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Vol I, Issue 4

January/February 2012

All About Business 5 Easy Steps to Reach Big Money Goals

All About Success Spotlight on Kendall Summerhawk

All About You Sweaters: The New Office Jacket

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From The Publisher Welcome to 2012! A new year with endless possibilities and amazing opportunities! 2011 was a great year for me—so much accomplished, so much completed! I made some changes and tweaks along the way. And in reviewing the year as I set my goals for 2012, I realize I’ve done more then I thought! I have become totally clear and focused—and it feels amazing! I am in my expertise—the publisher of 2 magazines. I can write, publish, sell and teach others how to do the same! In fact, I’ve given my Publish My Magazine program a facelift and it has all the tools you need to launch your own newsletter or magazine—whether it’s your only business or an “add-on” to your current existing business. Have you reviewed 2011? Take paper and pencil, review the year. How far did you come? Where do you still want to go? What is still unclear? That gives you a place to begin for 2012. Then, once you know what you want to do—what products, programs or services you are going to offer, it’s time to get the BIG wall calendar! I put everything for my business on it. Magazine deadlines, events, teleclasses, product launches. This way you can really see at a glance that you aren’t doing too much all at once. After you have the big things on the calendar, it’s time to break it down into smaller chunks. Back into the launch of your product or program. For example, I know the dates of my 2012 events. I then need to back into when I need final numbers, and that gives me a date where I need to finalize ticket sales, which helps me figure out when I want to open ticket sales and what I need to do to market them. This includes scheduling solo email blasts, postcard mailings, advertisements, etc. Having it this detailed out in the beginning of the year allows you to be able to know what you need to accomplish each month and each week to reach your goals—so when you sit down at your computer in the morning, you know exactly what you are doing! Using the type of planning strategy the last few years has allowed me to actually do more—and do it more efficiently. And that allows me more time to play! This year also needs to be one of building relationships—IN PERSON! Get out from behind your computer! Commit to attending at least 1 or 2 live events out of your city each year, commit to attending 1 local event at least once a month. Sitting at your computer sending emails and posting on Facebook is NOT going to make a successful business. I’d love to hear your tips—what do you do for goal planning? Do you plan to attend events this year? What is your target—how many people do you want to meet? I look forward to connecting with you online and off! Thanks for reading! To your SUCCESS in 2012!

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Contents All About Business 10 12

The New FACEBOOK Timeline

Stop the Marketing Madness, Part 2

7 Essentials for Complete Marketing Success


Creative Thinking: How It Can Help Your Business

18 What Time is the Right Time to Re-Enter the Market


5 Easy Steps to Reach Your Big Money Goals

26 29

Meet the Team

Take the Time to Set Goals

All About Fashion 22

Sweaters: The New Office Jacket

All About Food 8

Good Luck Gumbo

All About Success 14

Success Spotlight: Kendall Summerhawk 5

Would you like to …. Start a Business Around Your Family? Work from home? Set your own hours? Earn Extra CA$H? What’s Up For Kids is now offering YOU the opportunity to become an Independent Publisher of your very own online magazine in your city! Exclusive Territory, Full Training & Support Get started for only $147! Explore the Possibilities! Call Today! Go to www.PublishMyWhatsUpForKids or Call (888) 544-1042, ext 701

All About Business. All About Success. All About YOU!

Founder/President/Publisher Cathy Alessandra P.O. Box 3893 Palos Verdes, CA 90274 (888) 544-1042 Web Design: Jennifer Bourn, Photographer: Linda Cotter, 6 Today’s Innovative Woman

Disclaimer: Today’s Innovative Woman and What’s Up For Kids LLC expressly disclaims all warranties as to the contents of this publication and assumes no liability for the contents, including but not limited to any credentials stated or claims made by persons or establishments included in this publication. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Copyright 2012.

January/February 2012

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All About Food

Good Luck Gumbo By Nancy Newcomer Happy New Year! With the holidays behind us, it is time to welcome in 2012 with good health and a positive attitude. It's a time for optimism, a fresh start, and new beginnings. Here's a yummy recipe that is healthy, yet hearty enough to satisfy during the cold winter months. This was made the “cheater’s way” with canned beans & tomatoes for a quick New Years meal. Please swap for fresh beans and tomatoes when you have more time. Either way, it's a winner! PS--check out the History Lesson below!

