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ENGAGE Winning Smart. Saving Lives.

INSIDE THIS ISSUE United Health Group supports

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John Keightley, Vice President of Development shares thoughts on commitment page 2

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Tobacco-Free Kids’ President, Matt Myers, Featured in Book, Smoke Damage page 2

Fighting Tobacco Across the Globe page 3

2011 Annual Report, Leadership by Design, Now Available Online! page 4

The Campaign for Tobacco-Free Kids

youth tobacco prevention initiatives

tobacco prevention initiatives


A Publication by

SLICING YOUTH SMOKING BY 25% United Health Foundation Awards Grant to support Kick Butts Day and other

Tobacco-Free Kids’ youth

Meet YAYA Alum, Shannon

Edition 1, Issue3 November 2011

The Campaign for TobaccoFree Kids and the United Health Foundation have announced a bold new partnership to help cut the youth smoking rate 25 percent by 2015. The collaboration, For Youth By Youth (FYBY), includes a threeyear, $2.8 million grant which will support initiatives to reduce youth tobacco use and educate and empower youth as leaders in the fight against tobacco.

more through media coverage of events.

The FYBY program will support Kick Butts Day, Tobacco-Free Kids’ annual celebration of youth leadership and activism. The new partnership will significantly expand the number of Kick Butts Day events, reaching more than 100,000 more youth and millions

Lastly, the collaboration will provide critical support to state tobacco prevention programs and help ensure they are using the most effective strategies.

Through the FYBY program, Tobacco-Free Kids will recruit, train and assist student antitobacco advocates across the nation. These youth leaders will work with their peers to help achieve the goal of reducing the high school smoking rate from the current 19.5 percent to 15 percent by 2015.

Health Foundation and know that working together we can protect America’s kids from the dangers of tobacco,” said Matthew L. Myers, President of Tobacco-Free Kids. “This is a great opportunity to protect our nation’s youth and build on the success of Kick Butts Day. Working together, we will be able to reach hundreds of thousands of young people over the next three years and help them stay healthy and tobacco-free.”

Every day, another 1,000 kids become regular smokers and one-third of them will die prematurely as a result. Learn more about this and other initiatives at

“We are excited to begin this new partnership with United

Campaign for Tobacco-Free Kids | 1400 Eye Street NW, Suite 1200, Washington, DC 20005 |

LeaderShip. by deSign.

advocating educating mobilizing supporting empowering giving CAMPAIGN FOR TOBACCO-FREE KIDS BOARD OF DIRECTORS William D. Novelli (Board Chair) Professor, McDonough School of Business Georgetown University Washington, DC

Nancy Brown Chief Executive Officer American Heart Association Dallas, TX

John R. Seffrin, Ph.D. Chief Executive Officer American Cancer Society Atlanta, GA

Christopher Conley (Finance Chair) Managing Director Tricadia Municipal Management New York, NY

Barrie Fiske Tobacco Control Advocate Boston, MA

Todd Sisitsky Partner TPG Capital, LP San Francisco, CA

AnnuAl RepoRt FY 2011 April 1, 2010 – MArch 31, 2011

Danny McGoldrick (Secretary) Vice President, Research Campaign for Tobacco-Free Kids Washington, DC Lance Armstrong Lance Armstrong Foundation Austin, TX Leslie E. Bains Managing Director Citi Private Bank New York, NY Dileep G. Bal, M.D. District Health Officer Kauai District Health Office Lihue, Kauai, HI

Abigail Michaelsen National Youth Advocate of the Year Newport Beach, CA Michael Moore Mike Moore Law Firm, LLC Flowood, MS Matthew L. Myers President Campaign for Tobacco-Free Kids Washington, DC

Mark K. Shriver Vice President and Managing Director of U.S. Programs Save the Children Washington, DC David R. Smith, M.D. President SUNY Upstate Medical University Syracuse, NY

Jonah Shacknai Chairman and Chief Executive Officer Medicis Pharmaceutical Corporation Scottsdale, AZ

Campaign for Tobacco-Free Kids | 1400 Eye Street NW, Suite 1200, Washington, DC 20005 |

ENGAGE Edition1, Issue 3  

July 2011 issue of the Campaign for Tobacco-Free Kids' donor newsletter