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LONDON’S BIGGEST FREE TRAVEL SHOW SATURDAY, MARCH 3, 2012 • 9.30AM - 5.30PM Earl’s Court Exhibition Centre

Earl’s Court

Visit tnttravelshow.com


Every year we get MORE visitors spending MORE money More than 80 exhibitors, some taking over

*

ÂŁ600,000 in ONE day

82%

*

of visitors came to plan and BOOK a trip

88%

*

want to travel within three months

12,260 30% *

visitors in one day

*

visitor increase on 2009

*Results from our 2010 March Travel Show survey


TNT TRAVEL SHOW MEDIA PACK 2012

Welcome TO THE TNT TRAVEL SHOW 2012

The 2012 TNT Travel Show will take place on Saturday, March 3 at Earls Court Exhibition Centre. The show is London’s largest free travel exhibition and is regarded by travellers as the place to plan and book their annual travel.

➦ LONDON’S LARGEST FREE TRAVEL EXPO ➦ MORE THAN 12,000 VISITORS

THE CONCEPT The TNT Travel Show is a oneday ‘travel extravaganza’ that attracts thousands of visitors who are eager to plan and book their travels. The show offers people the chance to source travel information from a wide range of exhibitors – offering day trips and city breaks to extended tours across Africa, Europe, the UK, Asia, the USA and beyond. There is also an extensive travel seminar program, which gives visitors the chances to hear about places they might not have considered visiting before and to get tips and advice on what to do and when to go to certain places.

WHO EXHIBITS? Exhibitors at the show are primarily travel-related companies who are looking to showcase their products, services and promote their special offers. These exhibitors range from:

There are also a wide range of exhibitors who are not travel-based companies, However, they fit in closely with the travel industry and the 18-35 market place. These exhibitors range from:

»Travel Tour Operators »Travel Insurance

»Accommodation providers »Shippers »Recruitment companies »Mobile Phone/Telecomms »Banks and pre-paid credit

»Travel & Booking Agents »Airlines & Flight Booking

»Travel Guide Publishers »Educational and Training

»Tourist Boards and Regional Areas

Companies

Agents

»Travel Equipment Providers »Travel Transport providers

providors

Providers

»Volunteering Work Abroad »TEFL

At our 2011 Show, more than 12,000 visitors came through the door which was more than a 25 per cent increase on the previous year’s attendance. The show is attended by young people (18-35 year olds), who on average spend more than £2000 per year on travel. The audience is predominantly from Australia, New Zealand and South Africa, although we have seen increases in the number of other nationalities attending, including British, American, Canadian and European.

tnttravelshow.com

Saturday, March 3, 2012

*2010 results

WHO ATTENDS?

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TNT TRAVEL SHOW MEDIA PACK 2012

AGE

» 21% aged 18-24 » 71% aged 25-34 » 11% aged 31-35 » 7% aged 36+

NATIONALITY

TRAVEL SHOW VISITOR PROFILE*

» Australian 49% » New Zealander 27% » British 8% » South African 6% » Other 10% (including Canadian, American, Irish, Polish and French)

What holidays do visitors want? » 75% looking for sightseeing/ cultural breaks » 62% wanted a beach holiday » 55% wanted weekend/day trips » 50% wanted adventure travel

Reasons for attending the TNT Travel Show

What destinations do visitors intend to visit in the next year? » On average 69% want to go to Europe » 57% want to travel in the UK » More than 63% want to travel to long-haul destinations

How much do visitors spend on their annual travel?

» Plan/book a trip 82% » Take advantage of show deals 58%

» 93% of visitors will spend £500+ » 81% of visitors will spend £1000+ » 56% of visitors will spend £2000+

When TNT Travel Show visitors are next planning to travel…

Serious about travel

» In less than 1 month 53% » In 1-3 months 35% » In 4-6 months 12% » In 7-12 months 3%

tnttravelshow.com

» 1/3 spend more than £3,000 on travel per annum » 50% plan to spend more than £500 at the show *2010 reader survey results

Saturday, March 3, 2012

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TNT TRAVEL SHOW MEDIA PACK 2012

EXHIBITOR BENEFITS » The opportunity to meet

and engage with more than 12,000 travel-hungry consumers and being able to promote products faceto-face and on a one-toone basis.

» The show is being held

at the Earl’s Court Exhibition Centre, an ideal location for the core TNT readership. It is also easily accessible for exhibitors and other visitors because of its central London location.

