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Edition 1, Issue 2 July, 2011 A Publication by The Campaign for Tobacco-Free Kids


A PICTURE IS WORTH A THOUSAND WORDS FDA issues final regulations on Graphic Warning Labels

The FDA issues final

the upper portion of each ciga-

regulations on Graphic

rette advertisement, occupying

Warning Labels

at least 20 percent of the area of


the advertisement. These images depict realistically the damaging effects smoking has on the body. From the man with the smoking hole in his neck to the decayed lung, these warnings should cause any

John Keightley, Vice President of Development shares thoughts on leadership PAGE 2

smoker to reconsider their habit. Revisiting the 2011 Youth Advocates of the Year Awards Gala

We have all seen the warnings

advertising and packaging has


tucked away on the side of ciga-

dramatically decreased. Simple

rette packaging. Unchanged for

textual notes slipped onto the

the past 25 years, the Surgeon

package will no longer cut it.

Kick Butts Day 2011 a national success! PAGE 3

General’s warning has become more a part of the box than

Starting in September 2012, the

anything else. Everyone knows it

new cigarette health warnings

is there. Everyone knows what it Tobacco-Free Kids welcomes

says. But no one seems to care.

Susan Liss as Executive

This is all about to change.

ings. In fact, we will be joining an already strong list of 43 countries, most of which have seen their smoking populations drop dramatically. “This is the most important change in cigarette the United States,” said Matthew L. Myers, president of the Campaign for Tobacco-Free Kids.

Under the 2009 Family Smoking Prevention and Tobacco Control

by the Campaign for Tobacco-

will appear on the top 50 percent

Free Kids and its partners, the

of both the front and rear panels

If current trends continue, tobacco use will claim one billion lives in the 21st century. With stakes as high as this, these pictures are truly worth a billion lives. Learn more at

tobacco industry’s control over

of each cigarette package and in

Act, a law that is the result of Thank you to our 2011 Gala

more than a decade’s worth of


diligence and perserverance


to require these graphic warn-

health warnings in the history of

Director PAGE 3

The United States is not the first



A NIGHT OF HOPE The Campaign for Tobacco-Free Kids celebrates 15 years of triumph and looks hopefully to the future. On May 18, 2011, the Campaign for


Tobacco-Free Kids celebrated 15 years of life-saving progress against tobacco at

Webster defines leadership as going before or with to show the way; to influence or cause; and to go first or be in advance. The Campaign for Tobacco-Free Kids embodies that definition. We lead. We lead through teamwork, by what we produce, and by our reputation. And our victories are the ultimate proof that effective leadership is the key to success. But what makes us-what defines us-is our people. People like you.

our annual Youth Advocates of the Year Awards Gala. We honored the accomplishments of outstanding young people and other leaders in the fight against tobacco use, the number one cause of preventable death in the United States and around the world. Champion Award Winner, the Honorable Kathleen Sebelius with Matt Myers and Bill Novelli.

The gala brought together more than 400 Leadership begins with you. Please continue your leadership and demonstrate your commitment to our work through giving. Every cent of your donation to Tobacco-Free Kids is an investment in leadership and a statement that the fight is far from won. By supporting us, you are investing in the leading organization solely dedicated to fighting the devastation caused by tobacco use. With your continued leadership, we can allow our children to grow up in a tobaccofree world. Donate today by logging on to

business, philanthropic and government leaders to mark progress toward creating a future free of the death and disease caused by tobacco. Our 2011 National Youth Advocate said it best, “Each of us in this room has stepped up and taken initiative to fight for what we believe in, and we Judy Wilkenfeld Award Winner, Yul Dorotheo with Matt Myers.

must continue our efforts by collaborating towards a common goal: a tobacco-free generation.”