Good Luck Gumbo • • • • • • • • • •

1 Tbsp. olive oil 4 (15 oz) cans black-eyed peas with liquid 1 medium onion, chopped 1 (10 oz) can diced tomatoes and green chilies 1 medium green bell pepper, chopped 1 (14.5 oz) can diced tomatoes 5 stalks celery, chopped 2 cloves garlic, finely chopped 2 cups chicken broth 1 cup brown rice

Directions: 1. 2. 3. 4.

Heat the olive oil in a large saucepan over medium heat, and cook the onion, pepper and celery until tender. Pour in the chicken broth, and mix in rice, black-eyed peas with liquid, diced tomatoes and green chiles, diced tomatoes, and garlic. Bring to a boil, reduce heat to low, and simmer uncovered 45 minutes, or until rice is tender. Add water if soup is too thick.

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History Lesson: Did you have your black-eyed peas and collards as a traditional New Year’s Day meal? The practice of eating black-eyed peas for luck generally is believed to date back to the Civil War. At first planted as food for livestock, and later a food staple for slaves in the South, the fields of black-eyed peas were ignored as Sherman’s troops destroyed or stole other crops, thereby giving the humble, but nourishing, blackeyed pea an important role as a major food source for surviving Confederates.)

Longtime Santa Barbara radio personality, Nancy Newcomer is a food blogger and an accomplished cook & creator of simple, healthy meals made from fresh, organic ingredients. With an emphasis on gluten free fare and local farmer’s market bounty, her Facebook food blog, “Back to the Kitchen: Healthy Living with Real Food” is followed by people in over 22 countries. Check out Nancy’s new website, where she shares recipes & shopping tips and continues to advocate cooking “real food “ recipes and having sit down family dinners. 9

All About Social Media The NEW Facebook Timeline: Personal Branding Secret Strategy and How it Connects You to Your Market By Marla Dennis


’m thrilled about the new Timeline on Facebook for one main reason: personal branding power! The new timeline focuses on our life story, which is exactly the effective strategy behind personal branding for today’s social media marketing. You are defining your persona, personal story, and reliability to your market. You are aspiring to build the know, like, & trust factor with your audience via transparency and authenticity in your own story and compelling content. (The word “audience” is synonymous with Facebook friends and fans, Twitter followers, LI group members, etc.) This style of branding provides an emotional resonance and connection to your audience (market). You aspire to craft an emotionally compelling personal brand that will authentically connect you to your online communities using the keys of transparency that turn you into a client ATTRACTIVE brand that leads to conversion of revenues. You are converting the rich humanity of your life into a story - as your brand – (written and video). People connect to stories. They are humanizing. People relate to brands through stories. Here are 3 ways to make your posts compelling and true to your brand: 1. Talk with your audience not at them. In many of your posts, ask questions. Instead of posting “check this out...” write content that will enhance their personal life, give them an innovative idea for their business or inspire to move forward. In other words weave your personality into the posting as if you are talking, pose a question and give them a reason to engage. 2. Know your market’s challenges and address them. For example: “Frustrated with how to write compelling copy for your promotions? MANY do. I come across this all the time in my coaching and I feel for you. Here's some very basic tips to remind us of how to be more savvy in our writing...” 3. Post a “call to action” for a non-profit. A compassionate entrepreneur will always inspire engagement and develop relationships. Example: What a blessing to be able to give (Continued on page 11)

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back to women entrepreneurs in underserved countries via I just funded a microloan for a woman in Boliva. Law of circulation continues!” Final words: When you make your posts more about your audience and what they need rather than selling, you will develop a richer and deeper relationship with your community. You will sell more as a byproduct of that relationship. As a personal branding and social media savvy expert, Marla inspires and awakens imagination and possibility thinking. She guides positive-minded, highly-motivated, results-oriented, adventurous, heart-centered entrepreneurs and Dentists how to clearly communicate an authentic personal brand that builds quality online communities for higher revenues supported by Universal law principles. She mentors you how to be more conscious in your intentions and smarter with your time & strategies aligned with the Law of Increase for all. With a 22 year career as an entertainment publicist, coaching entrepreneurs how to define and deliver their personal brand on Social Media platforms made practical sense. Marla’s progressive coaching company is a perfect fit for those ready to identify and monetize their personal brand with a Social Media and Online Marketing system. Come visit her at and sign up for her “Step into the Spotlight” newsletter filled with marketing, mindset and money mastery tips. 11

