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Axia Branded Wayfinding Compendium

axiacreative.com | axiacreative.ca


Axia is an award-winning visual communications company with offices in Florida and Calgary. We specialize in Wayfinding and Branding to help transform communities and urban centers into memorable destinations. We achieve this through strategic branding, thematic wayfinding and compelling visual communications. We help destinations become more visible and findable by developing brands that set them apart from their competitors. We help them deliver the right message to the right audience through print and web media. We plan, design and implement wayfinding programs that bring people to communities and help create an experience of place. Axia is a place where great ideas take flight. We believe that there are no bad ideas, just steps in the process of creating winning solutions. Our clients are always encouraged to participate in the design process. Our motto is simple. “Provide the best creative solutions for the best clients for the best results– and have fun doing it�.


TODD MAYFIELD - Group Creative Director Todd Mayfield is a principal and Group Creative Director and leads the design team. He has over 30 years of design experience. He is also an accomplished fine artist and illustrator. Todd has earned numerous awards for design excellence and profound respect among his peers. His work has been featured in various industry magazines and books such as Print, Signs of the Times and American Corporate Identity.

STEPHEN SINCLAIRE - Program Director Stephen is a principal of Axia Creative in Calgary and leads Canadian projects. In his 25 year career, he has become highly recognized for his advanced skills in brand identity and experiential graphic design. His meticulous attention to detail, advanced knowledge of production and diplomatic demeanor is evident in his successful project history and long list of satisfied clients.


Sample Programs

Since 2003, Axia along with our strategic partners, has been providing a great product – Creativity. It is at the center of everything we do. Whether you call it “thinking out of the box”, “taking one step beyond” or simply “dancing on the edge of reality” it all adds up to one thing – Success. When we engage with a client, we aim for a long term relationship. We choose our clients as much as they choose us. We’re all about making sincere connections with each client, their partners, the services and experiences they provide. This helps us develop successful and sustainable solutions. The following are examples some of our work.


Russian River Resort Area Sonoma County, California Regional Branding & Wayfinding The scope included a formal branding of the Russian River Resort Area and a comprehensive wayfinding program. The wayfinding program included region, town and hamlet gateways, vehicular and pedestrian guides, information kiosks, park and facility identities, street banners and regulatory signs.

P

UBLIC

G

P

AR KI N

Area Attractions

2


City of Gulf Shores Alabama Wayfinding Following a comprehensive branding initiative which included the development of a logo, tagline and markerting strategy, a regional wayfinding program was designed for the City of Gulf Shores. The wayfinding system included city and district gateways, vehicular and pedestrian guides, beach access identities, information kiosks, regulatory signage, street banners, street and intersection identity signs, facility identities and digital message displays. Gulf Shores represents an on-going relationship of ours which has rendered several branding and wayfinding assignments beyond the original contract.


City of Leduc Alberta Wayfinding Both Florida and Calgary offices collaborated on the design and development of a brand-supportive wayfinding program for the City of Leduc, Alberta.

D O W N T O W N

The project is currently in the documentation phase and on schedule for a mid Summer tender release.

5

100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area

100

100

1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area

1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area

100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area

100 1 Office Complex 2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area

100

100

1 Office Complex 2 Chamber of Commerce 3 Retail Area

1 Office Complex 2 Chamber of Commerce 3 Retail Area

4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area

4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area

9 Shopping Complex

9 Shopping Complex

9 Shopping Complex

9 Shopping Complex

9 Shopping Complex

9 Shopping Complex

9 Shopping Complex

10 Office Complex

10 Office Complex

10 Office Complex

10 Office Complex

10 Office Complex

10 Office Complex

10 Office Complex

11 Shopping Complex

11 Shopping Complex

11 Shopping Complex

11 Shopping Complex

11 Shopping Complex

11 Shopping Complex

11 Shopping Complex

12 Large Store Name

12 Large Store Name

12 Large Store Name

12 Large Store Name

12 Large Store Name

12 Large Store Name

12 Large Store Name

100 1 2 3 4 5 6 7 8 9 10

Recreation Centre Golf Club Downtown Leduc Bus Ind Park

P

Museum

50 m

Alexandra Arena

260 m

Civic Ctr/Library

450 m

Splash Park

500 m

Telford House

450 m

Grain Elevator

500 m

Civic Centre City Hall | Public Library William F. Lede Room

Doris Smith Park

Office Complex Chamber of Commerce Retail Area Large Store Name Shopping Complex Office Complex Chamber of Commerce Retail Area Shopping Complex Office Complex

