Page 12

real connection with you. They’ll know they belong and are cared for. Plus, most people love being stars!

Inspire

• Hmmm, show them something inspirational! Here’s the link to the Erickson Wii Video, http://www.youtube.com/watch?v=Pzp8S_7ys pM

Many moons ago, when I was in charge of advertising at Erickson Retirement Communities, my team created this video about the residents Wii bowling. This was before other communities started using the Wii. I should also note that the web team that created this was incredibly brilliant and was continually coming up with good ideas like this one. Now first, let me state that this idea unequivocally came from and started as a “marketing idea”. But what it grew into …. And the life and excitement it created in the communities was incredible. The residents REALLY got into this … they were talking smack to each other … it was great. And the excitement it created in the community was equally powerful. This video and the series we created got picked up all over the place, all over the country. The internet, newspapers, and TV networks. The value it created and the way it portrayed our residents … as cool, active people … was priceless.

TR Mann Consulting * www.TRMann.com

Profile for TR Mann Consulting

Becoming a Wellness Sherpa - How to Become A Recognized Expert In Your Field  

Tom Mann presents on becoming a Wellness Sherpa at the International Council on Active Aging, 2009. In an age of information overload, becom...

Becoming a Wellness Sherpa - How to Become A Recognized Expert In Your Field  

Tom Mann presents on becoming a Wellness Sherpa at the International Council on Active Aging, 2009. In an age of information overload, becom...

Profile for tmann
Advertisement