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2015 thinklocalsantacruz.org thinklocalsantacruz.org



TLF DIRECTORY INDEX 18 ARTS, EDUCATION & ENTERTAINMENT

Banks & Credit Unions Business Services Communications Computers Consulting Contractors, Construction & Design Graphic Design Home Insurance Landscaping Marketing Pets Services Printers Real Estate Restaurant Supply Transportation Travel Video Website Services Wholesale

Artists Media Outlets Museums & Galleries Music & Theater Photography Tourism & Attractions

25 DINING, SPIRITS & HOSPITALITY Accommodations Bakeries Breweries Catering Coffee Ice Cream & Yogurt Pubs Restaurants Wineries

37 HEALTH & WELLNESS 71 RETAIL Acupuncture Chiropractic Day Spas Dental Fitness Health & Wellness Retail Medical Optical Pharmacy Senior Services Veterinary Services

Adult Apparel Auto Books Farm Supply Footwear Gifts Grocers & Specialty Foods Home & Garden Jewelry Liquor Stores Lumber & Building Materials Office Supply Sporting Goods

43 OTHER

Community & Social Services Nonprofits

45 PROFESSIONAL & 92 COMMUNITY FINANCIAL SERVICES SUPPORTERS Accounting & Bookkeeping Attorneys Automotive Services & Repair

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CHARTER MEMBERS

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WELCOME! Dear Friends and Neighbors, Welcome to the seventh edition of the Think Local First Member Directory. The source for local and independent businesses within the greater Santa Cruz Community.

Why Local ? There are many great reasons to support a vigorous local economy by purchasing from Santa Cruz County independently owned businesses. Each dollar spent locally, rather than from national chain stores, generates up to three times the economic benefit to our community. Small business are the largest employer, enhance local character, reduce environmental impact and invest in our community’s future.

Create Community Santa Cruz County is a rich and diverse community. Local one of a kind businesses are unique and are part of our collective character. Small businesses select and produce products based on the needs and wishes of local customers. As our communities countrywide become increasingly homogenized with national chains, Santa Cruz County can preserve its distinctive identity and benefit economically when people purchase from independent, local businesses. Please use this directory to Shop the Logo at Think Local First businesses and contribute to building local prosperity within our beautiful coastal community.

Kind regards, Jill Sollitto Board Member Modern Life Home and Garden

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Santauz Cr Voted #1

Good Times “Best” 2014: Vitamin Dept. Safe Cosmetics

• Gluten-free, raw, paleo, vegan options • Largest bulk selection in town • All-natural bakery • Café with juice & smoothie bar • Newly expanded floral & garden section

We Are

LocAL!

www.staffoflifemarket.com 1266 Soquel Ave • Santa Cruz • 831-423-8632

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TABLE OF CONTENTS

Sailing Main Beach Santa Cruz, Photo: George Saitas

Local Business Directory Index 3 Welcome 4 The Board 8 A Brief History of Think Local First 11 The Big Picture 12 10 Reasons to Shop Local 15 How Can I Help? 16 Local Business Directory 18-90 Acknowledgments 92 Advertising Director: Kimberly Parrish - Parrish Creative Contributors: Peter Beckmann, Karl Heiman, Stephanie Wilks, Julie Beckmann Cover Photo by: George Saitas, Woodies on the Wharf Creative Director: Judi Oyama - Maximum Impact Design Production: Angelina Reed Photography: Jake J. Thomas, George Saitas, Chris Schmauch, Jim Patterson, Daniel Carettoni, Steve Cassingham, Neil Simmons Printing: Southwest Offset Printing Co. San Jose Only big press as close to this area as we could find. Published by: Think Local First Santa Cruz County 6 Oak Road, Santa Cruz, CA, 95060 info@ThinkLocalSantaCruz.org thinklocalsantacruz.org thinklocalsantacruz.org

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TLF BOARD

Pleasure Point, Photo: Chris Schmauch

Peter Beckmann, Beckmann’s Bakery

Co-Chair & Co-Founder

Karl Heiman,

Caffe Pergolesi & Mr. Toots Coffee House Co-Chair & Co-Founder

Michael Olson, KSCO Radio

Director & Spokesperson

John Benedetti,

Sante Arcangeli Family Wines

Director & Steering Committee Chairperson

Stephanie Wilks,

Physicians Medical Group

Director & Marketing Committee Chairperson

Kimberly Parrish, Parrish Creative

Director & Ad Designer

Judi Oyama

Maximum Impact Design

Director & Social Media Coordinator

Andy VanValer,

Founder Slingshot SV

Director & Steering Committee Member

Amanda Brandt, Account Manager

TLF Marketing & Business Development

Jill Sollitto, Modern Life

Director & Steering Committee Member

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2014 JeromeBrunet.com

What’s happening in Santa Cruz?

Your guides to things to do

1205 Pacific Ave., Santa Cruz 458.1100 thinklocalsantacruz.org

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10 SCU-518 TCF-Directory Ad-FP.indd 1

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HISTORY A Brief History of Think Local First In the spring of 2007, a handful of Santa Cruz business owners united to voice a common concern: the threat to local businesses posed by proliferating chain stores and easy online shopping. In an era when downtown shopping districts increasingly fall victim to homogenous chains and franchises, they collectively recognized the need to promote and strengthen our independent and local business community. Over the course of 2007, Think Local First – County of Santa Cruz was formed around the shared desire to “promote and sustain economic vitality while preserving the unique character of Santa Cruz County.” The logic was that if the community rallied around independent and locally-owned businesses, everyone would benefit: a ‘local’ economy would prosper and circulate money throughout the community, in turn promoting local spending and, ultimately, contributing to the vibrancy and health of Santa Cruz County. In the early stages of TLF, folks volunteered their time and efforts without any guarantee of affecting much change. The TLF movement was largely fueled by inspiration , found in stories of community support for independent businesses such as Kepler’s Books in nearby Menlo Park. In 2005, Kepler’s Books, a beloved and renowned bookseller located only 50 miles from Santa Cruz, had abruptly shut its doors, having succumbed to competing chains and online book retailers. In an unexpected outpouring of support, the Menlo Park community came forth with donations, a viable business strategy, and a new board of directors. Within six weeks Kepler’s Books re-opened and remains today a vibrant hub of Peninsula cultural life. Think Local First – County of Santa Cruz has seen a comparable surge in community awareness and support. Its first public meeting, hosted by a half-dozen members, took place at Bookshop Santa Cruz in October 2007. Now the TLF Steering Committee meets bi-monthly at Caffe Pergolesi to share ideas and continue the momentum of the movement. This year’s Think Local First directory marks the organization’s growth to 450-plus members, all of whom understand the link between a unique, thriving local economy and a unique, thriving town. It’s a simple concept, really: what goes around comes around. It’s about creating our community – together.

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THE BIG PICTURE By Peter Beckmann, Beckmann’s Bakery and Board member Last time I went shopping for my favorite hand lotion, I had an interesting experience. First, the lotions were hard to find, and lacking a helpful store clerk, I wandered through half the store before realizing that my lotion had been replaced by lower quality but equally expensive lotions. And secondly, in order to take advantage of the advertised “special” price, I needed to join the “club” first. Although benign on the surface, this little story sheds light on some important changes we encounter in the national chain stores: • The modern chain store layout makes us to walk by all those items we did NOT plan on buying, before we get to the section with the everyday staples (bread, milk, eggs). • Chain stores are staffed to a minimum. And since employee pay is kept to a minimum, turnover is high, and knowledgeable employees are harder to find. • There is increasing pressure from national chains on their suppliers to deliver their wares at rock bottom prices. Many of these vendors, committed to paying their employees livable wages and benefits, refuse to reduce their prices, and their products eventually are replaced by lower cost, lower quality, and higher margin products. The alternative lies in the ever stronger movement towards local commerce, where shopkeepers choose their products based on their own and their customers’ preferences and not solely for profit reasons. The Think Local movement, promoted by umbrella organizations like BALLE (Business Alliance for Local Living Economies) and AMIBA (American Independent Business Alliance) currently comprises some 41,000 independent and locally owned businesses nationwide. It continues to grow thanks to discriminating personal consumption choices by all of us. By shopping “locally owned” we are creating our communities together.

Please join us!

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Woodies on the Wharf, Santa Cruz, Photo: George Saitas

Sockshop and Shoe Co., Downtown Santa Cruz, Photo: Metastyle Films

Santa Cruz Mountain Brewing, Westside, Photo: Jake J. Thomas thinklocalsantacruz.org

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Bank Local, Finance Local. Bay Federal offers great rates on home and auto loans. Whether you are ready to refinance or purchase, keep your money working locally by financing with us!

Apply online at www.bayfed.com.

Federally Insured by NCUA. Equal Housing Lender.

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10 REASONS TO SHOP LOCAL Why shop at a locally owned business first? The following 10 reasons show how money spent at local businesses is reinvested in your community creating economic vitality and helping the community maintain its unique appeal. 1. More Money Recirculates in the Local Economy When you shop at locally owned businesses rather than national chains, more money stays in the community because local businesses frequently purchase from other local businesses. Purchasing local goods and services helps grow area businesses as well as the local tax base. 2. Unique Businesses Create Character and Prosperity The distinctive character of Santa Cruz County is what brought us here and keeps us here. Independent and locally-owned businesses are an integral part of the uniqueness of our area. 3. Environmental Impact is Reduced Local businesses purchase more of their inventory from other local businesses and require less transportation. They are usually located in the town or city center rather than the outskirts. This reduces urban sprawl, congestion, habitat loss and pollution. 4. Most New Jobs are Provided by Locally Owned Businesses Small, locally owned businesses are the largest employers in the United States. 5. Nonprofits Receive Greater Support Local business owners donate more to local charities than national chains. 6. Customer Service is Better Local businesses often hire people with more specialized product or service expertise. Local business owners and employees live in our local neighborhoods and create a more personal shopping experience. 7. Local Business Owners Invest in Community Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the city’s future. 8. Public Benefits Far Outweigh Public Costs Local businesses require comparatively little infrastructure and utilize public services more efficiently than chain stores. 9. Competition and Diversity Leads to More and Better Choices A marketplace consisting of a number of small businesses is the best way to ensure innovation and low prices over the long-term. 10. Local-ized Economies Attract Entrepreneurism and a Skilled Workforce A growing body of economic research shows that in an increasinglyhomogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.that preserve their one-of-a-kind businesses and distinctive character.

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HOW CAN I HELP? As a community member:

Although we can’t do all of our shopping at locally owned businesses, we encourage you to think FIRST of your local choices when going shopping, looking for services, or selecting your bank or investment provider. Need more information? Visit us at www.ThinkLocalSantaCruz.org or follow us on Facebook, Twitter and Pinterest.