11

Shopping Complex

12

Large Store Name


Town of Canmore Alberta, Canada Wayfinding Axia designed a wayfinding system to support a new brand for the Town of Canmore in Alberta. The project included primary, secondary and district gateways, vehicular and pedestrian guides, bike and hiker trailblazers, parking guide and identity signs, regulatory signs, pedestrian directory maps, bike fix-it stations, identity monuments for the Rocky Mountain Legacy Trail and temporary event signage. The gateway phase of the program has been completed. The 2nd phase is now being tendered.

Washrooms

100m

Visitor Centre

120m

Main Street

90m

Centenniel Park

67m

Boardwalk Trail

100m

Main Street

Boardwalk Trail East

700m

End

Nordic Centre Elevation Place

1.2km 50m

Policeman’s Creek Red/Blue

400m


Downtown Gatlinburg Tennessee Wayfinding & Brand Enhancement The Gatlinburg program included a brand enhancement with refinements made to their existing logo. A comprehensive wayfinding system was designed and implemented for their downtown retail district which included vehicular and pedestrian guides, information kiosks, bus shelters, art trail guides to local galleries and studios, parking guides and street banners. In collaboration with Roger Brooks International

Arts Trail Arts Trail Downtown Golf Course To Hwy 321

Artist’s Studios and Galleries

Trolley Info Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in elit. Curabitur eleifend wisi iaculis

porta nec, tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in elit. Curabitur eleifend wisi iaculis ipsum. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In non velit non ligula laoreet ultrices. Praesent ultricies facilisis nisl. Vivamus


Downtown Bothell Bothell, Washington Branding & Wayfinding The city of Bothell underwent a robust roadway realignment and redevelopment of their downtown district. Axia and their strategic partner, Roger Brooks International, developed a new name for the downtown, logo and support graphics for marketing.

To Main Street Blyth Park City Hall UW Campus

The wayfinding component included city and district gateways, pedestrian and vehicular guides, information kiosks, street banners and park regulatory signage.

Where Life Meets at the River

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w w w.

explo

rebot

elate enrich enjoy

hell.c

w w w.

om

place peace prosper

explo

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hell.c

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reflect aspire renew attune Front Elevation rejoice align


r Bar & Bistro

ormation

er Shop

Coffee

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Terrebonne Parish Louisiana Branding & Wayfinding Axia worked with Great Destination Strategies, Total Destination Marketing and The Graham Group to brand Terrebonne Parish. The brand rendered a tagline, parish identity and various visual communications. The entire project included parish branding, City of Houma identity & regional wayfinding. A sub brand was developed for the City of Houma and the Houma Convention & Visitor’s Bureau. A regional wayfinding program was developed for Houma and smaller communities throughout Terrebonne Parish. The system included parish, community and district gateways, vehicular and pedestrian guides, information kiosk/maps, street banners, bayou bridge identity signs and regulatory signs.

Follow to a playour heart history ce wher is still e alive.

Waterlife Museum Courthouse Square Civic Center 1

The Place to the Left

2

That Store Over There

3

Something To Do

4

Gifts for the Guilty

7

The Corner Bar & Bistro

8

Visitor Information

9

City Hall

10

Daisy Flower Shop

11

Starbucks Coee

12

Restrooms

E V E N T S

Houm

1

The Corner Bar & Bistro

2

Visitor Information

3

City Hall

4

Daisy Flower Shop

5

Starbucks Coffee

6

Restrooms

HISTORIC DISTRICT

aTrav

el.co

m


Whitefish Montana Wayfinding

Downtown Train Depot Lake/Beaches Whitefish Mtn

1.2 1.4 2.2 8.2

O'Shaughnessy Theatre Parking

To Les Mason State Park

NORDIC LOOP

Axia partered with Cygnet Strategies and Old Town Creative to develop a wayfinding program for the Town of Whitefish, Montana. The project included gateways, vehicular guide signs, parking area guides trail markers and pedestrian directory maps.

