Examples Evaluation Methods Collect audience data for future
marketing and promotional efforts (zip codes, home addresses, county names on license plates, etc.) Count Web site hits, use online survey tools such as SurveyMonkey, SurveyGizmo, Zoomerang, etc. Collect verbal and written audience feedback, published reviews, comment cards, student thank-you letters, etc. Accurately count audience and/or participants for comparison Administer a pre- and post-test to participants (adults and children) to determine impact
Sample evaluation tool on TAC Web site