As a locally owned business in Santa Cruz County:

If you haven’t already signed up as a member we urge you to do so! If you are already a member, please spread the word and encourage the locally owned businesses you use to join. “Strength in numbers” applies especially to this campaign; the stronger we are, the stronger our message and the greater the results will be. And please post the TLF decal in your business window and use the TLF logo in your own advertising.

Go the extra mile: If you feel even more inspired, we invite you to get involved and join a fun group of movers and shakers who have made a lot of things happen since the official launch of Think Local First in October 2007. Attend our semi-monthly 8 AM steering committee meetings, enjoy coffee and muffins, and find out which of the numerous volunteer opportunities would fit your time and skills. You can find the next meeting at our home page at:

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Kayak Connection, Santa Cruz Harbor. Photo: Metastyle Films

Parrish Creative Studio. Photo: Metastyle Films

Downtown Santa Cruz Pleasure Pizza Photo: Metastyle Films thinklocalsantacruz.org

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ARTS, EDUCATION & ENTERTAINMENT Media Outlets Comic News

Silver Member

P.O. Box 8543 Santa Cruz, CA 95061 (831) 426-0113 thecomicnews.com Area: Santa Cruz

Connection Magazine Gold Member

7960 Soquel Drive B355 Aptos, CA 95003 (831) 459-0522 ConnectionMagazineOnline.com Area: Aptos

Good Times

Gold Member

1101 Pacific Ave, Suite 320 Santa Cruz, CA 95060 (831) 458-1100 GTWeekly.com SantaCruz.com Area: Santa Cruz

KSCO AM 1080

Gold Member • Charter Member 2300 Portola Drive Santa Cruz, CA 95062 (831) 475-1080 KSCO.com Area: Santa Cruz

KUSP

NonProfit Member

203 8th Avenue Santa Cruz, CA 95062 (831) 476-2800 kusp.org Area: Santa Cruz SantaCruzParent.com

Bronze Member 527 Ocean View Avenue Santa Cruz, CA 95062 (831) 713-7026 santacruzparent.com Area: Santa Cruz

Santa Cruz Tech Beat

Bronze Member c/o Sara Isenberg, 101 Cooper Street Santa Cruz, CA 95060 (831) 334-0701 santacruztechbeat.com Area: Santa Cruz

Santa Cruz Waves Gold Member

3912 Portola Drive Suite #7 Santa Cruz, CA95062 (831) 419-4269 santacruzwaves.com Area: Santa Cruz

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ARTS, EDUCATION & ENTERTAINMENT Media Outlets, continued Times Publishing Group Gold Member

9601 Soquel Drive Aptos, CA 95003 (831) 688-7549 tpgonlinedaily.com Area: Aptos

Museums and Galleries

Santa Cruz Mountain Art Center NonProfit Member

93141 Mill Street Ben Lomond, CA 95005 (831) 336-3513 mountainartcenter.org Area: Ben Lomond Santa Cruz Museum of Natural History

Bronze Member 1305 East Cliff Drive Santa Cruz, CA 95062 (831) 420-6115 santacruzmuseum.org Area: Santa Cruz

Seymour Marine Discovery Center NonProfit Member

Mailing: 100 Shaffer Road Santa Cruz, CA 95060 Location: End of Delaware Avenue (831) 459-3800 seymourcenter.ucsc.edu Area: Santa Cruz

Music & Theater

Nickelodeon Del Mar & Aptos Theatres Bronze Member 210 Lincoln Street Santa Cruz, CA 95060 (831) 426-7500 thenick.com Area: Santa Cruz

Streetlight Records

Bronze Member 939 Pacific Avenue Santa Cruz, CA 95060 (831) 421-9200 streetlightrecords.com Area: Santa Cruz

The Catalyst

Silver Member

1011 Pacific Avenue Santa Cruz, CA 95060 (831) 426-7474 catalystclub.com Area: Santa Cruz

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ARTS, EDUCATION & ENTERTAINMENT Photography Aerography

Silver Member

1350 45th Avenue #B Capitola, CA 95010 (917) 509-3201 aerography.net Area: Capitola

George Saitas Photography Gold Member

(831) 236-5509 georgesaitas.com Area: Scotts Valley

GoodEye Photography + Design Gold Member

(831) 216-6210 Chris Schmauch GoodEyePhotography.com Area: Aptos

Jake J. Thomas Photography Gold Member

(831) 588-5940 jakejthomasphoto.blogspot.com Area: Santa Cruz

Jim Patterson Photography Silver Member

CCCCCCC Santa Cruz, CA 95062 (831) 706-6325 jimpattersonphotography.com Area: Santa Cruz Larry’s Photography

Bronze Member 1612 Mission Street Santa Cruz, CA 95060 (831) 423-2815 larrysphoto.com Area: Santa Cruz

Neil Simmons Photography Silver Member

747 41st Avenue, Suite F Santa Cruz, CA 95062 (831) 429-5512 neilsimmonsphotography.com Area: Santa Cruz Nick Borelli Photography

Bronze Member Fine Art Photographer (831) 325-9291 borelliphotography.com Area: Santa Cruz

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ARTS, EDUCATION & ENTERTAINMENT Photography, continued

Rebecca Stark Photography

Bronze Member 627 Center Street Santa Cruz, CA 95060 (831) 325-4183 rebeccastarkphotography.com Area: Santa Cruz

r.r jones Photography

Bronze Member 303 Potrero Street Santa Cruz, CA 95060 (831) 429-5926 rrjones.com Area: Santa Cruz

Sabine Dukes Photography and Printing Bronze Member (831) 236-1978 littlegreensurfshack.com Area: Santa Cruz

Santa Cruz Pictures

Bronze Member (831) 325-1389 santacruzpictures.com Area: Capitola

Tourism and Attractions Adventure Out LLC

Bronze Member P.O. Box 7040 Santa Cruz, CA 95061 (800) 509-3954 adventureout.com Area: Santa Cruz

Best Baby Rentals, LLC

Bronze Member 5610 Scotts Valley Drive Suite B, PMB 451 Scotts Valley, CA 95066 (855) 972-2229 Area: Scotts Valley

Kayak Connection

Bronze Member 413 Lake Avenue, #101 Santa Cruz, CA 95062 (831) 479-1121 kayakconnection.com Area: Santa Cruz

Santa Cruz Seaside Company

Gold Member • Charter Member 400 Beach Street Santa Cruz, CA 95060 (831) 423-5590 beachboardwalk.com Area: Santa Cruz

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• Locally owned • Locally roasted coffees • New Nitro Cold Brewed Coffee on tap • County’s first internet cafe • Three neighborhood locations • Rotating local art shows • Proud Think Local First Santa Cruz members • Friendly atmosphere • Coffeetopia Breakfast Burritos • House Blended cocoa • Jalapeno-Cheddar Cream Cheese! • Fresh daily local bagels and pastries • Brew-Bar drip coffees • Delicious smoothies from scratch no ice, powder or fillers!

1723 Mission St. · 3701 Portola Dr. · 1443 Capitola Rd. www.coffeetopia.com thinklocalsantacruz.org

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DINING, SPIRITS & HOSPITALITY Accommodations Beach Street Inn

Bronze Member 125 Beach Street Santa Cruz, CA 95060 (831) 423-3031 beachstreetinn.com Area: Santa Cruz

Bed & Breakfast Innkeepers of Santa Cruz County Bronze Member 245 Fairview Avenue Ben Lomond, CA 95005 (831) 336-3355 santacruzbnb.com Area: Santa Cruz County

Ocean Echo Inn & Beach Cottages Bronze Member 401 Johans Beach Drive Santa Cruz, CA 95062 (831) 462-4192 oceanecho.com Area: Santa Cruz

The Darling House

Bronze Member 314 W Cliff Drive Santa Cruz, CA 95060 (831) 458-1958 darlinghouse.com Area: Santa Cruz

Bakeries

Beckmann’s Bakery

Gold Member • Charter Member 104 Bronson Street, #6 Santa Cruz, CA 95062 (831) 426-3610 Area: Santa Cruz

Gayle’s Bakery

Bronze Member 504 Bay Avenue Capitola, CA 95010 (831) 462-1200 gaylesbakery.com Area: Capitola

Kerri Kreations

Bronze Member 216 B Fern Street Santa Cruz, CA 95060 (831) 429-5129 Area: Santa Cruz

Pacific Cookie Company Bronze Member 1203 Pacific Avenue Santa Cruz, CA 95060 (831) 429-9709 pacificcookie.com Area: Santa Cruz thinklocalsantacruz.org

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DINING, SPIRITS & HOSPITALITY Bakeries, continued The Buttery Bakery

Bronze Member 702 Soquel Avenue Santa Cruz, CA 95062 (831) 458-3020 butterybakery.com Area: Santa Cruz

Breweries

New Bohemia Brewing Company Silver Member 1030 41st Avenue Santa Cruz, CA 95062 (831) 588-0986 nubobrew.com Area: Santa Cruz

Santa Cruz Mountain Brewing

Bronze Member 402 Ingalls Street, Suite #27 Santa Cruz, CA 95060 (831) 566-0615 santacruzmountainbrewing.com Area: Santa Cruz

Uncommon Brewers

Bronze Member 303 Potrero Street, Suite 40-H Santa Cruz, CA 95060 (831) 621-6270 uncommonbrewers.com Area: Santa Cruz

Catering

Five Star Catering

Bronze Member 121 Martinelli Street Watsonville, CA 95076 (831) 728-3090 fivestarcatering.us Area: Watsonville

India Joze

Gold Member

415 Front Street Santa Cruz, CA 95060 (831) 325-3633 indiajoze.com Area: Santa Cruz

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DINING, SPIRITS & HOSPITALITY Coffee

Caffe Pergolesi Gold Member

418 Cedar Street Santa Cruz, CA 95060 (831) 426-1775 theperg.com Area: Santa Cruz

Coffeetopia

Silver Member

3701 Portola Drive Santa Cruz, CA 95062 (831) 477-1940 coffeetopia.com Area: Santa Cruz Coffeetopia Silver Member

1443 Capitola Rd, Santa Cruz 95062 (831) 427-7181 coffeetopia.com Area: Santa Cruz Coffeetopia Silver Member

1723 Mission Street Santa Cruz, CA 95062 (831) 425-6583 coffeetopia.com Area: Santa Cruz

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DINING, SPIRITS & HOSPITALITY Coffee, continued Fins Coffee

Bronze Member 1104 Ocean Street Santa Cruz, CA 95060 (831) 423-6131 finscoffee.com Area: Santa Cruz

Java Bob’s Coffee Roasting Bronze Member 429 Ingalls Street, Suite A Santa Cruz, CA 95060 (831) 425-7143 Area: Santa Cruz

Mr. Toots Coffeehouse Gold Member

221 Esplanade, Suite 100 Capitola, CA 95010 (831) 475-3679 tootscoffee.com Area: Capitola

Ice Cream & Yogurt

Marianne’s Ice Cream Gold Member

1020 Ocean Street Santa Cruz, CA 95060 (831) 458-1447 lovemariannes.com Area: Santa Cruz

Mission Hill Creamery

Bronze Member 1101-B Pacific Avenue Santa Cruz, CA 95060 (831) 239-4812 missionhillcreamery.com Area: Santa Cruz

