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Geberit Southern Africa FEATURE

Geberit continuously introduces new and innovative products to the market to satisfy the requirements of its customers. By Ian Armitage


aiting for a flight from Cape Town the other day, I stumbled across the airport’s toilets. In all honesty I can’t remember much about them. I do remember a thought I had though: Where would I go if we didn’t have access to a toilet? What if there had been no toilet, no sanitation? It is a simple fact, life without sanitation kills. With that thought on my mind, I then started to wonder where the sanitation at the airport came from. When I got home I did a Google search. I soon found that Geberit supplied the toilets and sanitation to Cape Town Airport. So, it was them I had to thank. But who are they? Well, Geberit is a European market leader in sanitary technology, with what it calls “flushing technology” as one of its core competences. The company officially entered the South African market in 2007 when it acquired AMS, the then exclusive importer of Geberit products locally. “Geberit operates sales offices in more than 40 countries, including South Africa,” says Mark Schurr, operations director at Geberit Southern Africa. “I was one of the owners of the AMS business before we sold to Geberit,” he adds. “Having built the business up from nothing basically, I have a huge passion for taking it forward. “Essentially now, we are much better positioned and we have a huge multinational behind us. I think it is improving our credibly in the

Geberit brand name products are innovative, durable and ecologically efficient


country in terms of who we are and what we stand for.” That said, AMS did a great job of raising Geberit’s profile prior to the acquisition. “Before AMS imported Geberit product, as a brand it was largely unknown and unavailable in South Africa,” Schurr says. “Yes, it was available in isolated cases but what has happened since we came on the scene is that we have largely changed the way that people do plumbing – putting concealed systems into a wall, for instance, was once unheard of. So, I think we have changed the way a lot of people can do things; that is our great achievement.” Geberit is today a well-known and reliable supplier of sanitary solutions in the South African market. Its marketing concept is targeted at the plumbing trade, specialist wholesalers, specifiers and end users. “We’ve grown a very strong brand here,” says Schurr. Geberit continually invests in R&D and is committed to integrating sustainability 4

into all its work practices and products. Its range of products is designed for use in new buildings as well as in renovation and modernisation projects. It comprises six product lines in the two product areas of Sanitary Systems (Installation and Flushing Systems, Waste Fittings and Traps) and Piping Systems (Building Drainage Systems, Supply Systems). “Geberit brand name products are innovative, durable and ecologically efficient and provide high-end sanitary solutions for retailers, plumbers, installers and end users,” says Schurr. Close collaboration with customers and appropriate training and educational measures are important factors for Geberit’s success too and it has been involved in various high profile local projects including the Nelson Mandela Stadium, Cape Town Stadium, Crystal Towers Hotel, One and Only Hotel, George Airport, OR Tambo International Airport, Nedbank Phase II, Alice Lane Towers, Lynwood Bridge, AFGRI Head Office, Soweto Theatre, Killarney Mall Shopping Centre and the Moses Mabhida Stadium. “Geberit continuously introduces new and innovative products to the market to satisfy the requirements of its customers,” Schurr adds. “Three such products are: the Geberit Monolith which offers a stylish new alternative to the traditional exposed WC; the new Geberit shower element where the shower drain is now in the wall, which is perfect for the floor even shower; and the Geberit DuoFresh, which discreetly extracts unpleasant odours from inside the toilet bowl, purifies the air and releases it back into the room. “We have managed to build up a very strong brand awareness locally and have established ourselves as a company people know and respect. We are seen as innovative, durable and professional, with high quality products.

Geberit Southern Africa FEATURE

“There are many benefits to choosing any one of our systems.” Indeed there are. The benefits of choosing a Geberit concealed cistern system are not just in terms of aesthetics (having all the nasty bits hidden behind a wall), they are practical and functional too: Easy to clean toilets: Cleaning becomes much easier with a clear surface under the wall-hung WC, the cistern hidden behind the tiles or wall cladding leaving no exposed pipe work, ensuring hygienic surfaces in your bathroom. Space saving: a Geberit wall-hung solution takes up less room than a conventional WC and the concealed installation offers flexibility in confined spaces.

Invisible luxury: Geberit solutions adapt perfectly to every environment, no matter how much or how little space is at your disposal, providing flexibility and the freedom to design a truly beautiful bathroom. Creative bathroom design: Geberit’s discreet and stylish flush actuator plates come in a wide range of styles and finishes, so you can choose the one that perfectly complements your bathroom style. Geberit enjoyed a boom off the back of local investment in infrastructure and the World Cup. It is now eying growth opportunities in Sub Saharan Africa and neighbours like Zambia. This is a player to watch. To learn more about Geberit visit END

Strength and stability: the toilet pan is bolted simply and securely to the installation element. In this sturdy construction, the toilet stays firmly in place and can support weights of up to 400kg. Water saving toilet system: Geberit’s dual flush and stop flush system conserves water, saving money and the environment. Accessible maintenance: Geberit cisterns are one-piece blow-moulded units and guaranteed not to leak. No need to break the wall - easy access, the actuator plate can easily be removed, providing ready access to all internal components. Geberit offers a 10-year service guarantee on their cisterns. Silent filling and flushing cisterns: Geberit’s concealed cisterns are fitted with silent and fast action filling valves and quiet flushing valves, ensuring efficient, quiet and reliable toilets


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