The First Free Reversed Concept Magazine in Malaysia
SEPT-OCT 2012 / VOLUME 1 KDN PP 17830/08/2013 (032924)
CONTENTS SEP 2012 | VOLUME 1
PROPERTY DEVELOPMENT 03 WELCOME TO THE SAFFRON 04 HONG LEONG HOUSING LOAN 06 LIVING DEEP IN THE LAP OF LUXURY INVESTMENT 09 BENEFITS OF INVESTING IN A UNIT TRUST 10 MISTAKE SMALL BUSINESS OWNERS MAKE 12 ENTREPRENEURSHIP : AMANDA NASIM 13 DEAL OR NO DEAL?
SIGHTSEEING 18 4 GREAT PLACES TO VISIT IN PERTH 20 HIDDEN CHARM OF KOREA WHEELS 23 Audi R8 Spyder 5.2 FSI quattro 23 NISSAN LEAF CONTEST 15 today’s choices - firefly explorace
Welcome to The Saffron Coming to life in the heart of trendy Sentul East is The Saffron, YTL Land & Development’s most well received residential project in Sentul, with 100% of units sold to date. YTL L&D has built up an excellent track record of building high quality houses, apartments and condominiums with attractive and innovative designs.YTL L&D currently has a land bank of more than 2,000 acres of strategic development land in Malaysia. The estimated sales value is RM12 billion ringgit (US$ 3 billion). These strategic land banks have no holding costs. In line with its official launch, The Saffron at Sentul East is pleased to announce the release of limited premium units that offer discerning buyers the choice of properties boasting fabulous KLCC views or soothing pool views. Thanks to its outstanding façade and extensive lush landscaping, freehold status and convenient location, all units at The Saffron were snapped up in time almost immediately. In fact, with the new accessibility of Sentul Link, property experts have noted that its location a mere 10 minutes away from Mont Kiara will only serve to enhance the appreciation value. To get first pick of these limited premium units of The Saffron at Sentul East. Contact us via phone at 03-2143-3000/ 03-40410822, fax: 03- 4041-7655, or email us at firstname.lastname@example.org
SEPTEMBER 2012 | TODAY’S CHOICES ● 03
Hong Leong Housing Loan
If you are thinking of buying a house, do consider Hong Leong Housing Loan that works hard to make the most of your money. And it’s designed to make life easier for you.
Attractive Loan Package
Payment can now be conducted via:-
Our loan package is designed to help
Online Banking Interbank GIRO (MEPS IBG) Automated Teller Machine (ATM) Cash Deposit Machine (CDM) Cheque Deposit Machine (CQM) Hong Leong Bank Branches Standing Instruction Facility
you realise ‘your dream without the hassles. Talk to us and find out how much more you can get with Hong Leong Housing Loan.
Extra Margin for MDTA Financing Mortgage Decreasing Term Assurance is a term life insurance that covers death and total permanent disability. It is an added financial protection for your family and you. With MDTA financing, you will only need to pay a slight increase on your monthly loan installment to enjoy this benefit.
Hassle-Free Application You can submit your application through any branch, or our friendly sales personnel can visit you at your home or office to assist you.
04 ● TODAY’S CHOICES | SEPTEMBER 2012
For more information , kindly contact: Hong Leong Contact Center at 03-7626 8899
furn signed e d m “Custo orary twist” p contem
eep Living, a Malaysian-based
away, to suit individual tastes and room
manufacturer and retailer of
configurations. Deep Living’s colour palette
modular furniture and customised
favours monochromatic colours, accented
interior design solutions, recently opened
with brightly coloured accessories, such as
their new 8,000 square foot show gallery,
the cushions on sofas.
located on Jalan Yew, Sungei Besi, Kuala Lumpur. The gallery showcases
The designs are unique as they are the
an extensive selection of Deep Living’s
result of founding partner Blaine Robert’s
Designing Lifestyle collection, including their
experiences during his time in the Asean
range of unique and contemporary sofas,
region. According to Blaine, Malaysians
tables, chairs, kitchens, bedroom sets and
are pretty traditional with their choice of
interior furnishings, but this is changing now to a preference for customised, individual
Deep Living Sdn Bhd is a subsidiary of sofa
interior decoration and Deep Living offers
manufacturer De Sofa Manufacturing Sdn
the right solutions to suit this burgeoning
Bhd. Prior to the opening of the Sungei Besi
demand for customised furniture.
show gallery, they maintained a studio in Kota Damansara and another in Penang.
