Problem: Design for a product that costs only 75 ¢ Solution: Save space for hikers, campers and backpackers while simultaneously providing them with individually packaged wet wipes for when nature calls. Bonus: Each leaf package includes the wipe as well as a seed that produces the tree that the particular leaf grows from. There is also an app that allows the consumer to track where they, and even friends, have “planted their trees”.
1 New Drop Site
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Problem: Design conceptual packaging and holders for a tea brand. Solution: The tea bag that we dip into the hot water is more than just a tea bag. For this brand it is a cement block tied to the ankle of thugs who have been black-listed by the mob. Each hand illustrated thug has a name and characteristics that link him to a particular type of tea (with its ingredients originating from Italy) and its benefits. The packaging is modeled after cars from the 50’s and 60’s that were typical of the mob. Pulling these characters out of the trunk of the package to retrieve the tea and dropping the “cement block” into the water further pushes the mob concept.
Problem: Design for a wine company with a unique perspective Solution: For this brand, we push the idea that â€œSome secrets deserve to be kept.â€? Rather than following the trends of society and constantly seeking out how everything is done or made, consumers of No Snitch wine find pleasure in simply enjoying exceptional wine without destroying the legacy of it by seeking out its methods. The design of the bottle utilizes black on black type to further the concept of acceptable secrecy. The image of the canary filled with the code from the back of the bottle represents those who seek to share secrets. The code on the back represents the methods of this company. The falling artifacts are a metaphor for how the value of this method deteriorates as people attempt to take from it. No Snitch, Some secrets deserve to be kept. Drink Responsibly.
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Problem: Design a series of art supplies. Solution: We all have a zoo of ideas running through our heads that are trying to get free. With the Zu line of products, by Letraset, we equip the consumer with the proper tools to unleash that zoo. The hand illustrations on each product is a representation of one individuals ideas. There is potential for longevity of this creative by allowing featured artists to produce illustrations of their own zoo of ideas for a signature series. The boz illustrations represent us as artists becoming the box in which we always talk about thinking outside of. This further pushes the necessity of purchasing these art tools and putting them to use. The color green was chosen because it psychologically inspires action, and that is exactly what it will take from the consumer to get the most out of each product. Zu; Let your zoo of ideas run wild.
Problem: Design packaging for 100% recycled plastic buttons. Solution: The name is Latin for earth buttons. I wanted to design a package that would function as a character and packaging simultaneously. While playing with paper it was discovered that by slitting the ends of a slightly longer piece of paper and tucking it behind the two end buttons in a row, a face could pop forward. That face was then stylized as an iguana to push the concept of rainforest conservation and awareness. In stores the tongue is kept curled up with a fly sticker to again aid the concept. Upon unrolling the tongue the consumer reads information on the efforts of the company to sustain rainforest life and how they can get involved. Lastly, the consumer can simply tug at the tongue and the face pops off to leave them with what they intended to purchase. 6 recycled plastic buttons.
Problem: Design pieces and packaging for a unique set of double six dominoes. Solution: Banah is a Hebrew word translated from the Bible meaning, â€œto build.â€? Each piece is a pair of towers that are pulled down toward the base with a band and tension so that building the towers up is as simple as lifting a nested piece and rotating it so that it sits on the ledge of the piece below it. The concept of this action derives from the biblical story of the tower of Babel, where people of earth were attempting to build to heaven. This alters gameplay from matching numbers to matching height and stain pattern. The hexagonal paired shapes were inspired by aromatic compouds which were drawn in the notebook of a friend who is a chemistry major. The hexagonal paired shape allows for coiling gameplay as opposed to linear. Lastly, the image to the right is the first of a packet of measurements that were sent to a wood shop to get mostof the pieces cut with a c&c machine. The rest of the wood working (e.g. smaller pieces, inlaying, sanding and cutting of the 3 piece packaging) I completed myself.
I like to add a page of fine arts work to show that my artistic abilities expand beyond the computer. I love working with paper, woods, metals, pencils, pens, brushes, thread and needle, and anything I can get my hands on to solve a design problem. I have only been in graphic design for a year and a half, however I have been involved in art since I was a child. I am confident that whatever I may lack in graffic design, I can compensate with my ability to simply create. The piece below is a self portrait that I challenged myself to draw entirely with sharpie to forfeit the option to undo marks. I also hand stitched the bow tie attached to the piece. The two pieces to the right are a pair of wood illustrations I did to represent my dual characteristics having been raised in the city of Phoenix, AZ and having gone to college in Hays, KS. The painting in the bottom corner is a mash up of a 1930â€™s Edward Hopper paining, Early Sunday Mornings and a well known street just off campus from my university.
Published on Apr 18, 2013