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Guide to Where

the Locals Go

2016 thinklocalsantacruz.org


KE

EPING

YOU

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or 46 years santa Cruz has trusted staff of Life Natural Foods to provide the best prices on farm stand fresh produce, all natural humanely-

raised meats, the freshest local seafood and the county’s largest selection of natural supplements, vitamins and hard to find bulk items. our in-house bakery and patio café specialize in traditional and gluten free breads and pastries and our hot bar serves up healthy meals all day. Come enjoy everything staff has to offer! Proud to be local.

1266 Soquel Ave • Santa Cruz • 831-423-8632


TLF DIRECTORY INDEX 18 ARTS, EDUCATION & ENTERTAINMENT

Business Services Communications Computers Consulting Contractors, Construction & Design Graphic Design Home Insurance Landscaping Marketing Pets Services Printers Real Estate Restaurant Supply Transportation Travel Video Website Services Wholesale

Artists Media Outlets Museums & Galleries Music & Theater Photography Tourism & Attractions

24 DINING, SPIRITS & HOSPITALITY Accommodations Bakeries Breweries Catering Coffee Ice Cream & Yogurt Pubs Restaurants Wineries

74 RETAIL

39 HEALTH & WELLNESS Acupuncture Chiropractic Day Spas Dental Fitness Health & Wellness Retail Medical Optical Pharmacy Senior Services Veterinary Services

46 OTHER

Community & Social Services Nonprofits

Adult Apparel Auto Books Farm Supply Footwear Gifts Grocers & Specialty Foods Home & Garden Jewelry Liquor Stores Lumber & Building Materials Office Supply Sporting Goods

49 PROFESSIONAL & 94 COMMUNITY FINANCIAL SERVICES SUPPORTERS Accounting & Bookkeeping Attorneys Automotive Services & Repair Banks & Credit Unions

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CHARTER MEMBERS

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Let us show you how much we love you.

We’ve launched a new loyalty program! Get $25 off every time you spend $500 at Sockshop & Shoe Company or Legs. Your earnings can be spent at either shop! We validate parking in the Locust Street garage and have a flexible return policy.

Loving Santa Cruz for 27 years SockshopAndShoeCo.com 1515 Pacific Ave 831.429.6101 4

SantaCruzLegs.com 1517 Pacific Ave 831.429.1940 thinklocalsantacruz.org


WELCOME! Welcome!

Dear Friends, Welcome to the eighth edition of the Think Local First Member Directory. Inside this directory you will find information about over 650 local, independently owned businesses. Take a moment to browse through the businesses listed in this directory and discover new businesses and connect with old favorites! Variety is the spice of life – You will find tremendous diversity and unique consumer experiences when you visit a TLF business. Quality and price – Independent businesses want to give you the best bang for your buck to keep you coming back! Insider’s track - You know who own local independent businesses? People who have lived here for years. Ask them for their recommendations on restaurants, activities, and shopping hotspots to feel like a local. Good Vibes When you spend your dollars at Think Local First member businesses, the money you spend will stay here to compensate employees who live in our neighborhoods, to pay suppliers who are part of Santa Cruz County’s business environment and even to support our schools and fire fighters through tax revenue. Please let this directory be your guide! Shop the logo and live the philosophy of Think Local First County of Santa Cruz.

Locally Yours, Stephanie Wilks Board Member Physicians Medical Group of Santa Cruz (Charter Member)

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TABLE OF CONTENTS

Santa Cruz Boardwalk, Photo: Daniel Carettoni

Local Business Directory Index 3 Welcome 5 The Board 9 A Brief History of Think Local First 11 The Big Picture 12 10 Reasons to Shop Local 14 How Can I Help? 16 Local Business Directory 18-93 Acknowledgments 98 Advertising Director: Kimberly Parrish - Parrish Creative Contributors: Peter Beckmann, Karl Heiman, Stephanie Wilks, Cover Photo by: Kenan Chan, Pleasure Point Otter Creative Director: Judi Oyama - Maximum Impact Design Production: Judi Oyama - Maximum Impact Design Photography: Kenan Chan, Daniel Carettoni, Lorrie Palmos, Neil Simmons, Salty Breeze Surf Art and Photography Artwork: Maia Negre, Janice Serilla Art & Design, Scott Hamill, F.J. Anderson Printing: Southwest Offset Printing Co. San Jose Only big press as close to this area as we could find. Published by: Think Local First Santa Cruz County 6 Oak Road, Santa Cruz, CA, 95060 info@ThinkLocalSantaCruz.org thinklocalsantacruz.org thinklocalsantacruz.org

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TLF BOARD

The Lane, Salty Breeze Surf Art and Photography

Peter Beckmann, Beckmann’s Bakery

Co-Chair & Co-Founder

Karl Heiman,

Caffe Pergolesi & Mr. Toots Coffee House Co-Chair & Co-Founder

Michael Olson, KSCO Radio

Director & Spokesperson

John Benedetti,

Sante Arcangeli Family Wines

Director & Steering Committee Chairperson

Stephanie Wilks,

Physicians Medical Group

Director & Marketing Committee Chairperson

Kimberly Parrish, Parrish Creative

Director & Ad Designer

Judi Oyama

Maximum Impact Design

Director & Social Media Coordinator

Andy VanValer,

Founder Slingshot SV

Director & Steering Committee Member

Amanda Brandt, Account Manager

TLF Marketing & Business Development

Jill Sollitto, Modern Life

Director & Steering Committee Member

Kelly Utic,

Membership Development thinklocalsantacruz.org

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10 SCU-518 TCF-Directory Ad-FP.indd 1

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HISTORY A Brief History of Think Local First In the spring of 2007, a handful of Santa Cruz business owners united to voice a common concern: the threat to local businesses posed by proliferating chain stores and easy online shopping. In an era when downtown shopping districts increasingly fall victim to homogeneous chains and franchises, they collectively recognized the need to promote and strengthen our independent and local business community. Over the course of 2007, Think Local First – County of Santa Cruz was formed around the shared desire to “promote and sustain economic vitality while preserving the unique character of Santa Cruz County.” The logic was that if the community rallied around independent and locally-owned businesses, everyone would benefit: a ‘local’ economy would prosper and circulate money throughout the community, in turn promoting local spending and, ultimately, contributing to the vibrancy and health of Santa Cruz County. In the early stages of TLF, folks volunteered their time and efforts without any guarantee of affecting much change. The TLF movement was largely fueled by inspiration , found in stories of community support for independent businesses such as Kepler’s Books in nearby Menlo Park. In 2005, Kepler’s Books, a beloved and renowned bookseller located only 50 miles from Santa Cruz, had abruptly shut its doors, having succumbed to competing chains and online book retailers. In an unexpected outpouring of support, the Menlo Park community came forth with donations, a viable business strategy, and a new board of directors. Within six weeks Kepler’s Books re-opened and remains today a vibrant hub of Peninsula cultural life. Think Local First – County of Santa Cruz has seen a comparable surge in community awareness and support. Its first public meeting, hosted by a half-dozen members, took place at Bookshop Santa Cruz in October 2007. Now the TLF Steering Committee meets bi-monthly at Caffe Pergolesi to share ideas and continue the momentum of the movement. This year’s Think Local First directory marks the organization’s growth to 450-plus members, all of whom understand the link between a unique, thriving local economy and a unique, thriving town. It’s a simple concept, really: what goes around comes around. It’s about creating our community – together.

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THE BIG PICTURE By Peter Beckmann, Beckmann’s Bakery and Board member Last time I went shopping for my favorite hand lotion, I had an interesting experience. First, the lotions were hard to find, and lacking a helpful store clerk, I wandered through half the store before realizing that my lotion had been replaced by lower quality but equally expensive lotions. And secondly, in order to take advantage of the advertised “special” price, I needed to join the “club” first. Although benign on the surface, this little story sheds light on some important changes we encounter in the national chain stores: • The modern chain store layout makes us to walk by all those items we did NOT plan on buying, before we get to the section with the everyday staples (bread, milk, eggs). • Chain stores are staffed to a minimum. And since employee pay is kept to a minimum, turnover is high, and knowledgeable employees are harder to find. • There is increasing pressure from national chains on their suppliers to deliver their wares at rock bottom prices. Many of these vendors, committed to paying their employees livable wages and benefits, refuse to reduce their prices, and their products eventually are replaced by lower cost, lower quality, and higher margin products. The alternative lies in the ever stronger movement towards local commerce, where shopkeepers choose their products based on their own and their customers’ preferences and not solely for profit reasons. The Think Local movement, promoted by umbrella organizations like BALLE (Business Alliance for Local Living Economies) and AMIBA (American Independent Business Alliance) currently comprises some 41,000 independent and locally owned businesses nationwide. It continues to grow thanks to discriminating personal consumption choices by all of us. By shopping “locally owned” we are creating our communities together.

Please join us!

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Capitola Venetian. Art by Maia Negre Fine Art & Design

Pinkhouse, Oil on Canvas Painting: F.J. Anderson

Cowells Beach. Art by Scott Hamill thinklocalsantacruz.org

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10 REASONS TO SHOP LOCAL Why shop at a locally owned business first? The following 10 reasons show how money spent at local businesses is reinvested in your community creating economic vitality and helping the community maintain its unique appeal. 1. More Money Recirculates in the Local Economy When you shop at locally owned businesses rather than national chains, more money stays in the community because local businesses frequently purchase from other local businesses. Purchasing local goods and services helps grow area businesses as well as the local tax base. 2. Unique Businesses Create Character and Prosperity The distinctive character of Santa Cruz County is what brought us here and keeps us here. Independent and locally-owned businesses are an integral part of the uniqueness of our area. 3. Environmental Impact is Reduced Local businesses purchase more of their inventory from other local businesses and require less transportation. They are usually located in the town or city center rather than the outskirts. This reduces urban sprawl, congestion, habitat loss and pollution. 4. Most New Jobs are Provided by Locally Owned Businesses Small, locally owned businesses are the largest employers in the United States. 5. Nonprofits Receive Greater Support Local business owners donate more to local charities than national chains. 6. Customer Service is Better Local businesses often hire people with more specialized product or service expertise. Local business owners and employees live in our local neighborhoods and create a more personal shopping experience. 7. Local Business Owners Invest in Community Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the city’s future. 8. Public Benefits Far Outweigh Public Costs Local businesses require comparatively little infrastructure and utilize public services more efficiently than chain stores. 9. Competition and Diversity Leads to More and Better Choices A marketplace consisting of a number of small businesses is the best way to ensure innovation and low prices over the long-term. 10. Local-ized Economies Attract Entrepreneurism and a Skilled Workforce A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character that preserve their one-of-a-kind businesses and distinctive character.

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stores.gopalace .com

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HOW CAN I HELP? As a community member:

Although we can’t do all of our shopping at locally owned businesses, we encourage you to think FIRST of your local choices when going shopping, looking for services, or selecting your bank or investment provider. Need more information? Visit us at www.ThinkLocalSantaCruz.org or follow us on Facebook, Twitter and Pinterest.

As a locally owned business in Santa Cruz County:

If you haven’t already signed up as a member we urge you to do so! If you are already a member, please spread the word and encourage the locally owned businesses you use to join. “Strength in numbers” applies especially to this campaign; the stronger we are, the stronger our message and the greater the results will be. And please post the TLF decal in your business window and use the TLF logo in your own advertising.