All About Marketing STOP THE MARKETING MADNESS! 7 Essentials for Complete Marketing Success! Part 2 By Cathy Alessandra Last issue we covered essential #1, your website and online presence; and essential #2, email and direct mail marketing. Now we move on to essential #3, print advertising and essential #4, social media. Whether it’s in a national magazine like Today’s Innovative Woman, a community publication or a niched newsletter targeted to your ideal target client, print is thriving…IF you use it in the right places. Essential #3 is all about the effective use of print advertising. It may surprise you to know that 92% of adults read magazines and that magazine readership has grown over the past 5 years. The average reader spends 43 minutes reading each issue. More importantly to you, the ads in those magazines deliver more impressions then TV or the web in a ½ hour period! And they don’t pay to avoid ads as they do in other media (ie. recording your show on the DVR so you can skip the ads!) Plus when your potential client is reading that magazine, they are much less likely to engage in other media. Magazines rank #1 at influencing consumers to start a search online - higher then newer media options! I strongly believe the more niched the publication, the more targeted the reader is to what you have to offer! So when considering print in your marketing plan, look for local and or niched publications. Think about your business and whether a local community paper is what your ideal client is reading – or a niched magazine. What do they subscribe to? What are they reading - because that is where you want to be! I publish 2 very niched magazines – kids and womenpreneurs. My kids magazine is a local community based publication. If you are the mother of a child living in the South Bay area of Los Angeles with kids ages birth-12, you are going to pick it up. And if you have a product or service or program targeted to kids that age living in the South Bay, you know you need to advertise in it, write for it and participate in some form. If you are a woman business owner, you know Today’s Innovative Woman magazine is something you must read with all it's tips, tools and resources. It is specifically for that target market. If you are a business that serves women entrepreneurs, you see that savvy women business owners looking for tools and resources are reading this and you need to advertise in it or write for it! Business essential #4 is the effective use of social media. Social media is here to stay and you need to jump in and play - using a strategy! The word strategy is the key here! My kids tease me about posting pictures or tweeting something—but most (Continued on page 31)

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All About SUCCESS Kendall Summerhawk— a leader for women


eloved by women business owners world-wide for her inspiring and practical business building strategies, Kendall SummerHawk is a leader in the women entrepreneurs success movement. Kendall was honored by winning the 2011 Stevie® Award for Women Helping Women, and named one of 2010′s Enterprising Women of the Year by Enterprising Women Magazine for her work empowering women to live their Soul’s Divine Purpose via a thriving business. But she’ll be the first to point out, “While it now looks like I have it all figured out, it hasn’t always been this way!” “I wanted to be an entrepreneur ever since I was a little girl, watching my mom run her successful hairdressing business. She always told me to work for myself, so that I could be independent and take control of my future. At twelve, I started selling flowers on the street corner. After just two days, my mom put a stop to it.” That same year, Kendall wrote her first business plan, on notebook paper and with pencil. “I was horse-crazy so I outlined a horse training business. It’s so cute when I look back on the experience! I gave the plan to a relative, sure that he would see the same opportunity I did. He didn’t, and laughing, he threw it away.” “Later, at seventeen, I built a massage table and started lining up clients at $25 per rub. While a great way to make money in high school I couldn’t see making a career of it.” Despite her dreams of becoming an entrepreneur, Kendall spent several frustrating years waiting tables, barely making $25 per day. Finally, she found her groove and began working for a variety of start-up companies. She learned a ton about starting a business, running teams and making sales but 80 hour work weeks for little pay were the norm. Fed up, she quit to start her own business. It wasn’t easy and Kendall is the first to admit, “I cried more in the first couple of years in business than in my entire life!” “Running my business was difficult until I discovered a critical secret that I now teach all of my clients: that it’s easier to make more money than it is to make less.” (Continued on page 20)

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Have you claimed your FREE subscription? Have it mailed to your home or office! Sign up at 15

Asking About the Future of Your Business? Don’t Ask! TAKE ACTION! Learn the specific action steps of the 7 essentials to SUCCESSFULLY market your business  Website, Blog and Online Presence  Email & Direct Mail  Print Advertising  Social Media (Facebook, Twitter, LinkedIn)  Video  PR (FREE tools!)  Events—attend, exhibit, speak and host Get all the details in my free download OR join me LIVE in Los Angeles on January 31, 2012 for a FREE 2 hour evening workshop! Take Action! Go to 16 Today’s Innovative Woman

