2014 MEDIA PACK OVERVIEW Backpacker Trade News is Australia’s leading news and information provider for those in the independent and adventure travel sector. It is an essential resource with latest news, comment and analysis specific to the industry. It offers readers the chance to have their say under each article, to share knowledge and opinion. And beyond news, Backpacker Trade News offers a comprehensive directory for upcoming industry events. Backpacker Trade News is the only fortnightly online newsletter for the independent travel sector, with more than 4,000 subscribers. Our journalists have the best contacts in the business, meaning they get the big stories first. Not only that, but our backpacker focus means we offer in-depth analysis of stories affecting the sector which other tradefacing newsletters fail to grasp. Free to subscribers, Backpacker Trade News is a unique opportunity to place your product under the noses of the people who make the industry tick. Our database is made up of hostel owners and managers, backpacker operators, transport companies and travel agents – the key decision makers you need to reach to build your business. With Backpacker Trade News, you can reach independent travel industry professionals in a product-focused, direct response environment. Subscribers can click through to your landing page and/or email, bringing business straight to you. It’s measurable, it’s transparent – and it works! Advertising opportunities are available both on the newsletter and on backpackertradenews.com
LIST RENTAL Rent our list and send your marketing message to our database of 4,000+ active subscribers. Just provide us with the content and we’ll do the rest. List rentals are strictly limited, marketing messages must be relevant to the independent travel industry. Cost $1,500 per send.
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Advertising: Jaqui Ward +61 (0) 451 786 867 email@example.com Editorial: Ian Armitage (Australia & NZ) +44 (0) 203 0111 060 firstname.lastname@example.org Vicky Anscombe (UK & Europe) +44 (0) 203 0111 068 email@example.com
2014 MEDIA PACK TESTIMONIALS “We are avid readers of Backpacker Trade News up here in Ireland, in fact we look forward to the day it grows to encompass news from the entire globe!” “I first picked up the possibility of cuts by the UK Government to their inbound working holidaymaker visa program on Backpacker Trade News – thank you for that – you really make a difference.”
“I read Backpacker Trade News to get a snapshot of happenings, people and trends in the Australasian youth and backpacker sector. It’s the most trusted source of information for our industry.” “I’m a big fan of Backpacker Trade News, I even save all the issues in my research file.”
“Finally a good communication piece for the backpacker industry - well done. It’s really good and I’m sure will have a wide readership. A good way to keep my toe in the water.”
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2014 Industry Events: INDEPENDENT TRAVEL EXCHANGE The Independent Travel Exchange (ITE) is the backpacking and adventure travel industryâ€™s very own business-tobusiness appointment-based networking day. Now in itsâ€™ 6th year it has proved to be a huge success with well over 100 companies in attendance every year.ITE is designed to provide a forum for Australasian tourism businesses to meet other local operators in order to canvas new business opportunities and develop networking contacts. Unlike other events, where businesses need to have internationalready product, ITE also welcomes developing businesses to introduce their product to the major suppliers, retailers and representatives central to the thriving backpacker and adventure travel market.
ADVENTURE & BACKPACKER INDUSTRY CONFERENCE The Adventure & Backpacker Industry Conference (ABiC), now in its 19th year in 2014, is the biggest event in Australia for adventure and backpacker operators. Taking place in October 2014, the aim of the program is to provide delegates with practical learning they can apply in their own businesses to boost the bottom line. As well as formal learning during the conference, through presentations and workshops, there are networking opportunities at the pre-conference drinks, during the tea/coffee/lunch breaks and at the gala dinner in the evening. This is the opportunity for delegates to share best practice with, and learn from, industry colleagues.
GOLDEN BACKPACK AWARDS The Golden Backpack Awards are the only dedicated awards for the independent travel sector rewarding those companies who work hardest to make backpacking around Australia and New Zealand that extra bit special. Over fifty companies are recognised for their outstanding customer service in both state and national categories. The awards are consumer voted following a national campaign in TNT Magazine, online and through social media networks, with the voting process monitored by an independent panel of judges.
For further information on attending or sponsoring any of these events please contact Jaqui Ward on +61 (0) 451 786867 or e-mail firstname.lastname@example.org