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ULTRA STANDARD DISTRIBUTORS PR AGENCY ROADMAP PRESENTED BY TENÉ NÍCOLE | JANUARY 15, 2020


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ULTRA STANDARD DISTRIBUTORS PR AGENCY ROADMAP OVERVIEW • To carve out a clear public relations roadmap for ULTRA STANDARD DISTRIBUTORS (USD) that strategically builds on the public relations foundation. To differentiate USD from its competitors by showcasing their long-standing commitment to the multicultural beauty community.

OBJECTIVES • To position Ultra Standard Distributors (USD) as the go-to distributor for multicultural beauty brands, while delivering a compelling sequence of public relations tactics and partnerships for brand positioning as thought leaders within the multicultural beauty care industry. Execute multiple public relations campaigns that will influence top-tier industry decision-makers for advocacy and collaboration; and to build continuous awareness through earned media, branding, and activations that engage USD targeted audience.

Tené Nícole, Marketing and Public Relations Page 3 • PR Agency Roadmap


ROADMAP EXECUTION

1

2

1. STRATEGIZE

2. COLLABORATION

• Identify USD’s active year campaign:

• Strategically place USD on platforms for thought leadership positioning.

¡¡“Beyond

Standard Beauty”/ “Distributing The Standard In Beauty”

• Implement a robust twelve-month public relations working calendar centered around a core public relations foundation: ¡¡Communications ¡¡Brand

Positioning

¡¡Activations

Tené Nícole, Marketing and Public Relations Page 4 • PR Agency Roadmap

• Partner with retail executives, brand influencers, celebrities for brand validation


3

4

3. AWARENESS

4. EDUCATE • Brand Positioning:

• Public Relations Campaigns: ¡¡Press

¡¡Trade/Consumer

Appearances

¡¡Expos

¡¡Media

Opportunities

¡¡Festivals

¡¡Social

Media

¡¡Conferences

¡¡Content

Curation

¡¡Ambassador

Shows

• Expand the USD incubator program though various public relations tactics that continue to educate entrepreneurs, retail executives and consumers ¡¡Curated

Programming

Program

Tené Nícole, Marketing and Public Relations Page 5 • PR Agency Roadmap


CORE PUBLIC RELATIONS ELEMENTS COMMUNICATION • Earned Media: Publicity, Media Relations (Print, Digital, Television, Radio, PodCasts, Bloggers) • Shared Media: Co-Branding, Influencers, Retail Partners • Paid Media: Advertisement, Branded Content, Display Ads • Owned Media: Website, Social Channels, Executive Team Stories, Brand Success Stores

BRAND POSITIONING • Brand Recognition: Create a desire and build recognition of the Ultra Standard Distributors’ brand in the minds of multicultural beauty brand entrepreneurs, retailers, and consumers. • Identity: Logo, slogans, campaigns, custom messaging, and hashtags

ACTIVATIONS • Trade Shows: Consumer Engagement • Conferences: Any campaign, event, or experience that enables your brand to engage directly with consumers and build a loyal brand community around your product or service. • Curated Events: Establish a platform that offers solutions, workshops, exhibits with engaging and immersive activations

Tené Nícole, Marketing and Public Relations Page 6 • PR Agency Roadmap


Q1

QUARTER 1: JANUARY 2020 – MARCH 2020


QUARTER 1: COMMUNICATION BUDGET A

BUDGET B

• Message Development: Pitch angles, story ideas, company culture and success stories (Jan/Feb) –TN

• Message Development: Pitch angles, story ideas, company culture and success (Jan/Feb) –TN

• New Client Press Release: Develop and distribute new client release (Jan/Feb) – TN

• New Client Press Release: Develop and distribute new client release to go across the newswire (Jan/Feb) – TN