The Penny Ice Creamery Gold Member

913 Cedar Street Santa Cruz, CA 95060 (831) 204-2523 thepennyicecreamery.com Area: Santa Cruz

The Penny Ice Creamery Gold Member

Kiosk 1520 K2 Pacific Avenue Santa Cruz, CA 95060 (831) 204-2523 thepennyicecreamery.com Area: Santa Cruz

The Penny Ice Creamery Gold Member

820 41st Avenue Santa Cruz, CA 95062 (831) 204-2523 Area: Santa Cruz

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DINING, SPIRITS & HOSPITALITY Pubs

99 Bottles of Beer on the Wall Silver Member

110 Walnut Avenue Santa Cruz, CA 95060 (831) 459-9999 99bottles.com Area: Santa Cruz Santa Cruz Ale Works Silver Member

150 Dubois Street, Suite E Santa Cruz, CA 95060 (831) 425-1182 santacruzaleworks.com Area: Santa Cruz Seabright Brewery

Silver Member • Charter Member

519 Seabright Avenue Santa Cruz, CA 95062 (831) 426-2734 seabrightbrewery.com Area: Santa Cruz

Restaurants

Aldo’s Harbor Restaurant Bronze Member 616 Atlantic Avenue Santa Cruz, CA 95062 (831) 426-3736 aldos-cruz.com Area: Santa Cruz

Aloha Island Grille

Bronze Member 1700 Portola Drive Santa Cruz, CA 95062 (831) 479-3299 alohaislandgrille.com Area: Santa Cruz

Assembly

Gold Member

1108 Pacific Avenue Santa Cruz, CA 95060 (831) 824-6100 assembleforfood.com Area: Santa Cruz Bruno’s BBQ Silver Member

230 Mt. Hermon Road #G Scotts Valley , CA 95066 (831) 438-2227 brunosbbq.com Area: Scotts Valley

Erik’s Delicafe Inc. Gold Member

102 Rancho Del Mar Aptos, CA 95003 (831) 688-5656 eriksdelicafe.com Area: Santa Cruz

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Serving Santa Cruz County Since 1973

Aptos 102 Rancho Del Mar Capitola 1475 A-2 41st Avenue Santa Cruz 155 Walnut Avenue Scotts Valley 222 Mt. Hermon Road, Suite #J thinklocalsantacruz.org

EriksDeliCafe.com

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Charlie Hong Kong, Mid-Town, Photo: Chris Schmauch

Mr. Toots Coffeehouse, Capitola, Photo: Jake J. Thomas

Assembly, Downtown Santa Cruz

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DINING, SPIRITS & HOSPITALITY Restaurants, continued

Hula’s Island Grill (Santa Cruz) Gold Member

221 Cathcart Street Santa Cruz, CA 95060 (831) 426-4852 hulastiki.com Area: Santa Cruz

India Joze

Gold Member

415 Front Street Santa Cruz, CA 95060 (831) 325-3633 indiajoze.com Area: Santa Cruz

Laili Restaurant Silver Member

101B Cooper Street Santa Cruz, CA 95060 (831) 423-4545 lailirestaurant.com Area: Santa Cruz Pacific Thai Santa Cruz

Bronze Member 1319 Pacific Avenue Santa Cruz, CA 95060 (831) 420-1700 Pacificthaisantacruz.net Area: Santa Cruz

Pleasure Pizza East Side Eatery Silver Member

800 41st Avenue Santa Cruz, CA 95062 (831) 431-6058 pleasurepizzasc.com Area: Santa Cruz Pleasure Pizza 1415 Pacific Avenue Santa Cruz, CA 95060 (831) 600-7859 pleasurepizzasc.com Area: Santa Cruz Saturn Cafe Silver Member

145 Laurel Street Santa Cruz, CA 95060 (831) 332-2230 saturncafe.com Area: Santa Cruz The Bagelry Silver Member

320A Cedar Street Santa Cruz, CA 95060 (831) 429-8049 Area: Santa Cruz

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DINING, SPIRITS & HOSPITALITY Restaurants, continued Walnut Avenue Cafe

Bronze Member 106 Walnut Avenue Santa Cruz, CA 95060 (831) 457-2804 walnutavenuecafe.com Area: Santa Cruz

Zachary’s Restaurant

Bronze Member 819 Pacific Avenue Santa Cruz, CA 95060 (831) 427-0646 Area: Santa Cruz

Wineries

Alfaro Family Vineyards & Winery Bronze Member 420 Hames Road Corralitos, CA 95076 (831) 728-5172 alfarowine.com Area: Corralitos

Bargetto Winery

Bronze Member 3535 North Main Street Soquel, CA 95073 (831) 475-2258 Area: Soquel

Beauregard Vineyards

Bronze Member 10 Pine Flat Road Bonny Doon, CA 95060 (831) 425-7777 beauregardvineyards.com Area: Bonny Doon

Hunter Hill Vineyard and Winery, Inc. Gold Member

7099 Glen Haven Road Soquel, CA 95073 (831) 465-9294 hunterhillwines.com Area: Soquel

Santa Cruz Mountain Vineyard

Bronze Member 334 A Ingalls Street Santa Cruz, CA 95060 (831) 426-6209 santacruzmountainvineyard.com Area: Santa Cruz

Sante Arcangeli Family Wines Gold Member

216-A Stage Road Pescadero, CA 94060 (831) 406-1262 santewinery.com Area: Pescadero

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Santa Cruz Mountains,Sante Arcangeli Winery Photo: Daniel Carettoni

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Safe at Home Senior Care, Inc. Family Helping Families

Call to request a FREE assessment

Our Services Include:  Caring Companionship  Bonded, Insured & Highly Trained Caregivers  Bathing, Personal Hygiene THE ONLY DIAMOND Care & Assistance CERTIFIED IN HOME CARE IN THE  Meal Planning & Preparation COUNTY!  Medication Reminders  Transportation Enjoy Assisted Living in the Comfort of Your Own Home! "If you need someone to take care of a family member or a close friend, they are the best! They care about what they are doing. I'm not putting other agencies down, but I did check a lot of them and I'm certain that I picked the best one!" - Barry H

820 Bay Avenue Suite 101, Capitola, CA - 831.462.3500 www.safeathomeseniorcare.com 36

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HEALTH & WELLNESS Acupuncture

Cally Haber - Licensed Acupuncturist and Herbalist Bronze Member 709 Frederick Street Santa Cruz, CA 95062 (831) 458-0809 Area: Santa Cruz

Jasmine Berke, DAOM LAc

Bronze Member 2425 Porter Street, Suite 7 Soquel, CA 95073 (831) 479-1036 jasmineberke.com Area: Soquel

Chiropractic

Elizabeth Quinn MS, DC Low-force ACTIVATOR Chiropractor Bronze Member 200 7th Avenue, Suite 170 Santa Cruz, CA 95062 (831) 476-2168 DrElizabethQuinn.com Area: Santa Cruz

Counseling

The Lotus Collaborative

Bronze Member 701 Mission Street Santa Cruz, CA 95060 (831) 600-7103 www.thelotuscollaborative.com Area: Santa Cruz

Day Spa

Santa Cruz Skin Solutions and Integrated Wellness Bronze Member 720 River Street Santa Cruz, CA 95060 (831) 247-1987 SantaCruzSkinSolutions.com Area: Santa Cruz

Surecuts

Bronze Member 1628 Seabright Avenue Santa Cruz, CA 95062 (831) 458-2887 surecuts.com Area: Santa Cruz

Well Within Spa

Bronze Member • Charter Member 417 Cedar Street Santa Cruz, CA 95060 (831) 458-9355 wellwithinspa.com Area: Santa Cruz

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HEALTH & WELLNESS Dental

Dientes Community Dental Care Bronze Member 1830 Commercial Way Santa Cruz, CA 95065 (831) 464-5410 dientes.org Area: Santa Cruz

Guy W Peabody DDS Sedation Dentistry Restorative and Cosmetic Silver Member 620 Frederick Street Santa Cruz, CA 95062 (831) 457-0343 drpeabody.com Area: Santa Cruz

Fitness

Laird’s Academy Martial Arts Silver Member

175 Walnut Avenue, Suite C Santa Cruz CA 95060 (831) 459-8901 lairdsacademy.com Area: Santa Cruz Pacific Edge Climbing Gym Silver Member

104 Bronson Street, #12 Santa Cruz, CA 95062 (831) 454-9254 pacificedgeclimbinggym.com Area: Santa Cruz Santa Cruz Core Fitness & Rehab Silver Member

317 Potrero Street, Suite C Santa Cruz, CA 95060 (831) 425-9500 santacruzcore.com Area: Santa Cruz Santa Cruz Gymnastics Center Inc. Bronze Member 2750 B Soquel Avenue Santa Cruz, CA 95062 (831) 462-0655 scgym.com Area: Santa Cruz

Santa Cruz SoccerCamp

Bronze Member P.O. Box 2784 Santa Cruz, CA 95063 (831) 246-1517 santacruzsoccercamp.com Area: Santa Cruz

Village Yoga - Bikram Method Bronze Member

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1106 Pacific Avenue Santa Cruz, CA 95060 (831) 479-4535 bikramyogasantacruz.com Area: Santa Cruz

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Santa Cruz Habor, Photo: Neil Simmons

Main Beach Santa Cruz, Photo: Jake J. Thomas

Santa Cruz Skate Park, Photo: Jake J. Thomas thinklocalsantacruz.org

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HEALTH & WELLNESS Health & Wellness Retail

Hospice of Santa Cruz County NonProfit Member 940 Disc Drive Scotts Valley, CA 95066 (831) 430-3000 hospicesantacruz.org Area: Scotts Valley

Seascape Soap Company Bronze Member

P.O. Box 507 Capitola, CA 95010 (831) 840-4831 seascapesoap.com Area: Santa Cruz Vitamin Answer Bronze Member

2819 Mission Street, Second Floor Santa Cruz, CA 95060 (831) 600-8840 vitaminanswer.com Area: Santa Cruz Way of Life Silver Member

1220 41st Avenue, Suite A Capitola, CA 95010 (831) 464-4113 wayoflife.net Area: Capitola

Medical

Physicians Medical Group of Santa Cruz County Gold Member • Charter Member 100 Enterprise Way, Suite C110 Scotts Valley, CA 95066 (831) 465-7800 pmgscc.com Area: Scotts Valley

Plager Vision And Optometric Center Bronze Member

1665 Dominican Way, #224 Santa Cruz, CA 95065 (831) 476-8033 2get2020.com Area: Santa Cruz Scotts Valley Medical Clinic Silver Member