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All About Business Creative Thinking: How It Can Help Your Business By Linda Cotter


hat is creative thinking? The official definition is “A way of looking at problems or situations from a fresh perspective that suggests unorthodox solutions.” I believe that creative thinking adds value to everything. It gives you a limitless reservoir of ideas that you can draw upon. No matter what you are currently capable of, creativity can enhance your abilities and allow you to see new solutions to problems. Whether you are creating something new and fresh or just doing old things in a new way it doesn’t matter. Creative and positive thinking can give you the means to move forward with your business vision. Brainstorming is probably the best known and certainly one of the most powerful creative thinking techniques. It is important to take time to brainstorm and free associate frequently. This will help you become clear about solutions and strategies for your business. Brainstorming is an idea generating technique whose main goal is to break us out of our old way of thinking and produce a whole new set of ideas from which we can choose. It is useful for attacking specific problems and gives us a collection of fresh, new ideas. Here are 4 tips to think about while brainstorming: 1. Let yourself think freely. Freewheeling, wild, impossible and unthinkable ideas are what you are striving for. By allowing yourself to think outside the limitations of ordinary, normal thought, brilliant new solutions can come forth. 2. Suspend judgment. Write all ideas down and evaluate later. No critical comments allowed. 3. Add on to existing ideas. Improve, modify and build on existing ideas. 4. Collect loads of ideas. Concentrate on generating a sizeable list of ideas. The larger your list of possibilities, the more you will have to choose from, adapt, or combine. Don’t you find that when you meet someone who is smart and creative with their business that you just want to be around them and know how the heck they are do(Continued on page 30) 17

All About Money What Time is the “Right Time” to Re-enter the Market? Harnessing the Potential of Dollar-Cost Averaging By Elizabeth Bernay and Kara Noone

If one thing is certain about the economic environment over the past few years, it’s that markets fluctuate. Even experienced investors often find it impossible to accurately time a market—to “buy low and sell high.” In spite of this, however, many investors may be looking for a way to get back into the markets: to try and “time” their re-entry. A better strategy to consider may be dollar-cost averaging, which offers the discipline of a systematic investing schedule while potentially decreasing the average cost per share of the securities in which you’re investing. Dollar-cost averaging is a long-term investment strategy designed to avoid the pitfalls of timing the market by investing equal amounts of money at regular intervals (monthly, quarterly and so on) over a long period of time. The idea behind dollar-cost averaging is that an investor buys more shares when prices are lower, and fewer shares when prices are higher. Although the strategy doesn’t assure a profit or protect against a loss, over time the average cost per share an investor pays through dollar-cost averaging is typically lower than the average share price over the same period. In addition to the advantages of dollar cost averaging, systematic investing may also benefit you through the power of compounding. Regular monthly investments may grow—or compound— faster than one annual year-end investment to provide more asset growth over the long term. In conclusion, dollar-cost averaging is one of the best ways to invest regularly, since you are investing a fixed amount on a fixed schedule regardless of how the markets perform. Investing regularly can also have intrinsic benefits: it encourages discipline and may also help ease the anxiety of daily market fluctuations. Note: Systematic investing cannot guarantee a profit or protect against a loss in a declining market or if you sell your shares when their value is less than the purchase

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price. Although the statements of fact and data in this report have been obtained from, and are based upon, sources that Morgan Stanley Smith Barney believes to be reliable, we do not guarantee their accuracy, and any such information may be incomplete or condensed. All opinions included in this report constitute the Morgan Stanley Smith Barney’s judgment as of the date of this report and are subject to change without notice. This report is for informational purposes only and is not intended as an offer or solicitation with respect to the purchase or sale of any security. Past performance is not a guarantee of future results. Elizabeth Bernay and Kara Noone are Financial Advisors with Morgan Stanley Smith Barney. With a combined financial services industry experience of more than 30 years, they address a broad spectrum of wealth management concerns. Their business is tailored to the concerns of women and their families to help them identify and prepare for life’s challenges and opportunities. They believe the way women approach managing their wealth can have a profound affect on how they take advantage of new experiences and enjoyment throughout their lives. To that end, they offer on-going financial advice and educational opportunities to their clients and the community. They can be reached at 949-955-7552 or 19

