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Throughout my dedications to become the brand identity specialist, this portfolio is covered the range of selected works from since 2011 to 2016, including various fields of proficiency

Motivated

Turning the imagination into a vast of concepts

The passion of diversed interests into a creativity.

Thirteen selected and proudly presented works The designer who craves in explor ing for new creativity and inspira tion for further self- improvement

Challenged

Meticulous

Brand Identity

SPECIALIST

The passion of diversed interests into a creativity.

Adventurous

T A N Y A P O R N PORTFOLIO Since 2011

Experimental

The passion of diversed interests into a creativity. The passion of diversed interests into a creativity. The designer who craves in explor ing for new creativity and inspira tion for further self- improvement

The greatest knowledge is to step into a thrill of challenge

Inside the portfolio, there are numbers of insights and design process of each projects that have been resulted into the final production or completion of the works. I sincerely hope this portfolio may find any interesting for your preferences and inspirations for furher development of any purposes.

Thirteen selected and

Dedicated

With the track records of experiences


CONTE N T

1

INDEX

2

PREFACE

3

3

RESUME

4

4

PRINTED MEDIA

5

6

MARONGPING

7

ME-OW

8

DUO ADLEY

9

KASETSART MILK

10

CALLIDORA

11

CORPORATE IDENTITY EVERYTHING OLD IS NEW

13

MUNGI

14

FARMRAK

15

LAST PARTY

16

TEDxKMUTT

17-18

INTERACTIVE MEDIA XCALIBER

20

SEENSPOT

21

NEIBO

22


3

PREFACE

Brand Identity Specialist

TA N YA P O R N L E E W I R I YA K U LC H A I

T

hroughout my dedications to become the brand identity specialist, this portfolio is covered the range of selected works

from since 2011 to 2016, including various fields of proficiency interests relating to corporate identity and graphic design projects, freelance

career

or

any

working

opportunities.

Although,

inside the portfolio is also provided the insights and design process of each projects that have been resulted into the final production or completion of the work. I sincerely hope this portfolio may find any interesting for your preferences and inspirations for

PORTFOLIO

furher development of any purposes.

TNYLEE

FOR ALL BELOVED PEOP L E ,

which has been done during a bachelor degree in

King’s Mongkut University of Technology Thonburi, internship,


TNYLEE

PORTFOLIO

4

RESUME


TNYLEE

PORTFOLIO

6

PRINTED MEDIA


7

1 MARONGPING Marongping | Foods & Gourmet | Packaging | Printed Media | 2015

Marongping

is

the

OTOP

packaging,

derived from the concepts of collaborating macaron-inspired idea and Thai natural ingredients into Thai fusion dessert. Inspiring from the

traditional clothing

patterns to represent the connection of Thai cultures and international background. In the product series, Marongping provides in 2

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PORTFOLIO

flavors: Mango and Roselle.


8

2 ME-OW Mungi | Foods & Gourmet | Packaging | Printed Media | 2015

Me-ow is the cat food brand based in Bangkok, Thailand. The brand communicate the story of natural ingredients of salmon in tomato sauce through the watercolor illustration as a graphic styles, to put attention of recipes in the product and health-consciousness for younger users. The logo is designed as the blending of cat and fish to emphasize the outstanding brand that provide the range

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PORTFOLIO

of cat food products.


9

3 DUO ADLEY Duo Adley | Foods & Gourmet | Packaging | Printed Media | 2015

Duo Adley is the premium-made organic job’s tears snack based on Thailand, is originally the part of product series that manufactured by Kasetsart University. The concept of packaging design focuses on the deliver of naturalness from the organic ingredients into a premium-made product, to evoke the elegance and sensuality from color usage of golden and brown. The design for packaging is derived from the shape of job’s tears to create a structured pattern, and the shape of packaging is characterized into a curvy and contemporary feel from the glossy varnished texture

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PORTFOLIO

of printed package.


10

4 KASETSART MILK Kasetsart Milk | Foods & Gourmet | Packaging | Printed Media | 2015

Kasetsart Milk is the series of 100% pasteurized milk from Kasetsart product series. The dairy packaging focuses on eco-friendly materials, to appeal the younger marketer with the freshness of high quality products that produced by Kasetsart University. The packaging design was inspired by the soothing watercolor texture to represent the natural scene of well-made dairy products and lifestyle through a “cow� as

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a character. The dairy product range are available in 3 flavors, plain, strawberry and sweet.


11

5 CALLIDORA Callidora | Beauty & Cosmetics | Packaging, Facebook Cover | Printed Media | 2014 - 2015

Callidora is the Thai fragrance brand with the concept of solution for beauty express in younger marketers with the personality of bold, lively and fun to suit for everyday lifestyle. Throughout the design development to apply to range of promotional materials, the bright complementary colors are used for vivifying the graphic styles or types of product range. The casual cursive font for logo design to portray the mood and tone of 70s retro styles. In the packaging design, the graphic design is incorporated to the 70s retro theme; inspiring from the graphic elements of

TNYLEE

into 2 series: The Rainbow Collection and The Black Series Collection.

