Club Travel Group FEATURE
have to specialise, we have branches that tap into the gay market others target the Islamic community, focussing on these customers’ particular interests and needs, such as transport Hajj and Umrah Pilgrimage Travel.”
Club cares The employees are all actively involved in Club Travel’s corporate responsibility programme Club Cares. In the last 12 months, volunteers have helped to transform the grounds of Stepping Stones crèche in Athlone, it has donated computer equipment to Assist a Learner Trust in Cape Town and staff helped erect and run a ‘food tent’ with not-forprofit organisation Heart, “For us it is very important to give back to our community and our country. In Africa, there is a huge gap between rich and poor and we want to do something to help out. It is something that we do because we love where we live and we feel that there is a lot of need for it. Even if we can just give a small amount back, we believe that
every little bit helps.” The future is looking bright for Club Travel Group. “Over the next five years, we see our main growth coming from the corporate division, as well as the continued growth of online business, we see continued organic growth and possible acquisitions,” says Gaynor. “We also have plans move into Africa with our online brands. However we feel that our human approach – that no matter what part of our company you come into contact with you can always speak to a real person who can help you – defines our organisation and is the main driver of our growth and continued success.” By maintaining this personal touch through the transition into the digital era, when many companies have abandoned it, the company has differentiated itself in a way that serves the customer. It is this personalised and innovative nature that will see Club Travel Group providing personal travel services to all sections of the community for a long time to come. END www.southafricamag.com
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