(Continued from page 14 All About Success—Kendall Summerhawk)

Kendall saw that most women entrepreneurs are working far too hard, for too little income, which is why she now focuses all of her best-selling coach certification training programs, live events and mentoring programs on one simple goal: to give women step-by-step training and mentoring on how to generate fabulous money, doing what they love, and in record time. Today, Kendall runs a multi-million dollar business, all from home, with her husband Richard as her business partner, and has coached more women to add 6 and multi 6-figures to their business than any other mentor she knows of. “Our clients are changing their perspective about money — from how much they believe they can make, to charging what they’re worth and getting it, to how much they are valuing themselves, and more —and for the first time, they’re feeling a surge of confidence, hope and renewal that yes, they can achieve freedom via a thriving, successful business.” “Our approach helps women entrepreneurs in all stages of their business development, from just getting started to more advanced, add leverage and multiple streams of income to their businesses.” And how does she make working with her husband look so easy? “We respect the gifts each of us brings to the business. And even though I confess I have a strong “Inner Control Goddess”, I let go of the temptation to micro-manage how Richard does his work. That alone keeps our business and our marriage harmonious!” Together, Richard and Kendall co-founded the award-winning International Association of Women in Business Coaching (the IAWBC) with the goal of transforming the dream of coaching into a financially and spiritually rich business. The IAWBC currently has over 650 members and thanks to focusing on giving women business owners certified coach training and done-for-you marketing tools, the IAWBC is fast becoming the premier coach training organization in the world. Which is why Kendall is now regarded as the leading voice on healing a woman’s relationship with money. “Women from all walks of life and at all income levels secretly struggle with valuing themselves. Women give away their power with money every day, and it breaks my heart because it’s preventing them from achieving their full potential.” Kendall spends time daily riding her Andalusian horses and loves to decorate her home. If you’ve ever seen Kendall, you’ve likely noticed her distinctive style that includes plenty of lace, velvet and, surprise! cowgirl boots. Kendall passionately believes that making fabulous money is part of your spiritual path. To learn more about Kendall, visit her website at and

Have you claimed your FREE subscription? Have it mailed to your home or office!

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Meet Our Writers

Lindsay Wilson

Linda Cotter

Deborah Genovasi

Erin Kurt

Joy Chudacoff Jessica Eaves Mathews

Marla Dennis

Kirin Christianson

Lisa Manyon

Lisa Cole

Elizabeth Bernay & Kara None

Jennifer Bourn

Katrina Sawa

Nancy Newcomer

Bibi Goldstein

Caterina Rando

Lisa Kanarek

Nancy Drew

JJ Flizanes

Get more details and read about each one of our Featured Writers’ area of expertise! Connect with them at 21

All About Fashion Sweaters: The New Office Jacket By Lisa Cole The professional dress code has changed dramatically over the past few years. Some of us still need to do the suit, but the relaxed or casual office look has a new look. Sweaters have become a substitute for the blazer. Even though it tends to be a little more leisure in appearance, the classic has taken on a more “dressy” look for the working divas of the world. Yahoo!! You can be cozy, comfortable and confident for a meeting. Yes, we have arrived. Shapewear Sweaters are the rage! You don’t have to worry about those cumbersome “back bacon” issues with this one. It has a shapewear camisole built in so you are flawless. Another option for being confident under your sweaters is a shapewear t-shirt. This has become a life saver for many women who never wanted to wear body conscious clothing. This eliminates any belly rolls and the mid section. If you get tired of wearing shapewear, this one must be added to your solutions wardrobe. To compliment your sweaters, you can choose any bottom that works for you. The flared skirt is a must have this season. Right below the knee is the current trend and ideal for pairing with boots or vintage inspired shoes. Dressed for success has a new look…Enjoy the trend and create a look that works for your business and your lifestyle. Photos courtesy of Bali, and Miracle Body. All products and links can be found on Lisa’s site— The purpose and passion behind Lisa Cole’s signature message is to inspire women to see the possibilities as it pertains to fashion and body image. Her events, media appearances and seminars have inspired thousands of women. Lisa embraced her own “challenges” with solutions that not only made her feel empowered but equipped her to reach women in a new and innovative way. Her programs are endorsed by leading women’s apparel companies and red carpet stylists. She devotes a percentage of her annual revenues to women’s causes. More information about Lisa can be found at

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Get You r Copy o f this Ama Bestselle r! #1 in Ho t N ew R e leases For Wom en in Bu siness on April 26, 2011 !

