easy to communicate, they have similar habits and requirements and it is only logical that cooperation in economy should be intense. Our example shows exactly this. Many of our in-house experts and managers have been shifted between Serbia, Croatia, Slovenia, and even Germany.” Atlantic Grupa’s aggressive expansion has made it an investor’s dream. “Entering new markets is a continuous effort,” says Kasapović. “It is easier to introduce new products into a market where we already have some activities. For instance, our product line of baby food, Bebi, is made in Slovenia and marketed exclusively in Russia and Ukraine, so it was easier to successfully introduce another product, Donat Mg, which as a functional water naturally rich with magnesium has excellent results in these markets in the pharmacy sales channel. Brands produced in Serbia, which were for a long period not present in the Croatian market, such as, say Smoki flips, are easier to introduce back into the market because the consumer is familiar with it,
“Even though we expect 2012 to be at the least equally challenging from the macroeconomic aspect, we are confident in further top-line and profitability growth” Emil Tedeschi, president and CEO
Hatzopoulos S.A. A. Hatzopoulos S.A. specializes in flexible packaging converting. Founded in 1931, today we are one of the fastest growing packaging converters in the European market. Continuously investing in innovative and advanced technological, environmental and quality systems, we offer sustainable, high quality and competitive packaging solutions. With regard to our partner, Atlantic Group, we support them in the field of beverages and snack packaging, easy peel and X-laser cut packaging solutions. Exporting in 25 countries, the annual growth of Hatzopoulos is steadily higher than this of the packaging market, which is reflected in the efficiency improvement of our clients throughout the entire supply chain.
Published on Apr 17, 2012