» The show includes an extensive seminar and speaker programme

which is a major draw . for attendees to the show. There will also be a number of feature areas to entertain and inform the audience while they wander the event.

» Extensive editorial

exposure through a 10-week publicity blitz in TNT Magazine and online at tntmagazine.com.

» Dedicated show

website: tnttravelshow.com

» Major PR campaign targeting London’s mainstream media, both on and offline.

SHOW DETAILS DATE Saturday, March 3, 2012, 9.30am-5.30pm VENUE Earl’s Court Exhibition Centre TUBE Earl’s Court WEBSITE tnttravelshow.com

The great thing about the TNT Travel Show is that there are no tyre kickers. People coming to the show come to book. And this year we took 19 times more bookings than in 2010, which is a fantastic return.

» Denis Geary

WICKED CAMPERS

Shamrocker, Haggis Adventures and Busabout have had the best TNT Show ever. And the new space is amazing. The best thing about the TNT show is that it’s one day during which we do literally hundreds of bookings. » Roger Ker BUSABOUT, SHAMROCK, HAGGIS

Excellent show this year. Earls Court is a big plus. We will be back next year. » Rick Morgan PILLOW ADVENTURES

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TNT TRAVEL SHOW MEDIA PACK 2012

MARKETING CAMPAIGN » An extensive 10-week

» Weekly features in TNT

» Targeted advertising

» Promotion on TNT’s partner

advertising and editorial campaign in TNT Magazine and online at tntmagazine.com. campaign in key London media

Extra and TNT Travel Extra, TNT’s weekly e-newsletters, which is distributed to more than 55,000 subscribers. websites and newsletters

» A dedicated website, tnttravelshow.com, providing visitors and exhibitors with the latest show information.

» A dedicated PR agency to maximise exposure in London, national and international travel and trade broadcast, print and online media

»

John Morley SPACESHIPS LONDON’S BIGGEST FREE TRAVEL SHOW SATURDAY • MARCH 3, 2012 • 9.30AM - 5.30PM Earl’s Court Exhibition Centre

Earl’s Court

Visit tnttravelshow.com

FOR EVENT & MARKETING ENQUIRIES David Alstin Commercial Director 020 3011 0009 david.alstin@tntmagazine.com

We pay a premium to be at the TNT Travel Show, but it is definitely worth it, as the return on investment is excellent. People actually come to buy.

The TNT Travel Show is our major direct-marketing campaign of the year and it feels bigger and better than ever. Earls Court is a great venue.

»

James Nathan TOPDECK

We are really pleased with the outcome and have run out of everything! We are really looking forward to next year, as we sell a lot more here than we do at other shows. This year’s venue at Earls Court looks so much more professional.

»

Graham Dunn CONTIKI

tnttravelshow.com

Saturday, March 3, 2012

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TNT TRAVEL SHOW MEDIA PACK 2012

EXHIBITOR PACKAGES With the change of venue to the Earl’s Court Exhibition Centre for 2011, TNT provided an even bigger platform for the show and, of course, a much bigger floor plan.

MARKETING PACKAGES Standard - Free to all exhibitors Ë Web listing/link on Show Website Ë Show programme listing Ë Bumper TNT Show Listing Mid-Range - £495 + VAT Ë Web listing/link on Show Website Ë Show Program Quarter Page Ë Bumper TNT Show Quarter Page Premium - £1,895 + VAT Ë Web listing/link on Show Website Ë Show Program Half Page Ë Bumper TNT Show Half Page Ë Post Show Mailer to delegate list Ë Leaflet/Flyer in Visitor Bag

Ë This years’ floor plan sees many larger ‘island’

stands available to those exhibitors who want a more prominent floor position and to maximise their engagement with the audience. ËThese larger stands can effectively be any size

and can be purchased as shell scheme build or simply as ‘Space Only’.

SHELL SCHEME OPTION – £335 PER M2 +VAT SPACE-ONLY OPTION – £295 PER M2 +VAT ‘Space only’ is as it suggests – it is just the carpeted floor space. You are responsible for the furniture, power supply and stand design. The ‘space only’ option is significantly cheaper as we know that you will need to spend money on developing what your area is going to look like.