• Social Media Management: Build out all social channels; develop a social schedule, custom hashtag(s) and posts (Feb) – TN • Campaign Development: “Beyond Standard Beauty” / “Distributing The Standard In Beauty” Campaign (Feb - Mar) – TN/USD • Inaugural Event Development: “Beyond Standard Beauty” / “Distributing The Standard In Beauty”; Bio, background, research and identify brand and retail partners, workshop development, quotes and custom social hashtag(s) (Feb) – TN/USD • Event Press Development: “Beyond Standard Beauty” / “Distributing The Standard In Beauty”; BE: Women of Power Summit: News Releases, Media Advisories, Social Media Promotion (Feb - Mar) – TN • Media Outreach: Pitch to multicultural publications writers and editors that cover beauty and lifestyle stories for articles, exclusives, campaign reach, profile pieces, and features (Jan/Feb - Mar) – TN

Tené Nícole, Marketing and Public Relations Page 8 • PR Agency Roadmap

• Social Media Management: Build out all social channels; develop social schedule, custom hashtag(s) and posts (Feb) – TN • Campaign Development: “Beyond Standard Beauty” / “Distributing The Standard In Beauty” Campaign (Feb - Mar) – TN/USD • Inaugural Event Development: “Beyond Standard Beauty” / “Distributing The Standard In Beauty”; Bio, background, research and identify brand and retail partners, workshop development, quotes and custom social hashtag(s) (Feb) – TN/USD • Event Press Development: “Beyond Standard Beauty” / “Distributing The Standard In Beauty”; BE: Women of Power Summit: News Releases, Media Advisories, Social Media Promotion (Feb - Mar) – TN • Media Outreach: Pitch to multicultural publications writers and editors that cover beauty and lifestyle stories for articles, exclusives, campaign reach, profile pieces, and features (Jan/Feb - Mar) – TN


QUARTER 1: BRANDING BUDGET A • Ambassador Program: Solicit and lock in brand owners (USD Brand Partners) to assist with expanding on the importance of the textured hair industry while amplifying USD brand value through ongoing social and digital media promotion (Feb - Mar) – TN/USD • Brand Exposure: “Beyond Standard Beauty” / “Distributing The Standard In Beauty”- Talk Series/ Workshop (In-Store): One (1) USD Executive, One (1) Brand Partner, One (1) Retail Partner/Executive: Live programing, interactive on-site activation, photo and media ops (Feb) – TN/USD • Cross Brand Promotion: BE: Women Of Power Summit – Sponsored panel discussion, media placement, social posts and event access (Mar) – TN

BUDGET B • Ambassador Program: Solicit and lock in brand owners (USD Brand Partners), beauty influencers, celebrities, beauty writers and bloggers expanding on the importance of the textured hair industry while amplifying USD brand value through ongoing social and digital media promotion (Feb - Mar) – TN/USD • Brand Exposure: “Beyond Standard Beauty” / “Distributing The Standard In Beauty” - Talk Series/ Workshop (In-Store): One (1) USD Executive, One (1) Brand Partner and One (1) Retail Partner Executive: Live programing, interactive on-site activation, photo and media ops (Feb) – TN/USD • Cross Brand Promotion: BE: Women Of Power Summit – Sponsored panel discussion, media placement, social posts and event access (Mar) – TN

Tené Nícole, Marketing and Public Relations Page 9 • PR Agency Roadmap


QUARTER 1: ACTIVATIONS BUDGET A

BUDGET B

• USD Presents “ Beyond Standard Beauty” / “Distributing The Standard In Beauty” - Talk Series/ Workshop (Retail In-Store Event), Feb. 2020 – New York City

• USD Presents “ Beyond Standard Beauty” / “Distributing The Standard In Beauty” - Talk Series/ Workshop (Retail In-Store Event), Feb. 2020 – New York City

