Throughout my dedications to become the brand identity specialist, this portfolio is covered the range of selected works from since 2011 to 2016, including various fields of proficiency
Turning the imagination into a vast of concepts
The passion of diversed interests into a creativity.
Thirteen selected and proudly presented works The designer who craves in explor ing for new creativity and inspira tion for further self- improvement
The passion of diversed interests into a creativity.
T A N Y A P O R N PORTFOLIO Since 2011
The passion of diversed interests into a creativity. The passion of diversed interests into a creativity. The designer who craves in explor ing for new creativity and inspira tion for further self- improvement
The greatest knowledge is to step into a thrill of challenge
Inside the portfolio, there are numbers of insights and design process of each projects that have been resulted into the final production or completion of the works. I sincerely hope this portfolio may find any interesting for your preferences and inspirations for furher development of any purposes.
Thirteen selected and
With the track records of experiences
CONTE N T
CORPORATE IDENTITY EVERYTHING OLD IS NEW
INTERACTIVE MEDIA XCALIBER
Brand Identity Specialist
TA N YA P O R N L E E W I R I YA K U LC H A I
hroughout my dedications to become the brand identity specialist, this portfolio is covered the range of selected works
from since 2011 to 2016, including various fields of proficiency interests relating to corporate identity and graphic design projects, freelance
inside the portfolio is also provided the insights and design process of each projects that have been resulted into the final production or completion of the work. I sincerely hope this portfolio may find any interesting for your preferences and inspirations for
furher development of any purposes.
FOR ALL BELOVED PEOP L E ,
which has been done during a bachelor degree in
Kingâ€™s Mongkut University of Technology Thonburi, internship,
1 MARONGPING Marongping | Foods & Gourmet | Packaging | Printed Media | 2015
derived from the concepts of collaborating macaron-inspired idea and Thai natural ingredients into Thai fusion dessert. Inspiring from the
patterns to represent the connection of Thai cultures and international background. In the product series, Marongping provides in 2
flavors: Mango and Roselle.
2 ME-OW Mungi | Foods & Gourmet | Packaging | Printed Media | 2015
Me-ow is the cat food brand based in Bangkok, Thailand. The brand communicate the story of natural ingredients of salmon in tomato sauce through the watercolor illustration as a graphic styles, to put attention of recipes in the product and health-consciousness for younger users. The logo is designed as the blending of cat and fish to emphasize the outstanding brand that provide the range
of cat food products.
3 DUO ADLEY Duo Adley | Foods & Gourmet | Packaging | Printed Media | 2015
Duo Adley is the premium-made organic jobâ€™s tears snack based on Thailand, is originally the part of product series that manufactured by Kasetsart University. The concept of packaging design focuses on the deliver of naturalness from the organic ingredients into a premium-made product, to evoke the elegance and sensuality from color usage of golden and brown. The design for packaging is derived from the shape of jobâ€™s tears to create a structured pattern, and the shape of packaging is characterized into a curvy and contemporary feel from the glossy varnished texture
of printed package.
4 KASETSART MILK Kasetsart Milk | Foods & Gourmet | Packaging | Printed Media | 2015
Kasetsart Milk is the series of 100% pasteurized milk from Kasetsart product series. The dairy packaging focuses on eco-friendly materials, to appeal the younger marketer with the freshness of high quality products that produced by Kasetsart University. The packaging design was inspired by the soothing watercolor texture to represent the natural scene of well-made dairy products and lifestyle through a â€œcowâ€? as
a character. The dairy product range are available in 3 flavors, plain, strawberry and sweet.
5 CALLIDORA Callidora | Beauty & Cosmetics | Packaging, Facebook Cover | Printed Media | 2014 - 2015
Callidora is the Thai fragrance brand with the concept of solution for beauty express in younger marketers with the personality of bold, lively and fun to suit for everyday lifestyle. Throughout the design development to apply to range of promotional materials, the bright complementary colors are used for vivifying the graphic styles or types of product range. The casual cursive font for logo design to portray the mood and tone of 70s retro styles. In the packaging design, the graphic design is incorporated to the 70s retro theme; inspiring from the graphic elements of
into 2 series: The Rainbow Collection and The Black Series Collection.
retro stars, signage and light-up effects. The product range are provided
1 EVERYTHING OLD IS NEW Everything Old is New | Vintage Store | Logo, Namecard | Corporate Identity | 2014
Everything Old is New is the vintage store where bargaining the used products in Bangkok, Thailand. The brand
monochromatic in a rusted texture or printed on craft paper to give the identity of being aged or historical feeling through work.