Blaine has been resident in Malaysia since
Deep Living’s inventory is manufactured
2002, but worked in the Asian-Pacific region
at their Shah Alam factory, which is also
for several years before moving here. The
capable of producing customised designs,
Japanese capital of Tokyo was his home
using mostly locally sourced materials.
for 12 years, where he learnt the art of minimalism in design, followed by several
Blaine Robert Creative Director
Deep Living’s show gallery is open seven days a week and is located at Wisma 88, No 88 Level 1, Jalan Yew, Off Jalan Sungei Besi, Kuala Lumpur. For enquiries, kindly contact Ms Neena Teo at 03-9226 2966 (Office) / 03-9222 5166 (Reception), 03-9222 5066 (Fax) or email: email@example.com
Deep Living’s designs are based on the
years in both Hong Kong and Singapore,
principles of simplicity and offer clean,
both of which added their unique national
modern, contemporary designs, with
architectural and design sensibilities to
many pieces being modular, i.e. furniture
his design repertoire. It is this wealth of
that can have pieces added or taken
experience that Blaine brings to Malaysians
Deep Living’s website is located at:
via Deep Living.
06 ● TODAY’S CHOICES | SEPTEMBER 2012
KUALA LUMPUR SHOW GALLERY WISMA 88, NO. 88 LEVEL 1, JALAN YEW, 55100 SUNGAI BESI, KUALA LUMPUR, MALAYSIA TEL: +603 9222 5166 FAX: +603 9222 5066 E-Mail: firstname.lastname@example.org Website: www.deepliving.com.my
KOTA DAMANSARA STUDIO
NO. 22-1, GROUND FLOOR, JALAN PJU 5/8, DATARAN SUNWAY, 47810 KOTA DAMANSARA, PETALING JAYA, SELANGOR, MALAYSIA TEL: +603 6150 8044 FAX: +603 6141 6159
28, JALAN BAGAN JERMAL, 10250 GEORGETOWN, PENANG, MALAYSIA TEL: +604 2290 082
SELLING YOUR HOME AS EASY AS ABC CONTACT US NOW
& GET THE BEST PROMOTION OFFER How to advertise: Call: 03 7728 6622 / 03 7728 2622 Website: www.todayschoices.com.my Email: email@example.com
INVESTMENT Benefits of Investing in a Unit Trust Diversification The spreading of risks over a wide variety of
Professional Fund Management
securities in different sectors. Normally to do
Your ability to employ a team of well-
this, you must have a substantial amount of
trained, in-house investment professionals
money to buy a diversity of stocks. However,
who conduct full-time regular investment
unit trust funds facilitate this by providing
research and analysis in managing the assets
small savers with an opportunity to pool their
of the Fund. With such investment expertise,
savings to invest in a diversified portfolio of
research facilities and information network,
stocks or you could think of it as “not putting
sound investment decisions may be made.
all your eggs in one basket”.
Liquidity You can redeem all or part of your units on any Business Day and the Manager will purchase them.
Hassle Free You need not trouble yourself with complicated decision making and arduous paperwork involved in investment in the securities market.
Affordability You only need a small amount of money to participate in a professionally managed portfolio of investment and enjoy the same benefits accorded to others when investing in high priced securities. At the same time, you can also reap better returns from a portfolio of investment as opposed to the limited number of securities which one can invest individually.
