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SECOND showcase

... DESTINATION Marketing “Bringing new life to their Visitor’s Guide” is exactly what Franklin County Visitor’s Bureau achieved by using digital QuikPICS® units to drive more traffic to their county. (15) Model 600’s were strategically positioned at hotels around the county ... and (17) Model 50’s were provided to local travel destinations, ie: Bed & Breakfasts and various tourist stops.

Model 50 See article on the back

Model 600’s being tested before delivery

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QR codes enhanced the marketing connection between the kiosk and travel patron.

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Model 600

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Video kiosks promote tourism in Franklin County

Of the visitors who come to Franklin County, 50 percent come for leisure and 50 percent come for business, she said. The screens will give them a better idea of what to do and where to eat while here; or what they can bring their family for in the future, Pollard said.

By SAMANTHA COSSICK Staff writer The Franklin County Visitors Bureau on Wednesday debuted new interactive video kiosks to promote events and tourism around the county.

Tourism needs to start embracing technology and its features, said Patrick Fleagle, director of economic development with Main Street Waynesboro, Inc.

The bureau plans to put 17 small kiosks in various bed and breakfasts, as well as 15 large ones in hotels around the county, said Scott Hershberger, public relations contractor for FCVB.

"That's what people are using," Fleagle said. "I hope to use it in Waynesboro to tell our story." Officials in Waynesboro are trying to build a tourism base in the community, especially with the Civil War history that is present there, he said.

The kiosks feature a screen with slides about events, history and festivals, as well as Quick Read codes. Quick Read codes are similar to bar codes, and can be scanned with a smart phone to provide more information.

"I think any way we can get the message out in a quick and easy way is certainly going to benefit our promotion," Fleagle said.

"It's really a way to expose the visitors who are here to more of Franklin County," said Janet Pollard, director of tourism for FCVB.

The kiosks are fast and convenient, said Emily Hutton, sales coordinator at Holiday Inn Express in Chambersburg, which is one of the first hotels to receive the kiosks.

Some 300 slides are divided up to feature the various communities in the county and there are commercials for upcoming events, she said.

"With the smart phone epidemic, how that's becoming so common for people to rely on their phones, I would use it," she said.

"They can take the information and soak it in or it gives them a chance to be interactive and go out and explore," Hershberger said.

The app to scan the QR codes took 30 seconds to download, making it more convenient for people, Hutton said.

In addition to the major communities, slides feature "around the bend" communities, such as St. Thomas and Fort Loudon, he said.

The new screens and codes also help businesses to be more green and eco-friendly, she said.

Having an interactive screen gives more information than a display of brochures because many times people may pick them up but do not read them, Pollard said.

-----------Samantha Cossick can be reached at scossick@publicopinionnews.com or 717-262-4762.

http://www.publicopiniononline.com/localnews/ci _

9/29/2011

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