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A D T

FEATURE


Safe and

secure ADT’s complete range of security solutions, from electronic article surveillance (EAS) to access control, fire detection and suppression systems and remote monitoring, is all backed by its wellestablished guarding, monitoring and armed response services. By Ian Armitage

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hat means most to you in the world? You’d do anything to keep it safe, right? With crime a constant threat, it is only natural to worry. Fortunately ADT, South Africa’s leading fire and Security Company, has a solution – or rather several. ADT is South Africa’s largest private security company and offers both the sophistication of a major international corporation and the home-grown knowledge of a local organisation. Its position wasn’t built overnight. For many years now ADT has been protecting the homes and businesses of South Africans.


ADT FEATURE

“Since ADT entered the South African market at the turn of the millennium by merging and welding together what were some of South Africa’s leading local security companies then, we’ve grown dramatically,” says Martin Ochien’g, Marketing and Strategy Director at ADT South Africa. “We are the market leader in this space across many disciplines including the monitoring and response business in the residential and small business sectors, and are an increasingly strong player in the commercial and retail security space as well. This leadership isn’t just about penetration and market share, but also about broad services, customer care, and value addition for our customers. Our response times are industry leading, as are our training standards for our armed response officers. These combined with a desire to always improve on the customer service side, encourages us to keep reinventing ourselves to ensure that we stay relevant with the ever changing clients needs.” According to Ochien’g, ADT’s security systems “are in every major city across SA, and play a crucial part in people’s lives when it comes to security, monitoring, response, medical emergencies and fire alerts”. ADT provides fire and security services to business and residential customers around the country, he says.

“ADT is the largest private security company in South Africa and a specialist in this field,” he says. “We are very strong in the residential market, where home Security systems are a valued part of home protection and are also driving security and loss prevention solutions in the retail and commercial sectors where businesses value their assets. “In the retail sector for example, we offer in-store protection for our clients and their customers to enhance not only the performance of the retailers but also to secure the shopping floors and uplift the shop profile for a better shopping experience.” ADT’s strength is certainly in the residential market. However, in recent years it has been expanding, especially on the commercial side. A couple of years ago, ADT South Africa launched into the commercial sector with an intense drive to bring internationally tried-and-tested, holistic, security solutions to South African businesses. “Almost half a million South African homes and businesses trust ADT to protect them and their assets. This growth and strength has been paralleled by accelerating growth in the business and commercial sectors,” says Ochien’g. “While commercial security solutions have been the major focus and area of success for ADT worldwide, for ADT South Africa the focus has been on residential

Our response times are industry leading, as are our training standards for our armed response officers Martin Ochien’g, Marketing and Strategy Director, ADT

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ADT FEATURE

security, and the opportunity to use the expertise gained from that sector to help drive growth in the commercial and retail sectors can’t be over-emphasised. “ADT today provides commercial security solutions to thousands of South African businesses in all major urban centres,” he adds. “We offer a comprehensive range of dedicated and integrated security solutions combining manned and electronic platforms with guards, access control systems, burglar alarms, installations, monitoring/armed response and Video services including remote video surveillance, as well as bespoke integrated systems and fire solutions for specific businesses. Our solution range in the retail sector is comprehensive and we have been investing a lot in driving solutions that not only improve store performance but enhance shopper experience as well.” Not only does ADT have the drive, manpower and technological intelligence to offer these solutions, it also has a comprehensive array of products and service offerings to suit the commercial markets in South Africa, he continues. “ADT’s complete range of security solutions, from electronic article surveillance (EAS) to access control, fire detection and suppression systems and remote monitoring,

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We continue to offer solutions in the mining and manufacturing segments with fire systems, access control, video solutions and retail store performance solutions


ADT FEATURE

RDC RDC is a proud supplier of locally manufactured security communication products to ADT nationally. The company has designed and manufactured communication equipment for over 32 years and has partnered with ADT since its inception in 2001. RDC’s long range VHF transmitters relay critical security data from alarm installations, via a repeater network, to base stations located at ADT’s control rooms. RDC is proud to be a supplier to South Africa’s market leader, ADT.

We are continuously focusing on vertical markets that we have strengths in and coupling that with global experience to bring to SA some of the world’s best security, fire and loss prevention solutions

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is all backed by its wellestablished guarding, monitoring and armed response services. Our approach is to use our local experience, coupled with global knowledge, to put into practice locally what has worked globally especially in the commercial sector while being flexible to offer local solutions for SA specific challenges. “We are continuously focusing on vertical markets that we have strengths in and coupling that with global experience to bring to SA some of the world’s best security, fire and loss prevention solutions. One example of these verticals is Mining and manufacturing.


We also have solutions that are very relevant in Finance and banking, and property development. “The future is bright for us. We intend to execute our expansion to continue to drive a safer environment for all in SA.” That growth will not only come from the SA market but also from the African continent, he says. “That is something we have done for quite some time already,” Ochien’g explains. “We continue to offer solutions in the mining and manufacturing segments with fire systems, access control, video solutions and retail store performance solutions in the Sub Saharan Region and this remains a key driver of our growth plans.” Having an extensive range of products and services all available in one service provider is key. “ADT is the leading player in the fire and security industry and we come with the added advantage of being able to offer a multiplicity of varied services under one roof.”

Away from business, Ochien’g was keen to mention ADT’s CSR record, and specifically a programme that ADT runs in SA called ADT Teach. “ADT Teach is an innovative computer skills and education programme for high school learners. Through the programme, high school learners from under-privileged schools in the Western Cape and Gauteng regions gain critical computer skills, helping them prepare for more advanced training and education, and entry into the workforce in this critical resource area.” Trainers visit the schools in ADT Teach mobile computer labs, which are equipped with laptops, a generator and routers. Since its launch, the programme has benefited more than 600 learners. To learn more visit www.adt.co.za.

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South Africa Magazine, Suite 9 and 10, The Royal, Bank Plain, Norwich, Norfolk, UK. NR2 4SF

ADT House, 1 Charles Crescent Eastgate Ext 4 Sandton, 2196

TNT Multimedia Limited, Unit 209, 16 Brune Place, London E1 7NJ

PO Box 782224 Sandton 2146

ENQUIRIES Telephone: +44 (0) 1603 343367 Fax: +44 (0) 1603 283602 andy.ellis@tntmultimedia.com SUBSCRIPTIONS Call: +44 (0) 1603 343367 andy.ellis@tntmultimedia.com

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Tel: +27 11 259 3501 Fax: 086 12 12 405

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ADT FEATURE  

SA Mag - Issue 23 - ADT FEATURE

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