• BE: Wo.men Of Power Summit, Mar 5 – Mar. 8, 2020 – Las Vegas, NV

• BE: Women Of Power Summit, Mar. 5 – Mar. 8, 2020 – Las Vegas, NV

Tené Nícole, Marketing and Public Relations Page 10 • PR Agency Roadmap


Q2

QUARTER 2: APRIL 2020 – JUNE 2020


QUARTER 2: COMMUNICATION BUDGET A

BUDGET B

• Social Media Promotion: Campaign(s); brand and retail partner highlights, event promotion, cross brand promotion, custom hashtag(s) and posts (Apr - Jun) – TN

• Social Media Promotion: Campaign(s); brand and retail partner highlights, event promotion, cross brand promotion, custom hashtag(s) and posts (Apr - Jun) – TN

• Non-Traditional Media Outreach: Pitch Broaden media reach through podcasts, digital platforms and blogs (Apr – Jun)

• Non-Traditional Media Outreach: Broaden media reach through podcasts, digital platforms and blogs (Apr – Jun)

• Paid Advertisement: “Beyond Standard Beauty” / “Distributing The Standard In Beauty” Campaign: Ad placement in multi-cultural national publications: print and digital media (Apr - Jun) – TN

• Paid Advertisement: “Beyond Standard Beauty” / “Distributing The Standard In Beauty” Campaign: Ad placement in multi-cultural national publications: print, digital media and radio (Apr - Jun) – TN

• Event Press Development: “Beyond Standard Beauty” / “Distributing The Standard In Beauty”; The Black Women’s Expo; The Colored Girl “Road To The Crow” Launch Event; #WeAllGrow Latina Summit; Summit21 Conference and The Great Girlfriends - Doers & Disruptors Conference: News Releases, Media Advisories, Social Media Posts (Apr - Jun) – TN

• Event Press Development: “Beyond Standard Beauty” / “Distributing The Standard In Beauty”; The Black Women’s Expo; The Colored Girl “Road To The Crown” Launch Event; #WeAllGrow Latina Summit; Summit21 Conference and The Great Girlfriends - Doers & Disruptors Conference: News Releases, Media Advisories, Social Media Posts (Apr - Jun) – TN

• Media Outreach: Pitch to multicultural publications writers and editors that cover beauty and lifestyle stories for articles, exclusives, profile pieces, and features (Apr - Jun) – TN

• Media Outreach: Pitch to multicultural publications writers and editors that cover beauty and lifestyle stories for articles, exclusives, profile pieces, and features (Apr - Jun) – TN

Tené Nícole, Marketing and Public Relations Page 12 • PR Agency Roadmap


QUARTER 2: BRANDING BUDGET A • Ambassador Program: Cross-brand promotion among brand owners (USD Brand Partners) expanding on the importance of the textured hair industry and amplifying USD brand value through ongoing social and digital media promotion (Apr – Jun) – TN/USD • Brand Exposure:“Beyond Standard Beauty” / “Distributing The Standard In Beauty”- Talk Series/Workshop (In-Store): One (1) USD Executive, One (1) Brand Partner, One (1) Retail Partner/Executive: Live programing, interactive on-site activation, photo and media ops (Apr) – TN/USD • Media + Event Partnership: BETHer (Media) X The Black Women’s Expo: Digital ads, social media, on-site activation, logo inclusion and placement, panel inclusion (Agency + Brand/Retail Partner) (Apr) – TN The Great Girlfriends (Media) x Doers & Disruptors Conference: Podcast feature, media engagement and social post, panel inclusion, marketing materials, logo inclusion, press and social promotion (Jun) – TN/USD • Cross Brand Promotion: The Colored Girl “Road To The Crown” Campaign: Content development, media placement, blog post, newsletter E-blast, USD Executive Team Member(s) highlight, social posts (Brands + Retail Partners Included) May - Jun) – TN We All Grow Latina – Onsite activation, curated workshop/ pitch contest, logo inclusion, event access and including and all press and marketing materials (May) – TN Summit 21 Conference – Onsite activation, panel inclusion (Agency + Brand/Retail Partner), event access, logo inclusion, executive team member(s) speaker announcement, and social post (Jun) – TN Hue 21 Conference – Workshop leader, event access, logo inclusion, press and marketing materials

