer Your Mountain” is a call to action – and not just for riders but for retailers and all fans of Fuji. “Your Mountain” doesn’t just stand for the climb you face on your weekly ride; it’s any obstacle that stands in your way. Fuji seeks to motivate its riders to confront and overcome their daily obstacles – whether it’s attaining fitness goals, living a greener lifestyle, or quite literally climbing cycling’s most notorious mountain passes.
Catálogo de Fuji 2013. Todas las bicicletas de Fuji para la temporada 2013