PORTFOLIO

retro stars, signage and light-up effects. The product range are provided


CORPORATE IDENTITY


13

1 EVERYTHING OLD IS NEW Everything Old is New | Vintage Store | Logo, Namecard | Corporate Identity | 2014

Everything Old is New is the vintage store where bargaining the used products in Bangkok, Thailand. The brand

monochromatic in a rusted texture or printed on craft paper to give the identity of being aged or historical feeling through work.

TNYLEE

written on a black letterpress paper. To fit the design to the concept and every promotional materials, the logo is designed with

PORTFOLIO

addresses to young people to adults with the impression of vintage image. The logo is inspired by the old calligraphy that has


14

2 M UNGI CO., LT D Mungi | Beauty & Cosmetics | Logo, Packaging, Leaflet | Corporate Identity | 2012

Mungi is Thai health and beauty brand within the promise of produced based in Thai herbal ingredients or natural extracts for every range of products. Every design is directed with luxurious golden flower element inspiring by Thai flower, “Champaca� to portray the aesthetics of Thai nature and sensuality to the brand image for young adults to mid 40s. Goldden and black are the specified color that used for the

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PORTFOLIO

brand identity, and another additional color besides the main colors, green or blue, were chosen accordinggly to the types of product range


15

3 FARMRAK Farmrak | Logo, Packaging, Poster | Corporate Identity | 2014

Farmrak is the organic job’s tears snack range of on-trend healthy product that explores the context of modern and active lifestyle for younger marketers. To create the personality-driven brand to become recognizable, the visual identity itself, to every promotional materials and packaging, is the illustration design of farm field and environments to evoke the signature ingredients that come across from plants into a product. With the assortment of 3 flavors in the market that are currently available in the

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market including, plain, salted and chocolate.


16

4 LAST PART Y Last Party | Lifestyle | Facebook Cover, Poster, Leaflet | Corporate Identity | 2014

Last party is the night party that launched by W-district, Neibo, and Project Party team on 26th December 2014. By the concept of involving elegance and fun as appeal of design to target the

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ages of 18 to 30.


17

5 TE D xKM UT T TEDxKMUTT | Non-Profit Organization Event | Art Direction, Promotional Materials | Corporate Identity | 2016

01 Mood & Tone / Art Direction

03 Stage Design TEDxKMUTT is the non-profit organization, within the abbreviation of Technology, Entertainment, Education and Design, to devoted for “Ideas Worth Spreading.�

PORTFOLIO

02 Social Media

TED talk is covered with spark conversations in varied topics from science to business-related for more than 110 languages. The event launched on 8th October 2016,

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which the project was run since February to October 2016 by the group of KMUTT students and alumnis.


18

04 Stationery Design and Website

According to the part of TEDxKMUTT, I was positioned in art director to responsible for conceptualizing the effective ideas to direct the design and meet the solutions, and cooperating the tasks, projects and meetings with team members to implement for the further development. In terms of visual identity for this event, the main concept is the blending of mirror play and kaleidoscope-inspired graphic styles basing on the concept of “Man in the Mirror” theme, that inspired from the song, “Man in the mirror” by the part of lyrics - “If you wanna make the world better place. Take a look at yourself, and then make a change.”

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PORTFOLIO

The vision of this project is to create the connection of speaker and audience, or metaphor as a man who get inspired or influenced from one mirror sharing to the million thoughts. The mission is to inspire the people to begin something by encouraging from one mirror to the man, and the man can also become a mirror for the others.


19

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PORTFOLIO

INTERACTIVE MEDIA


20

1 XCALIBER Xcaliber | Travel & Leisure | Web Design | Interactive Media | 2012

Xcaliber is the hotel reservation online system that based in networks of Thailand and Asia-Pacific countries. The brand is targeted

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PORTFOLIO

specifically for hotel business owners and tourists with the identity of professionalism and commitment to excellence in hotel booking industry. Each hotel websites are designed to compatible with the hotel reservation online system, which allow the users to adapt or apply on responsive website without complexity.


21

2 S E E N S P OT Seenspot | Travel & Leisure | User Interface | Interactive Media | 2015 Seenspot is the community of travelers or travel and leisure application for seeking the list of recommendations and travel places in metropolis, targeted for young marketers or new generation, that inspired by the image of battlefield game. Each characters in this application will be chosen independently by users. Throughout the user interface, the usage of color is

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specified on blue and yellow, stands for the color of water and sun.


22

3 NEIBO CO., LTD Neibo | Lifestyle | User Interface | Interactive Media | 2015 Neibo is the local neighborhood deal application to explore the context of urban lifestyle or “on-to-go� that represents as challenging, convenience and urbanized. The brand is targeted specially for young marketers or foreigners with numbers of features; The list of interesting deals around metropolis including restaurants, hotels and accommodations, bars and club, travels and numbers of listing on-going deals to keep up-to-dates daily. Throughout the development of design, the interface is designed by specified color of black

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and white, and simple layout to maintain the sense of minimalistic style.


T HIS IS T HE E ND OF PAGE

MY PORTFOLIO



TNYLEE | Tanyapon L. | Brand Identity Specialist