Go the extra mile: If you feel even more inspired, we invite you to get involved and join a fun group of movers and shakers who have made a lot of things happen since the official launch of Think Local First in October 2007. Attend our semi-monthly 8 AM steering committee meetings, enjoy coffee and muffins, and find out which of the numerous volunteer opportunities would fit your time and skills. You can find the next meeting at our home page at:

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Steamers Lane, Photo: Kenan Chan

Scotts Valley Skate Park, Photo: Lorrie Palmos

Pleasure Point, Photo: Kenan Chan thinklocalsantacruz.org

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ARTS, EDUCATION & ENTERTAINMENT Artists

F.J. Anderson

Bronze Member (831) 566-7825 fjartwork.com Area: Santa Cruz

Scott Hamill Art

Bronze Member (831) 239-2507 scotthamillart.com Area: Santa Cruz

Maia Negre

Bronze Member PO Box 1124, Capitola CA 95010 maianegre.com Area: Capitola

Janice Serilla

Bronze Member (831) 325-3905 janiceserilla.com Area: Santa Cruz

Media Outlets Comic News

Silver Member

P.O. Box 8543 Santa Cruz, CA 95061 (831) 426-0113 thecomicnews.com Area: Santa Cruz

Connection Magazine

Gold Member - Charter Member

7960 Soquel Dr. B-355 Aptos, CA 95003 (831) 459-0522 ConnectionMagz.com Area: Santa Cruz

Good Times

Gold Member

1101 Pacific Ave, Suite 320 Santa Cruz, CA 95060 (831) 458-1100 GTWeekly.com SantaCruz.com Area: Santa Cruz

KSCO AM 1080

Gold Member • Charter Member 2300 Portola Drive Santa Cruz, CA 95062 (831) 475-1080 KSCO.com Area: Santa Cruz

KUSP

NonProfit Member

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203 8th Avenue Santa Cruz, CA 95062 (831) 476-2800 kusp.org Area: Santa Cruz

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ARTS, EDUCATION & ENTERTAINMENT Media Outlets, continued SantaCruzParent.com

Bronze Member 527 Ocean View Avenue Santa Cruz, CA 95062 (831) 713-7026 santacruzparent.com Area: Santa Cruz

Santa Cruz Tech Beat

Bronze Member c/o Sara Isenberg, 101 Cooper Street Santa Cruz, CA 95060 (831) 334-0701 santacruztechbeat.com Area: Santa Cruz

Santa Cruz Waves Gold Member

3912 Portola Drive Suite #7 Santa Cruz, CA95062 (831) 419-4269 santacruzwaves.com Area: Santa Cruz

Times Publishing Group

Gold Member - Charter Member 9601 Soquel Drive Aptos, CA 95003 (831) 688-7549 tpgonlinedaily.com Area: Aptos

Museums and Galleries

Santa Cruz Mountain Art Center NonProfit Member

9341 Mill Street Ben Lomond, CA 95005 (831) 336-3513 mountainartcenter.org Area: Ben Lomond Santa Cruz Museum of Natural History

Bronze Member 1305 East Cliff Drive Santa Cruz, CA 95062 (831) 420-6115 santacruzmuseum.org Area: Santa Cruz

Seymour Marine Discovery Center NonProfit Member

100 Shaffer Road (End of Delaware Avenue) Santa Cruz, CA 95060 (831) 459-3800 seymourcenter.ucsc.edu Area: Santa Cruz

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ARTS, EDUCATION & ENTERTAINMENT Music & Theater

Cabrillo Stage Professional Musical Theater NonProfit Member

6500 Soquel Dr. Bldg #4000 Aptos, CA 95003 (831) 479-6154 cabrillostage.com Area: Aptos Nickelodeon Del Mar & Aptos Theatres Bronze Member

Nickelodeon

210 Lincoln Street Santa Cruz, CA 95060 (831) 426-7500 thenick.com Area: Santa Cruz

The Del Mar

1124 Pacific Avenue Santa Cruz, CA 95060 (831) 426-7500 thenick.com Area: Santa Cruz

The Aptos Cinemas 122 Rancho Del Mar Aptos, CA 95003 (831) 426-7500 thenick.com Area: Aptos

Streetlight Records

Bronze Member 939 Pacific Avenue Santa Cruz, CA 95060 (831) 421-9200 streetlightrecords.com Area: Santa Cruz

Santa Cruz Rehearsal Studios

Bronze Member 118 Coral Street Santa Cruz, CA 95060 (831) 425-7277 santacruzrehearsalstudios.com Area: Santa Cruz

Photography Aerography

Silver Member

1350 45th Avenue #B Capitola, CA 95010 (917) 509-3201 aerography.net Area: Capitola

George Saitas Photography Bronze Member (831) 236-5509 georgesaitas.com Area: Scotts Valley

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ARTS, EDUCATION & ENTERTAINMENT Photography, continued

Jake J. Thomas Photography

Bronze Member (831) 588-5940 jakejthomasphoto.blogspot.com Area: Santa Cruz

Kenan Chan Photography Gold Member

kenanchan.photo@gmail.com kenanchanphotography.com Area: Santa Cruz

Larry’s Photography

Bronze Member 1612 Mission Street Santa Cruz, CA 95060 (831) 423-2815 larrysphoto.com Area: Santa Cruz

Lorrie Palmos

Bronze Member lorriepalmosphotography@gmail.com lorriepalmosphotography.com (831) 566-9781 Area: Santa Cruz

Neil Simmons Photography Gold Member

747 41st Avenue, Suite F Santa Cruz, CA 95062 (831) 429-5512 neilsimmonsphotography.com Area: Santa Cruz

Rebecca Stark Photography

Bronze Member 627 Center Street Santa Cruz, CA 95060 (831) 325-4183 rebeccastarkphotography.com Area: Santa Cruz

r.r jones Photography

Bronze Member 303 Potrero Street Santa Cruz, CA 95060 (831) 429-5926 rrjones.com Area: Santa Cruz

Salty Breeze Surf Art and Photography

Bronze Member saltybreezeart.com Area: Capitola

Santa Cruz Aerials Photography Gold Member

(831) 428-2305 santacruzaerials.com Area: Santa Cruz

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ARTS, EDUCATION & ENTERTAINMENT Tourism and Attractions Adventure Out LLC

Bronze Member P.O. Box 7040 Santa Cruz, CA 95061 (800) 509-3954 adventureout.com Area: Santa Cruz

Brew Cruz

Bronze Member 924 B. Cayuga St. Santa Cruz, CA 95062 (855) 222-0120 Area: Santa Cruz

Kayak Connection

Bronze Member 413 Lake Avenue, #101 Santa Cruz, CA 95062 (831) 479-1121 kayakconnection.com Area: Santa Cruz

Pacific Yachting & Sailing Bronze Member 790 Mariner Park Way Santa Cruz, CA 95062 (831) 423-7245 pacificsail.com Area: Santa Cruz

Santa Cruz Seaside Company

Gold Member - Charter Member 400 Beach Street Santa Cruz, CA 95060 (831) 423-5590 beachboardwalk.com Area: Santa Cruz

Santa Cruz Brew Cruz Bus, Photo: Annie Pautsch

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DINING, SPIRITS & HOSPITALITY Accommodations Beach Street Inn

Bronze Member 125 Beach Street Santa Cruz, CA 95060 (831) 423-3031 beachstreetinn.com Area: Santa Cruz

Bed & Breakfast Innkeepers of Santa Cruz County Bronze Member 245 Fairview Avenue Ben Lomond, CA 95005 (831) 336-3355 santacruzbnb.com Area: Santa Cruz County

Ocean Echo Inn & Beach Cottages Bronze Member 401 Johans Beach Drive Santa Cruz, CA 95062 (831) 462-4192 oceanecho.com Area: Santa Cruz

The Darling House

Bronze Member 314 W Cliff Drive Santa Cruz, CA 95060 (831) 458-1958 darlinghouse.com Area: Santa Cruz

Bakeries

Beckmann’s Bakery

Gold Member - Charter Member 104 Bronson Street, #6 Santa Cruz, CA 95062 (831) 426-3610 Area: Santa Cruz

Gayle’s Bakery

Bronze Member 504 Bay Avenue Capitola, CA 95010 (831) 462-1200 gaylesbakery.com Area: Capitola

Pacific Cookie Company Bronze Member 1203 Pacific Avenue Santa Cruz, CA 95060 (831) 429-9709 pacificcookie.com Area: Santa Cruz

Sherri’s Cookies

Bronze Member 1855 41st Ave Santa Cruz, CA 95010 (831) 334-2409 sherriscookies.com Area: Santa Cruz

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Celebrating 45 Years in Capitola Village featuring handmade Jewelry, Pottery, Art Glass, Windchimes, Home Decor and Cards 209 Capitola Avenue 831. 475.4466

one block from the beach, featuring handmade Jewelry, Candles, Wood Jewelry Boxes, Whimsical Sculpture, Pit & Pendulums and Seaglass 207 Capitola Avenue 831. 475.3788

Capitola Village • www.craftgallery.net thinklocalsantacruz.org

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DINING, SPIRITS & HOSPITALITY Bakeries, continued The Bagelry

Silver Member

320A Cedar Street Santa Cruz, CA 95060 (831) 429-8049 Area: Santa Cruz bagelrysantacruz.com The Buttery Bakery Bronze Member 702 Soquel Avenue Santa Cruz, CA 95062 (831) 458-3020 butterybakery.com Area: Santa Cruz

Breweries

Discretion Brewing

Bronze Member 2703 41st Ave.Ste A Soquel, CA 95073 (831) 316-0662 discretionbrewing.com Area: Santa Cruz

New Bohemia Brewing Company Silver Member 1030 41st Avenue Santa Cruz, CA 95062 (831) 588-0986 nubobrew.com Area: Santa Cruz

Santa Cruz Mountain Brewing

Bronze Member 402 Ingalls Street, Suite #27 Santa Cruz, CA 95060 (831) 566-0615 santacruzmountainbrewing.com Area: Santa Cruz

Santa Cruz Ale Works Silver Member

150 Dubois Street, Suite E Santa Cruz, CA 95060 (831) 425-1182 santacruzaleworks.com Area: Santa Cruz Seabright Brewery

Silver Member - Charter Member

519 Seabright Avenue Santa Cruz, CA 95062 (831) 426-2734 seabrightbrewery.com Area: Santa Cruz Uncommon Brewers

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Bronze Member 303 Potrero Street, Suite 40-H Santa Cruz, CA 95060 (831) 621-6270 uncommonbrewers.com Area: Santa Cruz

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A Santa Cruz Original Inspired by the Traditi0nal

New Bohemia Brewing Co. is located in the heart of Pleasure Point. We offer a variety of craft lagers and ales inspired by years of experience with European brewing traditions and culture, especially those rooted in the Central European regions of Bohemia and Bavaria.

Na zdravi!

1030 41st Ave. Santa Cruz, CA www.nubobrew.com

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DINING, SPIRITS & HOSPITALITY Catering

Assembly

Gold Member

1108 Pacific Avenue Santa Cruz, CA 95060 (831) 824-6100 assembleforfood.com Area: Santa Cruz

Cafe Carbonero

Bronze Member 915 Disc Drive Scotts Valley, CA 95066 (831) 740-4673 carbonero.com Area: Scotts Valley

Five Star Catering

Bronze Member 121 Martinelli Street Watsonville, CA 95076 (831) 728-3090 fivestarcatering.us Area: Watsonville

India Joze

Gold Member

415 Front Street Santa Cruz, CA 95060 (831) 325-3633 indiajoze.com Area: Santa Cruz

The Open Hearth

Bronze Member 306 Potrero Street Santa Cruz, CA 95060 (831) 471-9677 www.IAmTheOpenHearth.com Area: Watsonville

Coffee

Caffe Pergolesi

Gold Member - Charter Member 418 Cedar Street Santa Cruz, CA 95060 (831) 426-1775 theperg.com Area: Santa Cruz

Coffee Nine

Bronze Member 9505 Hwy 9 Ben Lomond, CA 95005 www.336-4521 Area: Ben Lomond coffeenine.com

Coffeetopia

Silver Member

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1723 Mission Street Santa Cruz, CA 95062 (831) 425-6583 coffeetopia.com Area: Santa Cruz thinklocalsantacruz.org


DINING, SPIRITS & HOSPITALITY Coffee, continued Coffeetopia

Silver Member

3701 Portola Drive Santa Cruz, CA 95062 (831) 477-1940 coffeetopia.com Area: Santa Cruz Coffeetopia Silver Member

1443 Capitola Rd, Santa Cruz 95062 (831) 427-7181 coffeetopia.com Area: Santa Cruz Fins Coffee

Bronze Member 1104 Ocean Street Santa Cruz, CA 95060 (831) 423-6131 finscoffee.com Area: Santa Cruz