Read the stories of Cathy Alessandra, Gina Bell, Jennifer Bourn, Joy Chudacoff, Lesley Bohm, Michele DeKinder-Smith, Tina Forsythe, Cindy Greenway and more! 14 inspirational stories of struggle to success! Buy your copy TODAY! 23

All About Business 5 Easy Steps to Reach Your Big Money Goals By Katrina Sawa One thing I see over and over again with the entrepreneurs that I speak with each month is that they don’t usually know how many people they need to get in front of every month in order to reach the amount of sales or clients that they want. You’ve got to crunch the numbers and do the math before you go out marketing or you may not be reaching enough prospects with your message. That may be the reason you aren’t making the amount of sales that you want. 5 Steps to Reaching Your Big Money Goals: 1. First you need to know how much money you need to bring home every month so you can pay all your bills and you won’t be stressed (I start with the need number because most entrepreneurs aren’t even making this goal.) 2. Now determine how many clients you need or how many products or programs you need to sell in order to reach your need number 3. Next figure out how many people you actually need to talk to in order to sell that many people – what is your closing ratio? 4. Then because not everyone you get in front of or market to will actually talk to you, you need to figure out how many people do you actually need to get in front of or market to in order to have the right amount of people you want to talk to (Try adding a zero to the number you’re thinking! Definitely no less than 1000 people every month.) This number is what you base your marketing strategy plan on. 5. Then once you can consistently hit your need number in sales or revenue you can think about how much you really want to make each month and repeat these steps. (Try doubling what the need number was to start.) © Copyright 2011 K. Sawa Marketing International Inc. Katrina Sawa is an Award-Winning, International JumpStart Your Biz Coach, Author of the book Love Yourself Successful, and a Dynamic Speaker who’s helped thousands of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching programs, live events and do-it-yourself businessbuilding products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio and she has her own radio show on Blog Talk entitled, JumpStart Your Business NOW. Go online now and get started by grabbing her Free Entrepreneur’s Success Kit plus two other free gifts now at http://!

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Learn how to leverage a print or online, newsletter or magazine, and add $1000's more a month to your bottom line! The Publish My Magazine System! A Step By Step Blueprint & Toolkit Designed and Taught by the Publisher of Today’s Innovative Woman And What’s Up For Kids Magazines! 25

Meet our TEAM We have new Independent Area Directors to serve YOU! Our team is growing everyday and we’ll introduce them to you each issue! To connect with them online, go to, hover your cursor over “Find Your City”, and choose your location! Jonelle Vold, Serving Phoenix and Tucson, Arizona Welcome, I am Jonelle Vold, President and CEO of Business on Fire and Professional Women’s Power Link. I help professional women succeed in the business world and reclaim control of their lives. Good is not good enough-you deserve great and I am passionate that you get it! Through my women’s coaching programs, workshops, and classes, I show professional women how to transform their lives from over-scheduled and high-stress to rewarding and profitable by becoming intentional and strategic with their actions and their time. A working mother myself, I understand the complicated lives of professional women. I also understand that business success without personal fulfillment is not success. I meet too many women who believe that lack of time and lack of personal fulfillment is the price you pay for being a high-powered woman. This belief is nonsense and is likely holding back your personal happiness and your true professional success. I show women how to crack their personal code and make changes in their approach to business that are guided by their personal values and business styles in order to create massive business success and personal fulfillment. I am truly honored and excited to be a part of Today’s Innovative Woman. This fantastic magazine is full of incredible resources and ideas for professional women. Welcome to the Today’s Innovative Woman family; please let me know how I can serve you.

