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brenner mills



Maize product producer Brenner Mills is one of South Africa’s leading branded food companies.

By Ian Armitage


Brenner Mills focus food & agriculture


aize is consumed daily by millions of South Africans as an integral part of their diet and Hammanskraal-based Brenner Mills has been milling and producing it for over 70 years. The firm is a leading player in the market and Shaya is famous across subSaharan Africa where maize is a staple for an estimated 50 percent of the population. “We are one of the leaders in the country and are involved in the maize milling industry, the manufacturing of animal feeds and the mixing and packaging of grain related products,” marketing manager Eddie Ueckermann told a South Africa Magazine researcher earlier this month. “Our brands are Shaya, Cup Final, Magic Rice and Brennco.” Brenner operates out of six factories - three in Limpopo and two in Gauteng. Outsourced distribution centres are spread over the rest of the country. The customer base covers a wide range of national retail chain stores, national wholesale chain stores, private wholesalers, private retailers, spaza stores as well as corner cafes. “Maize meal still accounts for the majority of the group’s revenue,” added Ueckermann.

“We manufacture quality products and provide excellence in service.” The maize mills in Makhado, Bela Bela and Hammanskraal are important suppliers of maize meal and maizerelated products in their respective regions. Brennco Brands, with its main factory based in Hammanskraal, supplies a variety of products to the national retail and wholesale chain stores as well as to a range of smaller privatelyowned outlets. The main products produced by Brennco Brands are a range of dried vegetables, an excellent range of birdseeds and a number of house brands for the retail market, Ueckermann said. “Maize meal Brands such as Shaya and Cup Final are market leaders and the brand name Brennco has become synonymous with bird seed in the formal retail sector. “We’ve also started packing rice and Magic Rice is now a valued brand in the Limpopo, Northern Province and Mpumalanga regions.” Brennco Feeds situated in Makhado produces a wide range of balanced chicken, game, pig, dog and ruminant feeds. To ensure that the highest standards of manufacturing are adhered to, the facilities

We make use of sophisticated tools and information systems to ensure we remain at the forefront of our industry


Brenner Mills focus food & agriculture

Wolvaardt Inc

are audited by outside auditors on a regular basis. “As of May 23, 2007, we’ve operated as a subsidiary of KAP International,” Ueckermann added. “We have around 550 staff.” Brenner operates under the leadership of Eric Goldblum and Steven Brenner, both of whom have several decades’ worth of experience (Eric joined Brenner in 1972 while Steven joined in 1989). “We have a very experienced team and efficient manufacturing operation. We have world class technology and undergo regular audits to ensure we maintain the very best standards. “We make use of sophisticated tools and information systems to ensure we remain at the forefront of our industry.” According to Ueckermann, Brenner is looking to expand and will “better utilise” existing plant and equipment to grow the business. E-commerce is an area of expansion. “We are looking at ways to better utilise technology in that respect,” he admitted. To learn more visit END 4

In 2005 Brenner Mills approached us to assist the Company with various long outstanding debt collections. We have since then expanded our service offering to Brenner Mills to include among other, civil litigation, drafting of commercial contracts, notarial deeds and bond registrations. Wolvaardt Inc is a dynamic firm which has found its niche in a highly competitive market through service excellence and an intensive, efficient approach to achieve desired results for Brenner Mills and our other clients. Our key strengths are dedication to a beneficial result for our clients, personal approach to debtors and a team of skilled staff who work towards reaching the same goal. We have had a successful year with collections on behalf of Brenner Mills and during the past 12 months we have managed to settle major cases. Several large outstanding collection matters have successfully concluded and at the same time we have managed to ensure a possible future business relationship between the parties. We pride ourselves in being known for our thoroughness, efficiency and personal approach. Our drive for continuous improvement has ensured an increase in successful litigation matters. The industry is highly competitive and this in turn puts pressure on margins. Our clients are facing increased defaults due to economic conditions and inflationary pressure. There are however opportunities in the commercial market and our unique approach to debt collection will assist us in taking advantage of those opportunities. Our future goals are to continue our current growth path, continuously improve our procedures to stay in touch with market requirements and the ever changing legal landscape. We strive to set the benchmark for client service. The key to our success is a passion for what we do, our dedicated employees and open line of communication between us and Brenner Mills. We have customised our approach to Brenner Mills’ requirements which has resulted in mutually beneficial results for all parties concerned.

Wolvaardt Incorporated is a dynamic firm providing legal services to an array of clients ranging from individuals to large corporate entities and strives to ensure professional legal services with a personal touch. We offer various legal services and we trust that we will be able to assist you with your individual needs, including:

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