SEPTEMBER 2012 | TODAY’S CHOICES ● 09
INVESTMENT TEXT: JOYCE LIM
BUSINESS OWNERS MAKE
A business may start small but it has great potential. To fully realize its potential, the business needs to be built on solid foundation. Let’s look at the basics in business and some common mistakes small business owners make: ● Don’t know when to get a loan and use the wrong type of loan ● Too little cash to meet business and personal need ● Starting a business that they have no knowledge on ● Inadequate business viability check
Case 1 Mr. LP, a sole proprietor, runs a trading business on a rented factory premise who finds it difficult to meet his bank repayments.
Don’t know when to get a loan and using the wrong type of loan
2 other business loans, 3 credit
Not providing enough cash reserves for periods of low income and cash flow brought on by economic situation or inability to meet demand
card and 3 personal loans within a
Inadequate business planning results
short period of 1 ½ years to meet
in minimal reserves that last him
increasing need for working capital
about a year compounded with loan
and to service the increasing credit
repayment on his high ticket personal
card balances and personal loans
items like his luxury condominium
used to finance his personal lifestyle.
The business owner started with 1 business loan and expanded using
A few of the personal loan have effective interest of more than 20%
He basically has no personal savings
and rely on overdraft facilities and new loans to cover any shortfall.
Tips: Started off with own money
With low sales and cash inflow, the
or at least partially. Less time on how
problem becomes apparent as
to meet loan commitment, more
his business loan, credit card and
time to grow the business and be
personal loan monthly repayment is
nimble in bad times or in the face of
about RM15k on average monthly
income of RM16K for the last 3 months
Tips: Have reserves to tide over period of low sales, living expenses and loan commitments
10 ● TODAY’S CHOICES | SEPTEMBER 2012
Mr. J, an engineer in a multinational
Common mistakes made in business
company wants to start his own
may not have a significant impact
business. He has some savings and
because the amount is small and
together with his wife opens up a
can be quickly covered back.
café. Mr. J has no prior experience
However when it’s a multi-million
working in a café.
or multi-billion business the same mistake can bring down an empire!
Starting a business that they have no knowledge on
Inadequate business viability check
Mr. J learns from hands-on
Location – people traffic and other
planning – the process can be
experience what is required from
competition was done by going 1
accelerated and avoid costly
planning the menu to having
to 2 days to check out the people
sufficient ingredients needed by
traffic and the area was fairly new, so
the cook. Without prior experience,
not much indication as to the likely
Acquiring knowledge through
he also underestimates the cash
readings and others’ experience by
requirement to have the business
Differentiation – how unique is the
having a mentor
up and running successfully and his
offering that will attract customers
New entrepreneurs usually lack knowledge and experience in operating a business. With some
resources were soon exhausted. The
Acquiring experience by working in
‘right’ thing he did was to pay off his
In the end, the café was closed
the same area to learn basic ins and
entire borrowings prior to starting his
within a year because they run out
outs of the business
of money and has operational issues like lack of staff.
Planning the financial, both the
TIPS: Pay off debts or have minimal
business requirement and personal
debt so that you can focus on
to manage during low or no surplus
growing the business. Should the
income from business during its
venture be unsuccessful, it allows
time for the person to get back on his/her feet without worrying about foreclosure.
The business may be sustainable, are you?
ABOUT THE WRITER “Being a Certified Financial Planner with more than 10 years experience in accountancy has made me very passionate to educate people on managing their finances. Through talks, workshop as well as personal consultations I provide guidance on the practical approach to better cash flow management which includes keeping track of the expenditure, savings from income and ways to grow the savings. It is my sincere intentions that the guidance I provide would help you get the best out of every cent that you make or own,” Joyce Lim, CFP, Trainer from Simply Empowering Enterprise. Contact details : E-mail : firstname.lastname@example.org; Website : www joycelim.net SEPTEMBER 2012 | TODAY’S CHOICES ● 11
The Multitask Entrepreneur The world’s largest frozen yogurt
how they agreed. I think he saw that I
retail chain Tutti Frutti opened in the
had the energy, I proofed to him that
United Kingdom on Friday.The first
even without an initial plan, that I can
flagship store in London’s Covent
do it. You’re going to bring a brand
Garden is owned by a group of
into the UK, come on I’m 19 what do
young Malaysian entrepreneurs.
