Promoting an Active Beer Culture through Great Beer
| By: Rob Shomaker | Photography By: Christen Clemins
hatâ€™s in a name? One of the wonderful parts of our craft beer community is that names are often very well thought out. Brewery names, beer names, tag lines, tap rooms. Names are memorable, sticky, and perhaps humorous. Names can often evoke a memory or a feeling. It was February of 2010 when the initial seeds were sown. Chris Morton and Adam Ingle were removing old shelving from what was formerly known as The Flower
Market as they began preparations for what we all now know as the Bearden Beer Market. Over the roar of the demolition the idea was pitched to begin a brewery. Over the next few years others gathered around, Chris Howard being one of them, who nurtured that idea and brought it to life. In August of 2015 the dream became reality. At 1130 Sevier Ave, Knoxville, Tennessee, you will find Alliance Brewing Company. The name Alliance was inspired
by the late Ben Seamons, a brewer and member of the founding group. The name is meant to be representative of those who were part of the initial group as well as the beer community as a whole: an alliance. The torch logo was meant to act as a rallying point as well as a gentle nod to casting the light on better beer. However, to me the torch means more. I am reminded of Olympic athletes carrying the flame. That is what Alliance means to me, in two ways.
The launching of Tennessee's First Craft Cidery