Join Our Team Today’s Innovative Woman is coming to a city near you – and we are looking for dedicated entrepreneurs to become the Independent Area Director in YOUR community! As an Independent Area Director for Today’s Innovative Woman, you earn commission and bonuses by selling advertising space within our bi-monthly national magazine and booth space at our live events. Plus, you have the opportunity to send your own Today’s Innovative Woman ezine in your community and build your list!! Get all the details at 26 Today’s Innovative Woman

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Pam Ivey, Serving Ontario, Canada Welcome to the Ontario, Canada area of Today’s Innovative Woman. Ontario is a vibrant hub of the Canadian business sector, with solopreneurs and entrepreneurs leading the pack. Today, more than ever, women entrepreneurs need strong support, smart marketing avenues, and timely advice to run and grow successful businesses. Enter, Today’s Innovative Woman. If you’d like to capture the attention of your target market, you need not look any further than our affordable advertising opportunities in this premiere women’s business magazine or exhibiting at a Success! Summit event. Please let me know how I can serve you. Allison Higgins, Serving Upstate New York Welcome! I am Allison Higgins, Founder and CEO of Success Book Case and SideBiz Women and Area Director for Today’s Innovative Woman in Albany, Syracuse, Rochester and the Southern Tier Areas of Upstate New York. I am incredibly excited that you have found Today’s Innovative Woman! As a working mother with a successful corporate career and side businesses, I understand your big dreams and big plans. We are Today’s Innovative Women and we are going to change the world! In our community of Innovative Women you will find resources, encouragement, connection, training and sisters who want nothing more than to see you succeed and achieve your greatness. Be sure to find and like us on Facebook under TodaysInnovativeWoman – NewYork to keep informed of daily events. Introduce yourself and your business and let’s get to know each other. We’re planning some spectacular networking events and workshops next year in New York. I look forward to meeting you in person soon. Shoot me an e-mail with any questions or if I can help in anyway . Cheryl Krass, Serving Eastern Pennsylvania Welcome movers and shakers and innovative women of eastern Pennsylvania. If you’re an entrepreneur looking for support, tips and information to help you launch or grow your business, you’re in the right place! Today’s Innovative Woman was created for you and I’m thrilled to be a part of it. As a home-based business mom myself, I understand the unique challenges womenpreneurs face in both their business lives and home lives. I look forward to supporting you in any way possible. Let me know how I can serve you.

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(Continued from page 27 - Meet Our Team)

Jeanie Kiser, Serving Northeastern Ohio Welcome to the Northeastern Ohio area of Today’s Innovative Woman covering Akron, Canton, Youngstown and surrounding areas. Ohio is an innovative state with hidden potential in the business arena. An abundance of both active and aspiring entrepreneurs reside here, resulting in untapped potential. Small businesses need a strong support system. Knowing where to turn is essential to financial well-being. Whether you have been in business for a number of years or are just starting out, Today’s Innovative Woman offers ongoing professional support to entrepreneurial women seeking answers to current and relevant business issues. If you would like to receive a subscription, send an email to to request your subscription today. Advertisers consider tapping into this target market and advancing your marketing strategies by taking advantage of an affordable advertising opportunity. To receive a media kit and learn more about our programs, feel free to shoot an email over to

We are looking for a dedicated woman entrepreneur to become the Independent Area Director in YOUR community! As an Independent Area Director for Today’s Innovative Woman, you earn commission and incentive bonuses (including a iPad2) by selling advertising space within our bi-monthly national magazine and booth space at our live events. Plus, you have the opportunity to send your own Today’s Innovative Woman ezine in your community and build your list!! It’s a win-win! And now, we are adding training to lead your own networking group! Get all the details at If you have interest after reading the details, we’ll schedule a time to chat! We’d love to add you to our team!

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All About The Office Take the Time to Set Goals By Lisa Kanarek Last week while my friend and I had lunch, we talked about goals. She said that while she was cleaning out her home office, she found a list of goals from 5 years ago. As she read through the list, she realized she had reached all of her goals and had shot too low. She said that if she had known how easily she was going to achieve her goals, she would have aimed higher. Before you set goals, consider a few questions. How realistic are your goals? Aim for high goals, but not so high that you’ll never reach them. As you reach one goal, it will be easier to reach even more goals. Focus on the results you want, and base your goals on those results. Are your goals measurable? It’s hard to reach a goal when you’re unclear about what you want to achieve. If your goal is to double your business this year, be specific about the percentage you want to reach. Then list the steps you need to take to reach that goal. Will your daily tasks help you achieve your goals? Take a close look at your todo list. Do the tasks on your list match your goals or are they completely unrelated? You’ll have a better chance of reaching your goals if the tasks you focus on will take you one step closer to your goals. Take the time to set realistic goals that will take you and your business to the next level. More importantly, don’t forget to refer to your goals often.

