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Telling Stories for Growth and Profit How to Create Compelling Content

@trchandler Sunday, February 17, 13

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es ! o St e

ar t n e m p equi . g n i v i l r fo ~ Kenneth Burke

@trchandler Sunday, February 17, 13

#stories4g

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@trchandler Sunday, February 17, 13

#stories4g

#trg13


@trchandler Sunday, February 17, 13

#stories4g

#trg13


@trchandler Sunday, February 17, 13

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Sunday, February 17, 13


Conflict

@trchandler Sunday, February 17, 13

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Conflict

http://www.flickr.com/photos/hokyumgrl/3249057879/sizes/l/

@trchandler Sunday, February 17, 13

#stories4g

#trg13


Conflict

@trchandler Sunday, February 17, 13

#stories4g

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Sunday, February 17, 13


Hero

@trchandler Sunday, February 17, 13

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Hero

@trchandler Sunday, February 17, 13

#stories4g

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Hero

@trchandler Sunday, February 17, 13

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Hero

photo idea from Nancy Duarte’s Resonate

@trchandler Sunday, February 17, 13

#stories4g

#trg13


Hero

photo idea from Nancy Duarte’s Resonate

@trchandler Sunday, February 17, 13

#stories4g

#trg13


Hero

photo idea from Nancy Duarte’s Resonate

@trchandler Sunday, February 17, 13

#stories4g

#trg13


Sunday, February 17, 13


Lean Forward Moment

@trchandler Sunday, February 17, 13

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Lean Forward Moment

Good evening, hello! I have cancer, how are you? ~ Tig Notaro

@trchandler Sunday, February 17, 13

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Sunday, February 17, 13


Momentum

@trchandler Sunday, February 17, 13

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Momentum

@trchandler Sunday, February 17, 13

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Sunday, February 17, 13


@trchandler Sunday, February 17, 13

#stories4g

#trg13


@trchandler Sunday, February 17, 13

#stories4g

#trg13


@trchandler Sunday, February 17, 13

#stories4g

#trg13


Having a clear purpose is one of the

principle differences between

organizational storytelling and

entertainment storytelling. ~ Stephen Denning

@trchandler Sunday, February 17, 13

#stories4g

#trg13


@trchandler Sunday, February 17, 13

#stories4g

#trg13


@trchandler Sunday, February 17, 13

#stories4g

#trg13


@trchandler Sunday, February 17, 13

#stories4g

#trg13


@trchandler Sunday, February 17, 13

#stories4g

#trg13


@trchandler Sunday, February 17, 13

#stories4g

#trg13


@trchandler Sunday, February 17, 13

#stories4g

#trg13


@trchandler Sunday, February 17, 13

#stories4g

#trg13


Bibliography The Springboard: How Storytelling Ignites Action in KnowledgeEra Organizations by Stephen Denning The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative by Stephen Denning Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (The New Rules Social Media) by Ann Handley and C.C. Chapman The Lean Forward Moment: Create Compelling Stories for Film, TV, and the Web by Norman Hollyn Story: Substance, Structure, Style and The Principles of Screenwriting by Robert McKee Sunday, February 17, 13


Todd Chandler @trchandler linkedin.com/in/trchandler toddchandler.com observationpaper.com

@trchandler Sunday, February 17, 13

#stories4g

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Storytelling for growth #trg13