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The RE/MAX Difference Broker/ Owner Spring Meetings 2011


Todays Topics Understanding the Real Estate Market Recruting by The Numbers The Power of YOUR Brand LEADing the Industry The Culture of Success Open Discussion


Regional Staff

Russ Foster

Traci Kennedy

Franchise Development Consultant

Regional Coordinator

Jenn Leyva Franchise Development Consultant


Regional Staff

Cory Jo Vasquez Public Relaiton

Sonda Wynn Sr. Technology Trainer


Regional Staff

Brad McWaters

Mike Lett

Sr. Business Development Consultant Business Development Coordinator


Regional Staff Jason Way

Carina Hathaway

Sr. Billing Coordinator

eCare Specialist II

Gail Gomez

Kileen Hare

Sr. Statistics Coordinator

Membership Coordinator


Wake County Market Share


The RE/MAX Difference Understanding The Real Estate Landscape


The RE/MAX Difference Recruiting by the Numbers


2011 RE/MAX Network Worldwide

89,025 RE/MAX Associates 6,255 Offices 83 Countries


2010 RE/MAX Carolina’s Network

1,780 RE/MAX Associates 117 Offices


2010 Brokerage’s of the Year

Mandy Becker Myrtle Beach, SC RE/MAX Southern Shores

Barbara Mann Greensboro, NC RE/MAX Realty Consultants


RE/MAX vs. NAR 2009 Category

RE/MAX U.S.

NAR

% of RE/MAX to NAR

Agent count

60,261

1,112,645

5.42%

Transactions

812,056

10,900,000

7.45%

Commissions

$2,314,122,266

42,300,000,000

9.8%


2010 Carolinas Region RE/MAX Production Averages Category

Number

% of Change

Associate Transactions

14.72

+11.5

Associate Volume

$2,644,147

+12.8

Office Transaction

27,394

-9.9

Office Volume

4,920,756,675

-8.8

Average Commission = $83,190


Round Tables: Four Groups Multi- Office

Objections

Large Market

Objections

Medium

Objections

Small/ Rural

Objections


The RE/MAX Difference The Power of YOUR Brand


Four Tier Approach National

$30 Million Delivering Your Brand Promise

Local & Regional

$3 Million Connecting Your Regional Identity

Office

What do you spend?

Agent

National Average is 10 -12% of Income.


50

$

million National Advertising 35,000 television 10.5commercials billion • 5,000 impressions billboards 40,000 radio commercials


Keller Williams 0%

RE/MAX

Coldwell Banker

ERA 0% Prudential 0% Coldwell Banker Century 21 0% 41%

National Share of Voice RE/MAX 59%

Adults 25-54 q1-q2 2010

RE/MAX is still #1 Share of Voice!

Source: Nielsen Monitor-Plus/ A25-54 GRPs Unequivalized


Columbia


Sports Marketing


Icon In The Industry


RE/MAX Team Ballooning Grand-opening celebrations Open houses Recruiting events School demonstrations Balloon festivals Parades Charity fundraisers Music/art festivals Office retreats Community events


Round Tables: Four Groups Multi- Office

Objections

Large Market

Objections

Medium

Objections

Small/ Rural

Objections


The RE/MAX Difference LEADing the Industry!


Mainstreet Business Tools & Information

remax.com Marketing & Leads

LeadStreet Manage Online Business

Design Center Online Marketing Center


Round Tables: Four Groups Bricks & Mortar

Objections

Mobile Agents

Objections

Teams

Objections

Cafe

Objections


The RE/MAX Difference The Culture of Success!


Regional Events: Plan for Success! First Monday of the Month: New Agent Webinar Monthly: Regional Business Success Webinar Broker/Owner & Manager Training in Denver Quarterly : Office Administrators Webinar


RE/MAX Recruits WITH You! Destination RE/MAX May 18, 2011- Sign UP Now!!!!! August 10, 2011 October 19, 2011 December 14, 2011 RE/MAX Broker Owner Conference: August 14-16 Beverly Hills, CA RE/MAX Carolina’s Broker/ Owner Retreat August 16-18 Beverly Hills, CA


Special Engagement

Dave Liniger Speaking Tour Raleigh, NC


State Conventions NCAR - September 10-13 White Sulphur Springs,WV

SCAR- September 14-16 Greenville, SC


The RE/MAX Difference Built by Realtors for Realtors!


Thank You!!

Office Meeting 5/11/2011  

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