I know about bringing a brand in. It
London’s first Tutti Frutti outlet was
was a lot of hard work, team work
officially opened on Friday by Lord
the journey was good, it was fun, it
Powell who had served former British
was tiring, stressful but amazing,” said
Prime Minister Margaret Thatcher.The
Amanda, Founder & Director, Tutti
idea to open the frozen yoghurt store
there was conceived by 19-year-old Amanda Nasim, who’s in her final year studying Finance and Economics at York University. She had pitched her proposal to Amanda Nasim, 19
Jay Kim, the founder of the frozen
Founder & Director, Tutti Frutti UK
yoghurt retail chain at the Tutti Frutti International Convention in Los Angeles early this year on obtaining the master license to open a franchise in the UK. ”I gave a presentation on how we would do well in the UK, which locations we’ll have and thats
12 ● TODAY’S CHOICES | SEPTEMBER 2012
DEAL OR NO DEAL?
3 common sales mistakes & how to avoid it SALES MISTAKE NO.1:
SALES MISTAKE NO.2:
SALES MISTAKE NO.3:
Replacing a follow up call with
Sending details and pricing in an
Agree to send further details
email after meeting
A hectic workload and multi-tasking
During a productive meeting, the
It may seem a logical progression
in the workplace can cause many
client may already be interested
in a conversation with a client but
professionals to send an email rather
and want to know more about the
how often can the salesperson be
than speak to the client directly over
product or company. They may be
sure what exactly the client was
the telephone. Whilst the reasoning
excited about the product and it is
interested in and that it wasn’t
behind this may valid” I don’t want
often the ideal opportunity to close
just a fob-off designed to end the
to disturb them if they are in the
the business deal. But commonly,
conversation as quickly as possible?
middle of something” - This lack
many opt to send details and pricing
Any time a sales opportunity presents
of direct contact could seriously
to the client in an email after the
itself the salesperson must make the
prevent any progression with the
meeting when the client’s emotion
most of it and relying on email to do
client through the sales process.
of “wanting to buy” had cooled
the job of selling is often a sure-fast
Considering how many emails the
off. More than likely, the client will
way to lose business.
average person is likely to receive in
open the proposal and focus on
a day, unless it is essential that the
the most important thing to them
client speaks with the salesperson,
at that time- the price. In a face
the likelihood of getting a positive
to face meeting a salesperson has
response is remote.
the biggest opportunity to use the client’s “emotion to buy”, at the
The best way to persuade and use sales skills is faceto-face and the second best way is by phone.
moment when the client was most excited about what the salesperson had to offer. This is often the best opportunity to close - when the salesperson could have overcome a “price” objection and re-closed for the deal.
3 golden rules to nail the deals ● Always call for follow-ups, there’s hardly ever an excuse for email follow-up unless the salesperson has tried numerous times and they want to let the client know they’ve been trying to get hold of them ● Close for the business when the salesperson is in front of the
Resorting to “selling by email”
client - especially as it gives
should be a very last resort.
them the chance to handle
Having tackled through the
maze of offline and online selling styles, the challenge is now to
● Salespeople must be aware
present a structured, confident
of not falling for a “fob-off” and
and client-friendly approach to
open the conversation back up
closing the deal.
to discussing the offering and how it will help them.