Thank you,

John Keightley

Abigail (Abby) Michaelsen, Newport Beach, CA National Youth Advocate of the Year

Vice President, Development

Jordan Bontrager, Winter Haven, FL South Regional Youth Advocate of the Year

Y Street, Virginia Group Winner

Since We Began

Paige Niler, Dover, NH East Regional Youth Advocate of the Year


Youth smoking rates decreased by 46% Adult smoking rates decreased by 17%

Kiley Atkins, Taylorsville, UT West Regional Youth Advocate of the Year Joshua Dodson, Lawton, OK Central Regional Youth Advocate of the Year Learn much more about the YAYAs and our Champion and International award winners at

Four in ten non-smokers are still exposed to secondhand smoke, including more than half of children aged 3-11 15, 2011 TRIBUTE GIFTS February to June 1, 2011 The following people have made gifts in honor or in memory of a loved one, friend, or colleague. IN HONOR OF: Dr. Michael Cummings Searcy, Denney, Scarola, Barnhart & Shipley, P. A. IN MEMORY OF: Joel Spivak Ms. Ellen Babby Mrs. Eleanor Fallon Bairos Ms. Amy Barkley Mr. Michael Berman Mr. & Mrs. Mitch & Barbara Bernstein Blue Ridge Shetland Sheepdog Club Ms. Jacqueline Bolt Mr. & Mrs. Robert & Janis Buckstad Mr. Arch M. Campbell Ms. Shelley Caplan Mr. Charles Cecil Ms. Colleen Grotsky Mr. Peter Hardin Mr. Carter Headrick Mr. Brian Hutchinson Mrs. Lyndee Krivanek Ms. Robyn Lee Ms. Marley Loomis Ms. Elsie M. May Ms. Ada Meloy Mr. & Mrs. Roger & Joanne Olsen

Ms. Jane Reese Ms. Delba Riddick Mr. Joshua Rovner Mr. & Mrs. Russell & Eva Sciandra Mrs. Ann Decker Spivak Ms. Erika Sward Mr. Matthew Weden Mr. Gordon T. Wells II Mr. Vince Willmore Paul E. Rohner Dr. & Mrs. Donald & Patricia Bechtold Mr. & Mrs. John & Joan Beggs Mr. Michael F. Busk Colorado Health Partnerships, LLC Delphi Electronics and Safety Ms. Susan E. Dickey Ms. Marlene G. Floyd Mrs. Sue Floyd Mrs. Sharon Furbay Mr. & Ms. Charles & Pamela Goad Mr. Phillip W. Isaacs Mental Health America of Colorado Mr. Bruce Munk Mr. & Mrs. Joseph Newton Ms. Hazel Schuck Ms. Rose Stauffer

Thomas David Fisher Ms. Tasha Carter Mr. Barry Lanier Ms. Sharon K. McVay Mr. R. Paul Mitchell Ms. Marcia Rudd Ms. Pamela White

Wendy Lipkind Black Dr. Michael Goldberg Mr. & Mrs. Jim & Alice Hicks Mr. & Mrs. Robert & Susan Krause Ms. Stephanie Paul Ms. Jill S. Paulson Mr. Connor Raus Ms. Patricia Rosenfield Mrs. Connie Steensma

Celestine Eischen Ms. Beth Schapiro Judy Wilkenfeld Ms. Lynda M. Goldstein Mr. & Mrs. Jim & Claudia Thurber Ms. Carol J. Jennings Mr. Jonathan Wilkenfeld


When your gift in honor or in memory is received, we send a personalized tribute to the person or family you indicated, notifying them of your thoughtful donation. To donate in memory or honor of someone special, contact Louella Haymon at or log on to