2980 El Rancho Drive Santa Cruz, CA 95060 (831) 438-1430 svclinic.com Area: Santa Cruz

Optical

eyeQ Optometry Silver Member

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1101 Pacific Avenue, Suite E Santa Cruz, CA 95060 (831) 466-3937 eyeqsantacruz.com Area: Santa Cruz

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HEALTH & WELLNESS Optical, continued

North Coast Vision Optometry Bronze Member 804 41st Avenue Santa Cruz, CA 95062 (831) 462-5945 northcoastvision.com Area: Santa Cruz

Plaza Lane Optometry

Bronze Member • Charter Member 1537 Pacific Avenue, #100 Santa Cruz, CA 95060 (831) 429-2020 plazalaneoptometry.com Area: Santa Cruz

Pharmacy

Franks Pharmacy

Bronze Member 7518 Soquel Drive Aptos, CA 95003 (831) 685-1100 FranksRx.com Area: Aptos

Tom’s Medical Clinic Pharmacy Gold Member

2025 Soquel Avenue Santa Cruz, CA 95062 (831) 426-0200 tomsmedicalpharmacy.com Area: Santa Cruz

Watsonville Pharmacy & Medical Supply Bronze Member 1433 Freedom Blvd Watsonville, CA 95076 (831) 728-1818 watsonvillerx.com Area: Watsonville

Senior Services

Familiar Surroundings Home Care Bronze Member 2901 Park Avenue, C-3 Soquel, CA 95073 (831) 480-3990 fshomecare.com Area: Soquel

Lifespan Services: Homecare Eldercare Help line Care and Coordination by RNs and Social Workers. Placement Assistance Comprehensive Assessment thinklocalsantacruz.org

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HEALTH & WELLNESS Senior Services, continued

Lifespan Care Management Agency Gold Member

600 Frederick Street Santa Cruz, CA 95062 (831) 469-4900 lifespancare.com Area: Santa Cruz

Veterinarian Services

Capitola Veterinary Hospital Bronze Member 1220-H 41st Avenue Capitola, CA 95010 (831) 476-7387 capitolavet.com Area: Capitola

Companion Animal Hospital

Brone Member 2301 Mission Street, Suite F Santa Cruz, CA 95060 (831) 425-1970 santacruzveterinarian.com Area: Santa Cruz

Westside Animal Hospital, David Shuman, DVM Gold Member

411 Laurel Street Santa Cruz, CA 95060 (831) 427-2239 scwestsideanimalhospital.com Area: Santa Cruz

Community & Social Services Ecology Action

NonProfit Member

877 Cedar Street, Suite 240 Santa Cruz, CA 95060 (831) 426-5925 ecoact.org Area: Santa Cruz Encompass Community Services Bronze Member 195 Harvey West Boulevard Santa Cruz, Ca 95060 (831) 469-1700 EncompassCS.org Area: Santa Cruz

Land Trust of Santa Cruz County NonProfit Member

617 Water Street Santa Cruz, CA 95060 (831) 429-6116 landtrustsantacruz.org Area: Santa Cruz R.K. Rebele, Consultant Inc. Bronze Member 323 Kingsbury Drive Aptos, CA 95003 (831) 688-0733 Area: Aptos

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OTHER Community & Social Services, continued Second Harvest Food Bank NonProfit Member

800 Ohlone Parkway Watsonville, CA 95076 (831) 722-7110 thefoodbank.org Area: Watsonville Above the Line NonProfit Member

9081 Soquel Drive Aptos, CA 95003 (831) 662-9081 abovetheline.org Area: Aptos Brand Monterey Bay NonProfit Member

77 Cedar Street, Suite 150 Santa Cruz, CA 95060 (831) 423-8611 BrandMontereyBay.com Area: Santa Cruz Goodwill NonProfit Member

350 Encinal Street Santa Cruz, CA 95062 (831) 423-8611 scgoodwill.org Area: Santa Cruz Human Care Alliance NonProfit Member

PO Box 7376 Santa Cruz, CA 95061 humancarealliance.org Area: Santa Cruz Prophet Elias Orthodox Church NonProfit Member

223 Church Street Santa Cruz, CA 95060 propheteliassc.org Area: Santa Cruz Santa Cruz County SCORE NonProfit Member

716 Capitola Ave. Ste G Capitola, CA 95010 (831) 621-3735 www.santacruzcounty.score.org Area: Capitola The Volunteer Center of Santa Cruz County NonProfit Member

1740 17th Avenue Santa Cruz, CA 95062 (831) 425-5070 scvolunteercenter.com Area: Santa Cruz

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PROFESSIONAL & FINANCIAL SERVICES Community & Social Services, continued

Women’s International League for Peace & Freedom NonProfit Member

1755 Chanticleer Santa Cruz, CA 95062 (831) 465-8272 wilpf.org Area: Santa Cruz Your Future Is Our Business NonProfit Member

c/o Cabrillo College 6500 Soquel Drive, Building 2100B Aptos, CA 95003 (831) 234-8511 yfiob.org Area: Aptos

Accounting and Bookkeeping Coast Financial Services Inc. Gold Member

655 Capitola Road, Suite 101 Santa Cruz, CA 95062 (831) 462-0330 coastfinancialservices.com Area: Santa Cruz

EZTax Service

Bronze Member 4245 Capitola Road, Suite 200 Capitola, CA 95010 (831) 479-9292 Area: Capitola

Lester Pedrazzini, CPA

Bronze Member 720D Capitola Avenue Capitola, CA 95010 (831) 476-0306 Area: Capitola

Optimize Enterprises

Bronze Member 4200 Scotts Valley Drive, Suite E Scotts Valley, CA 95066 (831) 600-8342 optimizeenterprises.com Area: Scotts Valley

Optimize Enterprises LLC.

Bronze Member 4200 Scotts Valley Drive, Suite E Scotts Valley, CA 95066 (831) 600-8342 optimizeenterprises.com Area: Scotts Valley

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PROFESSIONAL & FINANCIAL SERVICES Attorneys

Bosso Williams, A Professional Corporation Bronze Member P.0. Box 1822 Santa Cruz, CA 95060 (831) 426-8484 bossowilliams.com Area: Santa Cruz

Law Office of Angel L. Hess

Bronze Member 340 Soquel Avenue, Suite 114 Santa Cruz, CA 95062 (831) 426-8536 SantaCruzLegal.net Area: Santa Cruz

Law Office of Kathryn Britton Silver Member Vienna Drive Aptos, CA 95003 (831) 688-7724 kbrittonlaw.com Area: Aptos

Law Offices of Mary-Margaret Bierbaum Bronze Member PO Box 3744 Santa Cruz, CA 95063 (831) 462-6099 santacruzlaw.com Area: Santa Cruz

Patrick Reilly Esq. - Patent/IP Attorney Gold Member

101 Cooper Street Santa Cruz, CA 95060 (831) 332-7127 ipsociety.net Area: Santa Cruz

Santa Cruz Family Law Center INC. Bronze Member 1607 Ocean St. #7 Santa Cruz, CA 95060 (831) 454-0988 scfamilylawcenter.com Area: Santa Cruz

Timothy J. Morgan Law Offices

Bronze Member 121 Jewell Street Santa Cruz, CA 95060 (831) 429-9841 timothyjmorgan.com Area: Santa Cruz

Witzig, Hannah, Sanders & Reagan, LLP Bronze Member 600 Ocean Street Santa Cruz, CA 95060 (831) 425-2835 whsllp.com Area: Santa Cruz

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PROFESSIONAL & FINANCIAL SERVICES Banks & Credit Unions

Bay Federal Credit Union Gold Member

3333 Clares Street Capitola, CA 95010 (831) 479-6000 bayfed.com Area: Capitola

Lighthouse Bank Silver Member

111 Mission Street Santa Cruz, CA 95060 (831) 600-4000 lighthousebank.net Area: Santa Cruz Santa Cruz Community Credit Union Silver Member

324 Front Street Santa Cruz, CA 95060 (831) 460-2334 scccu.org Area: Santa Cruz Santa Cruz County Bank

Bronze Member • Charter Member 720 Front Street Santa Cruz, CA 95060 (831) 457-5000 sccountybank.com Area: Santa Cruz

Business Services

360 Payment Solutions

Bronze Member 1330 S. Bascom Avenue, Suite B 1245 S. Winchester Boulevard, Suite 216 San Jose, CA 95128 360paymentsolutions.com Area: San Jose

Metastyle Films

Bronze Member 5500 Butler Lane Scotts Valley, CA 95066 (831) 325-5100 metastylefilms.com Area: Scotts Valley

Network Management Solutions, Inc. Gold Member

1574-F Soquel Drive Santa Cruz, CA 95065 (831) 464-2440 networkms.net Area: Santa Cruz

Paul B Drescher Financial Planning & Investment Bronze Member 2805 Porter Street Soquel, CA 95073 (831) 462-3200 pauldrescher.com Area: Soquel

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PROFESSIONAL & FINANCIAL SERVICES Business Services, continued Santa Cruz Answering Service Bronze Member 311 Soquel Avenue Santa Cruz, CA 95062 (831) 423-5560 santacruzanswering.com Area: Santa Cruz

Santa Cruz Newspaper Taxi

Bronze Member 523 Assembly Way Santa Cruz, CA 95062 (831) 234-9927 santacruznewspapertaxi.com Area: Santa Cruz

Santa Cruz Staffing

Bronze Member 312 Locust Street Santa Cruz, CA 95076 (831) 423-8888 santacruzstaffing.com Area: Santa Cruz

Communications Cruzio Internet Gold Member

877 Cedar Street, Suite 150 Santa Cruz, CA 95060Â (831) 459-6301 cruzio.com Area: Santa Cruz

KUSP-FM

Gold Member

203 8th Avenue Santa Cruz, CA 95062 (831) 476-2800 kusp.org Area: Santa Cruz

Network Management Solutions, Inc. Gold Member

1574-F Soquel Drive Santa Cruz, CA 95065 (831) 464-2440 networkms.net Area: Santa Cruz

Surfnet Communications Gold Member

P.O. Box 66831 Scotts Valley, CA 95067 (831) 439-7873 SurfnetUSA.com Area: Scotts Valley

ToTel Communications Gold Member

877 Cedar Street, Suite 150-E Santa Cruz, CA 95060 (831) 441-4444 totel.co Area: Santa Cruz

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PROFESSIONAL & FINANCIAL SERVICES Computers

Beckett PC Solutions

Bronze Member 323 Los Altos Drive Aptos, CA 95003 (831) 688-8669 beckettpcsolutions.com Area: Aptos

Cooper Technologies

Bronze Member 303 Potrero Street, #4 Santa Cruz, CA 95060 (831) 818-1703 coopertechnologies.net Area: Santa Cruz

Jabico Enterprises

Bronze Member • Charter Member 505 River Street, Suite A Santa Cruz, CA 95060 (831) 454-0850 jabico.comt Area: Santa Cruz