SEPTEMBER 2012 | TODAY’S CHOICES ● 13
SIGHTSEEING TODAY’S CHOICES ● PROMO
TODAY’S CHOICES - FIREFLY EXPLORE RACE We are looking for 50 contestants to join our Teaser Party (Finalists – Selection Night) to win cool prizes and stand a chance to be the top 10 finalists for Today’s Choices Explore Race! All you have to do is to submit this entry form and tell us why you want to participate the explore race in the most creative way. YOU COULD BE THE ONE! Q1 ● Complete the slogan. “I want to participate in the Today’s Choices Explore Race in collaboration with Firefly because...” (in not more than 25 words)
Name: Address: Contact No (H/P): NRIC (New): Age: Date of Birth:
Occupation: Email: Terms & Conditions: Send your answers with personal details to email@example.com with Subject Title: Explorer Contest. Only one entry per email address. Judges’ decision is final and
PRIZES 4 return tickets to Hat Yai & amazing prizes worth more than RM 20,000
no correspondence will be entertained. All participants must be aged 24 years old and above, as of 1 November 2012. 2.This event is open to all Malaysian citizens and permanent residents of Malaysia. Staff of Virtus Mediaset Asia Sdn Bhd and advertising agencies are not eligible to participate.
Closing Date: 31 October 2012
SEPTEMBER 2012 | TODAY’S CHOICES ● 15
FLY AWAY ASIA TEXT: Bell Abd Rahman
IMAGES: Tourism Western Australia
Kings Park One of the most popular attractions in Perth. Kings Park was renamed in 1901 in honor of King Edward VII. The main attractions in King Park are the unique bushland, tranquil parkland, and botanic garden. Almost 60% of the park areas consist of natural bushland containing 319 species native plants and 80 species of bird. It is also a popular spot for picnics because of its remarkable views of the city. Don’t forget to check on the Kings Park open air cinema where you can view latest movie releases
4 GREAT PLACES TO VISIT IN
on the lawns of the tranquil Synergy Parkland. How to get there? Located on Fraser Avenue in the heart of Kings Park and Botanic Garden, getting there is easy if you are from city center. Make sure to make your stop at city center before heading to Kings Park by walking, bus, or taxi.
Perth is known as the Jewel of Western Australia, one of the most
beautiful and natural city on earth.
Getting at the top of Swan Bell Tower
The Fact that, Perth is isolated
will get you sway for its beautiful
from other cities made it earns the
view of surrounding area. There
designation as the most beautiful
are six floors in the Swan Bell Tower.
and natural city on earth. From
Observation deck will be on the
beaches to wildflowers, Perth is the
very top which overlooks the Swan
perfect getaway of your perfect
River whilst the city view will be on
holiday vacation. Spring come
the other side end of the tower.
between September to November,
Based on Sydney Opera House for
this is when the wildflower will be
its design, the tower was surrounded
in full bloom. Your eyes can enjoy
by beautiful fountains. You wouldn’t
the beautiful scenery all along
want to miss going there, as the
spring time. If you’re looking for
fountains gently flowing water and
beaches, December to February will
the waving of the palm trees leafs.
be the best period as the summer
How to get there? The Bell Tower is
is approaching around that time.
situated in Barrack Square in Perth
Nevertheless, Perth can always be
CBD, Western Australia. You can
one of your amazing destinations
catch the Blue Cat bus or take a
either for business or pleasure.
short walk from the heart of the city towards the river on Barrack Street.
18 ● TODAY’S CHOICES | SEPTEMBER 2012
FLY AWAY ASIA Rottnest Island There’s something at Rottnest for
Tourism Australia’s Kuala Lumpur Suite 12-1 Faber Imperial Court Jalan Sultan Ismail 50250 Tel: 03 2786 7999 Fax 03 2070 4302
every type of nature lover. From walking on white sandy beach or just lay around breathing the ocean air or observing the wildlife preserve at its own jungle. Not to forget, the beautiful scenery under water if you want to scuba dives and explores the famous shipwrecks. The island did offer all of it to you. Regardless the scenery and nature, Rottnest are famous for its history sites. Once there is Aboriginal prison located on the island. For historic lover, you’ll be eager as you will discover many
The most popular way of getting
Did You Know?
there are by ferry ride. Get to the
● Perth is the sunniest capital city in
colonial houses that preserve as historic attractions. How to get there?