Java Bob’s Coffee Roasting Bronze Member 429 Ingalls Street, Suite A Santa Cruz, CA 95060 (831) 425-7143 Area: Santa Cruz

Mr. Toots Coffeehouse

Gold Member - Charter Member 221 Esplanade, Suite 100

Capitola, CA 95010 (831) 475-3679 tootscoffee.com Area: Capitola

Pacific Coffee Roasting Bronze Member 7554 Soquel Drive Aptos, CA 95003 (831) 685-2520 Area: Aptos

The Ugly Mug

Bronze Member 4640 Soquel Dr Soquel, CA 95073 (831) 477-1341 cafeugly.com Area: Aptos

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DINING, SPIRITS & HOSPITALITY Ice Cream & Yogurt

Marianne’s Ice Cream Gold Member

1020 Ocean Street Santa Cruz, CA 95060 (831) 458-1447

Marianne’s Ice Cream Gold Member

218 State Park Drive Aptos, CA 95003 (831) 713.4746 lovemariannes.com Area: Aptos Mission Hill Creamery Bronze Member 1101-B Pacific Avenue Santa Cruz, CA 95060 (831) 239-4812 missionhillcreamery.com Area: Santa Cruz

Polar Bear Ice Cream Gold Member

389 Coral Street Santa Cruz, CA 95060 (831) 425-1108 santacruzpolarbear.com Area: Santa Cruz

The Penny Ice Creamery Gold Member

913 Cedar Street Santa Cruz, CA 95060 (831) 204-2523 thepennyicecreamery.com Area: Santa Cruz

The Penny Ice Creamery Gold Member

Downtown - Kiosk 1520 K2 Pacific Avenue Santa Cruz, CA 95060 (831) 204-2523 Area: Santa Cruz

The Penny Ice Creamery Gold Member

820 41st Avenue Santa Cruz, CA 95062 (831) 204-2523 Area: Santa Cruz

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Serving Santa Cruz County Since 1973

Aptos 102 Rancho Del Mar Capitola 1475 A-2 41st Avenue Santa Cruz 155 Walnut Avenue Scotts Valley 222 Mt. Hermon Road, Suite #J thinklocalsantacruz.org

EriksDeliCafe.com

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DINING, SPIRITS & HOSPITALITY Pubs

99 Bottles of Beer on the Wall Silver Member

110 Walnut Avenue Santa Cruz, CA 95060 (831) 459-9999 99bottles.com Area: Santa Cruz Santa Cruz Ale Works Silver Member

150 Dubois Street, Suite E Santa Cruz, CA 95060 (831) 425-1182 santacruzaleworks.com Area: Santa Cruz Seabright Brewery

Silver Member - Charter Member

519 Seabright Avenue Santa Cruz, CA 95062 (831) 426-2734 seabrightbrewery.com Area: Santa Cruz

Restaurants

Aldo’s Harbor Restaurant Bronze Member 616 Atlantic Avenue Santa Cruz, CA 95062 (831) 426-3736 aldos-cruz.com Area: Santa Cruz

Aloha Island Grille

Bronze Member 1700 Portola Drive Santa Cruz, CA 95062 (831) 479-3299 alohaislandgrille.com Area: Santa Cruz

Assembly

Gold Member

1108 Pacific Avenue Santa Cruz, CA 95060 (831) 824-6100 assembleforfood.com Area: Santa Cruz

Bruno’s BBQ

Gold Member

230 Mt. Hermon Road #G Scotts Valley , CA 95066 (831) 438-2227 brunosbbq.com Area: Scotts Valley

Erik’s Delicafe Inc. Gold Member

102 Rancho Del Mar Aptos, CA 95003 (831) 688-5656 eriksdelicafe.com Area: Santa Cruz

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Best Beer Selection

Best Sports Bar

½ lb Burgers • Fresh Pasta & Salads Fish & Chips • Vegetarian Dishes • Kids Menu Featuring 45 taps & over 200 bottled beers Family Friendly Pub • Pet Friendly Patio

˝ It´s only beer that makes thirst so wonderful˝ www.99bottles.com • 831-459-9999 110 Walnut Avenue

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DINING, SPIRITS & HOSPITALITY Restaurants, continued

Hula’s Island Grill (Santa Cruz) Bronze Member 221 Cathcart Street Santa Cruz, CA 95060 (831) 426-4852 hulastiki.com Area: Santa Cruz

India Joze

Gold Member

418 Front Street Santa Cruz, CA 95060 (831) 325-3633 indiajoze.com Area: Santa Cruz

Laili Restaurant Silver Member

101B Cooper Street Santa Cruz, CA 95060 (831) 423-4545 lailirestaurant.com Area: Santa Cruz Linda’s Seabreeze Cafe

Bronze Member - Charter Member 542 Seabright Ave. Santa Cruz, CA 95062 (831) 427-9713 seabreezecafe.com Area: Santa Cruz

My Mom’s Mole

Bronze Member 412 E Riverside Dr Watsonville, CA 95076 (831) 706-1062 mymomsmole.com Area: Watsonville

Pacific Thai Santa Cruz

Bronze Member 1319 Pacific Avenue Santa Cruz, CA 95060 (831) 420-1700 Pacificthaisantacruz.net Area: Santa Cruz

Pasatiempo Golf Club Silver Member

20 Clubhouse Drive Santa Cruz, CA 95060 (831) 459-9175 pasatiempo.com Area: Santa Cruz Pleasure Pizza East Side Eatery Silver Member

800 41st Avenue Santa Cruz, CA 95062 (831) 431-6058 pleasurepizzasc.com Area: Santa Cruz

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Cement Ship, Aptos. Photo: Neil Simmons Photography

Capitola. Photo: Neil Simmons Photography

Capitola. Photo: Neil Simmons Photography thinklocalsantacruz.org

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DINING, SPIRITS & HOSPITALITY Restaurants, continued Pleasure Pizza Silver Member

1415 Pacific Avenue Santa Cruz, CA 95060 (831) 600-7859 pleasurepizzasc.com Area: Santa Cruz Saturn Cafe Silver Member

145 Laurel Street Santa Cruz, CA 95060 (831) 332-2230 saturncafe.com Area: Santa Cruz Surf City Sandwich Bronze Member 4101 Soquel Dr. Soquel, CA 95073 (831) 346-6952 surfcitysandwich.com Area: Soquel

The Bagelry

Silver Member

320A Cedar Street Santa Cruz, CA 95060 (831) 429-8049 Area: Santa Cruz The Jerk House Jamaican Grill Bronze Member 2525 Soquel Dr. Suite B Santa Cruz, CA 95065 (831) 316-7575 jerkhousesantacruz.com Area: Santa Cruz

Walnut Avenue Cafe

Bronze Member 106 Walnut Avenue Santa Cruz, CA 95060 (831) 457-2804 walnutavenuecafe.com Area: Santa Cruz

Whale City Bakery, Bar and Grill Bronze Member 490 Hwy One Davenport Davenport, CA 95017 (831) 423-9009 whalecitybakery.com Area: Santa Cruz

Zachary’s Restaurant

Bronze Member 819 Pacific Avenue Santa Cruz, CA 95060 (831) 427-0646 Area: Santa Cruz

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DINING, SPIRITS & HOSPITALITY Wineries

Alfaro Family Vineyards & Winery Bronze Member 420 Hames Road Corralitos, CA 95076 (831) 728-5172 alfarowine.com Area: Corralitos

Bargetto Winery

Bronze Member 3535 North Main Street Soquel, CA 95073 (831) 475-2258 Area: Soquel

Beauregard Vineyards

Bronze Member 10 Pine Flat Road Bonny Doon, CA 95060 (831) 425-7777 beauregardvineyards.com Area: Bonny Doon

Santa Cruz Mountain Vineyard

Bronze Member 334 A Ingalls Street Santa Cruz, CA 95060 (831) 426-6209 santacruzmountainvineyard.com Area: Santa Cruz

Sante Arcangeli Family Wines Gold Member

216-A Stage Road Pescadero, CA 94060 (831) 406-1262 santewinery.com Area: Pescadero

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HEALTH & WELLNESS

Kim Patient Care Coordinator Joined PMG in 1994

Patient Care Coordinator Your local health care resource.

Like the rest of the Physicians Medical Group of Santa Cruz (PMG) team, PMG Patient Care Coordinators are local, and everything we do revolves around the kids, adults and seniors who come to PMG physicians for care.

• Hundreds of doctors and locations • Over 40 specialties • Enrollment support resources Check us out. Get to know us. Call our friendly, local Patient Care Coordinators or visit pmgscc.com/mydoc.

Visit: pmgscc.com | Call: 831.465.7800

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HEALTH & WELLNESS Acupuncture

Cally Haber - Licensed Acupuncturist and Herbalist Bronze Member 628 Frederick Street Santa Cruz, CA 95062 (831) 458-0809 Area: Santa Cruz

Jasmine Berke, DAOM LAc

Bronze Member 2425 Porter Street, Suite 7 Soquel, CA 95073 (831) 479-1036 jasmineberke.com Area: Soquel

Chiropractic

Elizabeth Quinn MS, DC Low-force ACTIVATOR Chiropractor Bronze Member 200 7th Avenue, Suite 170 Santa Cruz, CA 95062 (831) 476-2168 DrElizabethQuinn.com Area: Santa Cruz

Counseling

The Lotus Collaborative

Bronze Member 701 Mission Street Santa Cruz, CA 95060 (831) 600-7103 thelotuscollaborative.com Area: Santa Cruz

Day Spa

Faces Salon Santa Cruz Bronze Member 147 S Morrissey Ave Santa Cruz, CA 95062 (831) 426-9744 facessantacruz.com Area: Santa Cruz

Surecuts

Bronze Member 1628 Seabright Avenue Santa Cruz, CA 95062 (831) 458-2887 surecuts.com Area: Santa Cruz

Well Within Spa

Bronze Member • Charter Member 417 Cedar Street Santa Cruz, CA 95060 (831) 458-9355 wellwithinspa.com Area: Santa Cruz

Dental

Dientes Community Dental Care NonProfit Member 1830 Commercial Way Santa Cruz, CA 95065 (831) 464-5410 dientes.org Area: Santa Cruz

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39


Need printing or Promo quick? you call,

WE JUMP!

Your Local Green Print and Promotional Product Expert

DYNAMIC PRESS DESIGN • PRINT • PROMOTIONS

831.479.7920 dynamicpress.com • Fast, Affordable Offset & Digital Printing • Promotional Products—Never pay retail! • Forms, Envelopes, Mail Service • Monterey Bay Green Business N

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Green Business Program

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HEALTH & WELLNESS Fitness

COAST Rehab

Bronze Member 6193 Soquel Drive Aptos, CA 95003 (831) 462-1212 coastrehab.com Area: Santa Cruz

CrossFit Inc

Bronze Member 1500 Green Hills Road, Suite 201 Scotts Valley, CA 95066 CrossFit.Com Area: Scotts Valley, Santa Cruz, Aptos, Watsonville, Capitola, Soquel

CrossFit Mad Dog

Bronze Member 1171 Whispering Pines Drive Scotts Valley, CA 95066 (831) 239-5727 crossfit-maddog.com

Finish Line Productions, LLC Bronze Member 475 Tinkers Trail Boulder Creek, CA 95006 (831) 419-0883 finishlineproduction.com

Pacific Edge Climbing Gym Silver Member

104 Bronson Street, #12 Santa Cruz, CA 95062 (831) 454-9254 pacificedgeclimbinggym.com Area: Santa Cruz

Health & Wellness Retail

Hospice of Santa Cruz County NonProfit Member 940 Disc Drive Scotts Valley, CA 95066 (831) 430-3000 hospicesantacruz.org Area: Scotts Valley

Pure Valley Water

Bronze Member 224 A Mount Herman Rd. Scotts Valley, CA 95066 (831) 438-6400 purevalleywater.net Area: Scotts Valley

Pure Water of Watsonville

Bronze Member 1954 Main St Watsonville, CA 95076 (831) 252-3930 purewaterwatsonville.com Area: Watsonville thinklocalsantacruz.org

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HEALTH & WELLNESS Health & Wellness Retail, continued Vitamin Answer Bronze Member

2819 Mission Street, Second Floor Santa Cruz, CA 95060 (831) 600-8840 vitaminanswer.com Area: Santa Cruz Way of Life Silver Member

1220 41st Avenue, Suite A Capitola, CA 95010 (831) 464-4113 wayoflife.net Area: Capitola

Medical

Aptos Travel Clinic

Bronze Member 9099 Soquel Drive, Cottage #6 Aptos, CA 95003 (831) 722-2806 AptosTravelClinic.com Area: Aptos

Central Coast Sleep Disorders Center Bronze Member

1665 Dominican Way, Suite 222 Santa Cruz, CA 95065 (831) 465-0586 centralcoastsleep.com Area: Santa Cruz

Physicians Medical Group of Santa Cruz County Gold Member • Charter Member 100 Enterprise Way, Suite C110 Scotts Valley, CA 95066 (831) 465-7800 pmgscc.com Area: Scotts Valley

Plager Vision And Optometric Center Bronze Member

1665 Dominican Way, #224 Santa Cruz, CA 95065 (831) 476-8033 2get2020.com Area: Santa Cruz

Radiology Medical Group of Santa Cruz County, Inc. Gold Member

1661 Soquel Dr. Bldg. G Santa Cruz, CA 95065 (831) 476-7711 rmgscc.com Area: Santa Cruz

Scotts Valley Medical Clinic Silver Member

2980 El Rancho Drive Santa Cruz, CA 95060 (831) 438-1430 svclinic.com Area: Santa Cruz

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Radiology Medical Group of Santa Cruz County, Inc.