Network Management Solutions, Inc. Gold Member

1574-F Soquel Drive Santa Cruz, CA 95065 (831) 464-2440 networkms.net Area: Santa Cruz

Roger’s Computer Service

Bronze Member 16655 Charles Schell Lane Watsonville, CA 95076 (831) 588-9687 Area: Watsonville

Consulting

Chamberlain Financial Planning and Wealth Management Gold Member

303 Water Street, Suite 120 Santa Cruz, CA 95060 (831) 420-1340 chamberlainfp.com Area: Santa Cruz

Network Management Solutions, Inc. Gold Member

1574-F Soquel Drive Santa Cruz, CA 95065 (831) 464-2440 networkms.net Area: Santa Cruz

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Proud to be locally owned and operated 1515 Pacific Avenue (831) 429-6

Underwear, bras bras and andlegwear legwear | | 1517 1517Pacific PacificAvenue, Avenue,Santa SantaC Underwear, 50

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d in downtown Santa Cruz for 26 years! 6101 sockshopandshoeco.com

Cruz, California 95060 | (831) 429-1940 | santacruzlegs.com thinklocalsantacruz.org

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PROFESSIONAL & FINANCIAL SERVICES Contractors, Construction & Design A D Construction

Bronze Member 1105 Rodriguez Street Santa Cruz, CA 95062 (831) 477-9474 adconstruction.com Area: Santa Cruz

Affordable Heating & Air Service Corp Silver Member

4055 Reposa Avenue Santa Cruz, CA 95062 (831) 477-9276 477warm.com Area: Santa Cruz Allterra Solar Silver Member

207 McPherson Street, Suite B Santa Cruz, CA 95060 (831) 425-2608 allterrasolar.com Area: Santa Cruz Angle Construction Inc. Bronze Member 54 Old El Pueblo Road #A Scotts Valley, CA 95843 (831) 438-3622 angleconst.com Area: Scotts Valley

APPI Pools Spas Solar Gold Member

1527 Commercial Way Santa Cruz, CA 95065 (831) 476-6363 appipool.com Area: Santa Cruz

Bogard Construction Inc. Bronze Member 350A Coral Street Santa Cruz, CA 95060 (831) 426-8191 bogardconst.com Area: Santa Cruz

Bogner Sheet Metal

Bronze Member 142 Benito Avenue Santa Cruz, CA 95062 (831) 423-4322 bognersheetmetal.com Area: Santa Cruz

Bowman & Williams, Corp.

Bronze Member 1011 Cedar Street Santa Cruz, CA 95060 (831) 426-3560 bowmanandwilliams.com Area: Santa Cruz thinklocalsantacruz.org

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PROFESSIONAL & FINANCIAL SERVICES Contractors, Construction & Design, cont. Built Rite Construction Bronze Member 209 Hames Road Corralitos, CA 95076 (831) 763-0327 builtrite.biz Area: Corralitos

Charles Doty Painting & Wallcovering Services Bronze Member P.O. Box 2816 Santa Cruz, CA 95063 (831) 427-3322 Area: Santa Cruz

CLEAN-TEC Restoration & Cleaning Silver Member

111Dubois Street, Suite #C Santa Cruz, CA 95060 (831) 457-8666 cleantec.org Area: Santa Cruz Dale K Rutledge Construction Bronze Member 789 Green Valley Road, #109 Watsonville, CA 95076 (831) 227-0817 FIXITDALE.com Area: Watsonville

Day One Solar Inc.

Bronze Member 101 Cooper Street Santa Cruz, CA 95060 (831) 687-8097 day1solar.com Area: Santa Cruz

Edmundson & Assoc. Land Surveying Bronze Member 1512 Seabright Avenue, Suite A Santa Cruz, CA 95062 (831) 425-1796 edmundsonsurveys.com Area: Santa Cruz

Greg Foy Construction Bronze Member 240 Danube Drive Aptos, CA 95003 (831) 239-8780 foyconstruction.com Area: Aptos

Geo. H. Wilson, Inc

Gold Member • Charter Member 250 Harvey West Boulevard Santa Cruz, CA 95060 (831) 423-9522 geohwilson.com Area: Santa Cruz

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PROFESSIONAL & FINANCIAL SERVICES Contractors, Construction & Design, cont. Las Animas Concrete

Bronze Member P.O. Box 507 Santa Cruz, CA 95060 (831) 426-7280 lasanimasconcrete.com Area: Santa Cruz

Man With Tools

Bronze Member P.O. Box 5396 Santa Cruz, CA 95063 (831) 427-9878 manwtools.com Area: Santa Cruz

Moriarty’s Roofing

Bronze Member 675 Brisa Del Mar Santa Cruz, CA 95060 (831) 466-9948 moriartysroofing.com Area: Santa Cruz

Mynt Systems

Bronze Member 156 Delaveaga Park Dr Santa Cruz, CA 95065 (831) 818-5084 douglasfossumconstruction.com Area: Santa Cruz

Peter Spellman Architecture

Bronze Member 102 Green Street Santa Cruz, CA 95060 (831) 419-4170 peterspellmanarchitecture.com Area: Santa Cruz

Riverside Lighting & Electric Gold Member

300 Soquel Avenue Santa Cruz CA 95062 (831) 423-7411 riversidelightingandelectric.com Area: Santa Cruz

Santa Cruz Construction Guild

Bronze Member P.O. Box 2335 Santa Cruz, CA 95063 (831) 461-1836 SantaCruzConstructionGuild.com Area: Santa Cruz

Seascape Design, Bert Lemke, Architect Bronze Member 258 Farallon Court Aptos, CA 95003 (831) 252-5060 seascape-design.com Area: Aptos

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PROFESSIONAL & FINANCIAL SERVICES Contractors, Construction & Design, cont. Showcase Shower Door Company Bronze Member 1970 17th Avenue, Unit C Santa Cruz, CA 95062 (831) 234-1983 showcaseshowerdoor.com Area: Santa Cruz

Slatter Construction, Inc. Gold Member

126 Fern Street Santa Cruz, CA 95060 (831) 425-5425 slattcon.com Area: Santa Cruz

Solar Technologies Gold Member

705 North Branciforte Avenue Santa Cruz, CA 95062 (831) 421-0440 solartechnologies.com Area: Santa Cruz

Somerset Door & Window Bronze Member 4005 Cory Street Soquel, CA 95073 (831) 476-4693 SomersetSupply.com Area: Soquel

SSA Landscape Architects, Inc. Bronze Member 303 Potrero Street, Suite 40C Santa Cruz, CA 95060 (831) 459-0455 ssala.com Area: Santa Cruz

Suns Up Solar Silver Member

719 Swift Street, #13 Santa Cruz, CA 95060 (831) 425-1717 sunsupsolar.com Area: Santa Cruz

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PROFESSIONAL & FINANCIAL SERVICES Contractors, Construction & Design, cont. Suns Up Solar, a Division of Putt Construction Bronze Member 719 Swift Street, Suite 13 Santa Cruz, CA 95060 (831) 425-1717 sunsupsolar.com Area: Santa Cruz

Wallis Wood Works

Bronze Member 2608 Mission Street Santa Cruz, CA 95060 (831) 460-9183 walliswoodworks.com Area: Santa Cruz

Walls Painting Inc.

Bronze Member 48 Firethorn Way Watsonville, CA 95076 (831) 425-3622 WallsPainting.com Area: Watsonville

Whitlow Concrete, Inc. Silver Member

4148 Clares Street Capitola, CA 95010 (831) 475-4499 whitlowconcrete.com Area: Capitola Wright Wagner Interior Design Bronze Member 1777 Muir Drive Soquel, CA 95073 (831) 246-0793 wrightwagner.com Area: Soquel

Delivery

PedX Courier & Cargo

Bronze Member 703 Pacific Avenue Santa Cruz, CA 95060 PO Box 427 Santa Cruz CA 95061 (831) 426-2453 www.pedxsc.com Area: Santa Cruz

Graphic Design & Illustration Janet Allinger Graphic Design Silver Member

610 Fair Avenue Santa Cruz, CA 95060 (831) 325-9567 janetallinger.com Area: Santa Cruz

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PROFESSIONAL & FINANCIAL SERVICES Graphic Design & Illustration, continued Maximum Impact Design Gold Member

240 Danube Drive Aptos, CA 95003 (831) 688-2972 maximumimpactdesign.com Area: Aptos

Parrish Creative

Gold Member • Charter Member

Home

997 Hidden Valley Road Soquel, CA 95073 (831) 421-1177 parrishcreative.com Area: Soquel

AA Safe & Security Co.

Bronze Member 712 Soquel Avenue Santa Cruz, CA 95062 (831) 423-5415 Area: Santa Cruz

LaundryCare Express

Bronze Member P.O. Box 174 Capitola, CA 95010 (831) 475-7690 LaundryCareExpress.com Area: Capitola

Insurance

Aver-Neuwald-Berryessa Insurance LLC DBA: ANB Insurance Services Silver Member

931 Mission Street Santa Cruz, CA 95060 (831) 423-4304 anbins.com Area: Santa Cruz

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creating better places better designs. better living.

SS A L ANDS CAP E AR CHITE CTS

Landscape Architecture from Concept to Completion WEB: ssala.com PHONE: 831.459.0455

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PROFESSIONAL & FINANCIAL SERVICES Insurance, continued

Barbara Hanson Specializing in Long-Term Care Insurance Bronze Member P.O. Box 1595 Felton, CA 95018-1595 (831) 335-4949 BarbaraLTC.com Area: Felton

DCD Financial & Insurance Services

Bronze Member 1123 Soquel Avenue Santa Cruz, CA 95062 (831) 423-8542 dcdis.com Area: Santa Cruz

James J. Kelly - Certified Insurance Counselor Bronze Member P.O. Box 2221 Santa Cruz, CA 95063 (831) 247-2003 jkellyhealth.com Area: Santa Cruz

King Insurance & Financial Gold Member

7397 Soquel Drive Aptos, CA 95003 (831) 688-1434 www.santacruzinsurance.com Area: Aptos

Nelson Insurance Services

Bronze Member 730 Mission Street, Suite 201 Santa Cruz, CA 95060 (831) 426-9900 bayareainsured.com Area: Santa Cruz

Suess Insurance Agency Inc.