MOUNTAIN SHADOWS DR

ALPINE

CT

HOUSTON POINT DR

HOUSTON DR

Whitefish Lake Amtrak® Depot

DOWNTOWN WHITEFISH

Stumptown Museum

To Wisconsin Ave., City Beach and Ski Resort

DEPOT ST Public Boat Launch (Fee) W

Depot Park

Public Library

LAKESHOR

O’Shaughnessy Center

E

Whitefish Lake State Park

DR

RAILWAY ST

MTN

Whitefish Lake County Park

DR

LAKESHOR E DR

LAKE PARK LN

Public Boat Launch (Fee) HAUGEN HEIGHTS RD STATE PARK RD

Whitefish Performing Arts Center

W

Whitefish Central School

KALISPELL AVE

SPOKANE AVE

CENTRAL AVE

BAKER AVE

LUPFER AVE

OBRIEN AVE

MILES AVE

Visitor Info Center

STATE PARK RD

LION

FIRST ST

City Hall

MEADOWLARK LN

BIRCH POINT

MTN PARK DR

SECOND ST

Whitefish Lake Golf Course & Glacier Nordic Center

Whitefish Golden Agers Community Center

DR

Great Northern Veterans Peace Park (Sledding Hill)

RAMSEY

AVE

LION MTN LOOP RD

LION MTN LOOP RD

Grouse Mtn. Park & Soccer Fields

FAIRWAY DR

Whitefish Lake Golf Course MOUNTAINSIDE

THIRD ST

GROUSE MOUNTAIN

W SEVENTH ST

FAIRWAY

US

Y

93

W

DR

“Trail Runs Through It” Trailhead

HIGHWA

Kay Beller Park

DR

FAIRWAY

DR

GROUSE RIDGE DR

FOURTH ST

LOST COON TRL

WHITEFISH HILLS

Post Office

Whitefish Lake Golf Course

White fish

River

Riverside Park

Kate Patterson Kiddie Park

Blanchard Lake

LAKE DR

fish

Golfing Tennis Courts Camp Sites Picnic Area Playground Restrooms Post Office Parking Lots Traffic Light

D

White River

Cross-Country Ski Area Ice Skating & Hockey Hiking or Walking Biking Mountain Biking Canoeing Kayaking Boat Launch Swimming ATM

BLANCHAR

Baker Park

W SIXTH ST

Lost Coon Lake

Paved Roadway Gravel Road Bike & Pedestrian Path Bike & Pedestrian Path on Roadway

FIFTH ST

9'-0" 7'-0"

3" 1 3/4"

2"

2'-4"

6'-4"

3'-0"

5 1/2"

2"

6"

2 1/2"

2'-6"

7"

1'-6"

1 3/4"

1"

8"

2'-0"

1"

1 1/2"

4" 6" 3 1/2"

4 1/2"

9"

1 3/4"

6"

5'-9"

6'-7" 13'-4"

1/2"

3'-9"


Coos County New Hampshire Wayfinding Axia partnered with Roger Brooks International to develop regional tourism-oriented wayfinding for Coos County. Each chamber of commerce within the county received companion branding treatments and all participated in a comprehensive campaign. County wayfinding signage was designed to help visitors find places that were otherwise off the main routes and to support visitor centers with self serve kiosks. The system was adopted by the New Hampshire DOT and is being considered as a state-wide program.

I N F O R M A T I O N


City of Green River Wyoming Wayfinding Axia provided the City of Green River a simple wayfinding program which included refinement to their existing identity. The project included an on site assessment, planing, concept generation, design RESERVED development PARKING and specification documentation.

NO PARKING ANY TIME

VAN ACCESSIBLE RESERVED PARKING

MIN. FINE $250

RESERVED PARKING

Please be sure to lock your car. The City of Green River is not liable for any theft or damage to your car. Visitor Parking Rates: $5.00 Per Day

Parking Instructions

VAN ACCESSIBLE

After you park your vehicle, go to the pay station and insert your payment. Remove the receipt and place it in the corner or driver’s side dash.