Compassionate, Innovative Radiological Care to Help Doctors Treat and Patients Heal

Radiology Medical Group of Santa Cruz County, Inc. (RMGSCC) is dedicated to providing high quality, comprehensive diagnostic imaging services to Santa Cruz County. RMGSCC has a diverse group of skilled, sub-specialty fellowship trained, board-certified radiologists. Our radiologists specialize in musculoskeletal imaging, interventional radiology, neuroradiology, pediatric radiology, nuclear medicine, body imaging and women’s imaging.

1661 Soquel Drive, Building G Santa Cruz, CA 95065 (831) 476-7711 | www.rmgscc.com thinklocalsantacruz.org

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HEALTH & WELLNESS Optical

eyeQ Optometry Silver Member

1101 Pacific Avenue, Suite E Santa Cruz, CA 95060 (831) 466-3937 eyeqsantacruz.com Area: Santa Cruz North Coast Vision Optometry Bronze Member 804 41st Avenue Santa Cruz, CA 95062 (831) 462-5945 northcoastvision.com Area: Santa Cruz

Plager Vision And Optometric Center Bronze Member 1665 Dominican Way #224 Santa Cruz, CA 95065 (831) 476-8033 2get2020.com Area: Santa Cruz

Plaza Lane Optometry

Bronze Member • Charter Member 1537 Pacific Avenue, #100 Santa Cruz, CA 95060 (831) 429-2020 plazalaneoptometry.com Area: Santa Cruz

Pharmacy

Horsnyder’s Pharmacy

Bronze Member 1226A Soquel Ave. Santa Cruz, CA 95062 (831) 423-2315 horsnyder.com Area: Santa Cruz

Franks Pharmacy

Bronze Member 7518 Soquel Drive Aptos, CA 95003 (831) 685-1100 FranksRx.com Area: Aptos

Tom’s Medical Clinic Pharmacy Gold Member

2025 Soquel Avenue Santa Cruz, CA 95062 (831) 426-0200 tomsmedicalpharmacy.com Area: Santa Cruz

Watsonville Pharmacy & Medical Supply Bronze Member 1433 Freedom Blvd Watsonville, CA 95076 (831) 728-1818 watsonvillerx.com Area: Watsonville

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HEALTH & WELLNESS Senior Services, continued

Lifespan Care Management Agency Bronze Member 600 Frederick St. Santa Cruz, CA 95062 (831) 469-4900 lifespancare.com Area: Santa Cruz

Meadowood HomeCare

Bronze Member 1574 Soquel Drive, Suite A Santa Cruz, CA 95065 (831) 824-7676 meadowoodhomecare.com Area: Santa Cruz

Ruth Martin Home Care Silver Member

P.O. Box 2990 Santa Cruz, CA 95063 (831) 234-1484 ruthmartinhomecare.com Area: Santa Cruz Safe At Home Senior Care

Bronze Member 820 Bay Avenue Suite 101 Capitola, CA 95010 (831) 462-3500 safeathomeseniorcare.com

Sports Medicine

Santa Cruz Cryotherapy Bronze Member 1220 41st Ave., Suite I Capitola , CA 95010 (831) 288-2882 santacruzcryo.com Area: Capitola

Veterinarian Services

Capitola Veterinary Hospital Bronze Member 1220-H 41st Avenue Capitola, CA 95010 (831) 476-7387 capitolavet.com Area: Capitola

Companion Animal Hospital

Bronze Member 2301 Mission Street, Suite F Santa Cruz, CA 95060 (831) 425-1970 santacruzveterinarian.com Area: Santa Cruz

Hannah M. Good, Dvm/ Community Mobile Vet Bronze Member PO BOX 411 Davenport, CA 95017 (831) 427-2077 drhmgood.com Area: Santa Cruz thinklocalsantacruz.org

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OTHER Veterinarian Services, continued

Westside Animal Hospital, David Shuman, DVM Gold Member

411 Laurel Street Santa Cruz, CA 95060 (831) 427-2239 scwestsideanimalhospital.com Area: Santa Cruz

Community & Social Services Ecology Action

NonProfit Member

877 Cedar Street, Suite 240 Santa Cruz, CA 95060 (831) 426-5925 ecoact.org Area: Santa Cruz Encompass Community Services Bronze Member 195 Harvey West Boulevard Santa Cruz, Ca 95060 (831) 469-1700 EncompassCS.org Area: Santa Cruz

Land Trust of Santa Cruz County NonProfit Member

617 Water Street Santa Cruz, CA 95060 (831) 429-6116 landtrustsantacruz.org Area: Santa Cruz R.K. Rebele, Consultant Inc. Bronze Member 323 Kingsbury Drive Aptos, CA 95003 (831) 688-0733 Area: Aptos

Second Harvest Food Bank NonProfit Member

800 Ohlone Parkway Watsonville, CA 95076 (831) 722-7110 thefoodbank.org Area: Watsonville

Government Individuals Non-Profits Above the Line

NonProfit Member

9081 Soquel Drive Aptos, CA 95003 (831) 662-9081 abovetheline.org Area: Aptos Brand Monterey Bay NonProfit Member

77 Cedar Street, Suite 150 Santa Cruz, CA 95060 (831) 423-8611 BrandMontereyBay.com Area: Santa Cruz

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BWP_ThinkLocal_Ad.pdf 10/25/2013 1:01:50 PM

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OTHER Community & Social Services, continued Ecological Farming Association NonProfit Member

2901 Park Avenue Suite D2 Soquel, CA 95073 (831) 763-2111 eco-farm.org Area: Soquel Friends of Santa Cruz State Parks Bronze Member

144 School Street

(next to the Santa Cruz Mission State Historic Park)

Santa Cruz, CA 95060 (831) 429-1840 ThatsMyPark.org Area: Santa Cruz Homeless Garden Project Gift Store NonProfit Member

110 Cooper St Suite #100G Santa Cruz, CA 95060 (831) 295-6217 homelessgardenproject.org Area: Santa Cruz Santa Cruz County SCORE NonProfit Member

716 Capitola Ave. Ste G Capitola, CA 95010 (831) 621-3735 santacruzscore.org Area: Capitola Santa Cruz Works NonProfit Member

1347 Pacific Ave Suite 206 Santa Cruz, CA 95060 (831) 425-5070 santacruzworks.org Area: Santa Cruz Women’s International League for Peace & Freedom NonProfit Member

1755 Chanticleer Santa Cruz, CA 95062 (831) 465-8272 wilpf.org Area: Santa Cruz

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PROFESSIONAL & FINANCIAL SERVICES Accounting and Bookkeeping Coast Financial Services, Inc. Gold Member

655 Capitola Rd. Ste 101 Santa Cruz, CA 95062 (831) 462-0330 coastfinancialservices.com Area: Santa Cruz

Lester Pedrazzini, CPA

Bronze Member 720D Capitola Avenue Capitola, CA 95010 (831) 476-0306 Area: Capitola

Optimize Enterprises

Bronze Member 4200 Scotts Valley Drive, Suite E Scotts Valley, CA 95066 (831) 600-8342 optimizeenterprises.com Area: Scotts Valley

Attorneys

Bosso Williams, A Professional Corporation Bronze Member P.0. Box 1822 Santa Cruz, CA 95060 (831) 426-8484 bossowilliams.com Area: Santa Cruz

Law Office of Angel L. Hess

Bronze Member 340 Soquel Avenue, Suite 114 Santa Cruz, CA 95062 (831) 426-8536 SantaCruzLegal.net Area: Santa Cruz

Law Offices of Mary-Margaret Bierbaum Bronze Member PO Box 3744 Santa Cruz, CA 95063 (831) 462-6099 santacruzlaw.com Area: Santa Cruz

Patrick Reilly Esq. - Patent/IP Attorney Gold Member

101 Cooper Street Santa Cruz, CA 95060 (831) 332-7127 ipsociety.net Area: Santa Cruz

Santa Cruz Family Law Center INC. Bronze Member 1607 Ocean St. #7 Santa Cruz, CA 95060 (831) 454-0988 scfamilylawcenter.com Area: Santa Cruz thinklocalsantacruz.org

49


Founded in Santa Cruz Forging Elite Fitness Worldwide.

Aptos/Watsonville

Santa Cruz

CrossFit Aptos

CrossFit Amundson

CrossFit Watsonville

CrossFit Kel-Core

Westridge CrossFit

CrossFit Ready

Pajaro Valley CrossFit

CrossFit UP

7960 Soquel Dr. Suite D2 Aptos, CA 95003 (831) 566-5394 57 A Hangar Way Watsonville, CA 95076 (831) 236-4212 442 Westridge Dr. Watsonville, CA 95076 (831) 227-1809

19 East Lake Ave. WHS #4 Watsonville, CA 95076 (831) 536-5696

3603 + 3703 Portola Dr. Santa Cruz, CA 95060 (831) 332-1187 1248 Thompson Ave, Santa Cruz, CA 95062 (831) 325-9387 2703 41st Ave. Unit G Soquel, CA 95073 (415) 320-9371

2724 Soquel Ave. Suite C Santa Cruz, CA 95062 (831) 419-4871

Contact one of these Local CrossFit 50

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CrossFit Inc. is dedicated to the advancement of human health and athletic performance. It is the first fitness organization to provide precise and quantifiable definitions of fitness and health. This precision demands results that are observable, measurable, and repeatable.