Bronze Member 331 Capitola Avenue, Suite D Capitola, CA 95010 (831) 464-7330 SuessInsurance.com Area: Capitola

Landscaping

Far West Design And Landscaping, Inc. Bronze Member P.O. Box 1417 Soquel, CA 95073 (831) 476-8867 farwestlandscaping.com Area: Soquel

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PROFESSIONAL & FINANCIAL SERVICES Landscaping, continued The Landscape Company Silver Member

1840 41st Avenue, Suite 102 Capitola, CA 95010 (831) 476-7070 thelandscapecompany.com Area: Capitola Wild Rose Landscape Design Bronze Member 313 Los Altos Drive Aptos, CA 95003 (831) 685-1154 wildroselandscape.com Area: Aptos

Marketing

Bond Marketing Communications Bronze Member 129 Wesley Street Capitola, CA 95010 (831) 464-7748 bondmarcom.com Area: Capitola

DSF Digital Signage Factory Bronze Member 2825 Mission Street Santa Cruz, CA 95060 (813) 222-0373 digitalsignagefactory.com Area: Santa Cruz

MacDonald Communications

Bronze Member 1840 41st Avenue, Suite 102-119 Capitola, CA 95010 (831) 818-0007 lmacdonald.com Area: Capitola

Maximum Impact Design Gold Member

240 Danube Drive Aptos, CA 95003 (831) 688-2972 maximumimpactdesign.com Area: Aptos

Miller Maxfield Inc.

Bronze Member 133 Mission St. Suite 101 Santa Cruz, CA 95060 (831) 227-6469 millermaxfield.com Area: Santa Cruz

Pets Services

Paradise Pet Salon

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Bronze Member 21501 East Cliff Drive Santa Cruz, CA 95062 (831) 462-0269 paradisepetsalon-sc.com Area: Santa Cruz

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Print Smith Your Local Print & Copy Shop

Now offeriNg: Banners/Large Format Printing Full Color Envelopes Mailing Services Secure Shredding

831.688.1538 • graphics@aptosprint.com

8047 Soquel Drive • Aptos, California 95003

Businesses: Large & Small UCSC, School, Clubs, Teams

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PROFESSIONAL & FINANCIAL SERVICES Printers

Blueprint Express of Santa Cruz Bronze Member 820 Soquel Avenue Santa Cruz, CA 95062 (831) 426-5299 bpxsantacruz.com Area: Santa Cruz

Business With Pleasure Gold Member

1 Victor Square Scotts Valley, CA 95066 (831) 430-9711 businesswithpleasure.com Area: Scotts Valley

Community Printers, Inc. Bronze Member 1827 Soquel Avenue Santa Cruz, CA 95062 (831) 426-4682 comprinters.com Area: Santa Cruz

Dynamic Press

Bronze Member 1334 Brommer Street, Suite B1 Santa Cruz, CA 95062 (831) 479-7920 dynamicpress.com Area: Santa Cruz

Mpress Digital Printing

Bronze Member 252 Potrero Street Santa Cruz, CA 95060 (831) 420-1999 mpressdigital.com Area: Santa Cruz

Network Management Solutions, Inc. Gold Member

1574-F Soquel Drive Santa Cruz, CA 95065 (831) 464-2440 networkms.net Area: Santa Cruz

Print Smith, Inc.

Bronze Member 8047 Soquel Drive Aptos, CA 95003 (831) 688-1538 aptosprint.com Area: Aptos

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PROFESSIONAL & FINANCIAL SERVICES Printers, continued Sentinel Printers

Bronze Member 912 Cedar Street Santa Cruz, CA 95060 (831) 423-2198 Area: Santa Cruz

The Print Gallery Gold Member

250 Potrero Street Santa Cruz, CA 95060 (831) 425-1828 theprintgallery.net Area: Santa Cruz

ToucanEd, Inc.

Bronze Member 1336 Brommer Street, Suite A8 Santa Cruz, CA 95062 (831) 464-0508 www.toucaned.com Area: Santa Cruz

Real Estate

Friday Realty Santa Cruz, CA Silver Member

1040 41st Avenue Santa Cruz, CA 95062 (831) 440-3690 www.fridayrealty.com Area: Santa Cruz Indigo Beach Properties, Inc. Silver Member

21500 East Cliff Drive Santa Cruz, CA 95062 (831) 566-7468 www.indigobp.com Area: Santa Cruz Lighthouse Realty & Property Management Bronze Member 402 Ingalls Street Suite, #5A Santa Cruz, CA 95060 (831) 425-7355 lighthouserealty.net Area: Santa Cruz

Michael Bloch, Realtor

Bronze Member 2407 Porter Street, #150 Soquel, CA 95073 (831) 588-1588 MikeBloch.com Area: Soquel

Ow Properties Gold Member

2857 Mission Street Santa Cruz, CA 95060 (831) 423-8463 owproperties.com Area: Santa Cruz

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PROFESSIONAL & FINANCIAL SERVICES Real Estate, continued

Paul Fortino REALTOR速, GREEN Bronze Member 2170 41st Avenue Capitola, CA 95010 (831) 325-5333 PaulFortino.com Area: Capitola

Portola Property Management, Inc. Bronze Member 1210 Brommer Street Santa Cruz, CA 95062 (831) 475-1355 PortolaRentals.com Area: Santa Cruz

Real Estate Eight Three One Gold Member

4510 Capitola Road Capitola, CA 95010 (831) 475-5695 re831.com Area: Capitola

Santa Cruz Properties

Bronze Member 100 Doyle Street, Suite H Santa Cruz, CA 95062 (831) 588-8855 santacruzproperties.com Area: Santa Cruz

Shaffer and Associates Real Estate. Silver Member

825 Cedar Street Santa Cruz, CA 95060 (831) 427-1380 wshaffer.com Area: Santa Cruz Vanguard Realtors

Bronze Member 1142 Soquel Avenue Santa Cruz, CA 95062 (831) 462-3110 vanguardrealtors.com Area: Santa Cruz

Restaurant Supply

Coast Paper & Supply Inc.

Bronze Member 151 Josephine Street Santa Cruz, CA 95060 (831) 423-3350 coastpapersupplyinc.com Area: Santa Cruz

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FRIDAY REALTY 1040 41st Avenue, Santa Cruz, CA Dale@FridayRealty.com 831.440.3690

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PROFESSIONAL & FINANCIAL SERVICES Transportation

Pacific Yachting & Sailing Bronze Member 790 Mariner Park Way Santa Cruz, CA 95062 (831) 423-7245 pacificsail.com Area: Santa Cruz

Travel

Santa Cruz Travel

Bronze Member 1519 Pacific Avenue Santa Cruz, CA 95060 (831) 426-4900 santacruztravel.com Area: Santa Cruz

Video Services Aerography

Silver Member

1350 45th Avenue #B Capitola, CA 95010 (917) 509-3201 aerography.net Area: Capitola Santa Cruz Aerials Bronze Member (831) 428-2305 114 Waugh Ave Santa Cruz CA95065 santacruzaerials.com Area: Santa Cruz

Metastyle Films Gold Member

5500 Butler Lane Scotts Valley, California 95066 (831) 325 5100 metastylefilms.com Area: Scotts Valley

Website Services

Iluminada Design

Gold Member • Charter Member 180 7th Avenue, Suite 201 Santa Cruz, CA 95062 (831) 464-7914 iluminada.com Area: Santa Cruz Mandala Net Design Bronze Member 849 Almar Avenue, Suite C P.O. Box 422 Santa Cruz, CA 95060 (831) 471-0603 mandalanetdesign.com Area: Santa Cruz

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PROFESSIONAL & FINANCIAL SERVICES Website Services, continued Parrish Creative

Gold Member • Charter Member 997 Hidden Valley Road Soquel, CA 95073 (831) 421-1177 parrishcreative.com Area: Soquel

Wholesale

Creative Cultures

Bronze Member 8647 Empire Grade Santa Cruz, CA 95060 (831) 706-2333 creativeculturesdrinks.com Area: Santa Cruz

Socksmith Design Inc.

Bronze Member 1037 17th Avenue Santa Cruz, CA 95062 (831) 426-6416 www.socksmith.com Area: Santa Cruz

Watsonville Coast Produce Inc. Gold Member

275 Kearney Street Watsonville, CA 95076 (831) 722-3851 Area: Watsonville

Wet Rubz

Gold Member

125 Hangar Way, #100 Watsonville, CA 95076 (831) 768-0300 wetrubz.com Area: Santa Cruz

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Art materials. Framing.

142 River Street, Santa Cruz 423-1935 • LenzArts.com Family owned & operated since 1968 70

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RETAIL Adult

Pure Pleasure

Bronze Member 204 Church Street Santa Cruz, CA 95060 (831) 466-9870 purepleasureshop.com Area: Santa Cruz

Apparel

Eco Goods

Bronze Member 1130 Pacific Avenue Santa Cruz, CA 95060 (831) 429-5758 ecogoods.com Area: Santa Cruz

LEGS

Bronze Member 1517 Pacific Avenue Santa Cruz, CA 95060 (831) 429-1940 santacruzlegs.com Area: Santa Cruz

Pacific Trading Co.

Bronze Member 1224 Pacific Avenue Santa Cruz, CA 95060 (831) 423-3349 Area: Santa Cruz

Santa Cruz Apparel Silver Member

Capitola Mall 1855 41st Avenue Capitola, CA 95010 (831) 475-8360 santacruzapparel.com Area: Capitola

Art Supplies

Palace Art & Office Supply - Capitola Gold Member

1501-K 41st Avenue Capitola, CA 95010 (831) 464-2700 gopalace.com Area: Capitola

Palace Art & Office Supply - Santa Cruz Gold Member • Charter Member 1407 Pacific Avenue Santa Cruz, CA 95060 (831) 427-1550 gopalace.com Area: Santa Cruz

Lenz Arts

Bronze Member 142 River Street Santa Cruz, CA 95060 (831) 423-1935 Area: Santa Cruz thinklocalsantacruz.org

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RETAIL Auto

AA Auto Collision Center Silver Member

1240 Thompson Avenue Santa Cruz, CA 95062 (831) 476-0112 autocollisionsantacruz.com Area: Santa Cruz Absolute Auto Glass Inc. Bronze Member 1709 Soquel Avenue Santa Cruz, CA 95062 (831) 469-3000 absoluteautoglass.net Area: Santa Cruz

Andy’s Auto Supply

Bronze Member 901 Pacific Avenue Santa Cruz, CA 95060 (831) 423-8400 Area: Santa Cruz

Doc Auto LLC

Bronze Member 908 Ocean Street Santa Cruz, CA 95060 (831) 600-7732 docauto.biz Area: Santa Cruz

Lloyd’s Tire Service Silver Member

303 River Street Santa Cruz, CA 95060 (831) 426-4363 lloydstire.com Area: Santa Cruz Lotts Auto Stereo Auto Upholstery Silver Member

600 Pacific Avenue Santa Cruz, CA 95060 (831) 423-1100 lotts.com Area: Santa Cruz Phil’s Auto Body

Bronze Member 2750 Soquel Avenue, Suite F Santa Cruz, CA 95062 (831) 462-1593 philsautobodysc.com Area: Santa Cruz

Rusty’s Repair

Bronze Member 318 River Street Santa Cruz, CA 95060 (831) 458-9445 rustys-repair.com Area: Santa Cruz

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When You Think Local, Think Lloyd's! Lloyd's Tire Service in Santa Cruz, locally owned since 1940, beats club, big box and chain store prices everyday. So SHOP LOCAL and SAVE MONEY at Lloyd's today.