Tené Nícole, Marketing and Public Relations Page 13 • PR Agency Roadmap


QUARTER 2: BRANDING BUDGET B • Ambassador Program: Cross-brand promotion among brand owners (USD Brand Partners), beauty influencers, celebrities, beauty writers and bloggers expanding on the importance of the textured hair industry and amplifying USD brand value through ongoing social and digital media promotion (Apr – Jun) – TN/USD • Brand Exposure: “Beyond Standard Beauty” / “Distributing The Standard In Beauty”- Talk Series/Workshop (In-Store): One (1) USD Executive, One (1) Brand Partner, One (1) Retail Partner/Executive: Live programing, interactive on-site activation, photo and media ops (Apr) – TN/USD • Media + Event Partnership: BETHer (Media) X The Black Women’s Expo: Digital ads, social media, on-site activation, logo inclusion and placement, panel inclusion (Agency + Brand/Retail Partner) (Apr) – TN The Great Girlfriends (Media) x Doers & Disruptors Conference: Podcast feature, media engagement and social post, panel inclusion, marketing materials, logo inclusion, press and social promotion (Jun) – TN/USD • Cross Brand Promotion: The Colored Girl “Road To The Crown” Campaign: Content development, media placement, blog post, newsletter E-blast, USD Executive Team Member(s) highlight, social posts (Brands + Retail Partners Included), and *curated campaign launch event (May - Jun) – TN We All Grow Latina – Onsite activation, curated workshop/ pitch contest, logo inclusion, event access and including and all press and marketing materials (May) – TN Summit 21 Conference – Onsite activation, panel inclusion (Agency + Brand/Retail Partner), event access, logo inclusion, executive team member(s) speaker announcement, social post and custom event (Jun) – TN Hue 21 Conference – Workshop leader, event access, logo inclusion, press and marketing materials

Tené Nícole, Marketing and Public Relations Page 14 • PR Agency Roadmap


QUARTER 2: ACTIVATIONS BUDGET A

BUDGET B

• The Black Women’s Expo, Apr. 3 – Apri. 5, 2020 – Chicago, IL

• The Black Women’s Expo, Apr. 3 – Apri. 5, 2020 – Chicago, IL

• USD Presents “ Beyond Standard Beauty” / “Distributing The Standard In Beauty” - Talk Series/ Workshop (Retail In-Store Event), Apr. 2020 – New York City

• USD Presents “ Beyond Standard Beauty” / “Distributing The Standard In Beauty” - Talk Series/ Workshop (Retail In-Store Event), Apr. 2020 – New York City

• #WeAllGrow Latina Summit, May 28 – May 30, 2020 – Palm Springs, CA

• The Colored Girl “Road To The Crown” Campaign Event – Apr. 24, 2020 – Atlanta, GA

• Summit21 – Conference, Jun. 5 – Jun. 6, 2020 – Atlanta, GA

• #WeAllGrow Latina Summit, May 28 – May 30, 2020 – Palm Springs, CA

• The Great Girlfriends Doers & Disruptors Conference, Jun. 12 – Jun. 14, 2020 – New York City • Hue Beauty Affair – Jun. 13, 2020 – New York City

• Summit21 – Conference, Jun. 5 – Jun. 6, 2020 – Atlanta, GA • The Great Girlfriends Doers & Disruptors Conference, Jun. 12 – Jun. 14, 2020 – New York City • Hue Beauty Affair – Jun. 13, 2020 – New York City

Tené Nícole, Marketing and Public Relations Page 15 • PR Agency Roadmap


Q3

QUARTER 3: JULY 2020 – SEPTEMBER 2020


QUARTER 3: COMMUNICATION BUDGET A

BUDGET B

• Social Media Promotion: Expand on all campaigns, brand collateral, past event assets, brand or retail partner highlights, event promotion, cross brand promotion, custom hashtag(s) and posts (Jul - Sep) – TN

