Atlantic Grupa
and Personal Care, Savoury Spreads, Snacks, Beverages - along with four Strategic distribution units - Croatia, Slovenia-Serbia-Macedonia, HoReCa, International markets - and the Market unit Russian as a separate entity,” Kasapović says. “The tasks within the new organisation are linked according to the affiliated product type or sales area.” The biggest individual product category of Atlantic Grupa, with a 21 percent share, is Coffee and brands include Grand kafa and Barcaffe, she says. “The beverages category, with key brands like Cedevita, Cockta, Donat Mg, and the Sports and Functional Food category, with brands such as Multipower and Champ, have shares of 14 percent respectively. The category Sweet and Salty Snacks boasts a 12 percent share in total sales, Pharma and Personal
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“We are working on three platforms – local/national, regional and international. Some of our brands are very strong in local terms”