FLOOR PLAN 2011 EARLS COURT TWO ENTRANCE

Stand sizes (metres)

28

2

3

4

5

3x2 6

7

8

9

10 12

15 16

19

25 26 24

27

20 22

21 23

TNT SHOW BAR

33 34 42 43

46 47

44 45

61

62

63

48

64

49

50 51

52

53

54

65

89

88

37 38 39 40 55 58

56 57 59 60

CATWALK & PRESENTATION AREA

SEATING 4 90

5x2

35 36

FLIGHT BOOKING

SEATING 3

VIP AREA 41

4x2

17 18

29 30 31 32

3x3

SEATING 2

SEATING 1

1

4x4 5x4 6x4 6x6 6x9 8x8

87 86

SEMINAR 1

SEMINAR 2

66

84

tnttravelshow.com

68

69

67

85

83 82

81

80

70 71 72 73

79

78

74

77

76

75

7

Stand reservations are

Saturday, March 3,first 2012 treated on a come,


TNT TRAVEL SHOW MEDIA PACK 2012

SPONSORSHIP OPPORTUNITIES The TNT Travel Show offers a range of sponsorship opportunities that give your company the chance to:

1

Reinforce awareness of your brand to thousands of independent travellers

2

Reap the benefits of goodwill and integrity through association with an established brand

3

Strengthen the appeal and longevity of your company in the UK travel market

4

Capitalise on the exhibition’s media coverage

EVENT SPONSOR - £34,995

SPONSOR - £4,995

• Branding across all on and offline advertising • Signage throughout the venue • 8x8m stand including premium marketing package • Full-page advert in programme and bumper issue • Pre & post show email access to pre-registered delegates **Event Sponsor must not be a Tour Operator

• Area for delegates to sit, plan trips and socialise • Exclusive distribution and promotion of your products • Signage around area • Includes furniture for up to 50 people • Half page advert in event programme and bumper issue • Pre & post event email access to pre registered delegates

EVENT ASSOCIATE SPONSOR - £19.995 • Branding across all on and offline advertising • 6x6 stand including premium marketing package • Half-page advert in programme and bumper issuee • Pre & post show email access to pre-registered delegates **Only 4 Associate Sponsor Spots available

SHOW GUIDE ADVERTISING

INTERNET/FLIGHT BOOKING ZONE – £6,495

• Branded Carrier Bags - £1,250 • Carrier Bag inserts or flyers - £750 • Lanyards - £2500

• • • • • •

Branding across all on and offline advertising Signage around area and entrance lobby 6x6m stand including premium marketing package Eight computer booking terminals Half-page advert in event programme and bumper issue Pre & post event email access to pre-registered delegates

BAR SPONSOR - £6,250 • • • • •

Branding across all on and offline advertising Signage around area 3x3m stand including premium marketing package Half-page advert in programme and bumper issue Pre & post event email access to pre-registered delegates

• ¼ page - £250 + vat • ½ page - £450 + vat • Full page - £850 + vat

ADDITIONAL ITEMS

FURTHER BRANDING OPTIONS • Hanging Banners – POA • Personalised Carpet - POA

 FOR EVENT +

MARKETING ENQUIRIES

David Alstin Commercial Director 020 3011 0009 david.alstin@tntmagazine.com

CHILL OUT OR COOL DOWN AREA

tnttravelshow.com

Saturday, March 3, 2012

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TNT TRAVEL SHOW MEDIA PACK 2012

Booking Form If you would like to book a stand at the TNT Travel Show 2012, please complete the following: Please note that a 50% payment is required at the time of booking. COMPANY DETAILS: Who is TNT’s main point of contact at your company regarding the show? Company:

Date:

Contact Name:

Email:

Address:

Phone: Fax:

Please state below your preferred stand number, size and any specific requirements. Venue Earl’s Court

Date

Stand #

Size

Space Only

Shell Scheme

Cost

VAT

Total

Cost

VAT

Total

PLEASE TICK

Sponsorship

Package

Details

Event Sponsor Event Associate Sponsor Internet/Flight Booking Zone Bar Sponsor Internet Zone Chill Out or Cool Down Area Sponsor Additional Items:

Branded Carrier Bags Carrier Bag inserts or flyers Lanyards

Show Guide Advertising:

¼ page ½ page Full page TOTAL AMOUNT DUE UPON SIGNING THIS CONTRACT

Please state any specific requirement here:

Signature:

Date:

Print Name: Once completed please fax this form to the TNT Sales team on 01603 283602. You’ll be contacted within 24 hours. Any questions please call David Alstin on 020 3011 0009.

tnttravelshow.com

Saturday, March 3, 2012

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TNT Travel Show 2012 Media Pack