• Social Media Promotion: Expand on all campaigns, brand collateral, past event assets, brand or retail partner highlights, event promotion, cross brand promotion, custom hashtag(s) and posts (Jul - Sep) – TN

• Traditional + Non-Traditional Media Outreach: Pitch for beauty and lifestyle stories for articles, exclusives, profile pieces, event mentions and promotion and features (Jul - Sep) – TN

• Traditional + Non-Traditional Media Outreach: Pitch for beauty and lifestyle stories for articles, exclusives, profile pieces, event mentions and promotion and features (Jul - Sep) – TN

• Paid Advertisement: “Beyond Standard Beauty” / “Distributing The Standard In Beauty” Campaign: Ad placement in multi-cultural national publications: print and digital media (Jul - Sep) – TN

• Paid Advertisement: “Beyond Standard Beauty” / “Distributing The Standard In Beauty” Campaign: Ad placement in multi-cultural national publications: print and digital media (Jul - Sep) – TN

• Event Press Development: “Beyond Standard Beauty” / “Distributing The Standard In Beauty”; Essence Festival; Curlfest; and Circle of Sisters: News Releases, Media Advisories, Social Media Posts (Jul – Sep) – TN

• Event Press Development: “Beyond Standard Beauty” / “Distributing The Standard In Beauty”; Essence Festival; Curlfest; and Circle of Sisters: News Releases, Media Advisories, Social Media Posts (Jul – Sep) – TN • Event + Message Development: Inaugural Ultra Standard Presents “Beyond Standard Beauty” / “Distributing The Standard In Beauty” Awards or Expo: (Jul – Sep) – TN/USD

Tené Nícole, Marketing and Public Relations Page 17 • PR Agency Roadmap


QUARTER 3: BRANDING BUDGET A • Ambassador Program: Cross-brand promotion among brand owners (USD Brand Partners) expanding on the importance of the textured hair industry and amplifying USD brand value through ongoing social and digital media promotion (Jul – Sep) – TN/USD • Brand Exposure: “Beyond Standard Beauty” / “Distributing The Standard In Beauty”- Talk Series/ Workshop (In-Store): One (1) USD Executive, One (1) Brand Partner, One (1) Retail Partner/Executive: Live programing, interactive on-site activation, photo and media ops (Jul) - TN/USD • Cross Brand Promotion: Essence Festival – Onsite activation, sponsored panel, E Suite (Executive Team Member(s) Panel Inclusion), social posts/mention and including and all press and marketing materials (Jul) – TN Curlfest – Onsite activation, social posts, logo inclusion, included in all marketing and press materials (Jul) - TN • Media + Event Partnership: WBLS (Media) X Circle of Sisters: Digital ads, social media, on-site activation, radio promotion, logo inclusion and placement, panel inclusion/lead workshop (Sep) – TN

Tené Nícole, Marketing and Public Relations Page 18 • PR Agency Roadmap

BUDGET B • Ambassador Program: Cross-brand promotion among brand owners (USD Brand Partners), beauty influencers, celebrities, beauty writers and bloggers expanding on the importance of the textured hair industry and amplifying USD brand value through ongoing social and digital media promotion (Jul – Sep) – TN/USD • Brand Exposure: “Beyond Standard Beauty” / “Distributing The Standard In Beauty”- Talk Series/ Workshop (In-Store): One (1) USD Executive, One (1) Brand Partner, One (1) Retail Partner/Executive: Live programing, interactive on-site activation, photo and media ops (Jul) - TN/USD • Cross Brand Promotion: Essence Festival – Onsite activation, sponsored panel, E Suite (Executive Team Member(s) Panel Inclusion), Center Stage (20 Minute), social posts/ mention and including and all press and marketing materials (Jul) – TN Curlfest – Onsite activation, curated buildout, panel discussion, social posts, logo inclusion, included in all marketing and press materials (Jul) - TN • Media + Event Partnership: WBLS (Media) X Circle of Sisters: Digital ads, social media, on-site activation, radio promotion, on-air interview, logo inclusion and placement, panel inclusion/lead workshop (Sep) – TN


