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Fishwicks FEATURE



Marvel Integrity, solid business practices, innovation and a diverse portfolio bring in the rand at South African printers Fishwicks.


Fishwicks FEATURE


ishwick Printers is one of the largest privately owned commercial print companies in South Africa. It serves a broad client base in industries as diverse as retail, manufacturing, leisure, publishing, financial, and is widely regarded as one of the most diverse and technologically advanced printers in the country. Several Gold, Silver and Bronze Sappi Printer of the awards in the past support this claim. Quite the achievement. “Fishwicks differentiates itself from other printers with the use of Software Technology, which we have developed over a number of years,” says managing director Aubrey Nathan. “Several corporate’s and retailers use this technology with proven results.” Fishwicks’ factory is based in Durban with offices in both Durban and Johannesburg. The Johannesburg office is self-managing and comprises a management team, sales


consultants, estimators, internal customer support staff, CAD designers, pre press facilities, sample creation and a dispatch department. In total, the company, which has been in business since 1969, employs 270 employees across both sites. “Our diversity is our strength,” says Nathan. “We offer a wide range of services including litho printing, POS, small and large format digital printing, silkscreen capabilities as well as software/technology solutions. In fact, our skills, products and services are so extensive that we are able to offer a one-stop solution to our existing and potential clients. This we use to our advantage. As companies look at reducing costs and increasing efficiencies by getting products or campaigns to market timeously they tend to turn to print companies who can offer a full turnkey solution for their requirements, which we are very well geared to do so.

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Right-Side Up Distribution (Pty) Ltd has been a proud supplier to Fishwicks Printers since December 2009. In this time we have demonstrated absolute commitment to their requirements. Our standard approach is to build a long lasting partnership with our customers and become an integral part of their overall business process. We achieve this by ensuring that we fully understand our customers’ businesses, and by doing this we have successfully penetrated the printing, pharmaceutical and automotive parts industries.

Distribution Specialist Right-Side Up is a Level 2 BEE Supplier and a proud supporter of the BEE initiative. Visit us at

Fishwicks FEATURE

“Our strength and differentiator that sets us apart from our competitors is that from the time we receive material from our clients, be it digitally or from disc, all our production facilities are under one roof in our Durban factory being pre press facilities, printing, finishing and dispatch. It ensures that we not only provide the highest quality but also able to meet the very tight deadlines that we are faced with without relying on outside suppliers. Because of this our clients keep on coming back to us for their print requirements.” This all means that Fishwicks is currently growing. “From a sales, product and technological perspective one can never rest. The fact that Fishwicks has a relatively young management team, average age is 45, bodes well for future.” Fishwicks’



major customers include large corporate companies such as SA Breweries, Metro Cash and Carry, MDD, Ellerines, JD Group, Tiger Brands, and Reckitt Benckiser. But this isn’t a company ready to rest on its laurels, it never has. As a firm, Fishwicks strives to continually research new opportunities to take advantage of the latest technological developments. “We always try to keep a finger on the pulse,” says Nathan. “We have always invested in new machines and technology and will continue to do so in order to provide a full printing and technology solutions and where required differentiated print solutions into the future. “Our success is that we employ and are able to retain our highly skilled staff. This is vital and enables us to produce exceptional quality and offer outstanding service,” says Nathan. “Our biggest asset is our people, above everything else. Without them, we don’t have a business.” Fishwicks prides itself on understanding clients’ needs and coming up with solutions and offering customer service that goes above and beyond the call of duty. “No matter whether it is printing leaflets, magazines, menus, posters, annual reports, POS bins, or printing one copy to a millions on a range of materials, we offer the same outstanding quality and service,” Nathan explains.

FACTS Found ed in 1 969 Managin g direct or: Aubr ey Nath Offices: an Durban and Joh annesbu rg 6

A BRIGHT FUTURE So what is new at the firm? Well, like the rest of us, there are increasing environmental pressures and customers are demanding “more green”. “We are doing everything in our power to ensure that our going green and environmental policies are in place and we do all we can to put staff on the necessary training courses to get them certified,” says Nathan. “We have been partnering many of our customers for over 40 years bringing the latest innovations in the print industry and complementary technologies to the table. That enables them to do things differently and there are several benefits to it.” Nathan concludes: “Are we successful? We may think that we know what success is, because we tend to define success as if it were a goal. In reality success is more of a journey. And we’ve had a good journey” Very philosophical. Fishwicks is a level 3 BEE contributor. END

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