Santa Cruz

Santa Cruz/Scotts Valley

CrossFit Santa Cruz Central

CrossFit West Santa Cruz

Seabright CrossFit

CrossFit Longevity

CrossFit Santa Cruz

CrossFit Scotts Valley

Studio 831

CrossFit Mad Dog

2650 Research Park Dr. Soquel, CA 95073 (831) 454-6451 1619 Seabright Ave. Santa Cruz, CA 95062 (831) 566-4263

2521 Mission St Ext. Santa Cruz, CA 95060 (831) 239-7003 2351 Mission St. Santa Cruz, CA 95060 (831) 247-2031

350 Coral St. Santa Cruz, CA 95060 (831) 818-7518 350 Coral St. Santa Cruz, CA 95060 (831) 345-3366

5400 Scotts Valley Dr. Scotts Valley, CA 95066 (831) 359-8652

1171 Whispering Pines Dr. Scotts Valley, CA 95066 (831) 439-3206

Affiliates and change your life!!! thinklocalsantacruz.org

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PROFESSIONAL & FINANCIAL SERVICES Attorneys, continued

Timothy J. Morgan Law Offices

Bronze Member 121 Jewell Street Santa Cruz, CA 95060 (831) 429-9841 timothyjmorgan.com Area: Santa Cruz

Witzig, Hannah, Sanders & Reagan, LLP Bronze Member 600 Ocean Street Santa Cruz, CA 95060 (831) 425-2835 whsllp.com Area: Santa Cruz

Banks & Credit Unions

Bay Federal Credit Union Gold Member

3333 Clares Street Capitola, CA 95010 (831) 479-6000 bayfed.com Area: Capitola

Lighthouse Bank Silver Member

111 Mission Street Santa Cruz, CA 95060 (831) 600-4000 lighthousebank.net Area: Santa Cruz Santa Cruz Community Credit Union Silver Member

324 Front Street Santa Cruz, CA 95060 (831) 460-2334 scccu.org Area: Santa Cruz Santa Cruz County Bank

Bronze Member • Charter Member 720 Front Street Santa Cruz, CA 95060 (831) 457-5000 sccountybank.com Area: Santa Cruz

Santa Cruz County Employees Credit Union Bronze Member 8030 Soquel Avenue. Suite 201 Santa Cruz, CA 95062 (831) 479-7600 sccecu.org Area: Santa Cruz

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Established in 1921

Local for 95 years! • Plumbing • Heating • Air Conditioning • Sheet Metal

Izant & Wilson building in 1921

250 Harvey West Blvd, Santa Cruz

(831) 423-9522 Contractors Lic. 128655

thinklocalsantacruz.org

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PROFESSIONAL & FINANCIAL SERVICES Business Services

360 Payment Solutions

Bronze Member 1330 S. Bascom Avenue, Suite B 1245 S. Winchester Boulevard, Suite 216 San Jose, CA 95128 360paymentsolutions.com Area: San Jose

Metastyle Films

Bronze Member 5500 Butler Lane Scotts Valley, CA 95066 (831) 325-5100 metastylefilms.com Area: Scotts Valley

Network Management Solutions, Inc. Gold Member

1574-F Soquel Drive Santa Cruz, CA 95065 (831) 464-2440 networkms.net Area: Santa Cruz

Paul B Drescher Financial Planning & Investment Bronze Member 2805 Porter Street Soquel, CA 95073 (831) 462-3200 pauldrescher.com Area: Soquel

Santa Cruz Answering Service Bronze Member 311 Soquel Avenue Santa Cruz, CA 95062 (831) 423-5560 santacruzanswering.com Area: Santa Cruz

Santa Cruz Small Business Development Center NonProfit Member

6500 Soquel Drive, Bldg 2100C Aptos, CA 95003 (831) 479-6136 centralcoastsbdc.org Area: Santa Cruz County Templeton Quest Investigations Bronze Member 343 Soquel Ave #17 Santa Cruz, CA 95062 (831) 454-8853 santacruznewspapertaxi.com Area: Santa Cruz

ToTel Communications, Inc. Gold Member

54

877 Cedar Street, Suite 150-E Santa Cruz, CA 95060 (831) 331-4444 totelvoip.com Area: Santa Cruz

Santa Cruz Staffing

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Bank Local, Finance Local. Bay Federal offers great rates on home and auto loans. Whether you are ready to refinance or purchase, keep your money working locally by financing with us!

Apply online at www.bayfed.com.

Federally Insured by NCUA. Equal Housing Lender.

thinklocalsantacruz.org

55


PROFESSIONAL & FINANCIAL SERVICES Communications Cruzio Internet Gold Member

877 Cedar Street, Suite 150 Santa Cruz, CA 95060Â (831) 459-6301 cruzio.com Area: Santa Cruz

KUSP-FM

Gold Member

203 8th Avenue Santa Cruz, CA 95062 (831) 476-2800 kusp.org Area: Santa Cruz

Network Management Solutions, Inc. Gold Member

1574-F Soquel Drive Santa Cruz, CA 95065 (831) 464-2440 networkms.net Area: Santa Cruz

Surfnet Communications Gold Member

P.O. Box 66831 Scotts Valley, CA 95067 (831) 439-7873 SurfnetUSA.com Area: Scotts Valley

Santa Cruz Tech Beat

Bronze Member c/o Sara Isenberg, 101 Cooper Street Santa Cruz, CA 95060 (831) 334-0701 santacruztechbeat.com Area: Santa Cruz

ToTel Communications Gold Member

877 Cedar Street, Suite 150-E Santa Cruz, CA 95060 (831) 441-4444 totel.co Area: Santa Cruz

Computers

Beckett PC Solutions

User-Friendly Computing

Bronze Member - Charter Member Bronze Member 505 River Street 323 Los Altos Drive Aptos, CA 95003 Santa Cruz, CA 95060 (831) 688-8669 (831) 423-9653 beckettpcsolutions.com friendlycomputing.com Area: Aptos Area: Santa Cruz

Cooper Technologies

Bronze Member 303 Potrero Street, #4 Santa Cruz, CA 95060 (831) 818-1703 coopertechnologies.net Area: Santa Cruz

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PROFESSIONAL & FINANCIAL SERVICES Computers, continued Jabico Enterprises

Bronze Member • Charter Member 505 River Street, Suite A Santa Cruz, CA 95060 (831) 454-0850 jabico.com Area: Santa Cruz

Consulting

Chamberlain Financial Planning and Wealth Management Gold Member

303 Water Street, Suite 120 Santa Cruz, CA 95060 (831) 420-1340 chamberlainfp.com Area: Santa Cruz

Little Biz

Silver Member 5401 Scotts Valley Drive Scotts Valley, CA 95066 (831) 438-2161 littlebiz.us Area: Scotts Valley

Network Management Solutions, Inc. Gold Member

1574-F Soquel Drive Santa Cruz, CA 95065 (831) 464-2440 networkms.net Area: Santa Cruz

Contractors, Construction & Design A D Construction

Bronze Member 1105 Rodriguez Street Santa Cruz, CA 95062 (831) 477-9474 adconstruction.com Area: Santa Cruz

Affordable Heating & Air Service Corp Silver Member

4055 Reposa Avenue Santa Cruz, CA 95062 (831) 477-9276 477warm.com Area: Santa Cruz Allterra Solar Silver Member

207 McPherson Street, Suite B Santa Cruz, CA 95060 (831) 425-2608 allterrasolar.com Area: Santa Cruz Angle Construction Inc. Bronze Member 54 Old El Pueblo Road #A Scotts Valley, CA 95843 (831) 438-3622 angleconst.com Area: Scotts Valley

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PROFESSIONAL & FINANCIAL SERVICES Contractors, Construction & Design, cont. APPI Pools Spas Solar Gold Member

1527 Commercial Way Santa Cruz, CA 95065 (831) 476-6363 appipool.com Area: Santa Cruz

Barry Swenson Builder

Bronze Member 740 Front Street, Suite 315 Santa Cruz, CA (831) 475-7100 barryswensonbuilder.com Area: Santa Cruz

Bogard Construction Inc. Bronze Member 350A Coral Street Santa Cruz, CA 95060 (831) 426-8191 bogardconst.com Area: Santa Cruz

Bogner Sheet Metal

Bronze Member 142 Benito Avenue Santa Cruz, CA 95062 (831) 423-4322 bognersheetmetal.com Area: Santa Cruz

Bowman & Williams, Corp.

Bronze Member 1011 Cedar Street Santa Cruz, CA 95060 (831) 426-3560 bowmanandwilliams.com Area: Santa Cruz

Built Rite Construction Bronze Member 209 Hames Road Corralitos, CA 95076 (831) 763-0327 builtrite.biz Area: Corralitos

Charles Doty Painting & Wallcovering Services Bronze Member P.O. Box 2816 Santa Cruz, CA 95063 (831) 427-3322 Area: Santa Cruz

CLEAN-TEC Restoration & Cleaning Silver Member

111Dubois Street, Suite #C Santa Cruz, CA 95060 (831) 457-8666 CT-Restoration.com Area: Santa Cruz

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PROFESSIONAL & FINANCIAL SERVICES Contractors, Construction & Design, cont. Cypress Coast Fence Silver Member

P.O. Box 1175 Santa Cruz, CA 95062 (831) 320-8102 CypressCoastFence.com Area: Santa Cruz Dale K Rutledge Construction Bronze Member 789 Green Valley Road, #109 Watsonville, CA 95076 (831) 227-0817 FIXITDALE.com Area: Watsonville

Day One Solar Inc.

Bronze Member 387 Coral Street Santa Cruz, CA 95060 (831) 687-8097 day1solar.com Area: Santa Cruz

Earth Electric Silver Member

PO Box 7372 San Jose, CA 95150 (408)-609-0888 earth-electric.com Area: San Jose

Geo. H. Wilson, Inc

Gold Member - Charter Member 250 Harvey West Boulevard Santa Cruz, CA 95060 (831) 423-9522 geohwilson.com Area: Santa Cruz

Greg Foy Construction Bronze Member 240 Danube Drive Aptos, CA 95003 (831) 239-8780 foyconstruction.com Area: Aptos

Hansmann Construction, Inc. Bronze Member P.O. Box 2070 Santa Cruz, CA 95060 (831) 713-5880 hansmannconstruction.com Area: Santa Cruz

Ifland Survey

Bronze Member 5300 Soquel Avenue, Suite 101 Santa Cruz, CA 95060 (831) 426-7941 iflandsurvey.com Area: Santa Cruz thinklocalsantacruz.org

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creating better places better designs. better living.

SS A L ANDS CAP E AR CHITE CTS

Landscape Architecture from Concept to Completion WEB: ssala.com PHONE: 831.459.0455

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PROFESSIONAL & FINANCIAL SERVICES Contractors, Construction & Design, cont. Las Animas Concrete

Bronze Member P.O. Box 507 Santa Cruz, CA 95060 (831) 426-7280 lasanimasconcrete.com Area: Santa Cruz

Lighthouse Windows

Bronze Member 317 Potrero Street Santa Cruz, CA 95060 (831) 426-2601 lighthouse-windows.com Area: Santa Cruz

Man With Tools

Bronze Member P.O. Box 5396 Santa Cruz, CA 95063 (831) 427-9878 manwtools.com Area: Santa Cruz

Moriarty’s Roofing

Bronze Member 675 Brisa Del Mar Santa Cruz, CA 95060 (831) 466-9948 moriartysroofing.com Area: Santa Cruz

Peter Spellman Architecture

Bronze Member 102 Green Street Santa Cruz, CA 95060 (831) 419-4170 peterspellmanarchitecture.com Area: Santa Cruz

Santa Cruz Rug Cleaners Bronze Member 111 #C Dubois Street Santa Cruz, CA 95060 (831) 423-5235 santacruzrug.com Area: Santa Cruz

Santa Cruz Construction Guild Gold Member

PO Box 2335 Santa Cruz, CA 95063 (831) 461-1836SantaCruzConstructionGuild.us Area: Santa Cruz

Seascape Design, Bert Lemke, Architect Bronze Member 258 Farallon Court Aptos, CA 95003 (831) 252-5060 seascape-design.com Area: Aptos thinklocalsantacruz.org

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PROFESSIONAL & FINANCIAL SERVICES Contractors, Construction & Design, cont. Showcase Shower Door Company Bronze Member 1970 17th Avenue, Unit C Santa Cruz, CA 95062 (831) 234-1983 showcaseshowerdoor.com Area: Santa Cruz

Slatter Construction, Inc. Gold Member

126 Fern Street Santa Cruz, CA 95060 (831) 425-5425 slattcon.com Area: Santa Cruz

Solar Technologies Gold Member

705 North Branciforte Avenue Santa Cruz, CA 95062 (831) 421-0440 solartechnologies.com Area: Santa Cruz

Somerset Door & Window Bronze Member 4005 Cory Street Soquel, CA 95073 (831) 476-4693 SomersetSupply.com Area: Soquel

SSA Landscape Architects, Inc. Bronze Member 303 Potrero Street, Suite 40C Santa Cruz, CA 95060 (831) 459-0455 ssala.com Area: Santa Cruz

Suns Up Solar, a Division of Putt Construction Silver Member

719 Swift Street, #13 Santa Cruz, CA 95060 (831) 425-1717 sunsupsolar.com Area: Santa Cruz Wallis Wood Works Bronze Member 2608 Mission Street Santa Cruz, CA 95060 (831) 460-9183 walliswoodworks.com Area: Santa Cruz

Whitlow Concrete, Inc. Silver Member

4148 Clares Street Capitola, CA 95010 (831) 475-4499 whitlowconcrete.com Area: Capitola

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PROFESSIONAL & FINANCIAL SERVICES Graphic Design & Illustration Maximum Impact Design Gold Member

240 Danube Drive Aptos, CA 95003 (831) 688-2972 maximumimpactdesign.com Area: Aptos

Parrish Creative

Gold Member • Charter Member

Home

997 Hidden Valley Road Soquel, CA 95073 (831) 421-1177 parrishcreative.com Area: Soquel

AA Safe & Security Co.