QUARTER 3: ACTIVATIONS BUDGET A

BUDGET B

• Essence Festival, Jul. 1 – Jul. 5, 2020 – New Orleans, LA

• Essence Festival, Jul. 1 – Jul. 5, 2020 – New Orleans, LA

• USD Presents “ Beyond Standard Beauty” / “Distributing The Standard In Beauty” - Talk Series/ Workshop (Retail In-Store Event), Jul. 24, 2020 – New York City

• USD Presents “ Beyond Standard Beauty” / “Distributing The Standard In Beauty” - Talk Series/ Workshop (Retail In-Store Event), Jul. 24, 2020 – New York City

• Curlfest, Jul. 25, 2020 – Randalls Island, NY

• Curlfest, Jul. 25, 2020 – Randalls Island, NY

• Circle of Sister, Sep. 2020 – New York City (Included in Paid Advertisement)

• Circle of Sister, Sep. 2020 – New York City (Included in Paid Advertisement) • Curlfest, Sep. 21, 2020 – Atlanta, GA (Included)

Tené Nícole, Marketing and Public Relations Page 19 • PR Agency Roadmap


Q4

QUARTER 4: OCTOBER 2020 – DECEMBER 2020


QUARTER 4: COMMUNICATION BUDGET A

BUDGET B

• Social Media Promotion: Expand on all campaigns, brand collateral, upcoming event pro, brand or retail partner highlights, event promotion, cross brand promotion, custom hashtag(s) and posts (Oct - Dec) – TN

• Social Media Promotion: Expand on all campaigns, brand collateral, upcoming event pro, brand or retail partner highlights, event promotion, cross brand promotion, custom hashtag(s) and posts (Oct - Dec) – TN

• Traditional + Non-Traditional Media Outreach: Pitch for beauty and lifestyle stories for articles, exclusives, event profile pieces, promotion and features (Oct - Dec) – TN

• Traditional + Non-Traditional Media Outreach: Pitch for beauty and lifestyle stories for articles, exclusives, event profile piece(s), promotion and features (Oct - Dec) – TN

• Paid Advertisement: “Beyond Standard Beauty” / “Distributing The Standard In Beauty” Campaign: Ad placement in multi-cultural national publications: print and digital media (Oct - Dec) – TN

• Paid Advertisement: “Beyond Standard Beauty” / “Distributing The Standard In Beauty”Campaign: Ad placement in multi-cultural national publications: print and digital media (Oct - Dec) – TN

• Event Press Development: Pow(H)er Awards, Sister Circle: News Releases, Media Advisories, Social Media Posts (Oct - Dec) – TN

• Event Press Development: Pow(H)er Awards; Sister Circle; Inaugural Ultra Standard Presents “Beyond Standard Beauty” / “Distributing The Standard In Beauty” Awards or Expo: News Releases, Media Advisories, Social Media Posts (Oct - Dec) – TN

Tené Nícole, Marketing and Public Relations Page 21 • PR Agency Roadmap


QUARTER 4: BRANDING BUDGET A • Ambassador Program: Cross-brand promotion among brand owners (USD Brand Partners) expanding on the importance of the textured hair industry and amplifying USD brand value through ongoing social and digital media promotion (Oct – Dec) – TN/USD • Brand Exposure: “Beyond Standard Beauty” / “Distributing The Standard In Beauty”- Talk Series/ Workshop (In-Store): One (1) USD Executive, One (1) Brand Partner, One (1) Retail Partner/Executive: Live programing, interactive on-site activation, photo and media ops (Oct) - TN/USD • Cross Brand Promotion: Pow(H)er Awards – Onsite activation, Logo Inclusion, Social posts, included in press and marketing materials and promotional video for marketing purposes (Nov) – TN • Media + Event Partnership: WPGC 95.5 X Sister Circle: Digital ads, social media, on-site activation, radio promotion, logo inclusion and placement, panel inclusion (Dec) – TN