Hillarys Boat Harbor in north Perth or Barrack Street Jetty in Pert city center before taking your ferry to the island.
the world, with an average 8 hours per day sunshine 365 days per year. ● Perth is also the capital city in the world with the most consistent wind
Small harbor town that located
with the welcome breeze of the
at the mouth of the Swan River
'Fremantle Doctor' arriving to cool
also serve as harbor of Perth. As
down beach goers between 12pm &
you exploring the town, it will bring
3pm virtually every day of the year.
you back to 19 century with the architectural of the preserved
● The Mint in Perth is the world's
buildings. Take a day visit to
oldest mint still operating from its
Fremantle and be one of their
people. Taste their best cup of coffee while enjoying and relaxing
● Kings Park and Botanical Gardens
along the harbor or go fishing near
are visited by over six million people
harbor for some fresh fish and chips.
From Fremantle prison, markets, museum, all will not disappoint your visits. How to get there? You can go there by plane, car or ferry. Pick your best rides.
● The virtually untouched Ningaloo Reef stretching 260 km in length, located in the North West Cape region of Western Australia is one of the rare places on earth where you are able to walk straight from the beach on to a Coral Reef.
SEPTEMBER 2012 | TODAY’S CHOICES ● 19
FLY AWAY ASIA TEXT: Bell Abd Rahman
IMAGES: Korea Tourism Organization
Seoul Seoul is the capital city of South Korea and also the country’s main attractions and economic center. What’s making Seoul interesting is because of the mixture of preserve ancient architecture and sight of modern lifestyle. Hidden charm of their ancient architectural are palaces that hidden all around the city.
Deoksugung Palace The most popular palaces in Seoul are Deoksugung Palace was once occupied by several of Korean royalty. Architectural design is the beauty of palaces. You can’t compare the throne and audience hall with other palaces. Deoksugung palace also is an art museum that kept a statue of King Sejong the great.
Namdaemun Market Shopping heaven is Seoul second name. They’ve variety place of shopping from elite shopping mall to weekend market. One of the famous shopping markets you shouldn’t miss when you visit Korea is Namdaemun
Hidden Charm of Korea
Interesting mixture of traditional and modern culture, South Korea has become one of an interesting country to visits which will leave you with beautiful experience. Pristine beauty of nature to various shopping places will make your stay full of excitement. So, don’t wait anymore, book your ticket to Korea and have a great time exploring what Korea have promise to you.
20 ● TODAY’S CHOICES | SEPTEMBER 2012
Market. The market was name after the famous Namdaemun Gate, Korea first national treasure. The market is popular among tourist and local for its bargains in anything of good stuffs. You can have your clothes and foodstuffs just along the tiny crowded streets of Namdaemun.
FLY AWAY ASIA Myong-dong
Myong-dong, are the famous place
Small city located at Southeastern of
for shopping and entertainment
South Korea. Famous for its Bulguksa
area. Located at the downtown of
temple, famous attractions once
Seoul, people from all age range
depicted on Korean paper money
come here for all the unimaginable
(won). Bulguksa is an example of
things u can find here. Also, major
Korean buddhist architecture. If you
fashion designers open their
want to have the romantic feeling
boutique around this area because
just like in Korean drama, Gyeongju
of its range of tourist and local that
is the best place as you enjoy the
visit Myong Dong. From, eating,
cherry trees along the main streets.
drinking, entertainment and fashion, all you can find in Myong-Dong.
Seoraksan National Park
The leaves change colours every
Not so far from Seoul, you can stop
autumn, the peaks shrouded in mist,
by at Busan, a seaport surrounded
and old architecture of famous
by beaches. The most beauty and
temple. You can have all these while
famous of beach there called
visiting Seoraksan National Park. No
Haeundae beach. Haeundae beach
wonder Seoraksan National Park
is one of the famous shooting places
never empty by the visitors.
for Korean film and drama because of its beautiful scenery. You can go visit Haeundae beach from summer to winter because no matter what seasons, the beach will take your breath away. During wintertime, you can watch seagulls flying just right above your head.