Our One Stop Auto Care includes Brakes, Oil Changes & now Hybrid & EV Care New technology from The Hybrid Shop saves you money while helping to save our planet. Ask for details.

SINCE 1940

426-4363

303 River St.,Santa Cruz

lloydstireservice.com M-F 7:30-5:00PM SAT 8AM-12PM ALL MAJOR CREDIT CARDS

Hot Rods, Capitola Beach, Photo: George Saitas thinklocalsantacruz.org

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RETAIL Auto, continued

Santa Cruz Motorsports Inc. Bronze Member 211 Cedar Street Santa Cruz, CA 95060 (831) 458-1155 santacruzmotorsports.com Area: Santa Cruz

Santa Cruz Tire and Auto Care Bronze Member 2840 Soquel Avenue Santa Cruz, CA 95062 (831) 462-6140 santacruztire.com Area: Santa Cruz

Water Star Motors

Bronze Member 318-A River Street Santa Cruz, CA 95060 (831) 457-0996 waterstarmotors.com Area: Santa Cruz

Watsonville Cadillac Buick GMC Bronze Member 500 Auto Center Drive Watsonville, CA 95076 (831) 722-3522 watsonvillegm.com Area: Watsonville

Winchester Auto Parts Bronze Member 3545 Soquel Drive Soquel, CA 95073 (831) 475-2222 winchesterauto.com Area: Soquel

Bicycles

Spokesman Bicycles

Bronze Member 231 Cathcart Street Santa Cruz, CA 95060 (831) 429-6062 spokesmanbicycles.com Area: Santa Cruz

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RETAIL Books

Bookshop Santa Cruz

Gold Member • Charter Member 1520 Pacific Avenue Santa Cruz, CA 95060 (831) 423-0900 bookshopsantacruz.com Area: Santa Cruz

Friends of Santa Cruz State Parks Bronze Member

144 School Street Santa Cruz, CA 95060 (831) 429-1840 ThatsMyPark.org Area: Santa Cruz Friends of Santa Cruz State Parks ParkStore at Santa Cruz Mission State Historic Park NonProfit Member

144 School Street Santa Cruz, CA 95060 (831) 429-1840 ThatsMyPark.org Area: Santa Cruz Friends of Santa Cruz State Parks ParkStore at Natural Bridges State Beach NonProfit Member

2531 West Cliff Drive Santa Cruz, CA 95060 (831) 429-1840 ThatsMyPark.org Area: Santa Cruz Friends of Santa Cruz State Parks ParkStore at New Brighton State Beach NonProfit Member

1500 Park Avenue Capitola, CA 95010 (831) 429-1840 ThatsMyPark.org Area: Capitola Friends of Santa Cruz State Parks ParkStore at Seacliff State Beach NonProfit Member

201 State Park Drive Aptos, CA 95003 (831) 429-1840 ThatsMyPark.org Area: Aptos Friends of Santa Cruz State Parks ParkStore at Wilder Ranch State Park NonProfit Member

1401 Coast Road Santa Cruz, CA 95060 (831) 429-1840 ThatsMyPark.org Area: Santa Cruz

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Come in for your classic kicks, accessories, and so much more! 1017 Pacific Avenue, Santa Cruz, CA 95060

831.423.2700 oldschool-shoes.com

Celebrating 45 Years in Capitola Village featuring handmade Jewelry, Pottery, Art Glass, Windchimes, Home Decor and Cards 209 Capitola Avenue 831. 475.4466

one block from the beach, featuring handmade Jewelry, Candles, Wood Jewelry Boxes, Whimsical Sculpture, Pit & Pendulums and Seaglass 207 Capitola Avenue 831. 475.3788

Capitola Village • www.craftgallery.net 76

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RETAIL Books, continued

Logos Books & Records

Bronze Member 1117 Pacific Avenue Santa Cruz, CA 95060 (831) 427-5100 logosbooksrecords.com Area: Santa Cruz

The Literary Guillotine

Bronze Member 204 Locust Street Santa Cruz, CA 95060 (831) 457-1195 literaryguillotine.com Area: Santa Cruz

Farm Supply

Webb’s Farm Supplies & Organic Farm Bronze Member 5381 Old San Jose Road Soquel, CA 95073 (831) 475-1020 webbsfarmsupplies.com Area: Soquel

Farmers Market

Monterey Bay Certified Farmers Market Gold Member

P.O. Box 955 Freedom, CA 95019 (831) 728-5060 montereybayfarmers.org Area: Freedom

Footwear

Aptos Shoes & Apparel

Silver Member • Charter Member

20 Rancho Del Mar Aptos, CA 95003 (831) 688-8007 Area: Aptos Old School Shoes

Bronze Member 1017 Pacific Avenue Santa Cruz, CA 95060 (831) 423-2700 oldschool-shoes.com Area: Santa Cruz

Sockshop & Shoe Company

Gold Member • Charter Member 1515 Pacific Avenue Santa Cruz, CA 95060 (831) 429-6101 sockshopandshoeco.com Area: Santa Cruz

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RETAIL Gifts

Artisans Gallery

Bronze Member 1368 Pacific Avenue Santa Cruz, CA 95060 (831) 423-8183 artisanssantacruz.com Area: Santa Cruz

Craft Gallery

Silver Member

209 Capitola Avenue Capitola, CA 95010 (831) 475-4466 craftgallery.net Area: Capitola Jay’s Classic Art and Signs Bronze Member 225 1/2 Navarra Drive Scotts Valley, CA 95066 (831) 461-1060 jaytoppingart.com Area: Scotts Valley

Many Hands Gallery Silver Member

510 Bay Avenue Capitola, CA 95010 (831) 475-2500 manyhands-capitola.com Area: Capitola Paper Vision Bronze Member 1345 Pacific Avenue Santa Cruz, CA 95060 (831) 458-1345 Area: Santa Cruz

Zen Island Trading

Bronze Member 825 41st Avenue Santa Cruz, CA 95062 (831) 477-1220 shopzenisland.com Area: Santa Cruz

Zen Island by the Sea Bronze Member 126 San Jose Ave Capitola, CA 95010 (831) 479-1220 shopzenisland.com Area: Capitola

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Santa Cruz only 24 hour live Answering Service

The best answer‌ with the friendliest voices in town ***Ask about our 2 week free trial***

thinklocalsantacruz.org

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RETAIL Grocers & Specialty Foods American Abalone Farms

Bronze Member 245 Davenport Landing Road Davenport, CA 95017 (831) 457-2794 AmericanAbalone.net Area: Davenport

Ashby Confections

Bronze Member 16C Victor Square Scotts Valley, CA 95066 831-234-1171 ashbyconfections.com Area: Scotts Valley

CardamomTuesday Artisan Elixirs Bronze Member 849 Almar Street, Suite C-201 Santa Cruz, CA 95060 (831) 331-3395 cardamomtuesday.com Area: Santa Cruz

Copper Pan Jams

Bronze Member 104 Lincoln Street Santa Cruz CA 95060 copperpanjams.com (831) 824-4709 Area: Santa Cruz

Greensward / New Natives LLC Bronze Member 1255 Hames Road Aptos, CA 95003 (831) 728-4136 Area: Aptos

Saucy Wench Barbecue Sauce Bronze Member P.O. Box 958 Aptos, CA 95001 (831) 595-3794 saucywenchbbq.com Area: Aptos

Shoppers Corner

Bronze Member • Charter Member 622 Soquel Avenue Santa Cruz, CA 95062 (831) 429-1494 shopperscorner.com Area: Santa Cruz

Staff of Life

Gold Member • Charter Member 1305 Water Street Santa Cruz, CA 95062 (831) 423-8632 staffoflifemarket.com Area: Santa Cruz

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RETAIL Grocers & Specialty Foods, continued SunRidge Farms

Bronze Member 423 Salinas Road Pajaro, CA 95076 (831) 786-7000 sunridgefarms.com Area: Watsonville

The Great Christmas Tree / Pumpkin Patch Bronze Member P.O. Box 932 Soquel, CA 95073 (831) 475-1940 kenspatch.com Area: Soquel

The True Olive Connection Sliver Member

106 Lincoln Street Santa Cruz, CA 95065 (831) 458-6457 TrueOliveConnection.com Area: Santa Cruz

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RETAIL Grocers & Specialty Foods, continued Wet Rubz

Gold Member

125 Hangar Way, #100 Watsonville, CA 95076 (831) 768-0300 wetrubz.com Area: Santa Cruz

Zena’s SASS

Bronze Member 8 Berkeley Court Santa Cruz, CA 95062 (831) 247-7733 Area: Santa Cruz

Home & Garden

A.P.E.D. Appliance Parts and Equipment Dist Bronze Member 2315 Soquel Drive Santa Cruz, CA 95065 (831) 462-3456 Area: Santa Cruz

8 Laurel Street Watsonville, CA 95076 (831) 724-1149 Area: Watsonville

Ace’s Flowers

Bronze Member 7520 Soquel Drive Aptos, CA 95003 (831) 688-2237 acesflowers.com Area: Aptos

Aptos Landscape Supply

Bronze Member 5035 Freedom Boulevard Aptos, CA 95003 (831) 688-6211 aptoslandscapesupply.com Area: Aptos

B & B Small Engine Repair

Bronze Member 1700 B Commercial Way Santa Cruz, CA 95065 (831) 476-6306 bandbsmallenginerepair.com Area: Santa Cruz

Bay Bed & Mattress

Bronze Member 1378 Soquel Avenue Santa Cruz, CA 95062 (831) 457-1201 baybed.com Area: Santa Cruz

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RETAIL Home & Garden, continued

Bay Plumbing Supply & Showroom, Inc. Bronze Member 2776 Soquel Avenue Santa Cruz, CA 95062 (831) 475-2900 bayplumbingsupply.com Area: Santa Cruz

Cardiff Pest Control

Bronze Member 2701 Soquel Avenue Santa Cruz, CA 95062 (831) 475-4214 Area: Santa Cruz

Carpet One Santa Cruz

Silver Member 6000 Soquel Avenue Santa Cruz, CA 95062 (831) 728-3131 flooring.carpetone.com/california/santa-cruz/ Area: Santa Cruz

Ferrari Florist & Gifts

Bronze Member 345 Soquel Ave., Santa Cruz, CA 55062 (831) 460-7000 FerrariFlorist.com Area: Santa Cruz County

Gophers Limited

Bronze Member 1500 Lakeside Drive Felton, CA 95018 (831) 335-2400 gopherslimited.com Area: Felton

Greening Associates

Bronze Member Serving the entire Monterey Bay Area Monterey Bay Area, CA 95005 (831) 336-1745 greeningassociates.com Area: Monterey Bay Area