MIN. FINE $250

Violations

Unpaid Parking Spaces subject to fine and/or towing. Towing Company Name 123 Main Street Green River, Wyoming 123456 123-456-7890

Misc Destination Groceries Visitor Information Post Office Library Public Restrooms

Fish It

NO PARKING ANY TIME

Public Parking

Float It

Live It

W

C O M E E L

T O


Town of Bracebridge Ontario, Canada Wayfinding The program included town gateway signage, vehicular and pedestrian guides, information kiosks, bike and walking trailblazers, parking guides and facility identification. In collaboration with Roger Brooks International


Town of Barrie Ontario, Canada Wayfinding The program included downtown and retail district gateways, vehicular and pedestrian guides, parking guides and regulatory signage In collaboration with Roger Brooks International


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US Botanic Garden Washington, DC Branding, Wayfinding & Interpretive The project included Identity design, wayfinding & Interpretive displays. The scope included facility identity, pedestrian guides, interpretive experiences, directory maps and exhibit and room identity signs for two properties of the National Garden: The Conservatory (glass atrium) and the exterior gardens. In collaboration with the Douglas Group DC

Signage US Botanic Garden


City of St. Albert Alberta, Canada Wayfinding The program included a retail district gateway, vehicular and pedestrian guides, information kiosks, bike and walking trailblazers, parking guides and identification and a block numbering system. In collaboration with Roger Brooks International

Library Community Hall St. Albert Place Arden Theater Washrooms

Parking Area Map

26

If you need emergency assistance call 911 and give the operator the trail location number on this sign.

Scan the QR code to the left with your smart phone to access information about this location.

100

100

100

100

100

100

100

1 Office Complex

1 Office Complex

1 Office Complex

1 Office Complex

1 Office Complex

1 Office Complex

1 Office Complex

2 Chamber of Commerce 3 Retail Area

2 Chamber of Commerce 3 Retail Area

2 Chamber of Commerce 3 Retail Area

2 Chamber of Commerce 3 Retail Area

2 Chamber of Commerce 3 Retail Area

2 Chamber of Commerce 3 Retail Area

2 Chamber of Commerce 3 Retail Area

4 Large Store Name

4 Large Store Name

4 Large Store Name

4 Large Store Name

4 Large Store Name

4 Large Store Name

4 Large Store Name

5 Shopping Complex

5 Shopping Complex

5 Shopping Complex

5 Shopping Complex

5 Shopping Complex

5 Shopping Complex

5 Shopping Complex

6 Office Complex 7 Chamber of Commerce 8 Retail Area 9 Shopping Complex 10 Office Complex

6 Office Complex 7 Chamber of Commerce 8 Retail Area 9 Shopping Complex 10 Office Complex

6 Office Complex 7 Chamber of Commerce 8 Retail Area 9 Shopping Complex 10 Office Complex

6 Office Complex 7 Chamber of Commerce 8 Retail Area 9 Shopping Complex 10 Office Complex

6 Office Complex 7 Chamber of Commerce 8 Retail Area 9 Shopping Complex 10 Office Complex

6 Office Complex 7 Chamber of Commerce 8 Retail Area 9 Shopping Complex 10 Office Complex

6 Office Complex 7 Chamber of Commerce 8 Retail Area 9 Shopping Complex 10 Office Complex

11 Shopping Complex

11 Shopping Complex

11 Shopping Complex

11 Shopping Complex

11 Shopping Complex

11 Shopping Complex

11 Shopping Complex

12 Large Store Name

12 Large Store Name

12 Large Store Name

12 Large Store Name

12 Large Store Name

12 Large Store Name

12 Large Store Name

St. Thomas Street MusĂŠe Heritage Museum

Perron District


Information kiosk map for Downtown Burlington, Iowa Wayfinding project is currently in final design ET

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To find out how Axia can move people in your direction, call 561-282-6205 ext 101 in the US, 403.201.3428 in Canada or send us an email at connect@axiacreative.com.

Axia’s new book, “Branded Wayfinding for Destinations” is an essential guide for anyone contemplating creating a wayfinding program for their community. It is packed full of information about process, budgeting and 33 years of award-winning experience. Now available at Lulu.com.

Axia Branded Wayfinding Compendium 2016  

Axia's Places division helps transform communities and urban centers into memorable destinations. We achieve this through strategic branding...

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