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roBert BoSCH SoUtH AfrICA


I n v en t ed

f o r li f e 125 years of Bosch


Robert Bosch South Africa feaTUre

When Bosch coined the phrase “invented for life” they meant it as south africa Magazine discovers.


osch Group is a giant of industry. The Stuttgart-based privately held firm includes Robert Bosch GmbH, the world’s largest car parts manufacturer and supplier. Robert Bosch South Africa (RBSA) currently employs 977 members of staff and generated sales of R1.374 Billion in 2007. In South Africa, the company sells numerous high-quality Bosch products - from spark plugs to technically advanced workshop equipment and irons to freezers and drill bits. It is responsible for the manufacture and distribution of automotive parts and systems for OEM’s, franchise dealers and the independent automotive aftermarket, as well as the aftermarket distribution of power tools and security systems. Robert Bosch South Africa is a regional branch of the Bosch Group, one of the world’s biggest private industrial corporations, with generated sales exceeding 47 billion euros. Bosch has a large share of the South African power tools and security systems aftermarket and appeals to individual consumers as well as to retailers looking for quality products to enhance lifestyles and complement their existing ranges. “Automotive Technology is one of the biggest corporate divisions in the World Wide Bosch Group. In 2007, sales increased to approx. 28.4 billion euros. Bosch is the world’s largest manufacturer of automotive parts and systems,” RBSA says. “In 2007, the corporate division generated annual sales worth app. 11.7 billion euros. Bosch South Africa operates in the Power Tools, Household Appliances and Security Systems divisions.”

Bosch products’ success has been their high level of innovation and high quality

Technological milestones 1955: Image from a leaflet advertising the Junkers Gasiator gasfired radiator, evoking the promise of a cozy, warm home. Pictures throughout: Bosch


Robert Bosch South Africa feaTUre

The history of internationalization at Bosch 1982: Engineering draftsmen at work in Bangalore, India

125 years and counting

Many of our pioneering technological achievements were the result of our fruitful interaction with our customers

2011 is a big year for Bosch. In fact, it is a double anniversary: it is celebrating its 125th anniversary, as well as the 150th anniversary of its founder’s birth. It was on November 15, 1886, that Robert Bosch established his “Workshop for Precision Mechanics and Electrical Engineering” in Stuttgart, Germany, and that laid the foundations for what has since become a leading global supplier of technology and services. Born on September 23, 1861, in Albeck near Ulm, he was a technology pioneer who propelled his company to international success. Bosch died 4

in Stuttgart on March 12, 1942, aged 80. Today, the company he created does business through more than 300 subsidiaries and regional companies in over 60 countries, and has a workforce of more than 280,000 associates worldwide. An international network of sales companies and partners spans some 150 countries, ensuring that the company’s products and services will continue to feature in important growth markets in the future. “Our customers, as well as everyone who has ever used Bosch products, have also played a role in the company’s 125year success story,” Franz Fehrenbach, the


Head office. Telephone: +2711 708 1838 (4 lines) Fax: +2711 708 1829 Website : Email:

Factory. +2711 462 0693 Postal Address: P.O.Box 35632 Northcliff R.S.A 2115

We are an ISO 9001: 2008 listed company who specialize in injection moulding products with the main focus on the automotive sector. In 2005 ADV Automotive Plastics was started to concentrate on the automotive sector. We have machines ranging from 30 ton to 150 ton in this facility and machines ranging from 20 ton to 500 ton in our sister division. We are a family run business that was started in 1982. Between us we have 78 years of injection moulding experience. The main focus of our business is to supply quality product at a reasonable price. We have had a proud association with Robert Bosch for the last 17 years supplying them with injection moulded product. Our association with them facilitated the need for a stand alone company to concentrate on the automotive sector. For further information please visit our website.

Bosch… all in the numbers South Africa: Annual sales: R1.374 billion Locations: Johannesburg & Brits No. of employees: 977


Franz Fehrenbach chairman of the board of management of Robert Bosch GmbH since 2003

Annual Sales: 45.1 billion euros No. of employees: 280,000 SOURCE:

chairman of the Bosch board of management, said in a press release sent to South Africa magazine. Hermann Scholl, the chairman of the shareholders meeting and of the supervisory council, agreed, and added: “Many of our pioneering technological achievements were the result of our fruitful interaction with our customers. And a spirit of innovation pervades our company to this day – an unceasing search for new areas of business, markets, and technologies.”

Past, present, and future For the Bosch Group, the double anniversary will be the dominant event of 2011.

Technological milestones 1967: Market launch of the Volkswagen 1600 E featuring the first Bosch electronic gasoline injection system, the D-Jetronic

Through numerous activities around the world, the company will “mark a year to remember”. The first of these activities is the interactive anniversary website, which is now online. At www.125., everything revolves around the “BoschGlobe,” which encourages visitors to explore and take part. In “Bosch world” visitors can embark on a journey through time and even suggest ideas as to how the company could develop in the future. 6

Megatrends such as climate change, renewable energies, demographic change, eco-friendly mobility, and increasing interconnection as a result of the internet are becoming increasingly important

“In the anniversary year, we want to trace an arc from our origins to the future. To achieve this, we have prepared many activities for our customers, business partners, and associates,” says Uta-Micaela Dürig, senior vice-president of corporate communications at Bosch.

Well positioned for the future With 3,800 patent applications filed each year and more than 3.5 billion euros invested annually in R&D, Bosch aims to maintain its focus on innovation in the future, and

Robert Bosch South Africa FEATURE

in this way to lay the foundations for further sustainable growth. With the long-term in mind, Bosch is investing in promising markets such as renewable energy and so-called electromobility. Some 50 percent of the annual R&D budget, remarkably, is devoted exclusively to products that conserve energy and resources. “Bosch products’ success has been their high level of innovation and high quality,” a recent Bosch press release said. “It was these properties that allowed the company founder Robert Bosch to gain a foothold in international markets as early as the end of the 19th century. From the first workshop in Stuttgart, the company rapidly developed into an international business. The construction of a low-voltage magneto device for vehicle engines in 1897 is the start of a long list of Bosch innovations. It was succeeded in 1902 by the Bosch highvoltage magneto ignition system. This was the decisive commercial breakthrough in

the company’s rise to a successful, leading automotive supplier.” Bosch has played a decisive part in shaping the automobile’s evolution and will continue to do so. New systems developed by the company are helping to reduce the fuel consumption and emissions of motor vehicles powered by internal-combustion engines, amongst other things. Indeed, the company is also pushing forward with further electrification of the powertrain and its parallel full hybrid technology, which allows vehicles to run solely on electricity, has already gone into series production at the German automakers VW and Porsche. All-electric drives for cars are currently being developed as well. “Megatrends such as climate change, renewable energies, demographic change, ecofriendly mobility, and increasing nterconnection as a result of the internet are becoming increasingly important,” Bosch says. END

Technology for the future Bosch generator gearboxes convert the movement of the rotor blades into electrical power. The photo shows a generator gearbox in the lower half of its housing.


south africa Magazine, suite 9 and 10, The royal, Bank Plain, Norwich, Norfolk, UK. Nr2 4sf

Robert Bosch (Pty) Ltd. Fifteenth road Randjespark, Midrand

TNT Magazine, 14-15 child’s Place, earl’s court, London, UK. sW5 9rX

Tel: 011 651 9600

ENQUIRIES Telephone: 0044 (0)1603 343267 fax: 0044 (0)1603 283602 SUBSCRIPTIONS call: 00441603 283573


SA Mag - Issue 11 - BOSCH FEATURE