Bronze Member 712 Soquel Avenue Santa Cruz, CA 95062 (831) 423-5415 Area: Santa Cruz

Earth Electric Silver Member

PO Box 7372 San Jose, CA 95150 (831) 609-0888 earth-electric.com Area: San Jose LaundryCare Express

Bronze Member P.O. Box 174 Capitola, CA 95010 (831) 475-7690 LaundryCareExpress.com Area: Capitola

Insurance

ANB Insurance Services Gold Member

931 Mission Street Santa Cruz, CA 95060 (831) 423-4304 anbins.com Area: Santa Cruz

Barbara Hanson Specializing in Long-Term Care Insurance Silver Member

P.O. Box 1595 Felton, CA 95018-1595 (831) 335-4949 BarbaraLTC.com Area: Felton

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PROFESSIONAL & FINANCIAL SERVICES Insurance, continued

DCD Financial & Insurance Services

Bronze Member 1123 Soquel Avenue Santa Cruz, CA 95062 (831) 423-8542 dcdis.com Area: Santa Cruz

James J. Kelly - Certified Insurance Counselor Bronze Member P.O. Box 2221 Santa Cruz, CA 95063 (831) 247-2003 jkellyhealth.com Area: Santa Cruz

John C Allanson Insurance Agency Bronze Member 9500 Soquel Drive Aptos, CA 95003 (831) 685-0101 allansoninsurance.com Area: Aptos

Left Coast Insurance Service, Inc. Bronze Member 4401 Capitola Road #2 Capitola, CA 95010 (831) 515-7229 leftcoastinsurance.com Area: Capitola

Nelson Insurance Services

Bronze Member 730 Mission Street, Suite 201 Santa Cruz, CA 95060 (831) 426-9900 bayareainsured.com Area: Santa Cruz

Suess Insurance Agency Inc.

Bronze Member 331 Capitola Avenue, Suite D Capitola, CA 95010 (831) 464-7330 SuessInsurance.com Area: Capitola

Landscaping

Far West Design And Landscaping, Inc. Bronze Member P.O. Box 1417 Soquel, CA 95073 (831) 476-8867 farwestlandscaping.com Area: Soquel

SSA Landscape Architects, Inc. Bronze Member 303 Potrero Street, Suite 40C Santa Cruz, CA 95060 (831) 459-0455 ssala.com Area: Santa Cruz thinklocalsantacruz.org

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PROFESSIONAL & FINANCIAL SERVICES Marketing

A Sign ASAP

Bronze Member 75F Mt. Hermon Road Scotts Valley, CA 95066 (831) 438-7446 asignasap.com Area: Scotts Valley

Aerography

Silver Member

1840 41st Avenue, Suite 102 Capitola, CA 95010 (831) 476-7070 aerography.net Area: Capitola Arnold Publishing Co. Bronze Member Online Capitola, CA 95010 localfocusguide.com Area: Capitola

Bond Marketing Communications Bronze Member 129 Wesley St Capitola, CA 95010 (831) 464-7748 bondmarcom.com Area: Capitola

Maximum Impact Design Gold Member

240 Danube Drive Aptos, CA 95003 (831) 688-2972 maximumimpactdesign.com Area: Aptos

Miller Maxfield Inc.

Bronze Member 133 Mission St. Suite 101 Santa Cruz, CA 95060 (831) 227-6469 millermaxfield.com Area: Santa Cruz

The Root Group

Bronze Member Santa Cruz County Soquel, CA 95073 (831) 824-4135 rootgroupmarketing.com Area: Santa Cruz

Pets Services

Paradise Pet Salon

Bronze Member 21501 East Cliff Drive Santa Cruz, CA 95062 (831) 462-0269 paradisepetsalon-sc.com Area: Santa Cruz

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Think Local for Award-Winning Marketing

thinklocalsantacruz.org

Publicity Social Media Graphic Design Logos Messaging Email Marketing Events Web Design Video Advertising

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PROFESSIONAL & FINANCIAL SERVICES Printers

Blueprint Express of Santa Cruz Bronze Member 820 Soquel Avenue Santa Cruz, CA 95062 (831) 426-5299 bpxsantacruz.com Area: Santa Cruz

Business With Pleasure Gold Member

1 Victor Square Scotts Valley, CA 95066 (831) 430-9711 businesswithpleasure.com Area: Scotts Valley

Catto’s Graphics, Inc. Gold Member

111 DuBois Street Santa Cruz, CA 95060 (831) 454-9742 cattosgraphics.com Area: Santa Cruz

Community Printers, Inc. Gold Member

1827 Soquel Avenue Santa Cruz, CA 95062 (831) 426-4682 comprinters.com Area: Santa Cruz

Dynamic Press

Bronze Member 1334 Brommer Street, Suite B1 Santa Cruz, CA 95062 (831) 479-7920 dynamicpress.com Area: Santa Cruz

Mpress Digital Printing

Bronze Member 252 Potrero Street Santa Cruz, CA 95060 (831) 420-1999 mpressdigital.com Area: Santa Cruz

Network Management Solutions, Inc. Gold Member

1574-F Soquel Drive Santa Cruz, CA 95065 (831) 464-2440 networkms.net Area: Santa Cruz

Print Smith, Inc.

Bronze Member 8047 Soquel Drive Aptos, CA 95003 (831) 688-1538 aptosprint.com Area: Aptos

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PROFESSIONAL & FINANCIAL SERVICES Printers, continued The Print Gallery Gold Member

250 Potrero Street Santa Cruz, CA 95060 (831) 425-1828 theprintgallery.net Area: Santa Cruz

Shirtcrafters

Gold Member

111 Ingalls Street Santa Cruz, CA 95060 (831) 423-0537 shirtcrafter.com Area: Santa Cruz

Real Estate

American Dream Realty

Bronze Member 1041 41st Ave. Santa Cruz , CA 95062 (831) 429-5700 adrhomes.com Area: Santa Cruz

California Dreaming Real Estate Silver Member

6237 A Hwy 9 Felton, CA 95018 (831) 335-3900 californiadreamingrealestate.com Area: Santa Cruz Gina Odom, Realtor Bronze Member 1602 Ocean St Santa Cruz, CA 95060 (831) 331-9445 santacruzdwellings.com Area: Santa Cruz

Friday Realty Santa Cruz, CA Silver Member

1040 41st Avenue Santa Cruz, CA 95062 (831) 440-3690 fridayrealty.com Area: Santa Cruz Gina Odom, Realtor

Bronze Member 1602 Ocean St Santa Cruz, CA 95060 (831) 331-9445 santacruzdwellings.com Area: Santa Cruz

Lighthouse Realty & Property Management Bronze Member 402 Ingalls Street Suite, #5A Santa Cruz, CA 95060 (831) 425-7355 lighthouserealty.net Area: Santa Cruz thinklocalsantacruz.org

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PROFESSIONAL & FINANCIAL SERVICES Real Estate, continued Michael Bloch, Realtor

Bronze Member 2407 Porter Street, #150 Soquel, CA 95073 (831) 588-1588 MikeBloch.com Area: Soquel

Ow Properties Gold Member

2857 Mission Street Santa Cruz, CA 95060 (831) 423-8463 owproperties.com Area: Santa Cruz

Portola Property Management, Inc. Bronze Member 1210 Brommer Street Santa Cruz, CA 95062 (831) 475-1355 PortolaRentals.com Area: Santa Cruz

Real Estate Eight Three One Gold Member

4510 Capitola Road Capitola, CA 95010 (831) 475-5695 re831.com Area: Capitola

Santa Cruz Properties

Bronze Member 100 Doyle Street, Suite H Santa Cruz, CA 95062 (831) 588-8855 santacruzproperties.com Area: Santa Cruz

Vanguard Realtors

Bronze Member 1142 Soquel Avenue Santa Cruz, CA 95062 (831) 462-3110 vanguardrealtors.com Area: Santa Cruz

Restaurant Supply

Coast Paper & Supply Inc.

Bronze Member 151 Josephine Street Santa Cruz, CA 95060 (831) 423-3350 coastpapersupplyinc.com Area: Santa Cruz

Transportation

Pacific Yachting & Sailing Bronze Member 790 Mariner Park Way Santa Cruz, CA 95062 (831) 423-7245 pacificsail.com Area: Santa Cruz

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PROFESSIONAL & FINANCIAL SERVICES Travel

Santa Cruz Travel

Bronze Member 1519 Pacific Avenue Santa Cruz, CA 95060 (831) 426-4900 santacruztravel.com Area: Santa Cruz

Video Services

Santa Cruz Aerials

Bronze Member (831) 428-2305 114 Waugh Ave Santa Cruz CA95065 santacruzaerials.com Area: Santa Cruz

Website Services

Maximum Impact Design

Gold Member

240 Danube Drive Aptos, CA 95003 (831) 688-2972 maximumimpactdesign.com Area: Aptos

Parrish Creative

Gold Member • Charter Member 997 Hidden Valley Road Soquel, CA 95073 (831) 421-1177 parrishcreative.com Area: Soquel

Wholesale

Buzen Japanese Takeout Silver Member

509 Bay Ave. Capitola, CA 95010 (831) 359-7006 Area: Capitola Socksmith Design Inc.

Bronze Member 1037 17th Avenue Santa Cruz, CA 95062 (831) 426-6416 socksmith.com Area: Santa Cruz

Watsonville Coast Produce Inc. Gold Member

275 Kearney Street Watsonville, CA 95076 (831) 722-3851 Area: Watsonville

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What’s happening in Santa Cruz?

Your guides to things to do

1101 Pacific Ave, Suite 320, SC 458.1100 thinklocalsantacruz.org

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RETAIL Adult

Pure Pleasure

Bronze Member 204 Church Street Santa Cruz, CA 95060 (831) 466-9870 purepleasureshop.com Area: Santa Cruz

Apparel

Berdels

Bronze Member 1233 Pacific Ave Santa Cruz, CA 95060 (949) 759-5439 berdels.com Area: Santa Cruz

Eco Goods

Bronze Member 1130 Pacific Avenue Santa Cruz, CA 95060 (831) 429-5758 ecogoods.com Area: Santa Cruz

LEGS

Bronze Member 1517 Pacific Avenue Santa Cruz, CA 95060 (831) 429-1940 santacruzlegs.com Area: Santa Cruz

Pacific Trading Co.

Bronze Member 1224 Pacific Avenue Santa Cruz, CA 95060 (831) 423-3349 Area: Santa Cruz

Santa Cruz Apparel Silver Member

Capitola Mall 1855 41st Avenue Capitola, CA 95010 (831) 475-8360 santacruzapparel.com Area: Capitola Oneill Surf Shop - Santa Cruz Silver Member

1115 41st Ave. Capitola, CA 95010 (831) 475-4151 facebook.com/oneillsurfshop Area: Capitola Pacific Trading Co. Bronze Member 1224 Pacific Avenue Santa Cruz, CA 95060 (831) 423-3349 Area: Santa Cruz

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RETAIL Art Supplies

Palace Art & Office Supply - Capitola Gold Member

1501-K 41st Avenue Capitola, CA 95010 (831) 464-2700 gopalace.com Area: Capitola

Palace Art & Office Supply - Santa Cruz Gold Member • Charter Member 1407 Pacific Avenue Santa Cruz, CA 95060 (831) 427-1550 gopalace.com Area: Santa Cruz

Lenz Arts

Bronze Member 142 River Street Santa Cruz, CA 95060 (831) 423-1935 Area: Santa Cruz

Wonderland Toys and Classroom Resources Bronze Member 4101 Soquel Dr Suite B2 Soquel, CA 95073 (831) 423-1935 wonderlandsantacruz.com Area: Santa Cruz

Auto

Absolute Auto Glass Inc. Bronze Member 1709 Soquel Avenue Santa Cruz, CA 95062 (831) 469-3000 absoluteautoglass.net Area: Santa Cruz

Advanced Auto

Bronze Member 1025 Water Street Santa Cruz, CA 95060 (831) 466-3123 advancedautosantacruz.com Area: Santa Cruz

Doc Auto LLC

Bronze Member 908 Ocean Street Santa Cruz, CA 95060 (831) 600-7732 docauto.biz Area: Santa Cruz

Dogherra’s Inc. Silver Member

5940 Soquel Avenue Santa Cruz, CA 95062 (831) 479-0686 dogherra.com Area: Santa Cruz

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Think Local,Think...