Susan Liss Named Executive Director of Campaign for Tobacco-Free Kids The Campaign for Tobacco-Free Kids has named Susan M. Liss to be its Executive Director. Liss joins the Campaign for Tobacco-Free Kids after serving as Democracy Program Director of the Brennan Center for Justice at New York University Law School, where she oversaw and managed the center’s program on advocacy and policy reform of democratic systems in the United States. Before her appointment at the Brennan Center, Liss served decades in Washington as a leading public interest lawyer and advocate, and in senior government positions including special counsel to Vice President Al Gore and Chief of Staff to Tipper Gore. Liss also served in senior leadership roles in the Clinton administration’s Justice Department and she has been a key policy and legal strategist for several civil rights, civil liberties and women’s rights groups. Her experiences with public health issues include serving as Vice President for Health at the National Women’s Law Center, and her stint as Executive Director of the Pew Project on Medical Liability in Pennsylvania. “Susan’s impressive record of leadership on so many important issues makes her an invaluable asset to our organization as we meet new challenges in the United States and internationally,” said Matthew L. Myers, president of the Campaign for Tobacco-Free Kids. “We are delighted to be working with her.” We welcome Susan Liss to the family and we know that her experience in policy, advocacy and government will boost our fight against tobacco. Learn more about our work at

WE STOOD UP, SPOKE OUT, WE SEIZED CONTROL! On March 23rd, youth advocates nationwide took a stand against Big Tobacco. With over 1,000 registered events, the 16th Annual Kick Butts Day was a sweeping success. Together we issued 51 press releases, distributed 100,000 KBD brochures, and have completed many hours worth of radio interviews. Thanks to everyone involved in the planning and execution of Kick Butts Day 2011. Begun in 1996, Kick Butts Day was organized to encourage the targets of Big Tobacco – youth – to raise their voice in protest. Since then, it has expanded into a nationally recognized day of advocacy, boasting events in every state. Students nationwide led this far-reaching movement, asserting their right to a healthy and smoke-free future. They showed their strength not only as the advocates of tomorrow but, more importantly, as the leaders of today. With the inspiration of Kick Butts Day, let’s continue to fight stronger than ever. Learn more about this and other important efforts across the country at

THANKS FOR STEPPING UP! The following sponsors are responsible for making the 2011 YAYA Gala a success Diane Disney Miller

The Peter G. Peterson & Joan Ganz Cooney Fund

Barrie Fiske & Russell Planitzer

Leslie & Harrison Bains Foundation

Jonathan Wilkenfeld & Family

William & Fran Novelli

The Glover Park Group

Novartis Pharmaceuticals Corporation Convio



A+ Government Solutions

PR Newswire-US

SUNY Upstate Medical University

American Academy of Family Physicians

Public Strategies Washington, Inc.



CAMPAIGN FOR TOBACCO-FREE KIDS BOARD OF DIRECTORS William D. Novelli (Board Chair) Professor, McDonough School of Business Georgetown University Washington, DC

Nancy Brown Chief Executive Officer American Heart Association Dallas, TX

John R. Seffrin, Ph.D. Chief Executive Officer American Cancer Society Atlanta, GA

Christopher Conley (Finance Chair) Managing Director Tricadia Municipal Management New York, NY

Barrie Fiske Tobacco Control Advocate Boston, MA

Todd Sisitsky Partner TPG Capital, LP San Francisco, CA

Danny McGoldrick (Secretary) Vice President, Research Campaign for Tobacco-Free Kids Washington, DC Lance Armstrong Lance Armstrong Foundation Austin, TX Leslie E. Bains Managing Director Citi Private Bank New York, NY Dileep G. Bal, M.D. District Health Officer Kauai District Health Office Lihue, Kauai, HI

Abigail Michaelsen National Youth Advocate of the Year Newport Beach, CA Michael Moore Mike Moore Law Firm, LLC Flowood, MS Matthew L. Myers President Campaign for Tobacco-Free Kids Washington, DC

Mark K. Shriver Vice President and Managing Director of U.S. Programs Save the Children Washington, DC David R. Smith, M.D. President SUNY Upstate Medical University Syracuse, NY

Jonah Shacknai Chairman and Chief Executive Officer Medicis Pharmaceutical Corporation Scottsdale, AZ


ENGAGE Edition1, Issue 2  

July 2011 issue of the Campaign for Tobacco-Free Kids' donor newsletter

ENGAGE Edition1, Issue 2  

July 2011 issue of the Campaign for Tobacco-Free Kids' donor newsletter