BUDGET B • Ambassador Program: Cross-brand promotion among brand owners (USD Brand Partners), beauty influencers, celebrities, beauty writers and bloggers expanding on the importance of the textured hair industry and amplifying USD brand value through ongoing social and digital media promotion (Oct – Dec) – TN/USD • Brand Exposure: “Beyond Standard Beauty” / “Distributing The Standard In Beauty”- Talk Series/Workshop (In-Store): One (1) USD Executive, One (1) Brand Partner, One (1) Retail Partner/Executive: Live programing, interactive on-site activation, photo and media ops (Oct) - TN/USD • Cross Brand Promotion: Pow(H)er Awards – Onsite activation, Sponsor Award Presenter w/ Message, Logo Inclusion, Social posts/honoree mentions, included in press and marketing materials and promotional video for marketing purposes (Nov) – TN • Media + Event Partnership: WPGC 95.5 X Sister Circle: Digital ads, social media, on-site activation, radio promotion, on-air interview, logo inclusion and placement, panel inclusion (Dec) – TN USD Presents “Beyond Standard Beauty” / “Distributing The Standard In Beauty” Awards/Expo: Digital ads, write-ups, logo inclusion, press and social promotion (Dec) – TN/USD Tentative Media Partner: BETHer

Tené Nícole, Marketing and Public Relations Page 22 • PR Agency Roadmap


QUARTER 4: ACTIVATIONS BUDGET A

BUDGET B

• USD Presents “ Beyond Standard Beauty” / “Distributing The Standard In Beauty” - Talk Series/ Workshop (Retail In-Store Event), Oct. 2020 – New York City

• USD Presents “ Beyond Standard Beauty” / “Distributing The Standard In Beauty” - Talk Series/ Workshop (Retail In-Store Event), Oct. 2020 – New York City

• Pow(H)er Awards, Nov. 11, 2020 – New York City

• Pow(H)er Awards, Nov. 11, 2020 – New York City

• Sister Circle – Dec. 2020 – Washington, DC (Included in Paid Advertisement)

• Sister Circle – Dec. 2020 – Washington, DC (Included in Paid Advertisement) • Inaugural USD Presents “ Beyond Standard Beauty” / “Distributing The Standard In Beauty” Awards/ Expo, Dec. 4/5, 2020 – New York City

Tené Nícole, Marketing and Public Relations Page 23 • PR Agency Roadmap


ADDITIONAL OPPORTUNITIES EXPAND ON THE “USD” BRAND • BET Experience Weekend (Building out Program) (Low Cost) ¡¡On-Site ¡¡Panel ¡¡Bet

Activation

Discussion

Awards

• Essence x New Voices (Building out dates) (Low Cost) ¡¡On-Site

Activation

¡¡Sponsored

Panel X Executive Team Member Lead

Moderator ¡¡Pitch

Contest For Beauty Brand Entrepreneurs

• Sony Pictures (Sony rep will send upcoming movie schedule for potential alignment) (No Cost) ¡¡USD

x Retail Partner Activation

¡¡National

Promotion

Tené Nícole, Marketing and Public Relations Page 24 • PR Agency Roadmap


BUDGET A & B


BUDGET A: $250,000.00 TENÉ NÍCOLE AGENCY FEE

ESTIMATED

Staffing Hours (360 x $220/pr hr) $79,200.00 Social Media Hours (60 X $110/pr hr) $6,600.00 Total $85,800.00

EVENT ACTIVATIONS

ESTIMATED

BE: Women of Power Summit (Mar) $10,000.00 The Black Women’s Expo (Apr) $20,000.00 #WeAllGrow Latina Summit (May) $10,000.00 Summit21 Conference (Jun) $7,500.00 Great Girlfriend’s Conference (Jun) $6,500.00 Hue Beauty Affair (Jun) $5,000.00 Essence Festival (Jul) $20,000.00 CurlFest (Jul) $7,500.00 Pow(H)er Awards (Nov) $10,000.00 Event Activation Build Out (10 X 10) $8,000.00 Total $104,500.00

