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Martin Ochienâ€™g, Marketing and Strategy Director at ADT South Africa tells us more about the firmâ€™s complete range of security solutions, from electronic article surveillance (EAS) to access control, fire detection and suppression systems and remote monitoring.
By Ian Armitage 2
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hen thinking about security, you have to ask two fundamental questions: What means most to you in the world? And what would you do to keep it/them safe. You’d do pretty much anything, right? With crime a constant threat, it is only natural to worry. ADT, South Africa’s leading fire and security company, has a solution – or rather several. It offers the sophistication of a major international corporation and the home-grown knowledge of a local organisation. ADT’s leadership position wasn’t built overnight. For many years now it has been protecting the homes and businesses of South Africans. “Since ADT entered the South African market at the turn of the millennium by merging and welding together what were some of South Africa’s leading local security companies then, we’ve grown dramatically,” says Ochien’g. “We are the market leader in this space across many disciplines including the monitoring and response business in the residential and small business sectors, and are an increasingly strong player in the commercial and retail security space as well. This leadership isn’t just about penetration
and market share, but also about broad services, customer care, and value addition for our customers. Our response times are industry leading, as are our training standards for our armed response officers. These combined with a desire to always improve on the customer service side, encourages us to keep re-inventing ourselves to ensure that we stay relevant with the ever-changing clients’ needs in this space.” According to Mr Ochien’g, ADT’s security systems are in every major city across South Africa and play a crucial part in people’s lives when it comes to security, monitoring, response, medical emergencies and fire alerts. ADT provides fire and security services to both business and residential customers around the country. “ADT is the largest private security company in South Africa and a specialist in this field. We are very strong in the residential market, where home security systems are a valued part of home protection, and we are also driving security and loss prevention solutions in the retail and commercial sectors where businesses value their assets.” A couple of years ago, the firm launched into the commercial sector with an intense drive to bring
Since ADT entered the South African market at the turn of the millennium by merging and welding together what were some of South Africa’s leading local security companies then, we’ve grown dramatically
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internationally tried-and-tested, holistic, security solutions to South African businesses. “In the retail sector, for example, we offer in-store protection for our clients and their customers to enhance not only the performance of the retailers but also to secure the shopping floors and uplift the shop profile for a better shopping experience. “Almost half a million South African homes and businesses trust ADT to protect them and their assets. This growth and strength has been paralleled by accelerating growth in the business and commercial sectors,” says Ochien’g. “While commercial security solutions have been the major focus and area of success for ADT worldwide, for ADT South Africa the focus has been on residential security. The opportunity
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For further information, call ADT Business Solutions on 086 12 12 410 or visit www.adt.co.za
Registered as a security service provider by the Private Security Industry Regulatory Authority Reg. number 765528.
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to use the expertise gained from that sector to help drive growth in the commercial and retail sectors canâ€™t be over-emphasised. â€œADT today provides commercial security solutions to thousands of South African businesses in all major urban centres. We offer a comprehensive range of dedicated and integrated security solutions combining manned and electronic platforms with guards, access control systems, burglar alarms, installations, monitoring/ armed response and Video services including remote video surveillance, as well as bespoke integrated systems and fire solutions for specific businesses. Our solution range in the retail 8
ADT is the largest private security company in South Africa and a specialist in this field. We are very strong in the residential market
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sector is comprehensive and we have been investing a lot in driving solutions that not only improve store performance but enhance shopper experience as well.” Not only does ADT have the drive, manpower and technological intelligence to offer these solutions, it also has a comprehensive array of products and service offerings to suit the commercial markets in South Africa. “Our approach is to use our local experience, coupled with global knowledge, to put into practice locally what has worked globally especially in the commercial sector while being flexible to offer local solutions for South African specific challenges.”
At a glance... ADT global ADT, which operates as a subsidiary of Tyco International Ltd, is as old as the security industry itself. In fact, ADT invented home security. The story began in the US in 1874, when the American District Telegraph Company, A -D -T, was formed through the amalgamation of several small telegraph delivery companies. ADT claims to be the world’s largest and most technologically advanced security company, operating in over 50 countries and watching over seven million commercial and residential clients. With over 100 years of industry experience and innovation in every aspect of security and fire protection, ADT is the world’s blue chip provider. The company helps protect 80 percent of the world’s leading retailers, two million commercial enterprises, 75 percent of the world’s commercial shipping, over 300 airports and transit hubs, thousands of commercial buildings, and more.
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Almost half a million South African homes and businesses trust ADT to protect them and their assets
Away from business, Ochien’g was keen to mention ADT’s CSR record, and specifically a programme the firm runs in Johannesburg and Cape Town called ADT Teach. “ADT Teach is an innovative computer skills and education programme for high school learners. Through the programme, high school learners from under-privileged schools gain computer skills, helping them prepare for more advanced training and education, and entry into the workforce in this critical resource area.” Trainers visit the schools in ADT Teach mobile computer labs, which are equipped with laptops, a generator and routers. Since its launch, the programme has benefited more than 600 learners. END To learn more visit www.adt.co.za.
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