Lloyd's for Hybrid Care

Lloyd's Tire & Auto Care in Santa Cruz, locally owned since 1940, now offers complete hybrid and electric vehicle care. So think Lloyd's for routine maintenance, diagnostics and repairs, plus a revolutionary battery conditioning process, an alternative to battery replacement that saves you money and helps to save the planet*.

TIRE & AUTO CARE

426-4363

303 River Street, Santa Cruz lloydstire.com M-F 7:30-5:00 PM SAT 8:00 - 12:00 PM ALL MAJOR CREDIT CARDS

*Call Lloyd's for details

Phil’s

AUTO BODY

Free Estimates

Expect Unsurpassed Quality Precise Color Matching & Unibody Repair Over 40 Years of Experience Phil Chadd, Owner

831-462-1593

2750 Soquel Ave, just off Hwy 1 (behind Oroweat) in Santa Cruz

www.philsautobodysc.com

Santa Cruz Motorsports, Inc

COMPLETE AUTOMOTIVE SERVICE AND REPAIR - FOREIGN/DOMESTIC

831-458-1155

Richard and Cindy Smith Owners 211 CEDAR STREET SANTA CRUZ, CA 95060 FAX: 831-458-0833

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RETAIL Auto, continued

Integrity Automotive Service and Quick Lube Bronze Member 107-A Whispering Pines Drive Scotts Valley, CA 95066 (831) 466-3123 integritycarservice.com Area: Scotts Valley

Lloyd’s Tire Service Silver Member

303 River Street Santa Cruz, CA 95060 (831) 426-4363 lloydstire.com Area: Santa Cruz Lotts Auto Stereo Auto Upholstery Silver Member

600 Pacific Avenue Santa Cruz, CA 95060 (831) 423-1100 lotts.com Area: Santa Cruz Phil’s Auto Body

Bronze Member 2750 Soquel Avenue, Suite F Santa Cruz, CA 95062 (831) 462-1593 philsautobodysc.com Area: Santa Cruz

Rusty’s Repair

Bronze Member 318 River Street Santa Cruz, CA 95060 (831) 458-9445 rustys-repair.com Area: Santa Cruz

Santa Cruz Motorsports Inc. Bronze Member 211 Cedar Street Santa Cruz, CA 95060 (831) 458-1155 santacruzmotorsports.com Area: Santa Cruz

Santa Cruz Tire and Auto Care Bronze Member 2840 Soquel Avenue Santa Cruz, CA 95062 (831) 462-6140 santacruztire.com Area: Santa Cruz

Water Star Motors

Bronze Member 318-A River Street Santa Cruz, CA 95060 (831) 457-0996 waterstarmotors.com Area: Santa Cruz

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RETAIL Auto, continued

Watsonville Cadillac Buick GMC Bronze Member 500 Auto Center Drive Watsonville, CA 95076 (831) 722-3522 watsonvillegm.com Area: Watsonville

Watsonville Cadillac Buick GMC Bronze Member 500 Auto Center Drive Watsonville, CA 95076 (831) 722-3522 watsonvillegm.com Area: Watsonville

Winchester Auto Parts Bronze Member 3545 Soquel Drive Soquel, CA 95073 (831) 475-2222 winchesterauto.com Area: Soquel

Bicycles

Epicenter Cycling Gold Member

1730 Mission St, Santa Cruz Santa Cruz, CA 95066 (831) 423-9000 epicentercycling.com Area: Santa Cruz

Epicenter Cycling Gold Member

Books

Aptos Location 8035 Soquel Dr #23 Aptos, Ca 95003 (831) 662-8100 epicentercycling.com Area: Aptos

Bookshop Santa Cruz

Gold Member • Charter Member 1520 Pacific Avenue Santa Cruz, CA 95060 (831) 423-0900 bookshopsantacruz.com Area: Santa Cruz

Friends of Santa Cruz State Parks Bronze Member

144 School Street Santa Cruz, CA 95060 (831) 429-1840 ThatsMyPark.org Area: Santa Cruz

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RETAIL Books, continued

Friends of Santa Cruz State Parks ParkStore at Santa Cruz Mission State Historic Park NonProfit Member

144 School Street Santa Cruz, CA 95060 (831) 429-1840 ThatsMyPark.org Area: Santa Cruz Friends of Santa Cruz State Parks ParkStore at Natural Bridges State Beach NonProfit Member

2531 West Cliff Drive Santa Cruz, CA 95060 (831) 429-1840 ThatsMyPark.org Area: Santa Cruz Friends of Santa Cruz State Parks ParkStore at New Brighton State Beach NonProfit Member

1500 Park Avenue Capitola, CA 95010 (831) 429-1840 ThatsMyPark.org Area: Capitola Friends of Santa Cruz State Parks ParkStore at Seacliff State Beach NonProfit Member

201 State Park Drive Aptos, CA 95003 (831) 429-1840 ThatsMyPark.org Area: Aptos Friends of Santa Cruz State Parks ParkStore at Wilder Ranch State Park NonProfit Member

1401 Coast Road Santa Cruz, CA 95060 (831) 429-1840 ThatsMyPark.org Area: Santa Cruz Logos Books & Records

Bronze Member 1117 Pacific Avenue Santa Cruz, CA 95060 (831) 427-5100 logosbooksrecords.com Area: Santa Cruz

The Literary Guillotine

Bronze Member 204 Locust Street Santa Cruz, CA 95060 (831) 457-1195 literaryguillotine.com Area: Santa Cruz

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RETAIL Farm Supply

Webb’s Farm Supplies & Organic Farm Bronze Member 5381 Old San Jose Road Soquel, CA 95073 (831) 475-1020 webbsfarmsupplies.com Area: Soquel

Farmers Market

Monterey Bay Certified Farmers Market Gold Member

P.O. Box 955 Freedom, CA 95019 (831) 728-5060 montereybayfarmers.org Area: Freedom

Footwear

Aptos Shoes & Apparel

Silver Member - Charter Member

20 Rancho Del Mar Aptos, CA 95003 (831) 688-8007 Area: Aptos Old School Shoes

Bronze Member 1017 Pacific Avenue Santa Cruz, CA 95060 (831) 423-2700 oldschool-shoes.com Area: Santa Cruz

Shoe Fetish

Bronze Member 1360 Pacific Avenue Santa Cruz, CA 95060 (831) 454-0287 shoefetishsc.com

Sockshop & Shoe Company

Gold Member - Charter Member

Gifts

1515 Pacific Avenue Santa Cruz, CA 95060 (831) 429-6101 sockshopandshoeco.com Area: Santa Cruz

Artisans Gallery

Bronze Member 1368 Pacific Avenue Santa Cruz, CA 95060 (831) 423-8183 artisanssantacruz.com Area: Santa Cruz

Craft Gallery

Silver Member

209 Capitola Avenue Capitola, CA 95010 (831) 475-4466 craftgallery.net Area: Capitola

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RETAIL Gifts, continued

Jay’s Classic Art and Signs Bronze Member 225 1/2 Navarra Drive Scotts Valley, CA 95066 (831) 461-1060 jaytoppingart.com Area: Scotts Valley

Made in Santa Cruz

Bronze Member 57 Santa Cruz Municipal Wharf Santa Cruz, CA 95061 (831) 426-2257 madeinsantacruz.com Area: Santa Cruz

Many Hands Gallery Silver Member

510 Bay Avenue Capitola, CA 95010 (831) 475-2500 manyhands-capitola.com Area: Capitola Paper Vision Bronze Member 1345 Pacific Avenue Santa Cruz, CA 95060 (831) 458-1345 Area: Santa Cruz

Sojourn Box

Bronze Member (home office) Santa Cruz, CA 95062 (831) 566-7136 sojournbox.com Area: Santa Cruz

The Garden Company Nursery & Gift Shop Bronze Member 2218 Mission Street Santa Cruz, CA 95060 (831) 429-8424 thegardenco.com Area: Santa Cruz

Grocers & Specialty Foods Aptos Natural Foods

Bronze Member 7506 Soquel Drive Aptos, CA 95062 (831) 685-3334 AmericanAbalone.net Area: Aptos

Ashby Confections

Bronze Member 16C Victor Square Scotts Valley, CA 95066 831-234-1171 ashbyconfections.com Area: Scotts Valley

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Community Printers Committed to Sustainable Solutions

Offset and Digital Printing Wide Format Signage Display Graphics and Banners Packaging Design Web to Print Ordering Fulfillment 1827 Soquel Avenue, Santa Cruz, CA 95062 Phone (831) 426-4682 Fax (831) 426-2466 www.comprinters.com

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RETAIL Grocers & Specialty Foods, continued CardamomTuesday Inc.

Bronze Member 504-A Front Street Santa Cruz, CA 95060 (831) 331-3395 cardamomtuesday.com Area: Santa Cruz

Greensward / New Natives LLC Bronze Member 1255 Hames Road Aptos, CA 95003 (831) 728-4136 Area: Aptos

LifeAID Beverage Company, Inc. Bronze Member 2833 Mission St. Santa Cruz, CA 95060 (831) 558-1113 lifeaidbevco.com Area: Santa Cruz

Saucy Wench Barbecue Sauce

Bronze Member P.O. Box 958 Aptos, CA 95001 (831) 595-3794 saucywenchbbq.com Area: Aptos

Shoppers Corner

Bronze Member • Charter Member 622 Soquel Avenue Santa Cruz, CA 95062 (831) 429-1494 shopperscorner.com Area: Santa Cruz

Staff of Life

Gold Member • Charter Member 1305 Water Street Santa Cruz, CA 95062 (831) 423-8632 staffoflifemarket.com Area: Santa Cruz

SunRidge Farms

Bronze Member 423 Salinas Road Pajaro, CA 95076 (831) 786-7000 sunridgefarms.com Area: Watsonville

The True Olive Connection Silver Member

106 Lincoln Street Santa Cruz, CA 95065 (831) 458-6457 TrueOliveConnection.com Area: Santa Cruz

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Print Smith Your Local Print & Copy Shop

Now offeriNg: Banners/Large Format Printing Full Color Envelopes Mailing Services Secure Shredding

831.688.1538 • graphics@aptosprint.com

8047 Soquel Drive • Aptos, California 95003

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RETAIL Grocers & Specialty Foods, continued The True Olive Connection Silver Member

7960 Soquel Dr, Ste. C Aptos, CA 95003 (831) 612-6932 TrueOliveConnection.com Area: Aptos Zena’s SASS

Bronze Member 8 Berkeley Court Santa Cruz, CA 95062 (831) 247-7733 Area: Santa Cruz

Home & Garden

A.P.E.D. Appliance Parts and Equipment Dist Bronze Member 2315 Soquel Drive Santa Cruz, CA 95065 (831) 462-3456 Area: Santa Cruz

A.P.E.D. Appliance Parts and Equipment Dist Bronze Member 8 Laurel Street Watsonville, CA 95076 (831) 724-1149 Area: Watsonville

Ace’s Flowers

Bronze Member 7520 Soquel Drive Aptos, CA 95003 (831) 688-2237 acesflowers.com Area: Aptos