USD BEYOND STANDARD BEAUTY EVENT

ESTIMATED

Custom Backdrops/Signage $6,500.00 Intertactive Station + Photo Op Build Out $8,500.00 Talent - Brand Partners/Influencers (Including any travel) $10,000.00 Total $25,000.00

Tené Nícole, Marketing and Public Relations Page 26 • PR Agency Roadmap


PAID ADVERTISEMENT

ESTIMATED

Promotion (Digital, Print & Radio) $15,000.00 Radio: Circle of Sisters (Sep) Campaigns $10,000.00 Total $25,000.00

AGENCY TRAVEL (5 ACTIVATIONS) Air - (4 Persons) Hotel Accommodations - (4 Persons) Total

ESTIMATED $4,400.00 $3,800.00 $8,200.00

MISCELLANEOUS ESTIMATED Discretionary Funds $1,500.00 Total $1,500.00

Tené Nícole, Marketing and Public Relations Page 27 • PR Agency Roadmap


BUDGET B: $500,000.00 TENÉ NÍCOLE AGENCY FEE

ESTIMATED

Staffing Hours (360 x $220/pr hr) $79,200.00 Social Media Hours (60 X $110/pr hr) $6,600.00 Total $85,800.00

EVENT ACTIVATIONS

ESTIMATED

BE: Women of Power Summit (Mar) The Black Women’s Expo (Apr) Road To The Crown Campaign Event (Apr) #WeAllGrow Latina Summit (May) Summit21 Conference (Jun) Great Girlfriend’s Conference (Jun) Hue Beauty Affair (Jun) Essence Festival (Jul) CurlFest (Jul) Pow(H)er Awards Event Activation Build Out Total

$50,000.00 $20,000.00 $10,000.00 $10,000.00 $7,500.00 $6,500.00 $5,000.00 $50,000.00 $15,000.00 $25,000.00 $20,000.00 $219,000.00

USD BEYOND STANDARD BEAUTY EVENT

ESTIMATED

Custom Backdrops/Signage $6,500.00 Intertactive Station + Photo Op Build Out $8,500.00 Talent - Brand Partners/Influencers (Including any travel) $10,000.00 Total $25,000.00

BEAUTY AWARDS / BEAUTY EXPO

ESTIMATED

Venue $13,000.00 Custom Backdrops/Signage $20,000.00 Talent (Including any travel) $50,000.00 Food & Beverage Minimum $17,000.00 Total $100,000.00

Tené Nícole, Marketing and Public Relations Page 28 • PR Agency Roadmap


PAID ADVERTISEMENT Ambassador Program Promotion (Digital, Print & Radio) Radio: Circle of Sisters (Sep) Radio: Sister Circle (Dec) Campaigns Total

AGENCY TRAVEL (5 ACTIVATIONS) Air - (4 Persons) Hotel Accommodations - (4 Persons) Total

ESTIMATED $20,000.00 $30,000.00

$10,000.00 $60,000.00

ESTIMATED $4,400.00 $3,800.00 $8,200.00

MISCELLANEOUS ESTIMATED Discretionary Funds $2,000.00 Total $2,000.00

Tené Nícole, Marketing and Public Relations Page 29 • PR Agency Roadmap


MEET THE TEAM

NIKKIA McCLAIN CEO & Founder

ANGELIC LINEN Event Operations Director

ARION JAMERSON Creative Director

22 Vernon Place East Orange, NJ 07017 Phone: 646.244.2140 Email: info@tenenicole.com Website: www.tenenicole.com

EMMA JACKSON Social Media Coordinator

LYNDSAY CHRISTIAN Lead Publicist

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