TODAY’S SMALL BUSINESS SuperiorBMS.com/tsbmag
Issue 03 - MAR/APR 2014
TSB
mendation. And there you have the famous catch 22, because people will only buy from you if they ‘Know, Like and Trust’ you. But therein lies exactly the problem, because they don’t know you yet. If you don’t feel comfortable giving away free stuff, another way to go is give them your time. You can start by giving out your advice. You can write ‘How-To’ articles addressing a problem that you know your ideal prospective client is struggling with. By the way, if you don’t have that aspect quite figured out I suggest you get back to the drawing board! You can make tutorials or maybe start a weekly or monthly podcast with coaching advice if you are in that business. Giving your time by answering questions in various methods is a great way to draw in your ideal prospective clients who may not have originally been looking for your services, but advice about how to get a solution to their problem. Mind you, these passers by can rapidly become your ideal paying client if they believe in the strength of your advice and move themselves further down the ‘Know, Like and Trust’ path.
“...one of the most important things that any business can have, whether offline or online, is credibility.” Another great way is to get involved with online forums or blogs with a large following or even a Facebook Page or Group in your niche. This is a great way to start building on your virtual word of mouth. Do make sure to actually participate and contribute to the conversations in the forum itself and don’t use it to just advertise and spam your prospective client into running the other way screaming.
Jakolien Sok is a serial entrepreneur, certified coach, trainer, speaker and author. She is the founder of Boosting Your Brand™, the online home of female entrepreneurs from all over the globe! Boosting Your Brand™ EDUCATES, EQUIPS, and EMPOWERS (aspiring) female business owners on their journey to Greatness. Helping them actualize their vision, get results and expand their impact by providing strategies, tools, training and the mindset needed to create the desired life as a successful entrepreneur! Ready to Get More Clients, Credibility and Market Your Business Successfully? Claim your F.R.E.E. eBook ‘Boost Your Biz’ HERE (http://bit.ly/BoostYourBiz_eBook)
There are also great results to be made by answering other people questions on Twitter. I have sold countless training days and services through Twitter. How do you get started? Search in the bios of Twitter users for keywords that match your niche, product, program or service. Start by following them and interacting with them. Start searching for and answering questions that fit your expertise and niche by searching on Twitter or using the #Hashtags and start building on your online credibility to further boost your biz and drive sales! Remember that a great reputation is hard to achieve and very quickly goes up in smoke if you don’t give great content, value or if you stop doing your job really well! PAGE
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