Jeju Island Prepare to be mesmerized by the beautiful nature of Jeju Island, also called as “Island of the Gods”. The weather is similar to Hawaian Islands, mixture of volcanic rock, frequent rains, and temperate climate. From lying around the sandy beach, Jeju Island offers you variety of activities such as hiking, bird watching, waterfalls, and many more. Jeju Island is famous when local having their summer vacation.
Korea Plaza Ground Floor, Menara Hap Seng, Jalan P.Ramlee, 50250 Kuala Lumpur, Malaysia. Monday-Friday, 9am-6pm Every Second & Forth Saturday, 10am-5pm Closed on Malaysian public holidays. Tel: 03-2072 2515 Fax: 03-2072 3552 Email: firstname.lastname@example.org
SEPTEMBER 2012 | TODAY’S CHOICES ● 21
The Audi R8 Spyder 5.2 FSI quattro “Breathtakingly dynamic open-top driving” The Audi R8 Spyder 5.2 FSI quattro
the vehicle’s total weight and center
makes a powerful statement. The
of gravity low. It tapers off to two slim
sculptured lines of the emotion-
fins extending to the trailing edge of
packed, high-performance sports
the car, emphasizing the elongated
car are a fascinating and unique
silhouette. Audi offers the R8 Spyder
interpretation of its dynamism. Unlike
5.2 FSI quattro with a choice of
the Coupé, the Spyder does not
three colors for the top. The body
have sideblades behind the doors.
is available in eleven paint finishes,
The side panels and the large cover
with metallic and pearl effect finishes
over the storage compartment for the
standard. The windshield frame is
cloth top are made of a carbon fiber
coated with anodized aluminum.
composite. Two arched cowls, which extend to the spoiler lip and include large, integrated air vents, give the rear of the open-top two-seater a powerful profile. Like every open-top Audi, the R8 Spyder 5.2 FSI quattro has a cloth top – an uncompromising solution for a high-performance sports car. The soft top’s approximate weight is a mere 30 kilograms (66.14 lb); it thus keeps
22 ● TODAY’S CHOICES | SEPTEMBER 2012
Journey to Zero Emission
The Nissan LEAF is the first mass-
will satisfy 80% of motorists who,
produced EV by Nissan Motor.
according to studies, travel an
Though the LEAF offers a unique
average of 100 kms a day.
driving experience because it has no internal combustion petrol or
Recharging can be done
diesel engine and is powered entirely
conveniently at home (or at outdoor
by an electric motor, the driver will
kiosks when they are available) and
find that it handles and performs
takes no more than 8 hours from a
like today’s conventional cars. It
fully empty battery to a full charge.
offers a comfortable interior space
With an optional Quick Charger, it
for five adults and delivers strong
takes just 30 minutes to reach 80% of
acceleration without generating any
battery capacity (from empty); 10
exhaust gases and pollutants.
minutes with a Quick Charger can provide up to 50 kms of range.
Quieter than most luxury cars, the LEAF has acceleration which is
the LEAF has been picked as ‘Car of
better than a car with a 3.5-litre
the Year’ and was also chosen as the
petrol engine as maximum torque is
2011 World Car of the Year. The LEAF
available from the moment is moves
is also the first EV to be assessed with
the maximum 5-star rating by the US National Highway Traffic and Safety
The range on a fully-charged battery
depends on the driving style but
SEPTEMBER 2012 | TODAY’S CHOICES ● 23
ELIMINATE YOUR COMPETITION SELL YOUR CAR IN TODAY’S CHOICES ADVERTISE WITH US
& GET THE BEST PROMOTION OFFER How to advertise: Call: 03 7728 6622 / 03 7728 2622 Website: www.todayschoices.com.my Email: email@example.com