written on a black letterpress paper. To fit the design to the concept and every promotional materials, the logo is designed with
addresses to young people to adults with the impression of vintage image. The logo is inspired by the old calligraphy that has
2 M UNGI CO., LT D Mungi | Beauty & Cosmetics | Logo, Packaging, Leaflet | Corporate Identity | 2012
Mungi is Thai health and beauty brand within the promise of produced based in Thai herbal ingredients or natural extracts for every range of products. Every design is directed with luxurious golden flower element inspiring by Thai flower, â€œChampacaâ€? to portray the aesthetics of Thai nature and sensuality to the brand image for young adults to mid 40s. Goldden and black are the specified color that used for the
brand identity, and another additional color besides the main colors, green or blue, were chosen accordinggly to the types of product range
3 FARMRAK Farmrak | Logo, Packaging, Poster | Corporate Identity | 2014
Farmrak is the organic jobâ€™s tears snack range of on-trend healthy product that explores the context of modern and active lifestyle for younger marketers. To create the personality-driven brand to become recognizable, the visual identity itself, to every promotional materials and packaging, is the illustration design of farm field and environments to evoke the signature ingredients that come across from plants into a product. With the assortment of 3 flavors in the market that are currently available in the
market including, plain, salted and chocolate.
4 LAST PART Y Last Party | Lifestyle | Facebook Cover, Poster, Leaflet | Corporate Identity | 2014
Last party is the night party that launched by W-district, Neibo, and Project Party team on 26th December 2014. By the concept of involving elegance and fun as appeal of design to target the
ages of 18 to 30.
5 TE D xKM UT T TEDxKMUTT | Non-Profit Organization Event | Art Direction, Promotional Materials | Corporate Identity | 2016
01 Mood & Tone / Art Direction
03 Stage Design TEDxKMUTT is the non-profit organization, within the abbreviation of Technology, Entertainment, Education and Design, to devoted for â€œIdeas Worth Spreading.â€?
02 Social Media
TED talk is covered with spark conversations in varied topics from science to business-related for more than 110 languages. The event launched on 8th October 2016,
which the project was run since February to October 2016 by the group of KMUTT students and alumnis.
04 Stationery Design and Website
According to the part of TEDxKMUTT, I was positioned in art director to responsible for conceptualizing the effective ideas to direct the design and meet the solutions, and cooperating the tasks, projects and meetings with team members to implement for the further development. In terms of visual identity for this event, the main concept is the blending of mirror play and kaleidoscope-inspired graphic styles basing on the concept of “Man in the Mirror” theme, that inspired from the song, “Man in the mirror” by the part of lyrics - “If you wanna make the world better place. Take a look at yourself, and then make a change.”
The vision of this project is to create the connection of speaker and audience, or metaphor as a man who get inspired or influenced from one mirror sharing to the million thoughts. The mission is to inspire the people to begin something by encouraging from one mirror to the man, and the man can also become a mirror for the others.
1 XCALIBER Xcaliber | Travel & Leisure | Web Design | Interactive Media | 2012
Xcaliber is the hotel reservation online system that based in networks of Thailand and Asia-Pacific countries. The brand is targeted
specifically for hotel business owners and tourists with the identity of professionalism and commitment to excellence in hotel booking industry. Each hotel websites are designed to compatible with the hotel reservation online system, which allow the users to adapt or apply on responsive website without complexity.
2 S E E N S P OT Seenspot | Travel & Leisure | User Interface | Interactive Media | 2015 Seenspot is the community of travelers or travel and leisure application for seeking the list of recommendations and travel places in metropolis, targeted for young marketers or new generation, that inspired by the image of battlefield game. Each characters in this application will be chosen independently by users. Throughout the user interface, the usage of color is
specified on blue and yellow, stands for the color of water and sun.
3 NEIBO CO., LTD Neibo | Lifestyle | User Interface | Interactive Media | 2015 Neibo is the local neighborhood deal application to explore the context of urban lifestyle or â€œon-to-goâ€? that represents as challenging, convenience and urbanized. The brand is targeted specially for young marketers or foreigners with numbers of features; The list of interesting deals around metropolis including restaurants, hotels and accommodations, bars and club, travels and numbers of listing on-going deals to keep up-to-dates daily. Throughout the development of design, the interface is designed by specified color of black
and white, and simple layout to maintain the sense of minimalistic style.
T HIS IS T HE E ND OF PAGE