Greenspace

Bronze Member • Charter Member 719 Swift Street, 56-A Santa Cruz, CA 95060 (831) 423-7200 greenspacecompany.com Area: Santa Cruz

Island Home & Garden

Bronze Member • Charter Member 844 17th Avenue Santa Cruz, CA 95062 (831) 476-6460 islandhomegarden.com Area: Santa Cruz

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RETAIL Home & Garden, continued Ivy’s Porch

Bronze Member 5311 Scotts Valley Drive Scotts Valley, CA 95066 (831) 438-1228 ivysporch.com Area: Scotts Valley

Mission Tile

Silver Member

2751 Chanticleer Avenue Santa Cruz, CA 95062 (831) 462-6411 missiontileinc.com Area: Santa Cruz Modern Life Home Furnishings

Silver Member

925 41st Avenue Santa Cruz, CA 95062 (831) 475-6802 shopmodernlife.com Area: Santa Cruz

Olive Springs Quarry Inc. Gold Member

1299 Olive Springs Road Soquel, CA 95073 (831) 475-1610 Area: Soquel

Palace Office Interiors Gold Member

2606 Chanticleer Avenue Santa Cruz, CA 95065 (831) 476-3815 gopalace.com Area: Soquel

Redo Consign & Redesign Bronze Member 1523 Commercial Way Santa Cruz, CA 95065 (831) 439-9210 redoconsign.com Area: Santa Cruz

Saffron and Genevieve

Bronze Member 910B Soquel Avenue Santa Cruz, CA 95062 (831) 462-4506 saffronandgenevieve.com Area: Santa Cruz

Santa Cruz Kitchen & Bath, Inc. Silver Member

1824 Soquel Avenue Santa Cruz, CA 95062 (831) 426-9600 sckb.com Area: Santa Cruz

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RETAIL Home & Garden, continued Santa Cruz Rug Cleaners Bronze Member 111#C Dubois Street Santa Cruz, CA 95060 (831) 423-5235 santacruzrug.com Area: Santa Cruz

SC41 Furniture

Bronze Member 2647 41st Avenue Soquel, CA 95073 (831) 464-2228 sc41.com Area: Soquel

The Garden Company Nursery & Gift Shop Bronze Member 2218 Mission Street Santa Cruz, CA 95060 (831) 429-8424 thegardenco.com Area: Santa Cruz

The Wholesale House

Bronze Member 232 Santa Cruz Avenue Aptos, CA 95003 (831) 688-6485 thewholesalehouseaptosca.com Area: Aptos

Woodstove and Sun Silver Member

510 Soquel Avenue Santa Cruz, CA 95062 (831) 425-5123 woodstoveandsun.com Area: Santa Cruz

Jewelry

Dell Williams Jewelers

Bronze Member 1320 Pacific Avenue Santa Cruz, CA 95060 (831) 423-4100 dellwilliams.com Area: Santa Cruz

Santa Cruz Coin Exchange Bronze Member 555 Soquel Avenue, #270 Santa Cruz, CA 95062 (831) 426-1903 santacruzgold.biz Area: Santa Cruz

Liquor Stores

41st Avenue Liquor

Gold Member • Charter Member 2155 41st Avenue Capitola, CA 95010 (831) 475-5117 Area: Capitola

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RETAIL Liquor Stores, continued

U-Save Liquors - Santa Cruz Bronze Member 930 Almar Avenue Santa Cruz, CA 95060 (831) 425-0577 usaveliquors.com Area: Santa Cruz

U-Save Liquors - Scotts Valley Bronze Member 790 Scotts Valley Drive Scotts Valley, CA 95062 (831) 438-0177 usaveliquors.com Area: Scotts Valley

Lumber & Building Materials Big Creek Lumber Co. Silver Member

3564 Highway 1 Davenport, CA 95017 (831) 477-1231 big-creek.com Area: Davenport Monument Lumber Company Bronze Member 2111 Freedom Boulevard Freedom, CA 95019 (831) 724-7537 monumentlumber.com Area: Freedom

Office Supply

Darco Printing & Paper Store Bronze Member 130 Doyle Street Santa Cruz, CA 95062 (831) 426-5616 Area: Santa Cruz

Palace Business Solutions Gold Member

2606 Chanticleer Avenue Santa Cruz, CA 95065 (831) 476-3815 gopalace.com Area: Capitola

Taylor’s Office City

Bronze Member 440 Main Street Watsonville, CA 95076 (831) 724-5681 taylorsofc.com Area: Watsonville

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Event Santa Cruz is a monthly event that showcases thriving Santa Cruz businesses and the people behind them.

831.332.8677 eventsantacruz.com

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Surfing, Photos: Jake J. Thomas

Santa Cruz Boardroom, Photos: Ben Kohmescher

Surfing, Photos: Jake J. Thomas

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RETAIL Sporting Goods

Buell Wetsuits Inc. Silver Member

1815 King Street Santa Cruz, CA 95060 (831) 600-8063 buellwetsuits.com Area: Santa Cruz Covewater Paddle Surf Bronze Member 726 Water Street Santa Cruz, CA 95060 (831) 600-7230 Covewater.com Area: Santa Cruz

Helm of Sun Valley

Bronze Member 1408 41st Avenue Capitola, CA 95010 (831) 462-6800 helmofsunvalley.com Area: Capitola

Outdoor World

Bronze Member 136 River Street Santa Cruz, CA 95060 (831) 423-9555 theoutdoorworld.com Area: Santa Cruz

Outdoor World

Bronze Member 1440 41st Ave Capitola, CA 95010 (831) 479-1501 theoutdoorworld.com Area: Capitola

Santa Cruz Boardroom

Bronze Member 825 41st Avenue Santa Cruz, CA 95062 (831) 464-2500 santacruzboardroom.com Area: Santa Cruz

Soccer Central LLC

Bronze Member P.O. Box 1200 Watsonville, CA 95077 (831) 768-8961 soccercentralindoor.com Area: Watsonville

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Matthew Swinnerton, Jon Free, Jaimi Ellison, Zachary Davis

Tune in to the Think Local First Radio Show every Saturday at 2:00 on KSCO to hear a round table lively discussion made up of local business owners discussing the challenges and triumphs of opening and maintaing a business in Santa Cruz. Hosted By Matthew Swinnerton

ThinkLocalFirstRadio.com 92

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COMMUNITY SUPPORTERS Annie K. Rowland Photography Brommer Street Storage Capitola Hair & Nail Designs Chris Tuosto Insurance Services Chuck Tremper Cynthia Mathews Denise Vivar Don Lane Erica Schafer DC Event Santa Cruz IFLAND SURVEY Granite Rock Company Grendel Design Kat’s Natural Balance Law Offices of Terry LaPorte Linda Johnson Marketing and Sales Consultant Nancy Abbey Nitless Noggins Pacific Crest Apiaries Project Management Rochelle Noroyan rr jones Sara Isenberg Web Consulting Sue Thomas yourbarstoolstore.com

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CHARTER MEMBERS 41st Avenue Liquor Aptos Shoes & Apparel Barry Swenson Builder Beckmann’s Bakery Bookshop Santa Cruz Bro Prints Caffe Pergolesi Charlie Hong Kong Chefworks City on a Hill Press Dunbar Productions Inc Geo. H. Wilson Inc Greenspace Iluminada Design Island Home & Garden Jabico Enterprises KSCO AM 1080 Linda’s Seabreeze Cafe Mid-County Post New Leaf Community Markets - Downtown SC Pacific Mountain Advisors Pacific Sun Properties Palace Art & Office Supply - Santa Cruz Parrish Creative Physicians Medical Group of Santa Cruz Plaza Lane Optometry Santa Cruz County Bank Santa Cruz Seaside Company Santa Cruz Weekly Sasquatch Computer Seabright Brewery Shoppers Corner Sockshop & Shoe Company Staff of Life Surf City Plumbing Times Publishing Group User-Friendly Computing Well Within Spa

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Pleasure Point, Photo: Jake J. Thomas

Monterey Bay, Photo: Jim Patterson

Santa Cruz Habor, Photo: Jake J. Thomas

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TLF Events

Second Annual Local Food Festival

Agriculture is the foundation upon which all economies are built. Fortunately, Santa Cruz County has two incredibly strong agriculture communities from which we can build our economy. One community serves the world’s hunger for fresh fruits, greens, and vegetables; the other serves our hunger for “food with its farmer’s face on it!” That we have such abundance is reason to celebrate, and what better way to celebrate than at Think Local First’s annual “Eat Local First Food Festival” Saturday, October 11 at the Monterey Bay Certified Farmers market at Cabrillo College from 9am to 12noon. (This farmers market has been named California’s “Best ” and America’s “Second Best” by Farmland Trust).

Meet the top names in Santa Cruz County locallyowned restaurants, caterers, ice creameries, and confectioneries, and enjoy a free taste of the wares. Mix with fellow Santa Cruz County foodies and enjoy the good times music of Dave Ray and Island Breeze. Thinking local first begins with eating local first, so join Think Local First and eat local first! By Michael Olson

www.thinklocalsantacruz.org/category/events thinklocalsantacruz.org

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ACKNOWLEDGMENTS At the risk of omitting some of the many dedicated volunteers and paid professionals who have enabled the rapid growth of our campaign, here are some outstanding milestones, people, and businesses we would like to recognize: Sue Thomas for doing an outstanding treasurer job Jill Sollitto (Modern LIfe), John and Mauro from Aldo’s Restaurant, Catherine Barr and Monterey Bay Certified Farmers Markets, and KSCO for hosting some of this year’s outstanding business mixers. Dave Ray from Darco Printing & Paper Store with our fabulous “house band” Island Breeze for providing great music at our mixers. Our fabulous locally owned ice cream businesses, Marianne’s Ice Cream, Mission Hill Creamery and The Penny Ice Creamery, for their generous support at TLF’s fall mixer. Karl Heiman of Caffe Pergolesi for hosting the bimonthly Steering Committee meetings. Kimberly Parrish from Parrish Creative for putting endless paid and unpaid hours into the creation of TLF visuals. Judi Oyama from Maximum Impact Design for graciously “policing” Think Local First’s design standards. John Benedetti from Sante Arcangeli Family Wines for his generous support at our mixers and Board meetings. Stephanie Wilks for taking on the newsletter editing. Bob Mason from Coast Financial Services for many years of help in keeping us in good standing with the IRS. Michael Olson, Michael and Kay Zwerling, Rosemary Chalmers and the whole crew of KSCO 1080AM for their generous on-air support. All our generous media supporters: Jondi Gumz of the Santa Cruz Sentinel, Jeannie Howard of the Good Times, and Patrice Edwards of Times Publishing Group. The dedicated volunteers who attended the many meetings, executed numerous tasks, and graciously donated their time and energy that keeps Think Local First moving forward. Gary Herman and his friendly and diligent staff at Jabico for their discounted web services.

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