Lisa Kanarek is one of the nation’s leading home office experts and the author of five books, including Working Naked: A guide to the bare essentials of home office life. She has been featured—as an author and in interviews—in hundreds of publications including The Wall Street Journal, The New York Times, Newsweek and Entrepreneur, and has shared her expertise on several national programs, including Good Morning America, CNN Financial News, and CNBC, among others. Lisa is also the founder of HomeOfficeLife, a consulting firm that advises home-based business owners on all aspects of working from home and is founder of 29

“Whatever you do in this life, take time to sit quietly and let the world tell you what it needs from you. Take a moment to honestly understand what your gifts are—you have them.” Ann Reed

(Continued from page 17 - Creative Thinking: How It Can Help Your Business)

ing it? They are like a magnet. Well, as you get more creative with your business, more people will be attracted to you as well. More clients, more Joint Ventures, more opportunities. So by cultivating your resourcefulness with creative thinking you will be more attractive to bigger opportunities. You will be more excited about your business and relationships when you are in a creative flow. Remember, it’s pretty simple, creativity is seeing more solutions than problems. I encourage you to make time for brainstorming and creative play. It will allow you to be more brilliant in your business. Start to understand the value of creative exercises and stop thinking about them as frivolous or wasted time. You will understand how valuable it is when you start doing it on a more consistent basis and see the remarkable results. Linda Cotter passionately works with those who feel they have not yet embraced their full essence, purpose and potential using her unique and creative approach. She helps women step into their power, remember their dreams and passion in a fun, creative and nurturing way. Her goal is to empower those who wish to explore the art of creating their lives in a more conscious way and get the results they are looking for. With a broad base of experience in both the corporate and creative worlds, she inspires them to draw on their own inner gifts so that they can be more successful in their business and personal lives. Visit Linda’s website at where you’ll find out more about her workshops, retreats and coaching. She can be reached at (310) 486-3108 or by email,

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(Continued from page 12 - Stop the Marketing Madness)

everything I post is within my overall social media strategy. Social media is how I am connected to many of you. That is also how I have independent area directors all over the country and even Canada promoting the magazine. You have options— Facebook, Twitter, YouTube which we’ll talk about more when I cover the video essential. Set it up, get a profile page, get a business or fan page, set your Facebook posts to auto post to Twitter or use Hootsuite. This doesn’t need to be difficult or time consuming. I don’t advocate playing games or searching for your old high school boyfriend. I log in first thing in the morning and post a blog link or a question – I’ll usually come back mid day and reply if someone commented or comment on other posts and I might look again in the evening. I share our website articles, I post events from our calendar—it is another tool I use to get the word out and connet with my clients and my readers! Yes, I post some personal stuff too because I need clients and prospective clients to get a sense of me, who I am and what I value – but you will never see me play Farmville or any other game for that matter!! These are just two more resources in an arsenal of marketing tools. Marketing needs to be a continuous flow of “touches” to prospect and existing clients. And an email marketing piece will be read by someone who will never read a social media post. In fact, I recently conducted a survey of some of my readers and I found that some who read my print and ezine blast, but don’t visit my website, that there are many who read the electronic email but don’t ever use Facebook, etc. This just confirms that we need to be in multiple places (print, email, mail, video, social media, events, etc) and only putting one marketing technique into use will reach a very small portion of our potential clients! Stay tuned for our next issue….. And essentials #5, 6 & 7! Cathy is the CEO of What’s Up For Kids and Today’s Innovative Woman. Cathy became an entrepreneur mom in 1995 when she launched What’s Up For Kids, a magazine and event company serving local families in Los Angeles. In working with entrepreneur moms through the National Association of Entrepreneur Moms, she realized a need for a publication serving smart, savvy entrepreneur women. In 2011, Cathy published the first issue of Today’s Innovative Woman filled with articles from business tips and resources to food, fashion, and fun! Cathy was awarded the 2011 Top 50 Momprenuer of the Year award by and has been featured on and KFWB news radio in Los Angeles.

A Final Thought….. Now is the time to get all your plans, goals and intentions written for 2012. It’s a new year, fresh beginnings, a clean slate! The possibilities are endless and the opportunities are right outside that door! Step through and see what's on the other side for you in the coming year! 31

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January/February 2012

Today's Innovative Woman, Jan/Feb 2012  

All About Business, All About Success, All About You

Today's Innovative Woman, Jan/Feb 2012  

All About Business, All About Success, All About You