Aptos Landscape Supply

Bronze Member 5035 Freedom Boulevard Aptos, CA 95003 (831) 688-6211 aptoslandscapesupply.com Area: Aptos

B & B Small Engine Repair

Bronze Member 1700 B Commercial Way Santa Cruz, CA 95065 (831) 476-6306 bandbsmallenginerepair.com Area: Santa Cruz

Bay Bed & Mattress

Bronze Member 1378 Soquel Avenue Santa Cruz, CA 95062 (831) 457-1201 baybed.com Area: Santa Cruz

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RETAIL Home & Garden, continued

Bay Plumbing Supply & Showroom, Inc. Bronze Member 2776 Soquel Avenue Santa Cruz, CA 95062 (831) 475-2900 bayplumbingsupply.com Area: Santa Cruz

Capitola Carpets and More Bronze Member 2557 Soquel Dr. #D Santa Cruz, CA 950652 (831) 476-9117 Area: Santa Cruz

Cardiff Pest Control

Bronze Member 2701 Soquel Avenue Santa Cruz, CA 95062 (831) 475-4214 Area: Santa Cruz

Carpet One Santa Cruz

Bronze Member 6000 Soquel Avenue Santa Cruz, CA 95062 (831) 728-3131 flooring.carpetone.com Area: Santa Cruz

Gallery of Tile & Stone

Bronze Member 6996 Soquel Ave. Santa Cruz, CA 95062 (831) 479-3557 tile-stone-gallery.com Area: Santa Cruz County

Gophers Limited

Bronze Member 1500 Lakeside Drive Felton, CA 95018 (831) 335-2400 gopherslimited.com Area: Felton

Greenspace

Bronze Member • Charter Member 719 Swift Street, 56-A Santa Cruz, CA 95060 (831) 423-7200 greenspacecompany.com Area: Santa Cruz

Island Home & Garden

Bronze Member • Charter Member 844 17th Avenue Santa Cruz, CA 95062 (831) 476-6460 islandhomegarden.com Area: Santa Cruz

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RETAIL Home & Garden, continued Mission Tile

Silver Member

2751 Chanticleer Avenue Santa Cruz, CA 95062 (831) 689-9458 missiontileinc.com Area: Santa Cruz Modern Life Home Furnishings Silver Member

925 41st Avenue Santa Cruz, CA 95062 (831) 475-6802 shopmodernlife.com Area: Santa Cruz

Olive Springs Quarry Inc. Gold Member

1299 Olive Springs Road Soquel, CA 95073 (831) 475-1610 Area: Soquel

Palace Office Interiors Gold Member

2606 Chanticleer Avenue Santa Cruz, CA 95065 (831) 476-3815 gopalace.com Area: Soquel

Riverside Lighting & Electric

Bronze Member 300 Soquel Avenue Santa Cruz, CA 95062 (831) 423-7411 riversidelightingandelectric.com Area: Santa Cruz

Saffron and Genevieve

Bronze Member 910B Soquel Avenue Santa Cruz, CA 95062 (831) 462-4506 saffronandgenevieve.com Area: Santa Cruz

Sandbar Solar and Electric Silver Member

2119 Delaware Ave. Santa Cruz, CA 95060 (831) 469-8888 sandbarsc.com Area: Santa Cruz Santa Cruz Kitchen & Bath, Inc. Silver Member

1824 Soquel Avenue Santa Cruz, CA 95062 (831) 426-9600 sckb.com Area: Santa Cruz

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RETAIL Home & Garden, continued SC41 Furniture

Bronze Member 2647 41st Avenue Soquel, CA 95073 (831) 464-2228 sc41.com Area: Soquel

The Garden Company Nursery & Gift Shop Bronze Member 2218 Mission Street Santa Cruz, CA 95060 (831) 429-8424 thegardenco.com Area: Santa Cruz

The Wholesale House

Bronze Member 232 Santa Cruz Avenue Aptos, CA 95003 (831) 688-6485 thewholesalehouseaptosca.com Area: Santa Cruz

Woodstove and Sun Silver Member

510 Soquel Avenue Santa Cruz, CA 95062 (831) 425-5123 woodstoveandsun.com Area: Santa Cruz

Jewelry

Dell Williams Jewelers

Bronze Member 1320 Pacific Avenue Santa Cruz, CA 95060 (831) 423-4100 dellwilliams.com Area: Santa Cruz

Santa Cruz Coin Exchange Bronze Member 555 Soquel Avenue, #270 Santa Cruz, CA 95062 (831) 426-1903 santacruzgold.biz Area: Santa Cruz

Liquor Stores

41st Avenue Liquor

Gold Member - Charter Member 2155 41st Avenue Capitola, CA 95010 (831) 475-5117 Area: Capitola

U-Save Liquors - Santa Cruz Bronze Member 930 Almar Avenue Santa Cruz, CA 95060 (831) 425-0577 usaveliquors.com Area: Santa Cruz

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Woodstove & Sun 510 Soquel Avenue Santa Cruz, CA 95062 (831) 425-5123 www.woodstoveandsun.com 90

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RETAIL Liquor Stores, continued

U-Save Liquors - Scotts Valley Bronze Member 790 Scotts Valley Drive Scotts Valley, CA 95062 (831) 438-0177 usaveliquors.com Area: Scotts Valley

Lumber & Building Materials Big Creek Lumber Co. Silver Member

3564 Highway 1 Davenport, CA 95017 (831) 457-5029 big-creek.com Area: Davenport Monument Lumber Company Bronze Member 2111 Freedom Boulevard Freedom, CA 95019 (831) 724-7537 monumentlumber.com Area: Freedom

Scarborough Lumber

Gold Member - Charter Member

20 El Pueblo Rd. Scotts Valley, CA 95066 (831) 336-5142 Ben Lomond (831) 338-6467 Boulder Creek (831) 438-0331 or 438-4106 Scotts Valley (831) 438-0581 Kings Village scarboroughlumber.com Area: Scotts Valley

Somerset Door & Window Bronze Member 4005 Cory Street Soquel, CA 95073 (831) 476-4693 SomersetSupply.com Area: Santa Cruz

Office Supply

Darco Printing & Paper Store Bronze Member 130 Doyle Street Santa Cruz, CA 95062 (831) 426-5616 Area: Santa Cruz

Palace Business Solutions Gold Member

2606 Chanticleer Avenue Santa Cruz, CA 95065 (831) 476-3815 gopalace.com Area: Capitola

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RETAIL Sporting Goods

Archery Santa Cruz

Bronze Member 175 Walnut Ave Suite A Santa Cruz, CA 95060 (831) 316-5294 archerysantacruz.com Area: Santa Cruz

Helm of Sun Valley

Bronze Member 1408 41st Avenue Capitola, CA 95010 (831) 462-6800 helmofsunvalley.com Area: Capitola

Outdoor World

Bronze Member 136 River Street Santa Cruz, CA 95060 (831) 423-9555 theoutdoorworld.com Area: Santa Cruz

Outdoor World

Bronze Member 1440 41st Ave Capitola, CA 95010 (831) 479-1501 theoutdoorworld.com Area: Capitola

Santa Cruz Boardroom

Bronze Member 825 41st Avenue Santa Cruz, CA 95062 (831) 464-2500 santacruzboardroom.com Area: Santa Cruz

Soccer Central LLC

Bronze Member P.O. Box 1200 Watsonville, CA 95077 (831) 768-8961 soccercentralindoor.com Area: Watsonville

SUP Shack LLC

Bronze Member 2214 E Cliff Dr, Santa Cruz, CA 95062 (831) 464-7467 supshacksantacruz.com Area: Santa Cruz

Ventana Surfboards and Supplies Bronze Member (831) 915-4326 ventanasurfboards.com Area: Santa Cruz

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825 41st. Avenue

Santa Cruz, CA 95062

831-464-2500

SANTACRUZAPPAREL.COM

Santa Cruz Apparel

thinklocalsantacruz.org

1855 41st. Avenue

Capitola, CA 95010

831-475-8360

SANTACRUZBOARDROOM.COM

Santa Cruz Boardroom

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COMMUNITY SUPPORTERS Nancy Abbey, Gail Williamson, Healthy Solutions 101, Kat’s Natural Balance, Law Offices of Terry LaPorte, Nitless Noggins, Richelle Noroyan, Santa Cruz City Council member, Sue Thomas, Erica Schafer DC, Chris Tuosto Insurance Services, Cynthia Mathews, Don Lane, Chuck Tremper, Granite Rock Company, Brommer Street Storage, Denise Vivar, Linda Johnson Marketing and Sales Consultant

CHARTER MEMBERS 41st Avenue Liquor, Aptos Shoes & Apparel, Barry Swenson Builder, Beckmann’s Bakery, Bookshop Santa Cruz, Bro Prints, Caffe Pergolesi, Charlie Hong Kong, Chefworks, City on a Hill Press, Dunbar Productions Inc, Geo. H. Wilson Inc, Greenspace, Iluminada Design, Island Home & Garden, Jabico Enterprises, KSCO AM 1080, Linda’s Seabreeze Cafe, Mid-County Post, New Leaf Community Markets - Downtown SC, Pacific Mountain Advisors, Pacific Sun Properties, Palace Art & Office Supply - Santa Cruz, Parrish Creative, Physicians Medical Group of Santa Cruz, Plaza Lane Optometry, Santa Cruz County Bank, Santa Cruz Seaside Company, Santa Cruz Weekly, Sasquatch Computer, Seabright Brewery, Shoppers Corner, Sockshop & Shoe Company, Staff of Life, Surf City Plumbing, Times Publishing Group, User-Friendly Computing, and Well Within Spa

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Santa Cruz Boardwalk. Photo: Neil Simmons Photography

Steamers Lane, Photo: Daniel Carettoni Santa Cruz Aerials

Santa Cruz. Photo: Neil Simmons Photography thinklocalsantacruz.org

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Candy. Art by Janice Serilla Art & Design

Tune in to the Think Local First Radio Show every Saturday at 2:00 on KSCO to hear a round table lively discussion made up of local business owners discussing the challenges and triumphs of opening and maintain a business in Santa Cruz. Hosted By TLF members

Think Local First Radio

facebook.com/ThinkLocalFirstRadio 96

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ACKNOWLEDGMENTS At the risk of omitting some of the many dedicated volunteers and paid professionals who have enabled the rapid growth of our campaign, here are some outstanding milestones, people, and businesses we would like to recognize: Sue Thomas for doing an outstanding treasurer job Physicians Medical Group of Santa Cruz County for hosting this year’s fall mixer, and KSCO Radio for our annual eggnog extravaganza! Dave Ray from Darco Printing & Paper Store with our fabulous “house band” Island Breeze for providing great music at our mixers. Our fabulous locally owned ice cream businesses, Penny Ice Creamery, Marianne’s Ice Cream, Mission Hill Creamery, Polar Bear and the for their generous support at TLF’s fall mixer. Karl Heiman of Caffe Pergolesi for hosting the bimonthly Steering Committee meetings. Kimberly Parrish from Parrish Creative for putting endless paid and unpaid hours into the creation of TLF visuals. Judi Oyama from Maximum Impact Design for graciously “policing” Think Local Firsts design standards. John Benedetti from Sante Arcangeli Family Wines for his generous support at our mixers and Board meetings. Stephanie Wilks for taking on the newsletter editing. Bob Mason from Coast Financial Services for many years of help in keeping us in good standing with the IRS. Michael Olson, Michael and Kay Zwerling, Rosemary Chalmers and the whole crew of KSCO 1080AM for their generous on-air support. All our generous media supporters: Jondi Gumz of the Santa Cruz Sentinel, Jeannie Howard of the Good Times, and Patrice Edwards of Times Publishing Group. The dedicated volunteers who attended the many meetings, executed numerous tasks, and graciously donated their time and energy that keeps Think Local First moving forward. Gary Herman and his friendly and diligent staff at Jabico for their discounted web services. Kelly Utic, our membership coordinator, for her hard and diligent work keeping our members happy and assisting the Board in its countless small and big tasks. 98

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Tlf directory 2016 final v2  

Final TLF Version for members to check before going to press on Monday. Any members that have edits they want to have updated prior to print...

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